Netflix, Inc. $NFLX Stock Holdings Lifted by AMI Asset Management Corp

Key Points

• AMI Asset Management Corp increased its Netflix stake by 876.9% in Q4, adding 665,337 shares to hold 741,213 shares worth about $69.5 million (≈3.9% of its portfolio and its 8th largest position).
• Company insiders have been heavy sellers — Director Bradford L. Smith sold 31,790 shares and co‑founder Reed Hastings sold 420,550 shares — with insiders disposing of 1,543,023 shares (~$141.1 million) in the past 90 days.
• Analysts are generally positive: Netflix modestly beat Q4 EPS and revenue expectations, multiple firms raised ratings/targets (average target ~$115.50), and expected ad‑revenue growth is seen as a key near‑term catalyst.

AMI Asset Management Corp increased its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 876.9% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 741,213 shares of the Internet television network's stock after buying an additional 665,337 shares during the quarter. Netflix accounts for about 3.9% of AMI Asset Management Corp's portfolio, making the stock its 8th largest position. AMI Asset Management Corp's holdings in Netflix were worth $69,496,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in the business. Natural Investments LLC grew its stake in Netflix by 0.5% during the 3rd quarter. Natural Investments LLC now owns 1,668 shares of the Internet television network's stock worth $1,999,000 after buying an additional 9 shares during the last quarter. Hengehold Capital Management LLC grew its stake in Netflix by 3.3% during the 3rd quarter. Hengehold Capital Management LLC now owns 282 shares of the Internet television network's stock valued at $338,000 after purchasing an additional 9 shares during the last quarter. Financial Partners Group Inc grew its stake in Netflix by 0.9% during the 3rd quarter. Financial Partners Group Inc now owns 969 shares of the Internet television network's stock valued at $1,162,000 after purchasing an additional 9 shares during the last quarter. Seascape Capital Management grew its stake in Netflix by 1.6% during the 3rd quarter. Seascape Capital Management now owns 568 shares of the Internet television network's stock valued at $681,000 after purchasing an additional 9 shares during the last quarter. Finally, Crews Bank & Trust grew its stake in Netflix by 5.8% during the 3rd quarter. Crews Bank & Trust now owns 164 shares of the Internet television network's stock valued at $197,000 after purchasing an additional 9 shares during the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

NFLX has been the topic of several research analyst reports. Freedom Capital upgraded Netflix from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, January 27th. Piper Sandler reiterated a "positive" rating and set a $103.00 price target (down from $140.00) on shares of Netflix in a research note on Wednesday, January 21st. JPMorgan Chase & Co. initiated coverage on Netflix in a research note on Monday, March 2nd. They set an "overweight" rating and a $120.00 price target on the stock. Susquehanna upgraded Netflix to a "positive" rating and set a $112.00 price target on the stock in a research note on Wednesday, January 21st. Finally, Wolfe Research boosted their price target on Netflix from $95.00 to $110.00 and gave the company an "outperform" rating in a research note on Friday, February 27th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating and twelve have assigned a Hold rating to the company. According to data from MarketBeat, Netflix has an average rating of "Moderate Buy" and an average target price of $115.50.

Insider Buying and Selling

In related news, Director Bradford L. Smith sold 31,790 shares of the company's stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the transaction, the director owned 79,690 shares of the company's stock, valued at approximately $7,081,253.40. This represents a 28.52% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Reed Hastings sold 420,550 shares of the company's stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the transaction, the director directly owned 3,940 shares of the company's stock, valued at $376,230.60. The trade was a 99.07% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 1,543,023 shares of company stock worth $141,145,842 in the last ninety days. 1.37% of the stock is owned by corporate insiders.

Netflix Stock Performance

Shares of NFLX stock opened at $103.16 on Tuesday. The stock has a market cap of $435.56 billion, a PE ratio of 40.82, a price-to-earnings-growth ratio of 1.56 and a beta of 1.67. The business has a 50-day simple moving average of $90.28 and a 200-day simple moving average of $98.84. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to analysts' expectations of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix's quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Several firms raised price targets and ratings ahead of Q1, highlighting a more favourable risk/reward into the print. Deutsche Bank boosted its target while maintaining a cautious view. Article Title
• Positive Sentiment: Wedbush raised its price target and flagged strong ad‑momentum that could materially lift revenue and margins versus prior guidance. Article Title
• Positive Sentiment: Goldman Sachs upgraded NFLX to Buy and lifted its 12‑month target, signaling bank analysts see improved upside after Netflix’s pricing actions and ad strategy. Article Title
• Positive Sentiment: Analysts expect ad revenues to exceed $3 billion in Q1 — a key catalyst if confirmed on the print, as ads are higher‑margin and validate Netflix’s ad‑tier monetization. Article Title
• Neutral Sentiment: Multiple previews and analyst pieces emphasize Q1 as pivotal — revenue growth and ad traction are the story, but expectations leave room for upside or downside around guidance and subscriber/margin details. Article Title
• Neutral Sentiment: Media coverage highlights long‑term opportunities (international expansion, ecosystem play) but notes industry‑wide questions about when streaming price rises and ad tiers convert into sustainable profit gains. Article Title
• Negative Sentiment: Governance/insider optics and event risk: reports of large option gains for co‑founder Reed Hastings and broader market/earnings volatility could prompt short‑term selling if the print disappoints or commentary is cautious. Article Title

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

Want to see what other hedge funds are holding NFLX? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Netflix, Inc. (NASDAQ:NFLX - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.