Split Rock Private Trading & Wealth Management LLC Takes Position in Amazon.com, Inc. $AMZN

Key Points

• Split Rock Private Trading & Wealth Management LLC purchased a new stake of 24,419 shares of Amazon worth about $5.64 million, making it roughly 4.5% of the fund's portfolio and its sixth-largest holding.
• Insiders have been selling recently: Director Jonathan Rubinstein sold 3,849 shares at $260 and CEO Andrew Jassy sold 31,000 shares at $255 under Rule 10b5-1 plans, with insiders offloading 128,035 shares (≈$28.8M) over the past 90 days.
• Amazon posted a strong Q1 beat (EPS $2.78 vs. $1.63 est.; revenue $181.52B vs. $177.28B), prompting analyst upgrades and a consensus rating of “Moderate Buy” with an average target of $310.25.

Split Rock Private Trading & Wealth Management LLC bought a new stake in Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 24,419 shares of the e-commerce giant's stock, valued at approximately $5,636,000. Amazon.com comprises approximately 4.5% of Split Rock Private Trading & Wealth Management LLC's portfolio, making the stock its 6th largest holding.

A number of other institutional investors also recently modified their holdings of AMZN. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the third quarter valued at approximately $27,000. Bridge Generations Wealth Management LLC increased its holdings in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC increased its holdings in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, PayPay Securities Corp increased its holdings in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares in the last quarter. Institutional investors own 72.20% of the company's stock.

Insider Buying and Selling

In other news, Director Jonathan Rubinstein sold 3,849 shares of the business's stock in a transaction on Friday, April 24th. The shares were sold at an average price of $260.00, for a total value of $1,000,740.00. Following the completion of the transaction, the director owned 78,654 shares of the company's stock, valued at $20,450,040. The trade was a 4.67% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,000 shares of the business's stock in a transaction on Friday, April 17th. The shares were sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the completion of the transaction, the chief executive officer directly owned 2,207,118 shares of the company's stock, valued at $562,815,090. This trade represents a 1.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 128,035 shares of company stock worth $28,827,479 over the last ninety days. Insiders own 8.90% of the company's stock.

Analyst Ratings Changes

A number of analysts recently weighed in on the stock. HSBC raised their price target on shares of Amazon.com from $280.00 to $310.00 and gave the company a "buy" rating in a report on Thursday. Royal Bank Of Canada set a $320.00 price target on shares of Amazon.com and gave the company an "outperform" rating in a report on Thursday. TD Securities raised shares of Amazon.com to a "buy" rating in a report on Monday, April 13th. Robert W. Baird raised their price target on shares of Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a report on Thursday. Finally, Pivotal Research reissued a "buy" rating and issued a $320.00 price target (up from $300.00) on shares of Amazon.com in a report on Thursday. One research analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average target price of $310.25.

Amazon.com Price Performance

Shares of AMZN stock opened at $268.38 on Friday. Amazon.com, Inc. has a 12-month low of $183.85 and a 12-month high of $273.88. The firm has a market capitalization of $2.89 trillion, a price-to-earnings ratio of 32.10, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46. The company has a quick ratio of 0.88, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The firm has a fifty day moving average of $223.63 and a 200-day moving average of $227.35.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. During the same quarter in the previous year, the business earned $1.59 EPS. The firm's revenue was up 16.6% on a year-over-year basis. On average, equities research analysts forecast that Amazon.com, Inc. will post 7.7 earnings per share for the current year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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