Terra Nova Asset Management LLC Acquires 12,263 Shares of Netflix, Inc. $NFLX

Key Points

• Terra Nova Asset Management grew its Netflix stake by 945.5% in Q4, buying 12,263 shares to hold 13,560 shares worth approximately $1.271 million per its SEC filing.
• Significant insider selling: Director Reed Hastings sold 426,290 shares for about $39.08 million and CFO Spencer Neumann sold 57,260 shares for about $5.47 million, with insiders offloading 1,520,133 shares (~$137.26 million) over the past 90 days.
• Price hikes and analyst response: Netflix raised subscription prices (ad $8.99, standard $19.99, premium $26.99), which analysts say could unlock roughly $1.7 billion in revenue and have driven upgrades that leave a consensus "Moderate Buy" target near $114.55.

Terra Nova Asset Management LLC grew its stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 945.5% in the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 13,560 shares of the Internet television network's stock after purchasing an additional 12,263 shares during the period. Terra Nova Asset Management LLC's holdings in Netflix were worth $1,271,000 as of its most recent filing with the SEC.

Several other institutional investors and hedge funds have also recently modified their holdings of the stock. Brighton Jones LLC grew its holdings in Netflix by 5.0% during the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock worth $4,804,000 after buying an additional 257 shares in the last quarter. Revolve Wealth Partners LLC lifted its stake in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock valued at $912,000 after acquiring an additional 144 shares in the last quarter. Sivia Capital Partners LLC lifted its stake in Netflix by 21.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock valued at $1,883,000 after acquiring an additional 246 shares in the last quarter. Strategic Investment Advisors MI boosted its holdings in Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock worth $1,036,000 after acquiring an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. boosted its holdings in Netflix by 12.1% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock worth $2,832,000 after acquiring an additional 228 shares during the last quarter. 80.93% of the stock is owned by hedge funds and other institutional investors.

Insider Activity

In other news, Director Reed Hastings sold 426,290 shares of the firm's stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $91.67, for a total transaction of $39,078,004.30. Following the completion of the sale, the director owned 3,940 shares in the company, valued at $361,179.80. This trade represents a 99.08% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Spencer Adam Neumann sold 57,260 shares of Netflix stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the completion of the sale, the chief financial officer directly owned 73,787 shares in the company, valued at $7,046,658.50. This trade represents a 43.69% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is owned by insiders.

Netflix Price Performance

Shares of NASDAQ:NFLX opened at $93.43 on Friday. The company has a market capitalization of $394.48 billion, a P/E ratio of 36.97, a price-to-earnings-growth ratio of 1.43 and a beta of 1.68. The company's 50-day moving average is $87.25 and its 200 day moving average is $100.77. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm's quarterly revenue was up 17.6% compared to the same quarter last year. During the same quarter last year, the company posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities research analysts forecast that Netflix, Inc. will post 24.58 earnings per share for the current year.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts say the price increases should drive meaningful revenue upside (estimates cite as much as ~$1.7B potential incremental revenue) with limited churn risk — a direct boost to near‑term top‑line and profit leverage. Netflix Price Hikes Could Unlock $1.7 Billion
• Positive Sentiment: Multiple firms (including Jefferies, Citi, JPMorgan and Oppenheimer) responded with upgraded views or higher targets, arguing strong engagement and low churn give Netflix room to raise prices — this analyst support is pro‑stock. Jefferies Commentary on Price Hike
• Positive Sentiment: Research upgrades and modest EPS estimate bumps (e.g., Erste Group raising EPS and issuing a Buy) reinforce the view that higher ARPU will flow through to earnings. Erste Group Upgrade / Marketbeat
• Neutral Sentiment: Price changes: ad tier to $8.99 (+$1), standard to $19.99 (+$2), premium to $26.99 (+$2). Netflix says the increases help fund a $20B content budget (up ~$2B yr/yr). This is the direct rationale investors are pricing in. Reuters: Netflix raises subscription prices
• Neutral Sentiment: Widespread media coverage details the new rates and compares competitors; useful for gauging consumer reaction but not immediately decisive for fundamentals. Investopedia Pricing Summary
• Negative Sentiment: Political and consumer backlash: critics (including Senator Elizabeth Warren) flagged the hike soon after a large payout, which could pressure PR and invite scrutiny — a headline risk. Benzinga: Warren Criticism
• Negative Sentiment: Longer‑term risk: repeated “stream‑flation” could push price‑sensitive subscribers toward free alternatives (YouTube, ad‑supported platforms), so the revenue upside depends on continued low churn. Some commentators remain cautious. Business Insider: Stream‑flation

Wall Street Analyst Weigh In

NFLX has been the subject of several analyst reports. Piper Sandler reiterated a "positive" rating and issued a $103.00 target price (down from $140.00) on shares of Netflix in a report on Wednesday, January 21st. UBS Group set a $104.00 price target on shares of Netflix in a report on Tuesday, January 27th. Barclays started coverage on shares of Netflix in a research report on Monday, March 2nd. They issued an "equal weight" rating and a $115.00 price objective for the company. Arete Research upgraded shares of Netflix from a "neutral" rating to a "buy" rating in a research note on Friday, February 27th. Finally, Bank of America dropped their target price on shares of Netflix from $149.00 to $125.00 and set a "buy" rating on the stock in a research report on Friday, March 6th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and twelve have issued a Hold rating to the company's stock. According to data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $114.55.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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