NIKE, Inc. $NKE Stock Position Reduced by Foster Victor Wealth Advisors LLC

Key Points

• Foster Victor Wealth Advisors cut its stake in NIKE by 13.5% in Q4, selling 25,496 shares and leaving 163,891 shares valued at $10.55M; overall, 64.25% of NIKE is owned by hedge funds and other institutional investors.
• Corporate insiders have been buying recently — Director Timothy D. Cook purchased 25,000 shares (~$42.43 each) and insiders neted 64,441 shares (~$2.73M) over the last three months — a signal of management confidence.
• Analyst sentiment is mixed-to-cautious with multiple price-target cuts and downgrades; the stock's consensus rating is a "Hold" with an average target price of $62.34.

Foster Victor Wealth Advisors LLC cut its stake in shares of NIKE, Inc. (NYSE:NKE - Free Report) by 13.5% during the fourth quarter, according to its most recent disclosure with the SEC. The institutional investor owned 163,891 shares of the footwear maker's stock after selling 25,496 shares during the period. Foster Victor Wealth Advisors LLC's holdings in NIKE were worth $10,551,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Guerra Advisors Inc purchased a new position in NIKE during the third quarter valued at approximately $34,000. Gordian Capital Singapore Pte Ltd bought a new stake in NIKE in the third quarter worth approximately $35,000. Accredited Wealth Management LLC grew its position in NIKE by 268.6% in the third quarter. Accredited Wealth Management LLC now owns 516 shares of the footwear maker's stock worth $36,000 after acquiring an additional 376 shares in the last quarter. Strive Asset Management LLC bought a new stake in NIKE in the third quarter worth approximately $40,000. Finally, Matrix Trust Co grew its position in NIKE by 43.6% in the fourth quarter. Matrix Trust Co now owns 596 shares of the footwear maker's stock worth $38,000 after acquiring an additional 181 shares in the last quarter. 64.25% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Several analysts have commented on the stock. Weiss Ratings downgraded shares of NIKE from a "hold (c-)" rating to a "sell (d+)" rating in a research report on Monday, April 6th. Guggenheim decreased their target price on shares of NIKE from $77.00 to $74.00 and set a "buy" rating for the company in a research report on Wednesday, April 1st. UBS Group decreased their target price on shares of NIKE from $58.00 to $54.00 and set a "neutral" rating for the company in a research report on Wednesday, April 1st. Jefferies Financial Group decreased their target price on shares of NIKE from $110.00 to $90.00 and set a "buy" rating for the company in a research report on Wednesday, April 1st. Finally, Barclays decreased their target price on shares of NIKE from $73.00 to $67.00 and set an "overweight" rating for the company in a research report on Wednesday, April 1st. Seventeen investment analysts have rated the stock with a Buy rating, seventeen have issued a Hold rating and two have issued a Sell rating to the company's stock. According to data from MarketBeat, the stock currently has an average rating of "Hold" and an average target price of $62.34.

Insider Activity

In other news, Director Timothy D. Cook acquired 25,000 shares of NIKE stock in a transaction dated Friday, April 10th. The stock was acquired at an average cost of $42.43 per share, for a total transaction of $1,060,750.00. Following the completion of the purchase, the director owned 130,480 shares of the company's stock, valued at $5,536,266.40. This represents a 23.70% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through this link. Also, Director John W. Rogers, Jr. acquired 4,000 shares of NIKE stock in a transaction dated Thursday, April 9th. The stock was purchased at an average price of $43.34 per share, with a total value of $173,360.00. Following the completion of the purchase, the director directly owned 41,022 shares of the company's stock, valued at $1,777,893.48. The trade was a 10.80% increase in their position. The SEC filing for this purchase provides additional information. Insiders have acquired a total of 64,441 shares of company stock valued at $2,734,204 over the last three months. Corporate insiders own 0.80% of the company's stock.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Company insiders are buying: CEO Elliott Hill disclosed a ~23,660-share purchase (~$1.00M) at about $42.27; Director Timothy D. Cook bought 25,000 shares (~$1.06M) at ~$42.43 — insider accumulation often signals management confidence and can support the stock. Elliott Hill Form 4 Timothy D. Cook Form 4
• Positive Sentiment: Brand momentum with younger consumers: surveys show U.S. teens rank Nike No.1 for footwear and apparel, a demographic tailwind if it translates into sustained spending and product demand. 1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
• Neutral Sentiment: Sales mix is shifting: Nike is growing wholesale relationships while digital sales are softening — this may stabilize margins if wholesale execution improves, but it also highlights near-term top-line risk from a weaker direct-to-consumer channel. NIKE's Sales Mix Shift: Wholesale Gains vs. Digital Decline
• Neutral Sentiment: Shelf registration filed for up to $2.332B in Class B shares tied to an ESOP — could affect future share supply/employee ownership; watch for timing and dilution implications. Nike (NKE) Valuation Check After Turnaround Challenges And Analyst Downgrades
• Neutral Sentiment: Major banks keep a cautious stance: JPMorgan reaffirmed a neutral rating, signaling no near-term upgrade catalyst from some large brokers. JP Morgan Reaffirms Neutral
• Negative Sentiment: HSBC downgraded NKE to Hold and slashed its price target from $90 to $48, calling the turnaround a “show-me” story with no near-term catalysts — a headline driver for recent selling pressure. HSBC Downgrades Nike to Hold
• Negative Sentiment: Piper Sandler cut NKE to Neutral and trimmed its price target (reported as a $10 cut), adding to analyst-driven downside and investor caution. NIKE (NKE) Downgraded to Neutral, Price Target Cut by $10
• Negative Sentiment: Broader bear case and timing risk: commentary from TipRanks and other analysts emphasizes a delayed turnaround and weak guidance, pressuring sentiment until clearer execution or sales inflection appears. Nike’s (NKE) Delayed Turnaround Fuels the Bear Case
• Negative Sentiment: Media commentary (e.g., Jim Cramer) highlights structural problems management inherited — keeps the short-term narrative bearish until results and guidance improve. Jim Cramer Says NIKE CEO “Inherited a Company With Many More Problems Than Anyone Realized”
• Negative Sentiment: A shareholder-focused PR on potential insider fiduciary breaches raises legal/governance headline risk — monitor for any formal filings. Did NIKE, Inc. Insiders Breach their Fiduciary Duties?

NIKE Price Performance

Shares of NIKE stock opened at $44.19 on Wednesday. The firm has a fifty day simple moving average of $55.73 and a 200-day simple moving average of $61.71. The company has a current ratio of 2.14, a quick ratio of 1.45 and a debt-to-equity ratio of 0.50. NIKE, Inc. has a 1-year low of $42.09 and a 1-year high of $80.17. The stock has a market capitalization of $65.44 billion, a price-to-earnings ratio of 29.27, a PEG ratio of 2.26 and a beta of 1.31.

NIKE (NYSE:NKE - Get Free Report) last issued its quarterly earnings data on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, topping analysts' consensus estimates of $0.29 by $0.06. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The business had revenue of $11.28 billion during the quarter, compared to analysts' expectations of $11.23 billion. During the same period in the previous year, the company earned $0.54 earnings per share. NIKE's revenue for the quarter was up .1% on a year-over-year basis. On average, sell-side analysts expect that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd were paid a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.7%. The ex-dividend date was Monday, March 2nd. NIKE's payout ratio is presently 108.61%.

NIKE Profile

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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