Royal Bank of Canada Has $15.18 Million Stock Holdings in Planet Fitness, Inc. $PLNT

Key Points

• Royal Bank of Canada increased its Planet Fitness stake by 13.8% in the first quarter, holding 204,031 shares worth approximately $15.18 million. Institutional investors and hedge funds collectively own 95.53% of the company.
• Planet Fitness exceeded second-quarter expectations, reporting adjusted EPS of $0.88 and revenue of $365.2 million, up 7.1% year over year. The company also repurchased about $200 million of stock and raised its 2026 EPS outlook to approximately $3.254.
• Despite the strong earnings, same-club sales increased only 1.7%, while the company faces a securities class-action lawsuit and mixed analyst views. The stock traded near $50, compared with an average analyst price target of $70.03 and a “Moderate Buy” consensus rating.

Royal Bank of Canada boosted its position in Planet Fitness, Inc. (NYSE:PLNT - Free Report) by 13.8% during the first quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 204,031 shares of the company's stock after acquiring an additional 24,744 shares during the quarter. Royal Bank of Canada owned 0.26% of Planet Fitness worth $15,177,000 at the end of the most recent reporting period.

Several other institutional investors have also added to or reduced their stakes in the company. V Square Quantitative Management LLC acquired a new stake in shares of Planet Fitness in the 4th quarter valued at $27,000. Clearstead Advisors LLC raised its holdings in shares of Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock worth $36,000 after buying an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC lifted its position in shares of Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock worth $36,000 after buying an additional 214 shares during the last quarter. Los Angeles Capital Management LLC bought a new stake in shares of Planet Fitness during the 4th quarter worth $41,000. Finally, Danske Bank A S acquired a new stake in Planet Fitness in the third quarter valued at about $52,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded expectations in the second quarter, reporting adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.2 million versus estimates of $356.2 million. Revenue increased 7.1% year over year. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management repurchased and retired approximately $200 million of Class A stock during the quarter, while raising its full-year 2026 EPS outlook to approximately $3.254, above the roughly $3.20 analyst consensus. The company continues to target 180–190 new club openings. Planet Fitness Announces Second Quarter 2026 Results
• Neutral Sentiment: Analyst coverage highlighted pricing tests, marketing changes and a strategic shift intended to support growth. However, system-wide same-club sales rose only 1.7%, suggesting that the benefits of these initiatives have not yet fully offset softer member growth. PLNT Q2 Deep Dive
• Negative Sentiment: Several law firms publicized a previously filed securities class-action lawsuit against Planet Fitness and certain executives. The complaints allege that the company failed to disclose risks related to its marketing strategy and market conditions before a May 2026 guidance revision. The allegations have not been proven, but the repeated notices may pressure sentiment and create potential legal costs or liabilities. The lead-plaintiff deadline is September 14, 2026. Planet Fitness Securities Class Action Announcement

Analysts Set New Price Targets

PLNT has been the subject of several research analyst reports. Zacks Research raised Planet Fitness from a "strong sell" rating to a "hold" rating in a research note on Friday, July 10th. William Blair lowered shares of Planet Fitness from an "outperform" rating to a "market perform" rating in a report on Thursday, May 7th. Weiss Ratings cut shares of Planet Fitness from a "hold (c-)" rating to a "sell (d+)" rating in a research report on Thursday, June 18th. Wells Fargo & Company reissued an "overweight" rating on shares of Planet Fitness in a research note on Monday, July 20th. Finally, Raymond James Financial restated a "strong-buy" rating and issued a $62.00 target price on shares of Planet Fitness in a research report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, the company has an average rating of "Moderate Buy" and an average price target of $70.03.

Planet Fitness Trading Down 2.3%

Planet Fitness stock opened at $50.04 on Friday. The company has a market capitalization of $3.98 billion, a PE ratio of 16.96, a P/E/G ratio of 1.09 and a beta of 1.03. Planet Fitness, Inc. has a 12 month low of $37.03 and a 12 month high of $114.26. The stock has a 50-day moving average price of $52.68 and a two-hundred day moving average price of $67.15.

Planet Fitness (NYSE:PLNT - Get Free Report) last released its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company had revenue of $365.22 million for the quarter, compared to analysts' expectations of $356.21 million. During the same period in the previous year, the business posted $0.86 earnings per share. The business's quarterly revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, analysts predict that Planet Fitness, Inc. will post 3.25 earnings per share for the current fiscal year.

Planet Fitness Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

Want to see what other hedge funds are holding PLNT? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Planet Fitness, Inc. (NYSE:PLNT - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Continue following MarketBeat

Add MarketBeat as your preferred source on Google to see our latest stories in your feed.

Add As Preferred Source