ServiceNow, Inc. $NOW Shares Bought by Sheets Smith Wealth Management

Key Points

• Sheets Smith Wealth Management boosted its stake in ServiceNow by 387.5% in Q4, buying 17,809 shares to hold 22,405 shares worth about $3.43 million.
• Several large institutions (e.g., Nordea, SG Americas, Aberdeen) also made massive Q4 purchases, leaving institutional ownership at 87.18%, indicating heavy institutional accumulation.
• Insiders sold 16,237 shares in the quarter (about $1.70M), reducing insider ownership to 0.34%, while analysts keep a consensus "Moderate Buy" with a $188.59 average price target amid some recent cuts to roughly $175.

Sheets Smith Wealth Management boosted its holdings in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 387.5% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 22,405 shares of the information technology services provider's stock after purchasing an additional 17,809 shares during the quarter. Sheets Smith Wealth Management's holdings in ServiceNow were worth $3,432,000 at the end of the most recent reporting period.

Several other institutional investors also recently bought and sold shares of the business. Nordea Investment Management AB raised its stake in shares of ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider's stock worth $720,325,000 after buying an additional 3,743,087 shares during the period. SG Americas Securities LLC grew its stake in ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider's stock valued at $276,579,000 after acquiring an additional 1,789,388 shares during the period. Aberdeen Group plc grew its stake in ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider's stock valued at $221,962,000 after acquiring an additional 1,162,005 shares during the period. Sarasin & Partners LLP increased its holdings in ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider's stock worth $188,946,000 after acquiring an additional 979,740 shares in the last quarter. Finally, Congress Asset Management Co. increased its holdings in ServiceNow by 385.4% in the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider's stock worth $129,825,000 after acquiring an additional 672,898 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at ServiceNow

In other news, insider Paul Fipps sold 3,696 shares of the company's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the sale, the insider directly owned 8,061 shares in the company, valued at $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 16,237 shares of company stock worth $1,697,162. Insiders own 0.34% of the company's stock.

Analyst Ratings Changes

Several equities analysts have issued reports on the stock. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Weiss Ratings reissued a "hold (c)" rating on shares of ServiceNow in a research note on Thursday, January 22nd. Evercore restated an "outperform" rating and set a $175.00 price target (down from $225.00) on shares of ServiceNow in a research report on Thursday, January 29th. Jefferies Financial Group decreased their price target on shares of ServiceNow from $230.00 to $175.00 and set a "buy" rating on the stock in a research note on Friday, January 23rd. Finally, Cantor Fitzgerald reiterated an "overweight" rating and issued a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, five have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $188.59.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott personally invested roughly $3 million into NOW, signaling management confidence and providing a direct vote of conviction amid the pullback. ServiceNow (NOW) Stock: CEO Invests $3M Amid 32% Year-to-Date Decline
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize the company’s AI “Control Tower,” which could accelerate product differentiation and enterprise AI adoption—a strategic positive for growth and gross-margin leverage. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Following the sharp pullback, at least one outlet highlights a fresh buy call — fresh analyst interest could attract value-focused funds looking for rebound candidates after the sell-off. ServiceNow Gets Fresh Buy Call After Sharp Pullback
• Positive Sentiment: Analysis suggests the Armis acquisition strengthens ServiceNow’s core platform and could expand enterprise security/use-case cross-sell—supportive for longer-term revenue expansion. ServiceNow's Deal May Be Bigger Than It Looks
• Neutral Sentiment: CEO McDermott is publicly re-shaping ServiceNow’s business model around AI execution (the “control tower” concept). This signals strategic direction but execution and monetization timelines remain the key uncertainties. ServiceNow CEO Builds New Business Model Around AI
• Neutral Sentiment: Coverage pieces note ServiceNow among AI/enterprise leaders that could outperform broader markets if AI tailwinds persist; these are thematic endorsements rather than near-term catalysts. Tech Sell-Off: Wall Street Sees 60% or More Upside for These S&P 500 Stocks
• Neutral Sentiment: Corporate hiring/leadership moves in India (new MD/GVP) are incremental operational items that support regional growth but are unlikely to move the stock by themselves. ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC
• Negative Sentiment: Stifel cut its price target from $180 to $135, citing weaker U.S. federal spending and softer Q1 trends—this is the primary near-term negative driver because it directly lowers sell‑side expectations and frames public-sector demand risk. ServiceNow's price target set lower by Stifel due to weaker federal spending
• Negative Sentiment: The stock has seen a substantial multi-month decline and recent daily drops, reinforcing momentum-driven selling and making it vulnerable to further cuts or rotation out of high-multiple software names. ServiceNow (NOW) Stock Declines While Market Improves: Some Information for Investors

ServiceNow Price Performance

ServiceNow stock opened at $101.98 on Friday. The company has a fifty day simple moving average of $110.44 and a 200-day simple moving average of $147.38. The firm has a market capitalization of $106.67 billion, a price-to-earnings ratio of 61.14, a PEG ratio of 1.71 and a beta of 1.01. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company's revenue for the quarter was up 20.7% on a year-over-year basis. During the same period last year, the firm posted $0.73 earnings per share. On average, equities analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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