RFG Advisory LLC Acquires 93,419 Shares of Netflix, Inc. $NFLX

Key Points

• RFG Advisory LLC boosted its Netflix stake by 950.9% in Q4, buying an additional 93,419 shares to hold 103,243 shares valued at about $9.68 million.
• Large insider selling: multiple executives (including Reed Hastings and CFO Spencer Neumann) have sold substantial stock—insiders disposed of 1,431,627 shares worth roughly $135.65 million in the last 90 days—creating near‑term selling pressure.
• Strong quarter and guidance: Netflix beat Q1 EPS estimates with $1.23 (vs. $0.76 expected) on $12.25 billion revenue (up 16.2% YoY) and set Q2 EPS guidance of $0.78.

RFG Advisory LLC boosted its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 950.9% in the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 103,243 shares of the Internet television network's stock after purchasing an additional 93,419 shares during the quarter. RFG Advisory LLC's holdings in Netflix were worth $9,680,000 at the end of the most recent quarter.

Several other hedge funds have also recently added to or reduced their stakes in NFLX. Brighton Jones LLC boosted its stake in Netflix by 5.0% during the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock valued at $4,804,000 after purchasing an additional 257 shares during the period. Revolve Wealth Partners LLC boosted its stake in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock valued at $912,000 after purchasing an additional 144 shares during the period. Sivia Capital Partners LLC boosted its stake in Netflix by 21.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock valued at $1,883,000 after purchasing an additional 246 shares during the period. Strategic Investment Advisors MI boosted its stake in Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock valued at $1,036,000 after purchasing an additional 123 shares during the period. Finally, Schnieders Capital Management LLC. boosted its stake in Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock valued at $2,832,000 after purchasing an additional 228 shares during the period. Institutional investors own 80.93% of the company's stock.

Insiders Place Their Bets

In other news, Director Reed Hastings sold 420,550 shares of the stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total value of $40,158,319.50. Following the completion of the transaction, the director directly owned 3,940 shares of the company's stock, valued at approximately $376,230.60. This represents a 99.07% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Spencer Adam Neumann sold 57,260 shares of the stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $95.50, for a total value of $5,468,330.00. Following the completion of the transaction, the chief financial officer directly owned 73,787 shares of the company's stock, valued at approximately $7,046,658.50. The trade was a 43.69% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 1,431,627 shares of company stock worth $135,647,236 in the last 90 days. 1.37% of the stock is owned by corporate insiders.

Netflix Trading Down 3.4%

Netflix stock opened at $87.89 on Wednesday. The business has a 50 day moving average price of $94.99 and a two-hundred day moving average price of $96.53. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The stock has a market cap of $370.09 billion, a price-to-earnings ratio of 28.39, a price-to-earnings-growth ratio of 1.17 and a beta of 1.55. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion during the quarter, compared to analysts' expectations of $12.17 billion. During the same period in the prior year, the firm posted $6.61 EPS. Netflix's quarterly revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, equities analysts forecast that Netflix, Inc. will post 3.56 EPS for the current year.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Company/sector buyback talk could support the stock as shares struggle; buyback capacity is being highlighted for consumer-discretionary names including Netflix. Netflix, Pulte, and Mobileye Are Buying Their Own Dips—Should You?
• Positive Sentiment: Partnerships/distribution items (coverage around AMC) are drawing attention to content-windowing and theatrical ties that could expand reach and monetization. Why Is AMC Entertainment Stock Surging On Tuesday?
• Neutral Sentiment: Macro/strategy view — some analysts argue the first half of the year looks soft but that the bull case hinges on a stronger second half (subscription and monetization tailwinds); this is more forward‑looking than immediate. Netflix’s (NFLX) First Half Is Soft. The Second Half Is Where the Bull Case Lives
• Neutral Sentiment: Company fundamentals: Netflix recently beat Q1 EPS and set Q2 EPS guidance at $0.78; that underpins medium-term confidence even as near-term volatility persists. NFLX Stock Profile & Earnings Summary
• Negative Sentiment: Very large insider selling: director Reed Hastings sold 407,550 shares (~$38M) under a Rule 10b5‑1 plan — a material increase in available supply that traders are pricing in. Reed Hastings Sells 407,550 Shares of Netflix Stock
• Negative Sentiment: Other insider sales: CEO Ted Sarandos and exec David Hyman also sold shares to cover tax obligations tied to awards — multiple insider exits on the same days amplify near‑term selling pressure. Netflix Insider Sells (Sarandos, Hyman)
• Negative Sentiment: Analyst/technical headwinds: several notes flag resistance around ~$100 and lower consensus near-term targets; technical selling and positioning help explain intraday weakness. What's Going On With Netflix Stock Tuesday?

Analyst Ratings Changes

Several brokerages recently weighed in on NFLX. Sanford C. Bernstein decreased their target price on Netflix from $115.00 to $110.00 and set an "outperform" rating for the company in a research note on Friday, April 17th. JPMorgan Chase & Co. restated a "buy" rating on shares of Netflix in a research note on Wednesday, April 22nd. China Renaissance increased their target price on Netflix from $90.00 to $100.00 and gave the company a "hold" rating in a research note on Friday, April 17th. New Street Research increased their target price on Netflix from $96.00 to $102.00 in a research note on Friday, April 17th. Finally, Deutsche Bank Aktiengesellschaft upped their price target on Netflix from $98.00 to $100.00 and gave the company a "hold" rating in a report on Tuesday, April 14th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have issued a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $114.82.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

Want to see what other hedge funds are holding NFLX? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Netflix, Inc. (NASDAQ:NFLX - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.