Ritholtz Wealth Management Acquires 12,948 Shares of ServiceNow, Inc. $NOW

Key Points

• Ritholtz Wealth Management raised its ServiceNow (NYSE:NOW) stake by 284.4% in Q4, buying 12,948 shares to hold 17,500 shares worth about $2.68 million, as part of broad institutional accumulation (institutions own ~87.18%).
• Despite a quarterly beat and the rollout of an AI‑native platform plus a DXC partnership, NOW has slid to near its 52‑week low (~$81–$83) amid analyst downgrades (UBS cut its target to $100) and insiders selling 16,237 shares worth roughly $1.70 million in the last 90 days.

Ritholtz Wealth Management lifted its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 284.4% in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 17,500 shares of the information technology services provider's stock after acquiring an additional 12,948 shares during the period. Ritholtz Wealth Management's holdings in ServiceNow were worth $2,681,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds have also recently made changes to their positions in the company. Cohen Klingenstein LLC grew its stake in shares of ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider's stock valued at $1,532,000 after buying an additional 8,000 shares during the period. Focus Financial Network Inc. grew its stake in shares of ServiceNow by 286.1% in the 4th quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider's stock valued at $8,219,000 after buying an additional 39,756 shares during the period. Telos Capital Management Inc. grew its stake in shares of ServiceNow by 706.0% in the 4th quarter. Telos Capital Management Inc. now owns 50,940 shares of the information technology services provider's stock valued at $7,803,000 after buying an additional 44,620 shares during the period. CCLA Investment Management grew its stake in shares of ServiceNow by 420.3% in the 4th quarter. CCLA Investment Management now owns 546,685 shares of the information technology services provider's stock valued at $83,724,000 after buying an additional 441,604 shares during the period. Finally, Brookstone Capital Management grew its stake in shares of ServiceNow by 428.0% in the 4th quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider's stock valued at $13,964,000 after buying an additional 73,894 shares during the period. 87.18% of the stock is owned by institutional investors.

Insiders Place Their Bets

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company's stock, valued at $1,245,419.01. This trade represents a 45.06% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 in the last 90 days. 0.34% of the stock is currently owned by corporate insiders.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
• Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
• Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
• Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

ServiceNow Price Performance

NOW stock opened at $83.00 on Monday. The company has a market capitalization of $86.00 billion, a P/E ratio of 49.76, a price-to-earnings-growth ratio of 1.39 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The business has a 50-day simple moving average of $107.27 and a two-hundred day simple moving average of $143.49.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company's quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.73 EPS. Research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

NOW has been the subject of several research reports. BTIG Research reduced their target price on ServiceNow from $200.00 to $185.00 and set a "buy" rating for the company in a research note on Tuesday, April 7th. Oppenheimer restated an "outperform" rating and issued a $175.00 target price (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. Canaccord Genuity Group set a $200.00 target price on ServiceNow in a research note on Thursday, January 29th. Arete Research set a $200.00 target price on ServiceNow in a research note on Tuesday, January 6th. Finally, Weiss Ratings reiterated a "hold (c)" rating on shares of ServiceNow in a research note on Thursday, January 22nd. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $187.06.

ServiceNow Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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