Secure Asset Management LLC Has $4.57 Million Position in Meta Platforms, Inc. $META

Key Points

• Secure Asset Management increased its Meta stake by 54.1% in the second quarter, ending with 8,120 shares valued at approximately $4.57 million. Institutional investors collectively own 79.91% of Meta’s stock.
• Meta’s AI strategy is gaining investor attention as its Muse agent approaches 900,000 downloads, expands toward commerce and smart glasses, and supports higher analyst price targets. Meta Connect is viewed as a near-term catalyst for updates on AI, hardware and monetization.
• Despite a consensus “Moderate Buy” rating and a $796.95 average price target, risks include competitive and regulatory pressure, insider selling and valuation concerns. Meta recently missed quarterly EPS estimates, though revenue increased 28% year over year.

Secure Asset Management LLC grew its stake in Meta Platforms, Inc. (NASDAQ:META - Free Report) by 54.1% in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 8,120 shares of the social networking company's stock after acquiring an additional 2,849 shares during the quarter. Secure Asset Management LLC's holdings in Meta Platforms were worth $4,574,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also bought and sold shares of META. Clarus Wealth Advisors grew its holdings in Meta Platforms by 9.9% during the second quarter. Clarus Wealth Advisors now owns 3,235 shares of the social networking company's stock valued at $1,951,000 after purchasing an additional 292 shares during the period. Banco de Sabadell S.A raised its holdings in Meta Platforms by 19.5% in the second quarter. Banco de Sabadell S.A now owns 6,054 shares of the social networking company's stock worth $3,409,000 after purchasing an additional 986 shares during the period. Nan Shan Life Insurance Co. Ltd. raised its holdings in Meta Platforms by 6.4% in the second quarter. Nan Shan Life Insurance Co. Ltd. now owns 157,555 shares of the social networking company's stock worth $88,749,000 after purchasing an additional 9,511 shares during the period. Ironvine Capital Partners LLC boosted its position in shares of Meta Platforms by 1,298.5% during the second quarter. Ironvine Capital Partners LLC now owns 49,129 shares of the social networking company's stock worth $27,674,000 after purchasing an additional 45,616 shares in the last quarter. Finally, Independence Bank of Kentucky boosted its position in shares of Meta Platforms by 0.9% during the second quarter. Independence Bank of Kentucky now owns 18,198 shares of the social networking company's stock worth $10,251,000 after purchasing an additional 155 shares in the last quarter. Institutional investors own 79.91% of the company's stock.

More Meta Platforms News

Here are the key news stories impacting Meta Platforms this week:

• Positive Sentiment: Muse adoption is strengthening the AI growth narrative. Muse reportedly reached the top of Apple’s U.S. free-app rankings, with early downloads approaching 900,000. Investors are increasingly viewing the product as a potential consumer “killer app” and a new distribution channel for Meta’s AI capabilities. Meta's standoff with Amazon over Muse could be a sign of things to come
• Positive Sentiment: Analysts raised their expectations. KeyCorp lifted its price target to $900 from $780, while Cantor Fitzgerald raised its target to $860 from $680; both maintained overweight ratings. The upgrades reflect expectations that AI agents could become a significant third growth curve for Meta. KeyBanc Adjusts PT on Meta Platforms to $900
• Positive Sentiment: Commerce and hardware opportunities are expanding. Muse’s integration with Shopify’s Shop Pay could let users complete purchases through the agent, giving Meta a path to transaction-based monetization. Meta is also bringing Muse to smart glasses and advancing a broader hardware push ahead of Meta Connect. Meta is bringing its Muse AI agent to its glasses
• Neutral Sentiment: Meta Connect is a near-term catalyst. Investors are awaiting announcements on Muse, AI models, smart glasses and other devices that could clarify the company’s product roadmap and monetization strategy.
• Negative Sentiment: Competitive and regulatory risks remain. Amazon blocked Muse from accessing its site, while privacy and security concerns surrounding AI agents and camera-equipped glasses could limit adoption or invite additional scrutiny. Meta's New AI Agent Is an Instant Hit—and the Backlash Has Already Begun
• Negative Sentiment: Insider selling and valuation create caution. COO Javier Olivan and Chief Product Officer Christopher Cox sold shares under pre-arranged Rule 10b5-1 plans. Technical analysts also warn that the recent rally increases the risk of a short-term pullback, even as the longer-term trend remains bullish.

Analyst Ratings Changes

A number of research firms recently commented on META. Robert W. Baird lowered their price objective on shares of Meta Platforms from $830.00 to $750.00 and set an "outperform" rating for the company in a research report on Thursday, July 30th. Susquehanna reduced their target price on Meta Platforms from $900.00 to $650.00 and set a "positive" rating on the stock in a report on Thursday, July 30th. BNP Paribas Exane assumed coverage on Meta Platforms in a research note on Tuesday, June 2nd. They issued an "outperform" rating for the company. Citizens Jmp lowered their price target on Meta Platforms from $800.00 to $770.00 and set a "market outperform" rating for the company in a report on Thursday, July 30th. Finally, Citigroup reiterated a "buy" rating and set a $800.00 price objective on shares of Meta Platforms in a report on Wednesday, September 16th. Four analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and eight have issued a Hold rating to the company's stock. According to data from MarketBeat.com, Meta Platforms has a consensus rating of "Moderate Buy" and an average target price of $796.95.

Meta Platforms Stock Performance

Meta Platforms stock opened at $744.10 on Thursday. Meta Platforms, Inc. has a twelve month low of $520.26 and a twelve month high of $763.90. The company has a quick ratio of 2.23, a current ratio of 2.23 and a debt-to-equity ratio of 0.32. The company has a market capitalization of $1.90 trillion, a P/E ratio of 28.03, a PEG ratio of 1.28 and a beta of 1.25. The stock's 50 day moving average is $610.79 and its 200 day moving average is $611.16.

Meta Platforms (NASDAQ:META - Get Free Report) last released its earnings results on Wednesday, July 29th. The social networking company reported $6.18 EPS for the quarter, missing the consensus estimate of $7.19 by ($1.01). Meta Platforms had a return on equity of 33.18% and a net margin of 29.83%.The company had revenue of $60.80 billion during the quarter, compared to the consensus estimate of $60.22 billion. During the same period last year, the firm posted $7.14 earnings per share. The company's revenue was up 28.0% compared to the same quarter last year. On average, equities research analysts predict that Meta Platforms, Inc. will post 27.93 earnings per share for the current fiscal year.

Meta Platforms Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Monday, September 28th. Shareholders of record on Monday, September 21st will be paid a dividend of $0.525 per share. This represents a $2.10 annualized dividend and a yield of 0.3%. The ex-dividend date is Monday, September 21st. Meta Platforms's dividend payout ratio (DPR) is currently 7.91%.

Insider Buying and Selling at Meta Platforms

In related news, COO Javier Olivan sold 946 shares of the stock in a transaction that occurred on Monday, September 21st. The shares were sold at an average price of $680.27, for a total transaction of $643,535.42. Following the transaction, the chief operating officer owned 9,770 shares in the company, valued at $6,646,237.90. This represents a 8.83% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Aaron Anderson sold 3,240 shares of the firm's stock in a transaction that occurred on Thursday, September 3rd. The stock was sold at an average price of $618.06, for a total transaction of $2,002,514.40. Following the completion of the sale, the chief accounting officer owned 6,271 shares in the company, valued at $3,875,854.26. This represents a 34.07% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 123,333 shares of company stock worth $80,795,845. Insiders own 13.53% of the company's stock.

Meta Platforms Company Profile

Meta Platforms, Inc develops technologies that help people connect, communicate and build communities online. The company's principal products include Facebook, Instagram, Messenger, WhatsApp and Threads, which enable social networking, messaging, content sharing and digital communication.

Meta generates most of its business through advertising displayed across its family of apps. It also develops artificial intelligence technologies, business messaging tools and hardware and software through its Reality Labs division, including Quest virtual- and mixed-reality devices and related experiences.

The company was founded as Facebook in 2004 by Mark Zuckerberg and was renamed Meta Platforms in 2021 to reflect its broader focus on building the metaverse.

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