PFA Pension Forsikringsaktieselskab Makes New Investment in Salesforce Inc. $CRM

Key Points

• PFA Pension Forsikringsaktieselskab opened a new stake in Salesforce (NYSE:CRM), acquiring 551,791 shares worth about $146.7 million and owning roughly 0.06% of the company at quarter-end.
• Company insiders boosted their positions: Director David Blair Kirk bought 2,570 shares and Director Laura Alber bought 2,571 shares at about $194.6 per share, with insiders now owning roughly 3.0% of the stock.
• Salesforce's board authorized a $25 billion share buyback (up to ~14.1% of shares) and the company raised its quarterly dividend to $0.44 (annualized $1.76, ~1.0% yield), alongside a recent quarterly EPS beat.

PFA Pension Forsikringsaktieselskab acquired a new position in Salesforce Inc. (NYSE:CRM - Free Report) during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund acquired 551,791 shares of the CRM provider's stock, valued at approximately $146,732,000. PFA Pension Forsikringsaktieselskab owned about 0.06% of Salesforce at the end of the most recent reporting period.

A number of other large investors have also added to or reduced their stakes in the company. Aspire Growth Partners LLC increased its stake in Salesforce by 1.2% in the 3rd quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider's stock worth $795,000 after acquiring an additional 39 shares during the last quarter. Abacus Planning Group Inc. boosted its holdings in shares of Salesforce by 3.1% in the 3rd quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider's stock worth $337,000 after purchasing an additional 43 shares during the period. Byrne Asset Management LLC boosted its holdings in shares of Salesforce by 1.0% in the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider's stock worth $1,147,000 after purchasing an additional 43 shares during the period. Code Waechter LLC boosted its holdings in shares of Salesforce by 5.3% in the 3rd quarter. Code Waechter LLC now owns 871 shares of the CRM provider's stock worth $209,000 after purchasing an additional 44 shares during the period. Finally, Mathes Company Inc. boosted its holdings in shares of Salesforce by 0.4% in the 3rd quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider's stock worth $2,976,000 after purchasing an additional 45 shares during the period. Institutional investors own 80.43% of the company's stock.

Insiders Place Their Bets

In other news, Director David Blair Kirk bought 2,570 shares of the stock in a transaction on Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the acquisition, the director owned 13,689 shares of the company's stock, valued at $2,664,153.18. This represents a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Laura Alber bought 2,571 shares of the stock in a transaction on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is owned by insiders.

Wall Street Analyst Weigh In

A number of brokerages have recently commented on CRM. Barclays dropped their target price on Salesforce from $265.00 to $252.00 and set an "overweight" rating for the company in a report on Thursday, February 26th. Citigroup lifted their target price on Salesforce from $197.00 to $200.00 and gave the stock a "neutral" rating in a report on Monday, March 2nd. Piper Sandler dropped their target price on Salesforce from $250.00 to $215.00 and set an "overweight" rating for the company in a report on Tuesday, April 14th. Northland Securities dropped their target price on Salesforce from $267.00 to $229.00 and set a "market perform" rating for the company in a report on Tuesday, March 10th. Finally, Roth Mkm dropped their target price on Salesforce from $395.00 to $325.00 and set a "buy" rating for the company in a report on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, Salesforce presently has a consensus rating of "Moderate Buy" and a consensus target price of $279.18.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Launched Agentforce Operations to fix agent workflow failures — Salesforce unveiled Agentforce Operations to orchestrate and harden the workflows that break enterprise AI agents, addressing a core scalability and reliability issue for customers. This product move directly targets enterprise demand for reliable AI automation and can improve retention and upsell. Salesforce launches Agentforce Operations to fix the workflows breaking enterprise AI
• Positive Sentiment: Big AI hiring push and deeper ecosystem bets — Salesforce announced a program to recruit 1,000 new graduates into AI roles and is expanding partner bets (notably a deeper Google Cloud tie-up and an early Anthropic investment). Those moves bolster execution capacity and give Salesforce access to third‑party models/compute, supporting its positioning as an AI-first workflow platform. Salesforce Restructures As AI Hiring Drive And Partnerships Test Valuation
• Positive Sentiment: Crowdsourcing AI roadmap with customers — Salesforce is inviting customers into its AI roadmap process, which can accelerate product-market fit, shorten feedback loops, and lower execution risk for new AI features. That helps protect long‑term revenue trajectories as the company embeds AI into core CRM workflows. Salesforce is crowdsourcing its AI roadmap — with customers
• Positive Sentiment: AI being embedded across CRM workflows (industry validation) — Coverage noting Salesforce and Microsoft pushing AI deeper into CRM workflows signals broad market adoption and competitive validation of Salesforce’s strategy. That supports recurring revenue growth if customers adopt agentized workflows at scale. Salesforce and Microsoft push AI deeper into CRM workflows
• Neutral Sentiment: Wall‑street/sector context — Morgan Stanley remains bullish on select SaaS names amid the broader software pullback; this helps sector sentiment but is not an immediate company‑specific catalyst. Why is Morgan Stanley bullish on 2 SaaS stocks everyone sold?
• Neutral Sentiment: Antitrust/legal action around Slack vs Microsoft — Salesforce’s Slack unit has sued Microsoft in London alleging anticompetitive behavior; legal outcomes are uncertain and timing is long‑dated, so immediate revenue impact is unclear. Salesforce (CRM) Stock In Focus After Slack Targets Microsoft In Court
• Negative Sentiment: Organizational restructuring and workforce reductions — Salesforce is reorganizing with leadership changes and some reductions even as it hires for AI roles; layoffs and exec churn raise short‑term execution and morale risk. Salesforce Restructures As AI Hiring Drive And Partnerships Test Valuation
• Negative Sentiment: Recent short‑term weakness — reporting showed a recent close decline (~‑2.6% in a prior session), highlighting near‑term volatility as investors debate AI execution vs. valuation. Salesforce (CRM) Stock Sinks As Market Gains: Here's Why

Salesforce Price Performance

CRM opened at $183.98 on Friday. The business has a fifty day moving average of $186.67 and a 200 day moving average of $220.45. Salesforce Inc. has a 52-week low of $163.52 and a 52-week high of $296.05. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. The stock has a market cap of $150.54 billion, a P/E ratio of 23.56, a PEG ratio of 1.22 and a beta of 1.14.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. During the same quarter in the previous year, the business earned $2.78 EPS. Salesforce's revenue was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, sell-side analysts anticipate that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce announced that its Board of Directors has authorized a stock buyback program on Monday, March 16th that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are generally a sign that the company's management believes its shares are undervalued.

Salesforce Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were issued a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date was Thursday, April 9th. This is an increase from Salesforce's previous quarterly dividend of $0.42. Salesforce's dividend payout ratio (DPR) is presently 22.54%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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