OneAscent Family Office LLC Buys 1,731 Shares of Alphabet Inc. $GOOGL

Key Points

• OneAscent Family Office increased its Alphabet stake by 21% in the second quarter, purchasing 1,731 shares and bringing its holdings to 9,960 shares valued at approximately $3.56 million.
• Alphabet reported quarterly revenue of $119.8 billion and EPS of $9.11, exceeding analyst expectations; institutional investors own about 40% of the company, while analysts maintain a consensus “Buy” rating with a $420.19 price target.
• Alphabet will pay a quarterly dividend of $0.22 per share on September 14, although concerns remain over heavy AI infrastructure spending, legal scrutiny, and delayed product execution.

OneAscent Family Office LLC increased its stake in shares of Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 21.0% in the second quarter, according to its most recent 13F filing with the SEC. The firm owned 9,960 shares of the information services provider's stock after purchasing an additional 1,731 shares during the period. Alphabet makes up approximately 1.8% of OneAscent Family Office LLC's investment portfolio, making the stock its 10th largest position. OneAscent Family Office LLC's holdings in Alphabet were worth $3,559,000 at the end of the most recent reporting period.

Several other institutional investors have also recently added to or reduced their stakes in GOOGL. Vanguard Group Inc. grew its position in Alphabet by 2.4% in the 4th quarter. Vanguard Group Inc. now owns 528,969,322 shares of the information services provider's stock valued at $165,567,398,000 after acquiring an additional 12,531,695 shares in the last quarter. State Street Corp lifted its position in shares of Alphabet by 1.8% during the second quarter. State Street Corp now owns 229,954,269 shares of the information services provider's stock worth $40,524,841,000 after purchasing an additional 4,008,374 shares in the last quarter. Geode Capital Management LLC lifted its position in shares of Alphabet by 1.9% during the fourth quarter. Geode Capital Management LLC now owns 146,193,037 shares of the information services provider's stock worth $45,625,595,000 after purchasing an additional 2,666,676 shares in the last quarter. Norges Bank acquired a new stake in shares of Alphabet during the fourth quarter worth about $30,534,239,000. Finally, Bank of America Corp DE boosted its stake in shares of Alphabet by 4.9% in the fourth quarter. Bank of America Corp DE now owns 69,108,183 shares of the information services provider's stock valued at $21,630,861,000 after purchasing an additional 3,218,852 shares during the period. Institutional investors and hedge funds own 40.03% of the company's stock.

Alphabet Trading Down 1.2%

NASDAQ:GOOGL opened at $338.46 on Friday. The stock has a 50-day simple moving average of $349.02 and a 200-day simple moving average of $342.61. The stock has a market cap of $4.14 trillion, a P/E ratio of 17.00, a P/E/G ratio of 0.99 and a beta of 1.22. Alphabet Inc. has a 1 year low of $231.90 and a 1 year high of $408.61. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72.

Alphabet (NASDAQ:GOOGL - Get Free Report) last released its quarterly earnings data on Wednesday, July 22nd. The information services provider reported $9.11 EPS for the quarter, beating analysts' consensus estimates of $2.89 by $6.22. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The business had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $117.07 billion. As a group, analysts anticipate that Alphabet Inc. will post 20.5 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be paid a $0.22 dividend. This represents a $0.88 annualized dividend and a yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet's dividend payout ratio is currently 4.42%.

Insider Activity at Alphabet

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the firm's stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the sale, the chief accounting officer owned 27,386 shares of the company's stock, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the business's stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 451,925 shares of company stock valued at $12,371,544. Company insiders own 11.61% of the company's stock.

Analysts Set New Price Targets

Several equities research analysts recently weighed in on GOOGL shares. Morgan Stanley set a $400.00 target price on shares of Alphabet and gave the stock an "overweight" rating in a research note on Thursday, July 23rd. Arete Research raised their price target on shares of Alphabet from $405.00 to $425.00 and gave the company a "buy" rating in a research report on Monday, May 18th. Citizens Jmp restated a "market outperform" rating and issued a $515.00 price target on shares of Alphabet in a research note on Wednesday, July 22nd. DA Davidson set a $350.00 price objective on Alphabet and gave the stock a "neutral" rating in a research report on Thursday, July 23rd. Finally, Zacks Research cut Alphabet from a "strong-buy" rating to a "hold" rating in a research note on Tuesday, August 11th. Five equities research analysts have rated the stock with a Strong Buy rating, forty-five have issued a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Buy" and a consensus target price of $420.19.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud revenue growth and expanding margins continue to support Alphabet’s AI investment strategy. Supporters argue that cloud growth—reportedly up 82% year over year—could eventually justify the company’s much higher spending. Google Cloud growth article
• Positive Sentiment: A federal judge rejected a forced breakup of Google’s ad-tech business, limiting the immediate structural risk to Alphabet. The company will instead face behavioral remedies, although the ad-network business recently contracted. Google ad-business ruling
• Positive Sentiment: New AI features in Gmail, Docs and Keep, along with continued Gemini development, could improve user engagement and strengthen Alphabet’s competitive position in generative AI. Rosenblatt also reaffirmed a buy rating with a $410 price target. Google AI product launch
• Neutral Sentiment: Alphabet will pay a quarterly dividend of $0.22 per share on September 14 to shareholders of record on September 4, providing a modest income component but unlikely to materially change the investment case. Alphabet dividend article
• Negative Sentiment: Alphabet raised 2026 capital-spending guidance to approximately $195 billion–$205 billion. Second-quarter free cash flow turned negative as capital expenditures reached $44.9 billion, raising concerns that AI infrastructure spending may take years to generate adequate returns. Alphabet cloud margins and AI spending
• Negative Sentiment: Investors are also concerned about execution: Gemini 3.5 Pro reportedly remained delayed, while the company faces multiple securities-fraud investigations and continued scrutiny over its ad-tech practices. These issues add legal and competitive risk to an already expensive AI buildout. Gemini delay article

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

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