RKL Wealth Management LLC Lowers Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• RKL Wealth Management reduced its stake in Amazon by 13.0% in Q3, selling 9,705 shares and ending the period with 65,201 shares worth $14.316 million (Amazon is 1.2% of RKL’s holdings and its 21st-largest position).
• Major institutions mostly increased exposure—Vanguard, State Street and Geode added shares while Norges Bank opened a new position worth about $27.44 billion—leaving institutional ownership at 72.20%.
• Insiders have been net sellers, disposing of 71,686 shares (~$14.69 million) over the past 90 days, including sales by CEO Douglas J. Herrington and SVP David Zapolsky; corporate insiders now own 9.70% of the company.

RKL Wealth Management LLC reduced its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 13.0% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 65,201 shares of the e-commerce giant's stock after selling 9,705 shares during the period. Amazon.com accounts for 1.2% of RKL Wealth Management LLC's holdings, making the stock its 21st biggest holding. RKL Wealth Management LLC's holdings in Amazon.com were worth $14,316,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors and hedge funds have also recently modified their holdings of the stock. Vanguard Group Inc. increased its holdings in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant's stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. State Street Corp lifted its holdings in shares of Amazon.com by 1.4% in the 2nd quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant's stock worth $82,073,203,000 after buying an additional 5,163,208 shares during the period. Geode Capital Management LLC lifted its holdings in shares of Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock worth $47,332,625,000 after buying an additional 3,721,658 shares during the period. Norges Bank bought a new position in shares of Amazon.com during the 2nd quarter worth $27,438,011,000. Finally, Northern Trust Corp grew its position in shares of Amazon.com by 0.3% during the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock worth $18,527,354,000 after buying an additional 302,858 shares in the last quarter. Institutional investors own 72.20% of the company's stock.

Insider Buying and Selling at Amazon.com

In other news, CEO Douglas J. Herrington sold 6,835 shares of the stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.82, for a total transaction of $1,406,779.70. Following the completion of the sale, the chief executive officer owned 522,361 shares in the company, valued at approximately $107,512,341.02. This represents a 1.29% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, SVP David Zapolsky sold 10,649 shares of the firm's stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at $8,461,661.70. The trade was a 20.54% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 71,686 shares of company stock valued at $14,688,739. Corporate insiders own 9.70% of the company's stock.

Analyst Upgrades and Downgrades

Several research firms recently weighed in on AMZN. JPMorgan Chase & Co. restated a "buy" rating on shares of Amazon.com in a report on Friday, February 6th. TD Cowen reissued a "buy" rating on shares of Amazon.com in a research report on Friday, February 6th. BMO Capital Markets restated an "outperform" rating and issued a $310.00 price target (up from $304.00) on shares of Amazon.com in a report on Tuesday, February 3rd. Arete Research upped their price target on shares of Amazon.com from $283.00 to $285.00 and gave the stock a "buy" rating in a research report on Wednesday, February 11th. Finally, Evercore dropped their price objective on shares of Amazon.com from $335.00 to $285.00 and set an "outperform" rating on the stock in a research note on Friday, February 27th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $286.93.

Amazon.com Stock Down 0.8%

NASDAQ:AMZN opened at $212.65 on Thursday. The company's 50-day simple moving average is $223.73 and its 200-day simple moving average is $226.96. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The stock has a market capitalization of $2.28 trillion, a P/E ratio of 29.66, a P/E/G ratio of 1.61 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter last year, the firm earned $1.86 EPS. The company's revenue was up 13.6% compared to the same quarter last year. On average, equities analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Federal court granted a preliminary injunction blocking Perplexity’s Comet AI shopping agent from making purchases on Amazon’s site, protecting Amazon’s checkout/control of the customer experience and reducing near-term risk of automated scraping or order losses. Amazon's Win Against Perplexity Kicks AI Shopping Wars Into High Gear
• Positive Sentiment: Zoox (Amazon’s autonomous-vehicle unit) struck a multiyear partnership to deploy robotaxis via Uber’s app (starting in Las Vegas), expanding distribution for Zoox tech and creating a clearer commercial path for that long-term investment. Zoox and Uber tie up to deploy robotaxis on ride-hailing network
• Positive Sentiment: Amazon expanded its Health AI assistant to all U.S. customers on the website and app, plus streamlined Shop Direct merchant integration — both moves increase product/service engagement and potential revenue streams outside traditional retail. Amazon launches healthcare AI assistant on its website, app
• Neutral Sentiment: Amazon’s jumbo bond push to fund AI/capex continues to dominate headlines — issuance is drawing exceptional demand (reports of massive order books), which eases financing risk but also highlights the scale of the company’s >$100B AI buildout that could pressure margins. Amazon leads record US corporate borrowing rush with $40bn bond sales
• Negative Sentiment: Amazon convened engineering “deep dive” meetings after multiple site outages, including incidents tied to AI-assisted code changes — operational instability raises short-term execution risk and customer/merchant disruption concerns. Amazon plans 'deep dive' internal meeting to address AI-related outages
• Negative Sentiment: Regulatory scrutiny: FCC Chair publicly criticized Amazon’s slower satellite-launch pace after Amazon opposed SpaceX proposals — a reputational/regulatory flashpoint that could complicate Project Kuiper timelines and invite further government attention. FCC chair criticizes slow pace of Amazon satellite launches

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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