N.E.W. Advisory Services LLC Buys 10,113 Shares of Procter & Gamble Company (The) $PG

Key Points

• N.E.W. Advisory Services LLC increased its stake in Procter & Gamble by 12.9%, buying 10,113 shares to hold 88,689 shares valued at about $12.71 million.
• Procter & Gamble beat Q results on EPS ($1.59 vs. $1.53 est.) but missed revenue ($21.24B vs. $21.52B est.), and set FY2026 guidance of $6.83–$7.09 in EPS (consensus ~$6.96).
• The company raised its quarterly dividend to $1.0885 (annualized $4.35, ~3.0% yield), while insiders have sold roughly 252,715 shares (~$41.0M) in the last 90 days.

N.E.W. Advisory Services LLC boosted its stake in shares of Procter & Gamble Company (The) (NYSE:PG - Free Report) by 12.9% in the fourth quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 88,689 shares of the company's stock after purchasing an additional 10,113 shares during the quarter. Procter & Gamble comprises 0.9% of N.E.W. Advisory Services LLC's portfolio, making the stock its 21st largest holding. N.E.W. Advisory Services LLC's holdings in Procter & Gamble were worth $12,710,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other large investors have also recently added to or reduced their stakes in PG. Triodos Investment Management BV boosted its position in shares of Procter & Gamble by 7.3% in the third quarter. Triodos Investment Management BV now owns 255,095 shares of the company's stock valued at $39,195,000 after acquiring an additional 17,400 shares during the period. Vanguard Group Inc. lifted its position in Procter & Gamble by 0.6% in the third quarter. Vanguard Group Inc. now owns 234,630,605 shares of the company's stock worth $36,050,992,000 after purchasing an additional 1,419,322 shares during the period. Strengthening Families & Communities LLC lifted its position in Procter & Gamble by 820.6% in the third quarter. Strengthening Families & Communities LLC now owns 14,803 shares of the company's stock worth $2,308,000 after purchasing an additional 13,195 shares during the period. Heritage Wealth Management Inc. lifted its position in Procter & Gamble by 32.7% in the third quarter. Heritage Wealth Management Inc. now owns 150,814 shares of the company's stock worth $23,173,000 after purchasing an additional 37,198 shares during the period. Finally, Turtle Creek Wealth Advisors LLC lifted its position in Procter & Gamble by 21.5% in the third quarter. Turtle Creek Wealth Advisors LLC now owns 84,512 shares of the company's stock worth $12,985,000 after purchasing an additional 14,954 shares during the period. Institutional investors own 65.77% of the company's stock.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G was named #1 in the Household Products category on Fortune’s 2026 “America’s Most Innovative Companies” list — a credibility boost for the company’s product-led growth story and a positive signal for top‑line resilience. Fortune recognition
• Positive Sentiment: Febreze unveiled a new in‑home product (Febreze TRASH) aimed at recurring, high‑frequency use — a tangible example of innovation that can help support market share and recurring sales in home care. Febreze TRASH launch
• Positive Sentiment: Analyst commentary and modelers (TipRanks, others) highlight that PG’s valuation looks more attractive heading into earnings, which can attract buyers if results meet or beat estimates. TipRanks valuation note
• Positive Sentiment: Dividend/total‑return narratives continue to support long‑term demand for PG shares (featured in lists highlighting income stocks), which can underpin steadier flows amid market volatility. Dividend stock feature
• Neutral Sentiment: Multiple previews note analysts expect modest year‑over‑year sales and EPS growth for Q3 (Zacks/consensus revenue ~ $20.6B) — the upcoming print is the main near‑term catalyst; outcome will likely dictate the next directional move. Earnings preview
• Neutral Sentiment: Benzinga and Yahoo previews reiterate that the company’s results will be watched for consumer spending trends — useful context but not new company‑specific news. Benzinga preview
• Neutral Sentiment: P&G management publicly rejected a low‑ball mini‑tender offer — procedural noise that briefly attracts attention but has minimal business impact. Mini‑tender discussion
• Neutral Sentiment: Smaller items (industry features, licensing mentions) surface in niche outlets; they add color but are unlikely to move shares materially near term. Minor licensing note
• Negative Sentiment: Morgan Stanley trimmed its price target to $166 (from $175) while keeping an overweight rating — a lower target can reduce upside expectations even if the firm remains constructive. Morgan Stanley PT cut
• Negative Sentiment: BNP Paribas Exane lowered its target to $165 (from $172) while retaining an outperform call — another downward tweak that trims consensus upside. BNP Paribas PT cut
• Negative Sentiment: Additional firms (BofA, Jefferies) have nudged targets lower in recent weeks; those combined analyst trims have contributed to intraday weakness reported after downgrades. Investors should view these as headwinds that could cap rally if earnings disappoint. BofA / Jefferies notes

Wall Street Analysts Forecast Growth

Several research analysts have issued reports on the company. Morgan Stanley dropped their price objective on Procter & Gamble from $175.00 to $166.00 and set an "overweight" rating for the company in a research note on Wednesday. Erste Group Bank lowered Procter & Gamble from a "buy" rating to a "hold" rating in a research note on Tuesday, March 24th. JPMorgan Chase & Co. lowered their target price on Procter & Gamble from $165.00 to $162.00 and set an "overweight" rating for the company in a research note on Friday, April 17th. TD Cowen lowered their price objective on Procter & Gamble from $156.00 to $142.00 and set a "hold" rating for the company in a research report on Wednesday, April 1st. Finally, Bank of America lowered their price objective on Procter & Gamble from $171.00 to $167.00 and set a "buy" rating for the company in a research report on Friday, April 10th. Twelve research analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the company. According to data from MarketBeat, Procter & Gamble has a consensus rating of "Moderate Buy" and a consensus price target of $162.37.

Insiders Place Their Bets

In related news, insider Moses Victor Javier Aguilar sold 15,169 shares of Procter & Gamble stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $162.28, for a total value of $2,461,625.32. Following the sale, the insider owned 44,735 shares of the company's stock, valued at approximately $7,259,595.80. This trade represents a 25.32% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Gary A. Coombe sold 36,093 shares of the business's stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $162.33, for a total value of $5,858,976.69. Following the transaction, the chief executive officer directly owned 34,994 shares in the company, valued at $5,680,576.02. This trade represents a 50.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 252,715 shares of company stock worth $40,966,904 in the last 90 days. Company insiders own 0.20% of the company's stock.

Procter & Gamble Price Performance

Shares of PG opened at $145.77 on Friday. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49. Procter & Gamble Company has a 1 year low of $137.62 and a 1 year high of $170.99. The stock has a market cap of $338.77 billion, a P/E ratio of 21.60, a price-to-earnings-growth ratio of 5.50 and a beta of 0.41. The stock's 50-day moving average price is $150.56 and its two-hundred day moving average price is $148.72.

Procter & Gamble (NYSE:PG - Get Free Report) last released its quarterly earnings data on Friday, April 24th. The company reported $1.59 earnings per share for the quarter, beating the consensus estimate of $1.53 by $0.06. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The business had revenue of $21.24 billion for the quarter, compared to analysts' expectations of $21.52 billion. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, equities analysts predict that Procter & Gamble Company will post 6.96 earnings per share for the current year.

Procter & Gamble Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, May 15th. Investors of record on Friday, April 24th will be given a $1.0885 dividend. The ex-dividend date of this dividend is Friday, April 24th. This represents a $4.35 dividend on an annualized basis and a yield of 3.0%. This is a boost from Procter & Gamble's previous quarterly dividend of $1.06. Procter & Gamble's payout ratio is 62.67%.

Procter & Gamble Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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