Norden Group LLC Has $6 Million Holdings in Netflix, Inc. $NFLX

Key Points

• Several institutions sharply increased Netflix positions in Q4 — Norden Group raised its stake 804.2% to 63,947 shares (~$6.0M), while firms like Nordea, Assenagon and Sarasin bought millions of shares, leaving institutional ownership at 80.93%.
• Insiders have been net sellers recently — executives (including CFO Spencer Neumann) and others sold a total of 1,520,133 shares worth about $137.3M in the past three months, with insiders now owning 1.37% of the company.
• Netflix is raising subscription prices to fund expanded programming (video podcasts, live sports), prompting mixed analyst views: a consensus "Moderate Buy" with a $114.30 target but heightened concerns over stream‑flation, heavier content spending and near‑term margin/cash‑burn risk.

Norden Group LLC raised its position in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 804.2% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 63,947 shares of the Internet television network's stock after purchasing an additional 56,875 shares during the quarter. Norden Group LLC's holdings in Netflix were worth $5,996,000 at the end of the most recent reporting period.

A number of other institutional investors also recently modified their holdings of the company. Nordea Investment Management AB raised its position in Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock valued at $902,798,000 after buying an additional 8,688,113 shares during the last quarter. Norges Bank bought a new position in shares of Netflix during the 2nd quarter worth approximately $7,929,645,000. Assenagon Asset Management S.A. raised its holdings in shares of Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock valued at $584,529,000 after purchasing an additional 5,658,740 shares during the last quarter. Sarasin & Partners LLP raised its holdings in shares of Netflix by 2,758.1% in the fourth quarter. Sarasin & Partners LLP now owns 2,361,663 shares of the Internet television network's stock valued at $221,430,000 after purchasing an additional 2,279,032 shares during the last quarter. Finally, SG Americas Securities LLC lifted its position in shares of Netflix by 456.5% in the fourth quarter. SG Americas Securities LLC now owns 1,890,836 shares of the Internet television network's stock worth $177,285,000 after purchasing an additional 1,551,086 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In related news, insider David A. Hyman sold 5,727 shares of Netflix stock in a transaction dated Monday, February 9th. The stock was sold at an average price of $81.06, for a total transaction of $464,230.62. Following the completion of the transaction, the insider owned 316,100 shares in the company, valued at approximately $25,623,066. This trade represents a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of the business's stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $97.00, for a total value of $2,777,110.00. Following the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $7,157,339. This trade represents a 27.95% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 1,520,133 shares of company stock worth $137,259,786 in the last three months. Insiders own 1.37% of the company's stock.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Price increases should lift ARPU and near‑term revenue as Netflix explicitly said the hikes will help fund expanded programming (video podcasts, live sports). Netflix raises subscription prices across all plans in US
• Positive Sentiment: Erste Group raised its rating/forecasts for Netflix (Buy, slightly higher FY2026–FY2027 EPS), backing a bullish case that the company can convert higher pricing into profits. Netflix NASDAQ: NFLX Raised to Buy at Erste Group Bank
• Positive Sentiment: Ad business momentum and audience wins (large live-event viewership) support non-subscription revenue growth and monetization upside. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Neutral Sentiment: Official new price points: ad‑supported $8.99 (+$1), standard $19.99 (+$2), premium $26.99 (+$2) — the impact depends on churn elasticity and timing of revenue recognition. Netflix confirms it’s raising prices again
• Neutral Sentiment: Live sports and branded events (e.g., MLB tie‑ins, big concert livestreams) are generating buzz and some incremental viewership, but monetization cadence and costs remain to be proven. Major League Baseball Event Gives Netflix Stock NASDAQ: NFLX a Small Boost
• Negative Sentiment: “Stream‑flation” — repeated price hikes industry‑wide — risks accelerating churn or pushing viewers to free/cheaper alternatives (YouTube, ad‑supported services). This is a structural headwind to long‑term subscriber retention. Netflix is raising prices again, and stream-flation shows no signs of slowing
• Negative Sentiment: Valuation and margin pressure concerns: some analysts and writeups warn Netflix’s multiple looks stretched given heavy early‑2026 content spending and slower growth expectations. Is Netflix Stock's 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Rising content investment to support new formats (live events, podcasts) increases near‑term cash burn and execution risk if incremental revenue doesn’t cover higher costs. Netflix Hikes Prices For All Plans As Content Spending Surges

Netflix Stock Performance

NASDAQ NFLX opened at $93.32 on Friday. The firm has a market capitalization of $394.01 billion, a P/E ratio of 36.93, a price-to-earnings-growth ratio of 1.41 and a beta of 1.68. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The firm's fifty day moving average price is $87.14 and its two-hundred day moving average price is $100.82. Netflix, Inc. has a 1 year low of $75.01 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company's quarterly revenue was up 17.6% on a year-over-year basis. During the same quarter last year, the firm posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analysts Forecast Growth

Several research analysts recently commented on NFLX shares. Barclays started coverage on shares of Netflix in a report on Monday, March 2nd. They set an "equal weight" rating and a $115.00 target price for the company. Citic Securities cut their price target on shares of Netflix from $109.00 to $95.00 and set a "hold" rating on the stock in a research report on Monday, January 26th. Jefferies Financial Group restated a "buy" rating on shares of Netflix in a research note on Friday, February 27th. Susquehanna upgraded Netflix to a "positive" rating and set a $112.00 price objective for the company in a report on Wednesday, January 21st. Finally, New Street Research lowered their target price on Netflix from $100.00 to $96.00 and set a "neutral" rating on the stock in a research report on Thursday, January 22nd. Two analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and twelve have issued a Hold rating to the company. According to MarketBeat, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $114.30.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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