Pursuit Wealth Management LLC Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Pursuit Wealth Management bought 5,934 shares of Amazon (~$1.37M) in Q4, representing about 1.2% of its portfolio and the company’s 24th largest holding, while institutional investors collectively own roughly 72.2% of AMZN.
• Amazon posted a Q1 double‑beat (EPS $2.78; revenue $181.52B) driven by an AWS reacceleration, prompting multiple analyst target hikes and a consensus rating of “Moderate Buy” with an average target of $310.25.
• Despite the beat, management warned that rising chip/memory costs and a large AI capex program could pressure free cash flow, and insiders have sold ~128,035 shares (~$28.8M) in the past 90 days, tempering investor sentiment.

Pursuit Wealth Management LLC purchased a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor purchased 5,934 shares of the e-commerce giant's stock, valued at approximately $1,370,000. Amazon.com accounts for about 1.2% of Pursuit Wealth Management LLC's portfolio, making the stock its 24th biggest holding.

Several other hedge funds have also recently added to or reduced their stakes in the stock. Vanguard Group Inc. lifted its stake in Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after buying an additional 8,913,959 shares during the period. State Street Corp lifted its stake in Amazon.com by 2.0% in the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after buying an additional 7,584,156 shares during the period. Geode Capital Management LLC lifted its stake in Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock valued at $47,332,625,000 after buying an additional 3,721,658 shares during the period. Norges Bank acquired a new position in Amazon.com in the second quarter valued at about $27,438,011,000. Finally, Northern Trust Corp lifted its stake in Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after buying an additional 302,858 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.

Wall Street Analysts Forecast Growth

AMZN has been the topic of several analyst reports. HSBC increased their target price on Amazon.com from $280.00 to $310.00 and gave the company a "buy" rating in a research note on Thursday. Pivotal Research reissued a "buy" rating and issued a $320.00 target price (up from $300.00) on shares of Amazon.com in a research note on Thursday. Wedbush cut their target price on Amazon.com from $340.00 to $300.00 and set an "outperform" rating on the stock in a research note on Friday, February 6th. Monness Crespi & Hardt increased their target price on Amazon.com from $280.00 to $315.00 and gave the company a "buy" rating in a research note on Thursday. Finally, Truist Financial increased their target price on Amazon.com from $285.00 to $310.00 and gave the company a "buy" rating in a research note on Thursday. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com has a consensus rating of "Moderate Buy" and an average target price of $310.25.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Amazon.com Trading Up 0.0%

NASDAQ AMZN opened at $268.38 on Monday. The firm has a market cap of $2.89 trillion, a P/E ratio of 32.10, a P/E/G ratio of 2.01 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. The stock's 50-day moving average is $223.63 and its 200-day moving average is $227.48. Amazon.com, Inc. has a one year low of $183.85 and a one year high of $273.88.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.Amazon.com's revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the firm posted $1.59 earnings per share. Sell-side analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of the firm's stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares of the company's stock, valued at $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 128,035 shares of company stock valued at $28,827,479 over the last 90 days. Insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.