Salesforce Inc. $CRM is Maxi Investments CY Ltd's 9th Largest Position

Key Points

• Maxi Investments CY Ltd increased its stake in Salesforce by 39.9% in Q3 to 45,210 shares, making CRM its 9th largest holding valued at about $10.72 million (0.9% of the fund).
• Salesforce's board authorized a $25 billion buyback and the company commenced an approximately $25 billion accelerated share repurchase (the first half of a $50 billion program), representing roughly 14.1% of shares and likely to be near-term EPS-accretive.
• Salesforce beat quarterly EPS estimates ($3.81 vs. $3.05) with revenue up 12.1% YoY, provided FY27 and Q1 guidance, and raised its quarterly dividend to $0.44 (annualized $1.76, ~0.9% yield).

Maxi Investments CY Ltd lifted its stake in Salesforce Inc. (NYSE:CRM - Free Report) by 39.9% during the 3rd quarter, according to the company in its most recent filing with the SEC. The fund owned 45,210 shares of the CRM provider's stock after acquiring an additional 12,900 shares during the quarter. Salesforce accounts for 0.9% of Maxi Investments CY Ltd's investment portfolio, making the stock its 9th largest position. Maxi Investments CY Ltd's holdings in Salesforce were worth $10,715,000 as of its most recent filing with the SEC.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Aspire Growth Partners LLC boosted its holdings in Salesforce by 1.2% during the 3rd quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider's stock valued at $795,000 after acquiring an additional 39 shares during the period. Abacus Planning Group Inc. boosted its position in Salesforce by 3.1% in the 3rd quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider's stock valued at $337,000 after buying an additional 43 shares during the period. 17 Capital Partners LLC increased its position in shares of Salesforce by 1.9% during the second quarter. 17 Capital Partners LLC now owns 2,321 shares of the CRM provider's stock worth $633,000 after acquiring an additional 44 shares during the period. Code Waechter LLC boosted its holdings in Salesforce by 5.3% in the third quarter. Code Waechter LLC now owns 871 shares of the CRM provider's stock valued at $209,000 after purchasing an additional 44 shares during the period. Finally, Capital A Wealth Management LLC grew its stake in Salesforce by 40.9% during the 2nd quarter. Capital A Wealth Management LLC now owns 155 shares of the CRM provider's stock worth $41,000 after purchasing an additional 45 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company's stock.

Insider Buying and Selling at Salesforce

In related news, Director David Blair Kirk purchased 1,936 shares of the company's stock in a transaction that occurred on Wednesday, December 17th. The shares were purchased at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the transaction, the director directly owned 10,677 shares of the company's stock, valued at approximately $2,761,499.28. The trade was a 22.15% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Neelie Kroes sold 3,893 shares of the stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the sale, the director directly owned 7,299 shares of the company's stock, valued at $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Company insiders own 3.00% of the company's stock.

Analyst Upgrades and Downgrades

CRM has been the topic of a number of recent analyst reports. Royal Bank Of Canada dropped their price objective on shares of Salesforce from $290.00 to $210.00 and set a "sector perform" rating on the stock in a research report on Thursday, February 26th. Arete Research raised shares of Salesforce to a "strong-buy" rating in a research report on Thursday, December 11th. TD Cowen dropped their target price on Salesforce from $325.00 to $250.00 and set a "buy" rating on the stock in a report on Thursday, February 26th. Robert W. Baird cut their price target on Salesforce from $325.00 to $315.00 and set an "outperform" rating on the stock in a research note on Thursday, December 4th. Finally, Barclays decreased their price target on Salesforce from $265.00 to $252.00 and set an "overweight" rating for the company in a report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Salesforce has a consensus rating of "Moderate Buy" and an average target price of $280.21.

Salesforce Price Performance

Shares of CRM opened at $198.13 on Tuesday. Salesforce Inc. has a 1-year low of $174.57 and a 1-year high of $296.05. The stock has a market cap of $182.87 billion, a PE ratio of 25.37, a price-to-earnings-growth ratio of 1.40 and a beta of 1.29. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. The firm has a fifty day moving average price of $209.31 and a 200 day moving average price of $234.58.

Salesforce (NYSE:CRM - Get Free Report) last announced its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. During the same period in the prior year, the firm earned $2.78 EPS. The business's revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, sell-side analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce declared that its Board of Directors has approved a share buyback program on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's board believes its shares are undervalued.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a dividend of $0.44 per share. The ex-dividend date is Thursday, April 9th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. This is an increase from Salesforce's previous quarterly dividend of $0.42. Salesforce's dividend payout ratio (DPR) is currently 21.25%.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce commenced an approximately $25 billion accelerated share repurchase (ASR) as the first half of its $50 billion repurchase program — immediate delivery of ~103 million shares reduces float and should be EPS-accretive. Salesforce Commences Largest-Ever $25 Billion Accelerated Share Repurchase
• Positive Sentiment: The Board authorized a $25 billion buyback authorization (per reports), allowing repurchase of roughly 14.1% of shares — a sign management views shares as undervalued and a structural support for the stock. RTT News
• Positive Sentiment: Historic ASR headlines from multiple outlets drove buying interest and momentum as traders price in lower share count and near-term EPS lift from the repurchase. Salesforce (CRM) Stock Climbs on Historic $25B Share Repurchase Launch
• Positive Sentiment: Recent fundamentals support the buyback move: Salesforce beat quarterly EPS and reiterated fiscal guidance, giving management room to return capital without sacrificing growth investments.
• Neutral Sentiment: J.P. Morgan published an options-focused note tied to geopolitical uncertainty (Iran war risks), highlighting potential volatility and trading strategies around CRM rather than a fundamental call. J.P. Morgan outlines CRM options play for uncertain Iran war outcome
• Neutral Sentiment: Analyst and media coverage (Seeking Alpha deep-dive, Zacks attention, bullish write-ups on Yahoo/InsiderMonkey) is raising retail/institutional interest — useful for momentum but not an immediate guarantee of sustained outperformance. Salesforce: Doubling Down In A Time Of Uncertainty
• Neutral Sentiment: Noted value investor activity (Bill Nygren buys) signals some institutional appetite, which can support the stock over the medium term but is incremental to the larger buyback-driven catalyst. The Legendary Bill Nygren Bought These Value Gems Last Quarter

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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