Netflix, Inc. $NFLX Shares Acquired by Bowie Capital Management LLC

Key Points

• Bowie Capital Management boosted its Netflix stake 119.9% in Q3 to 24,882 shares worth $29.83 million, representing about 1.3% of the fund's portfolio and its 22nd largest holding.
• Insider selling was heavy last quarter—1,520,133 shares worth $137.26 million were sold (including CEO Gregory K. Peters), leaving insiders with just 1.37% ownership, which could concern investors.
• Analysts maintain a consensus "Moderate Buy" on NFLX with a $115.79 target amid mixed price-target cuts, while recent catalysts — walking away from the Warner Bros. Discovery bid (and securing a breakup fee) and acquiring AI filmmaking startup InterPositive — have supported positive sentiment and a CFRA upgrade to Buy.

Bowie Capital Management LLC boosted its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 119.9% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 24,882 shares of the Internet television network's stock after acquiring an additional 13,566 shares during the period. Netflix accounts for about 1.3% of Bowie Capital Management LLC's investment portfolio, making the stock its 22nd largest position. Bowie Capital Management LLC's holdings in Netflix were worth $29,832,000 as of its most recent SEC filing.

Other hedge funds have also recently added to or reduced their stakes in the company. Retirement Wealth Solutions LLC purchased a new stake in shares of Netflix in the third quarter valued at about $28,000. Legacy Investment Solutions LLC purchased a new position in shares of Netflix during the 2nd quarter worth approximately $31,000. Steph & Co. increased its stake in shares of Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network's stock worth $31,000 after purchasing an additional 17 shares in the last quarter. Bare Financial Services Inc raised its position in shares of Netflix by 93.3% during the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock worth $35,000 after purchasing an additional 14 shares during the last quarter. Finally, Horizon Financial Services LLC raised its position in shares of Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock worth $35,000 after purchasing an additional 24 shares during the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Ratings Changes

A number of equities research analysts have commented on NFLX shares. Piper Sandler reiterated a "positive" rating and set a $103.00 target price (down from $140.00) on shares of Netflix in a report on Wednesday, January 21st. New Street Research reduced their price objective on Netflix from $100.00 to $96.00 and set a "neutral" rating on the stock in a research report on Thursday, January 22nd. The Goldman Sachs Group reaffirmed a "neutral" rating and set a $100.00 price objective (down from $112.00) on shares of Netflix in a research note on Wednesday, January 21st. Benchmark reiterated a "hold" rating on shares of Netflix in a research report on Tuesday, January 13th. Finally, Freedom Capital raised shares of Netflix from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, January 27th. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have issued a Hold rating to the company. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus target price of $115.79.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix walked away from its pursuit of Warner Bros. Discovery, securing a multi-billion-dollar breakup fee and removing an acquisition overhang that pressured the stock; management is refocusing on core streaming, ads and technology which investors view as capital-efficient. Netflix (NFLX) Is Up 16.6% After Walking Away From Warner Bros. Deal and Securing Breakup Fee
• Positive Sentiment: Netflix acquired InterPositive, Ben Affleck’s AI filmmaking startup, bringing the team in-house to build creator-focused production tools — a tech-forward move that supports cheaper, faster content production and reinforces Netflix’s AI strategy. Netflix buys Ben Affleck's AI filmmaking company InterPositive
• Positive Sentiment: CFRA upgraded Netflix to a "buy" with a $115 price target, adding fresh analyst endorsement that supports further upside. Benzinga - CFRA Upgrade
• Positive Sentiment: Analysts and commentators argue walking away from the WBD deal may benefit shareholders by preserving capital and focusing management on margin-accretive growth rather than a massive, risky acquisition. Why Netflix Rejecting Warner Bros Discovery May Benefit Shareholders
• Neutral Sentiment: Bank of America lowered its price target (from $149 to $125) but kept a "buy" rating — a mixed read: still supportive but reflecting more conservative upside assumptions. Benzinga - BofA Lowers Price Target
• Neutral Sentiment: Reports show external investors (including filings tied to President Trump’s trust) bought Netflix debt during the M&A drama — notable market activity but not a direct equity catalyst. Trump Was Quietly Loading Up On Netflix Bonds — While Talking Down Its Warner Bid
• Negative Sentiment: Insider selling: the CFO and other insiders have recently sold shares (large director/Chairman sales were reported), which can create investor concern about timing and leadership selling into strength. Insider Selling: Netflix CFO Sells Stock Netflix Chairman Reed Hastings Cashed Out $39.8M

Insider Transactions at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the transaction, the chief executive officer directly owned 122,140 shares in the company, valued at $10,166,933.60. This represents a 18.27% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, insider David A. Hyman sold 5,727 shares of the firm's stock in a transaction that occurred on Monday, February 9th. The stock was sold at an average price of $81.06, for a total transaction of $464,230.62. Following the completion of the sale, the insider directly owned 316,100 shares in the company, valued at $25,623,066. This represents a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 1,520,133 shares of company stock worth $137,259,786 in the last quarter. 1.37% of the stock is currently owned by corporate insiders.

Netflix Trading Down 0.2%

Shares of Netflix stock opened at $99.02 on Friday. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The firm has a market cap of $418.08 billion, a PE ratio of 39.18, a P/E/G ratio of 1.41 and a beta of 1.68. The business's fifty day moving average is $86.30 and its two-hundred day moving average is $103.69. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business's revenue for the quarter was up 17.6% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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