Paragon Advisors LLC Raises Stake in ServiceNow, Inc. $NOW

Key Points

• Paragon Advisors LLC raised its stake in ServiceNow by 573.2% in Q4 to 32,345 shares worth $4.955 million, representing about 1.3% of its portfolio and its 21st-largest holding.
• A number of other institutions (SeaCrest, Corundum, Kozak, Castleview, Traynor) also materially increased positions, leaving roughly 87.18% of ServiceNow stock held by hedge funds and other institutional investors.
• Fundamentals and sentiment are mixed: ServiceNow reported ~21% subscription revenue growth and is expanding AI partnerships and buybacks, but recent AI‑driven sector selling and negative commentary have pressured the stock — consensus is a "Moderate Buy" with a target of $192.61 while shares trade near $103.

Paragon Advisors LLC raised its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 573.2% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 32,345 shares of the information technology services provider's stock after purchasing an additional 27,540 shares during the quarter. ServiceNow comprises approximately 1.3% of Paragon Advisors LLC's portfolio, making the stock its 21st largest holding. Paragon Advisors LLC's holdings in ServiceNow were worth $4,955,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. SeaCrest Wealth Management LLC boosted its stake in shares of ServiceNow by 411.8% during the fourth quarter. SeaCrest Wealth Management LLC now owns 15,927 shares of the information technology services provider's stock worth $2,403,000 after buying an additional 12,815 shares during the period. Corundum Group Inc. increased its position in ServiceNow by 473.5% in the 4th quarter. Corundum Group Inc. now owns 1,537 shares of the information technology services provider's stock valued at $235,000 after acquiring an additional 1,269 shares during the period. Kozak & Associates Inc. increased its position in ServiceNow by 362.8% in the 4th quarter. Kozak & Associates Inc. now owns 4,498 shares of the information technology services provider's stock valued at $638,000 after acquiring an additional 3,526 shares during the period. Castleview Partners LLC raised its stake in ServiceNow by 572.9% during the 4th quarter. Castleview Partners LLC now owns 3,082 shares of the information technology services provider's stock valued at $472,000 after acquiring an additional 2,624 shares during the last quarter. Finally, Traynor Capital Management Inc. raised its stake in ServiceNow by 347.7% during the 4th quarter. Traynor Capital Management Inc. now owns 1,446 shares of the information technology services provider's stock valued at $222,000 after acquiring an additional 1,123 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts note continued subscription revenue growth (about 21%) and rising AI adoption, supporting durable backlog and high retention — a fundamental reason to view NOW as long‑term momentum. NOW's Subscription Growth Continues
• Positive Sentiment: Vonage launched a native integration with ServiceNow Voice, embedding enterprise voice + real‑time AI into CSM/ITSM workflows — expands the ServiceNow ecosystem and strengthens its AI platform use cases. Vonage and ServiceNow Expand their Partnership
• Positive Sentiment: Zenity announced a partnership with ServiceNow to operationalize AI agent risk reduction in SecOps, highlighting demand for agent‑safety tooling on the ServiceNow platform. Zenity Announces Partnership With ServiceNow
• Positive Sentiment: Case deployments (e.g., Coforge adopting ServiceNow’s AI‑led HR platform) and manager commentary (Montaka) argue ServiceNow retains a long‑term competitive edge despite short‑term AI‑related noise. Coforge deploys ServiceNow’s AI‑led HR platform
• Positive Sentiment: Company actions and capital allocation (board‑authorized buybacks, cited in recent coverage) signal management confidence and provide a floor for valuation over time. ServiceNow slides 4.5% as investors reprice SaaS
• Neutral Sentiment: Institutional activity and analyst target dispersion remain high (many buy ratings but a wide range of price targets), which increases volatility but is not a clear directional catalyst. Institutional Activity Rises in Russell 1000
• Negative Sentiment: Market reaction to new AI products (notably Anthropic’s agent capabilities) triggered a sectorwide sell‑off that hit ServiceNow as investors reassess whether AI agents could disrupt workflow‑software defensibility. Why ServiceNow Stock Was Drifting Lower Today
• Negative Sentiment: Prominent market voices (Jim Cramer) warned of more near‑term turbulence for NOW, amplifying short‑term selling pressure. Jim Cramer on ServiceNow
• Negative Sentiment: Coverage and headlines noting post‑earnings skepticism and valuation repricing (multiple outlets) have driven price‑target resets and momentum selling. Here's Why ServiceNow Fell

Analyst Ratings Changes

Several research analysts have weighed in on NOW shares. Oppenheimer reiterated an "outperform" rating and issued a $175.00 target price (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. BNP Paribas Exane upgraded ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 price target for the company in a research note on Monday, March 16th. UBS Group set a $115.00 price target on ServiceNow in a report on Thursday, January 29th. DZ Bank upgraded shares of ServiceNow to a "strong-buy" rating in a research report on Thursday, December 18th. Finally, BMO Capital Markets dropped their price objective on shares of ServiceNow from $175.00 to $170.00 and set an "outperform" rating on the stock in a research note on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, ServiceNow currently has an average rating of "Moderate Buy" and a consensus target price of $192.61.

ServiceNow Stock Performance

Shares of NOW stock opened at $102.99 on Thursday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a 50 day simple moving average of $113.99 and a 200-day simple moving average of $151.23. The company has a market cap of $107.73 billion, a price-to-earnings ratio of 61.74, a price-to-earnings-growth ratio of 1.77 and a beta of 0.99. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts' consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company's revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period in the previous year, the business earned $0.73 earnings per share. On average, equities analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insiders Place Their Bets

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 3,696 shares of the firm's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the sale, the insider owned 8,061 shares of the company's stock, valued at $820,367.97. This trade represents a 31.44% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 16,237 shares of company stock worth $1,697,162. Corporate insiders own 0.34% of the company's stock.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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