Netflix, Inc. $NFLX Shares Acquired by Knuff & Co LLC

Key Points

• Knuff & Co LLC sharply increased its Netflix stake by 889.1% in the fourth quarter, ending with 166,326 shares worth about $15.6 million. Netflix is now the firm’s fourth-largest holding.
• Analyst sentiment remains broadly positive, with Netflix carrying a Moderate Buy consensus and an average price target of $114.82. Several firms recently adjusted targets, including Bank of America lowering its target to $125 while still rating the stock a buy.
• Recent insider activity has been heavy on the selling side, including CFO Spencer Adam Neumann and director Reed Hastings. Over the last 90 days, insiders sold 1.42 million shares worth about $135.1 million.

Knuff & Co LLC lifted its stake in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 889.1% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 166,326 shares of the Internet television network's stock after purchasing an additional 149,510 shares during the period. Netflix accounts for 4.6% of Knuff & Co LLC's portfolio, making the stock its 4th largest position. Knuff & Co LLC's holdings in Netflix were worth $15,595,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds and other institutional investors have also modified their holdings of the company. Vanguard Group Inc. grew its holdings in Netflix by 0.4% during the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock worth $46,183,983,000 after acquiring an additional 142,238 shares during the period. Checchi Capital Advisers LLC grew its holdings in Netflix by 875.7% during the 4th quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network's stock worth $2,920,000 after acquiring an additional 27,951 shares during the period. Contravisory Investment Management Inc. grew its holdings in Netflix by 837.2% during the 4th quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network's stock worth $10,443,000 after acquiring an additional 99,496 shares during the period. BNC Wealth Management LLC grew its holdings in Netflix by 991.3% during the 4th quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network's stock worth $3,866,000 after acquiring an additional 37,451 shares during the period. Finally, Crew Capital Management Ltd grew its holdings in Netflix by 1,021.9% during the 4th quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network's stock worth $847,000 after acquiring an additional 8,226 shares during the period. Institutional investors and hedge funds own 80.93% of the company's stock.

Analysts Set New Price Targets

A number of analysts have commented on NFLX shares. Bank of America lowered their target price on shares of Netflix from $149.00 to $125.00 and set a "buy" rating for the company in a report on Friday, March 6th. China Renaissance lifted their target price on shares of Netflix from $90.00 to $100.00 and gave the stock a "hold" rating in a report on Friday, April 17th. Royal Bank Of Canada reissued a "hold" rating on shares of Netflix in a report on Wednesday, January 21st. Moffett Nathanson boosted their price target on shares of Netflix from $115.00 to $120.00 and gave the company a "buy" rating in a report on Tuesday, April 14th. Finally, Rothschild & Co Redburn set a $120.00 price target on shares of Netflix in a report on Wednesday, January 21st. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have assigned a Hold rating to the company's stock. Based on data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and an average price target of $114.82.

Insiders Place Their Bets

In related news, CFO Spencer Adam Neumann sold 9,253 shares of the business's stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.95, for a total value of $823,054.35. Following the sale, the chief financial officer directly owned 73,787 shares of the company's stock, valued at approximately $6,563,353.65. The trade was a 11.14% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Director Reed Hastings sold 407,550 shares of the business's stock in a transaction on Friday, May 1st. The shares were sold at an average price of $93.13, for a total transaction of $37,955,131.50. Following the completion of the sale, the director directly owned 3,940 shares in the company, valued at $366,932.20. This represents a 99.04% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 1,422,769 shares of company stock worth $135,144,073 in the last ninety days. 1.37% of the stock is owned by insiders.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix expanded its NFL relationship by adding more live football games, reinforcing its push into selective live events without taking on the cost of full-season sports rights. Article Title
• Positive Sentiment: The company is also leaning into event-driven entertainment with its first live MMA fight and a global world tour tied to KPop Demon Hunters, which could deepen engagement and create new monetization opportunities. Article Title
• Positive Sentiment: Evercore ISI reiterated a Buy rating on Netflix, citing an undemanding valuation and an outlook for 20%–25% earnings growth, which supports the bullish long-term thesis. Article Title
• Positive Sentiment: Netflix highlighted a reported $325 billion economic impact and over 425,000 jobs supported by its productions, while reaffirming heavy content investment that underpins future growth and valuation. Article Title
• Neutral Sentiment: Media coverage continues to frame Netflix as a leader in the streaming war, with investors focusing on ad-tier momentum, pricing power, and the company’s large content slate rather than a single catalyst. Article Title
• Negative Sentiment: Texas Attorney General Ken Paxton sued Netflix over alleged unauthorized data collection on children and claims the platform is designed to be addictive, creating potential legal, regulatory, and reputational risk. Article Title

Netflix Price Performance

Shares of NFLX stock opened at $87.56 on Thursday. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12. The firm has a market capitalization of $368.70 billion, a price-to-earnings ratio of 28.28, a price-to-earnings-growth ratio of 1.11 and a beta of 1.55. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The firm has a fifty day moving average of $95.19 and a 200-day moving average of $95.12.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. During the same quarter in the previous year, the business earned $6.61 EPS. The firm's revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, equities research analysts forecast that Netflix, Inc. will post 3.6 earnings per share for the current year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.