SBI Securities Co. Ltd. raised its position in ServiceNow, Inc. (NYSE:NOW - Free Report) by 384.3% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 19,553 shares of the information technology services provider's stock after acquiring an additional 15,516 shares during the period. SBI Securities Co. Ltd.'s holdings in ServiceNow were worth $2,995,000 at the end of the most recent reporting period.
Several other hedge funds and other institutional investors have also made changes to their positions in the company. IAG Wealth Partners LLC lifted its position in ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC increased its position in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after purchasing an additional 128 shares during the period. Millstone Evans Group LLC raised its stake in shares of ServiceNow by 400.0% during the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock worth $25,000 after buying an additional 132 shares in the last quarter. Lodestone Wealth Management LLC purchased a new position in shares of ServiceNow during the 4th quarter worth approximately $26,000. Finally, Albion Financial Group UT lifted its holdings in shares of ServiceNow by 400.0% in the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider's stock valued at $26,000 after buying an additional 136 shares during the period. Hedge funds and other institutional investors own 87.18% of the company's stock.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Major AI product and partner announcements at Knowledge 2026 position ServiceNow as an enterprise "AI control tower" (Project Arc, Otto, expanded AI Control Tower) that could drive multi‑year revenue and margin upside. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
- Positive Sentiment: Expanded strategic partnerships and ecosystem integrations (NVIDIA, Microsoft, Google Cloud, Lenovo, FedEx, AWS and many ISV integrations) strengthen go‑to‑market reach and make it easier for customers to deploy agentic AI at scale. These tie directly into ServiceNow’s revenue growth story. ServiceNow (NOW) Valuation Check After Knowledge 2026 AI Partnerships And Product Launches
- Positive Sentiment: Analysts are reacting positively — several firms raised price targets or reaffirmed buy/outperform ratings after the event (Bernstein, Barclays, Evercore, Citi, Capital One, Citizens JMP, DA Davidson, Needham). Upgrades fuel longer‑term upside expectations. Bernstein Hikes ServiceNow Price Target to $236
- Positive Sentiment: Commercial traction signals — ServiceNow reports growing marketplace activity (>$1B in AWS Marketplace transactions) and customer deployments cited in press coverage, supporting faster adoption of agentic AI in enterprise workflows. ServiceNow hits $1 billion in AWS Marketplace transactions
- Neutral Sentiment: Investor Day materials (transcript & slideshow) provide detail on targets and margin levers but require time for verification against execution — useful for modeling but not immediately catalytic. ServiceNow, Inc. (NOW) Analyst/Investor Day Transcript
- Neutral Sentiment: Numerous partner/integration announcements (Outreach, RightCrowd, Ataccama, Cloudera, Lenovo, etc.) broaden the ecosystem; individually modest near‑term revenue impact but they reduce adoption friction. RightCrowd Integrates Physical Access Control with ServiceNow
- Negative Sentiment: Near‑term skepticism and valuation reset persist — ServiceNow shares remain well below their prior highs, investors worry about "agent sprawl" execution risk, and the stock has been under pressure year‑to‑date despite the event. That mix is likely why shares are trading down today. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
- Negative Sentiment: High expectations are baked into long‑term forecasts (company has suggested very large 2030 targets). Misses on execution, slower enterprise buying cycles, or margin pressure could prompt further downside before long‑term thesis plays out. ServiceNow just told Wall Street it’s going to double again. Here’s why $30 billion of revenue isn’t crazy
Wall Street Analyst Weigh In
NOW has been the topic of a number of analyst reports. Wells Fargo & Company decreased their price target on ServiceNow from $185.00 to $160.00 and set an "overweight" rating on the stock in a research note on Thursday, April 23rd. Capital One Financial raised their target price on ServiceNow from $105.00 to $120.00 and gave the company an "overweight" rating in a report on Tuesday. KeyCorp set a $85.00 target price on shares of ServiceNow and gave the stock an "underweight" rating in a research report on Thursday, April 23rd. Argus lowered their price target on shares of ServiceNow from $180.00 to $134.00 and set a "buy" rating on the stock in a research note on Friday, April 24th. Finally, JPMorgan Chase & Co. cut their price target on shares of ServiceNow from $195.00 to $145.00 and set an "overweight" rating for the company in a report on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $144.71.
Check Out Our Latest Research Report on ServiceNow
ServiceNow Stock Performance
Shares of NOW stock opened at $89.10 on Thursday. The stock has a fifty day moving average price of $102.97 and a 200 day moving average price of $133.33. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a market cap of $91.86 billion, a PE ratio of 53.10, a P/E/G ratio of 1.63 and a beta of 0.82. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48.
ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting analysts' consensus estimates of $0.97. The business had revenue of $3.77 billion during the quarter, compared to analysts' expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The business's revenue for the quarter was up 22.1% on a year-over-year basis. During the same quarter last year, the business posted $0.81 earnings per share. Sell-side analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.
Insider Buying and Selling at ServiceNow
In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of the firm's stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the completion of the transaction, the insider directly owned 29,531 shares in the company, valued at approximately $2,645,977.60. This trade represents a 23.21% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 25,164 shares of company stock valued at $2,497,021 in the last quarter. Insiders own 0.34% of the company's stock.
ServiceNow Profile
(
Free Report)
ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Further Reading

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