Northstar Advisory Group LLC Has $976,000 Stake in Salesforce Inc. $CRM

Key Points

• Northstar Advisory Group LLC significantly reduced its stake in Salesforce Inc. by 64.2%, selling 6,428 shares in the second quarter, leaving them with 3,578 shares valued at approximately $976,000.
• Salesforce reported a quarterly earnings per share (EPS) of $2.91, exceeding expectations, with a revenue of $10.24 billion, marking a 9.8% year-over-year growth.
• Multiple analysts have given Salesforce a "Moderate Buy" rating, with current average price targets ranging from $290.00 to $385.00, reflecting mixed sentiment about the stock's future performance.

Northstar Advisory Group LLC trimmed its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 64.2% in the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 3,578 shares of the CRM provider's stock after selling 6,428 shares during the period. Northstar Advisory Group LLC's holdings in Salesforce were worth $976,000 as of its most recent SEC filing.

Several other large investors have also recently added to or reduced their stakes in CRM. Bernard Wealth Management Corp. bought a new position in shares of Salesforce during the fourth quarter worth about $25,000. Capital A Wealth Management LLC increased its stake in shares of Salesforce by 450.0% during the first quarter. Capital A Wealth Management LLC now owns 110 shares of the CRM provider's stock valued at $30,000 after acquiring an additional 90 shares during the period. CBIZ Investment Advisory Services LLC increased its stake in shares of Salesforce by 314.8% during the first quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider's stock valued at $30,000 after acquiring an additional 85 shares during the period. Abound Financial LLC acquired a new position in Salesforce in the first quarter worth approximately $31,000. Finally, Wood Tarver Financial Group LLC acquired a new position in Salesforce in the fourth quarter worth approximately $35,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Wednesday, July 16th. The shares were sold at an average price of $257.02, for a total value of $578,295.00. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares of the company's stock, valued at $3,061,511,978.42. This trade represents a 0.02% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, Director David Blair Kirk acquired 3,400 shares of the firm's stock in a transaction dated Tuesday, September 9th. The stock was purchased at an average cost of $254.66 per share, with a total value of $865,844.00. Following the transaction, the director owned 3,824 shares in the company, valued at approximately $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. In the last ninety days, insiders sold 75,077 shares of company stock valued at $19,099,953. 3.00% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on CRM shares. Cantor Fitzgerald reissued an "overweight" rating and set a $325.00 target price on shares of Salesforce in a research note on Thursday, September 4th. JMP Securities reaffirmed a "market outperform" rating and issued a $430.00 price objective on shares of Salesforce in a research note on Tuesday, September 2nd. Canaccord Genuity Group reduced their price objective on shares of Salesforce from $350.00 to $300.00 and set a "buy" rating for the company in a research note on Thursday, September 4th. BMO Capital Markets reduced their price objective on shares of Salesforce from $335.00 to $280.00 and set an "outperform" rating for the company in a research note on Thursday, September 4th. Finally, KeyCorp reduced their price objective on shares of Salesforce from $440.00 to $400.00 and set an "overweight" rating for the company in a research note on Thursday, September 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus price target of $332.58.

Salesforce Price Performance

Shares of CRM stock traded up $1.27 during trading hours on Thursday, reaching $243.48. 4,857,810 shares of the company were exchanged, compared to its average volume of 7,562,001. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. The company has a market cap of $231.79 billion, a price-to-earnings ratio of 35.34, a P/E/G ratio of 2.18 and a beta of 1.22. The stock's fifty day moving average is $251.39 and its two-hundred day moving average is $263.58. Salesforce Inc. has a fifty-two week low of $226.48 and a fifty-two week high of $369.00.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, topping analysts' consensus estimates of $2.78 by $0.13. The business had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. Salesforce's revenue for the quarter was up 9.8% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Sell-side analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be issued a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce's dividend payout ratio (DPR) is presently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.