Procyon Advisors LLC Has $31.93 Million Stake in Amazon.com, Inc. $AMZN

Key Points

• Procyon Advisors increased its Amazon stake by 29.4% in Q4 to 138,313 shares, valued at about $31.93 million, making AMZN its 14th-largest holding (0.5% of assets).
• Analysts show a generally positive view with a consensus rating of "Moderate Buy" and a consensus target of $286.66, driven in part by accelerating AWS AI demand and recent price-target raises.
• Insiders sold roughly 71,686 shares (~$14.7 million) over the last quarter, including CEO Andrew Jassy, though insiders still own about 9.7% of the stock.

Procyon Advisors LLC increased its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 29.4% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 138,313 shares of the e-commerce giant's stock after purchasing an additional 31,415 shares during the period. Amazon.com makes up 0.5% of Procyon Advisors LLC's holdings, making the stock its 14th largest position. Procyon Advisors LLC's holdings in Amazon.com were worth $31,925,000 as of its most recent filing with the Securities and Exchange Commission.

Other large investors have also recently added to or reduced their stakes in the company. American Capital Advisory LLC grew its holdings in Amazon.com by 63.9% in the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock valued at $1,774,000 after buying an additional 3,152 shares in the last quarter. Compagnie Lombard Odier SCmA acquired a new stake in shares of Amazon.com during the third quarter worth $451,642,000. DJE Kapital AG boosted its position in shares of Amazon.com by 12.3% in the second quarter. DJE Kapital AG now owns 1,037,443 shares of the e-commerce giant's stock valued at $229,890,000 after acquiring an additional 113,345 shares during the period. Baltimore Washington Financial Advisors Inc. boosted its position in shares of Amazon.com by 1.9% in the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock valued at $52,667,000 after acquiring an additional 4,558 shares during the period. Finally, Bridgewater Advisors Inc. grew its stake in shares of Amazon.com by 3.4% in the second quarter. Bridgewater Advisors Inc. now owns 69,188 shares of the e-commerce giant's stock valued at $15,983,000 after acquiring an additional 2,275 shares in the last quarter. Institutional investors own 72.20% of the company's stock.

Analyst Upgrades and Downgrades

A number of research firms recently commented on AMZN. Truist Financial lowered their price target on shares of Amazon.com from $290.00 to $280.00 and set a "buy" rating on the stock in a research report on Friday, February 6th. Guggenheim restated a "buy" rating and set a $300.00 target price on shares of Amazon.com in a research report on Friday, February 6th. Arete Research raised their target price on shares of Amazon.com from $283.00 to $285.00 and gave the stock a "buy" rating in a report on Wednesday, February 11th. Morgan Stanley reiterated an "overweight" rating and issued a $300.00 price target (down from $315.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, Telsey Advisory Group reiterated an "outperform" rating and issued a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company's stock. According to MarketBeat, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $286.66.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts raise targets and reiterate buys. Citi and JPMorgan raised price targets (Citi to $285, JPMorgan to $280) and other shops (Tigress) boosted targets, signaling renewed confidence in AWS AI tailwinds and margin leverage. Analyst Price Target Raises
• Positive Sentiment: Acquisition of Fauna Robotics — Amazon confirmed it bought Fauna Robotics (kid‑size humanoid robots), expanding its push into consumer robotics and signaling longer‑term product growth beyond logistics and cloud. Fauna Robotics Acquisition
• Positive Sentiment: AWS AI demand is accelerating — Reports and analyst commentary point to stronger AI‑related commitments (large partnerships and GPU deployments), which boost higher‑margin AWS revenue expectations and are a core reason for the recent upgrades. AWS AI Demand
• Positive Sentiment: Logistics/returns partnership expands customer convenience. Amazon’s expanded free returns program with FedEx adds 10,000+ U.S. drop‑off points (improves customer experience and may lower returns friction/costs). FedEx Returns Expansion
• Neutral Sentiment: Zoox expands robotaxi footprint. Amazon’s autonomous‑vehicle arm is broadening service areas (Austin, Miami, SF, Las Vegas), reinforcing long‑term mobility upside but with near‑term regulatory/operational work. Zoox Expansion
• Neutral Sentiment: Investor positioning mixed. High‑profile funds moved in opposite directions (Ackman added materially while Buffett trimmed in past filings), which can increase trading volume and headline volatility without changing fundamentals. Buffett vs Ackman
• Negative Sentiment: AWS disruptions in Bahrain raise resiliency questions. Repeated service disruptions tied to regional drone activity have triggered customer migrations and highlight geopolitical operational risk for AWS in certain geographies. AWS Bahrain Outage
• Negative Sentiment: Regulatory/antitrust scrutiny persists. New U.S. antitrust proposals and EU-level scrutiny of Big Tech could complicate future M&A and lead to longer, more intrusive reviews. Antitrust Bill

Amazon.com Stock Performance

NASDAQ AMZN opened at $211.71 on Thursday. The firm's 50 day simple moving average is $217.83 and its 200 day simple moving average is $225.58. The firm has a market capitalization of $2.27 trillion, a price-to-earnings ratio of 29.53, a P/E/G ratio of 1.55 and a beta of 1.40. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm's revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter in the previous year, the company earned $1.86 earnings per share. As a group, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the transaction, the chief executive officer owned 2,238,118 shares of the company's stock, valued at approximately $459,217,051.24. This represents a 0.88% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the company's stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares of the company's stock, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 71,686 shares of company stock worth $14,688,739 over the last quarter. 9.70% of the stock is currently owned by company insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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