Netflix, Inc. $NFLX Shares Purchased by Proactive Wealth Strategies LLC

Key Points

• Proactive Wealth Strategies LLC dramatically increased its Netflix stake in the fourth quarter, boosting holdings by 9,030.5% to 26,935 shares valued at about $2.5 million.
• Netflix is leaning further into live and event-driven content, including more NFL games, its first live MMA fight, and a global KPop Demon Hunters tour, all aimed at boosting engagement and monetization.
• Analysts remain broadly constructive: Evercore ISI reiterated a Buy rating and cited an outlook for 20%–25% earnings growth, while Netflix also reported quarterly results that beat expectations on both earnings and revenue.

Proactive Wealth Strategies LLC increased its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 9,030.5% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 26,935 shares of the Internet television network's stock after purchasing an additional 26,640 shares during the quarter. Proactive Wealth Strategies LLC's holdings in Netflix were worth $2,525,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also recently bought and sold shares of the stock. Apriem Advisors grew its stake in Netflix by 0.6% during the 3rd quarter. Apriem Advisors now owns 1,567 shares of the Internet television network's stock worth $1,879,000 after purchasing an additional 9 shares in the last quarter. Tortoise Investment Management LLC grew its stake in Netflix by 10.8% during the 3rd quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network's stock worth $110,000 after purchasing an additional 9 shares in the last quarter. Brass Tax Wealth Management Inc. lifted its holdings in Netflix by 3.2% during the 3rd quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network's stock worth $345,000 after buying an additional 9 shares during the last quarter. Pacific Sun Financial Corp lifted its holdings in Netflix by 1.6% during the 3rd quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network's stock worth $688,000 after buying an additional 9 shares during the last quarter. Finally, Richardson Financial Services Inc. lifted its holdings in Netflix by 2.9% during the 3rd quarter. Richardson Financial Services Inc. now owns 358 shares of the Internet television network's stock worth $429,000 after buying an additional 10 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix expanded its NFL relationship by adding more live football games, reinforcing its push into selective live events without taking on the cost of full-season sports rights. Article Title
• Positive Sentiment: The company is also leaning into event-driven entertainment with its first live MMA fight and a global world tour tied to KPop Demon Hunters, which could deepen engagement and create new monetization opportunities. Article Title
• Positive Sentiment: Evercore ISI reiterated a Buy rating on Netflix, citing an undemanding valuation and an outlook for 20%–25% earnings growth, which supports the bullish long-term thesis. Article Title
• Positive Sentiment: Netflix highlighted a reported $325 billion economic impact and over 425,000 jobs supported by its productions, while reaffirming heavy content investment that underpins future growth and valuation. Article Title
• Neutral Sentiment: Media coverage continues to frame Netflix as a leader in the streaming war, with investors focusing on ad-tier momentum, pricing power, and the company’s large content slate rather than a single catalyst. Article Title
• Negative Sentiment: Texas Attorney General Ken Paxton sued Netflix over alleged unauthorized data collection on children and claims the platform is designed to be addictive, creating potential legal, regulatory, and reputational risk. Article Title

Netflix Stock Down 0.1%

Netflix stock opened at $87.56 on Thursday. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. The company has a market capitalization of $368.70 billion, a P/E ratio of 28.28, a PEG ratio of 1.11 and a beta of 1.55. The stock has a 50-day simple moving average of $95.19 and a 200-day simple moving average of $95.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating the consensus estimate of $0.76 by $0.47. The business had revenue of $12.25 billion during the quarter, compared to the consensus estimate of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business's quarterly revenue was up 16.2% on a year-over-year basis. During the same period in the previous year, the business earned $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities research analysts expect that Netflix, Inc. will post 3.6 earnings per share for the current year.

Analyst Ratings Changes

A number of analysts have issued reports on NFLX shares. Rothschild & Co Redburn set a $120.00 price target on Netflix in a report on Wednesday, January 21st. Bank of America decreased their price target on Netflix from $149.00 to $125.00 and set a "buy" rating for the company in a report on Friday, March 6th. Erste Group Bank downgraded Netflix from a "buy" rating to a "hold" rating in a report on Monday, April 27th. Piper Sandler reaffirmed an "overweight" rating and set a $115.00 price target (up from $103.00) on shares of Netflix in a report on Friday, April 17th. Finally, Citic Securities lifted their price target on Netflix from $95.00 to $107.00 and gave the stock a "hold" rating in a report on Monday, April 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have given a Hold rating to the company. According to data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus target price of $114.82.

Insiders Place Their Bets

In related news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total value of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $10,725,370.39. This represents a 18.42% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Spencer Adam Neumann sold 57,260 shares of the stock in a transaction on Friday, February 27th. The shares were sold at an average price of $95.50, for a total value of $5,468,330.00. Following the completion of the sale, the chief financial officer owned 73,787 shares of the company's stock, valued at approximately $7,046,658.50. This represents a 43.69% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 1,422,769 shares of company stock worth $135,144,073. Corporate insiders own 1.37% of the company's stock.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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