ServiceNow, Inc. $NOW Shares Acquired by RFG Advisory LLC

Key Points

• RFG Advisory LLC boosted its ServiceNow stake 379.4% in Q4 to 16,025 shares (worth $2.455M), and several other institutions likewise ramped up positions, leaving hedge funds and institutional investors owning about 87.18% of the company.
• Company insiders have been net sellers recently — 25,164 shares sold in the last three months valued at roughly $2.50M, leaving insiders with about 0.34% ownership.
• On fundamentals and outlook, ServiceNow reported Q results roughly in line with expectations (EPS $0.97; revenue $3.77B, +22.1% YoY), management outlined an ambitious AI-driven goal of $30 billion in subscription revenue by 2030, and analysts carry a consensus "Moderate Buy" with an average price target of about $144.71.

RFG Advisory LLC lifted its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 379.4% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 16,025 shares of the information technology services provider's stock after purchasing an additional 12,682 shares during the period. RFG Advisory LLC's holdings in ServiceNow were worth $2,455,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently bought and sold shares of NOW. Cohen Klingenstein LLC boosted its stake in ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider's stock worth $1,532,000 after buying an additional 8,000 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. increased its stake in shares of ServiceNow by 385.9% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider's stock valued at $398,202,000 after acquiring an additional 2,064,440 shares during the last quarter. Torray Investment Partners LLC increased its stake in shares of ServiceNow by 390.5% during the 4th quarter. Torray Investment Partners LLC now owns 40,629 shares of the information technology services provider's stock valued at $6,224,000 after acquiring an additional 32,345 shares during the last quarter. Jennison Associates LLC lifted its holdings in shares of ServiceNow by 280.1% during the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider's stock worth $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Finally, Narwhal Capital Management boosted its position in shares of ServiceNow by 763.5% in the fourth quarter. Narwhal Capital Management now owns 16,977 shares of the information technology services provider's stock worth $2,601,000 after acquiring an additional 15,011 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

Insider Activity

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company's stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the sale, the insider directly owned 11,757 shares in the company, valued at $1,245,419.01. This trade represents a 45.06% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders sold 25,164 shares of company stock valued at $2,497,021. 0.34% of the stock is currently owned by company insiders.

ServiceNow Trading Up 5.2%

Shares of NOW opened at $93.65 on Friday. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48. The stock's 50-day moving average is $102.80 and its two-hundred day moving average is $132.71. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The stock has a market cap of $96.55 billion, a PE ratio of 55.81, a P/E/G ratio of 1.58 and a beta of 0.82.

ServiceNow (NYSE:NOW - Get Free Report) last released its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.ServiceNow's revenue for the quarter was up 22.1% on a year-over-year basis. During the same period in the previous year, the company posted $0.81 EPS. Equities analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several brokerages recently commented on NOW. Stifel Nicolaus dropped their price target on shares of ServiceNow from $135.00 to $120.00 and set a "buy" rating for the company in a research report on Thursday, April 23rd. FBN Securities lowered their price objective on shares of ServiceNow from $160.00 to $120.00 in a research note on Thursday, April 23rd. Morgan Stanley reduced their target price on ServiceNow from $210.00 to $180.00 and set an "overweight" rating on the stock in a report on Thursday, April 23rd. UBS Group set a $150.00 price objective on ServiceNow in a report on Thursday, April 23rd. Finally, Wolfe Research set a $125.00 target price on ServiceNow in a report on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat, ServiceNow currently has a consensus rating of "Moderate Buy" and an average price target of $144.71.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Management unveiled an ambitious long‑range goal — targeting $30 billion in subscription revenue by 2030 and projecting ~20% annual growth with Now Assist expected to drive ~30% of ACV. This frames AI as a large new revenue engine. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: New product and partner announcements from Knowledge 2026 (Project Arc with NVIDIA, ServiceNow Otto, expanded AI Control Tower) accelerate enterprise‑ready, governed AI agents — a clear path from pilot to large‑scale deployments. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Analysts are incrementally more constructive after Analyst Day — Bernstein raised its price target (to $236) and several firms reaffirmed or raised targets/ratings, supporting upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Institutional/options flow shows bullish interest — unusually large call buying (136,185 calls) points to speculative or hedged positions anticipating further upside near term.
• Positive Sentiment: Commercial traction signals: ServiceNow reported $1B in AWS Marketplace transactions and announced multiple ISV/integration wins that help distribution and adoption of agentic AI offerings. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Large partnerships continue to pile up (Accenture, NICE, Outreach integrations) — positive for scale but execution‑dependent. ServiceNow, Accenture partner to deliver agentic AI
• Neutral Sentiment: ServiceNow is instituting metered pricing for AI agents (alongside SAP/Workday) — this creates a new revenue lever but could trigger customer pushback or contract complexity. ServiceNow, SAP and Workday Make AI Agents Pay to Play
• Negative Sentiment: Valuation and execution risks remain — despite the AI narrative and product news, the stock is still digesting a year‑to‑date reset and must prove margin/leverage gains and sustained adoption to justify lofty long‑term targets. ServiceNow (NOW) Valuation Check After Knowledge 2026

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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