Sumitomo Mitsui DS Asset Management Company Ltd Boosts Stock Holdings in Netflix, Inc. $NFLX

Key Points

• 912.9% increase: Sumitomo Mitsui DS Asset Management boosted its Netflix stake by 912.9% in Q4 to 590,582 shares, valued at about $55.37 million.
• Insider selling pressure: CEO Ted Sarandos sold 27,312 shares and insiders have sold 1,431,627 shares (~$135.65M) in the past 90 days; co‑founder Reed Hastings also sold 407,550 shares under a 10b5‑1 plan.
• Mixed fundamentals vs. sentiment: Netflix reported an EPS beat ($1.23 vs. $0.76) and $12.25B revenue, but the stock is trading around $87.89 (down 3.4%) versus an average analyst target of $114.82.

Sumitomo Mitsui DS Asset Management Company Ltd boosted its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 912.9% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 590,582 shares of the Internet television network's stock after buying an additional 532,277 shares during the period. Sumitomo Mitsui DS Asset Management Company Ltd's holdings in Netflix were worth $55,373,000 at the end of the most recent quarter.

Several other large investors also recently bought and sold shares of NFLX. First Financial Corp IN increased its stake in Netflix by 900.0% during the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock worth $25,000 after buying an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. lifted its holdings in Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network's stock valued at $25,000 after acquiring an additional 239 shares during the last quarter. Turning Point Benefit Group Inc. lifted its holdings in Netflix by 13,400.0% in the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network's stock valued at $25,000 after acquiring an additional 268 shares during the last quarter. Imprint Wealth LLC acquired a new position in Netflix in the third quarter valued at approximately $25,000. Finally, MB Levis & Associates LLC lifted its holdings in Netflix by 177.8% in the fourth quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network's stock valued at $28,000 after acquiring an additional 192 shares during the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Insiders Place Their Bets

In related news, CEO Theodore A. Sarandos sold 27,312 shares of the business's stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the completion of the transaction, the chief executive officer directly owned 284,804 shares of the company's stock, valued at $25,054,207.88. The trade was a 8.75% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider David A. Hyman sold 5,722 shares of the business's stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total value of $503,993.76. Following the transaction, the insider directly owned 316,100 shares of the company's stock, valued at $27,842,088. The trade was a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 1,431,627 shares of company stock valued at $135,647,236. 1.37% of the stock is owned by company insiders.

Analysts Set New Price Targets

A number of research firms recently commented on NFLX. Erste Group Bank cut Netflix from a "buy" rating to a "hold" rating in a report on Monday, April 27th. Citigroup initiated coverage on Netflix in a report on Thursday, April 16th. They issued a "market perform" rating on the stock. Huber Research upgraded Netflix from a "strong sell" rating to a "strong-buy" rating in a research note on Friday, February 27th. Benchmark restated a "hold" rating on shares of Netflix in a research note on Tuesday, January 13th. Finally, Evercore initiated coverage on Netflix in a research note on Friday, February 27th. They set an "outperform" rating and a $115.00 price target on the stock. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and fifteen have assigned a Hold rating to the company. According to data from MarketBeat, the stock has an average rating of "Moderate Buy" and an average target price of $114.82.

Netflix Stock Down 3.4%

NASDAQ:NFLX opened at $87.89 on Wednesday. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The stock's fifty day moving average is $94.99 and its two-hundred day moving average is $96.53. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12. The stock has a market capitalization of $370.09 billion, a price-to-earnings ratio of 28.39, a price-to-earnings-growth ratio of 1.17 and a beta of 1.55.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, topping analysts' consensus estimates of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The company had revenue of $12.25 billion for the quarter, compared to analysts' expectations of $12.17 billion. During the same period in the prior year, the firm earned $6.61 earnings per share. The firm's revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts anticipate that Netflix, Inc. will post 3.56 EPS for the current year.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Company and sector buyback talk — Netflix is listed among consumer-discretionary names adding buyback capacity, which could provide support to the share price over time. Netflix, Pulte, and Mobileye Are Buying Their Own Dips—Should You?
• Positive Sentiment: Partnership news with theaters (mentioned in coverage of AMC) is attracting investor interest and signals distribution/collaboration opportunities that may boost content reach. Why Is AMC Entertainment Stock Surging On Tuesday?
• Neutral Sentiment: Market commentary argues some post-earnings reactions are “unfair” and that longer-term fundamentals remain strong, which tempers short-term pessimism but may not stop volatility. Microsoft and 11 More Stocks That Were Unfairly Punished After Earnings
• Neutral Sentiment: Analysis pieces suggest Netflix may be technically positioned for another leg higher, but the commentary coexists with today’s weakness — signalling mixed near-term momentum. Streaming Stock Looks Positioned for Next Leg Higher
• Neutral Sentiment: Feature write-ups about Netflix’s strategic choices (what it learned from an almost-acquisition) provide useful context on capital allocation and strategy but are unlikely to move the stock immediately. What Did Netflix Learn From the Almost-Acquisition of a Major Rival?
• Negative Sentiment: Large insider selling — co-founder/director Reed Hastings sold 407,550 shares under a 10b5-1 plan (average price ~$93), a high-value transaction that can be read as supply pressure even though it was pre‑arranged. Reed Hastings Sells 407,550 Shares of Netflix Stock
• Negative Sentiment: Analyst/technical pressure — coverage notes price targets clustered below earlier highs and a key resistance near $100; that, combined with shorts/positioning, helps explain the intraday drop. Benzinga’s market note cites the $114 target but emphasizes resistance and the current decline. What's Going On With Netflix Stock Tuesday?

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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