TFC Financial Management Inc. trimmed its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 31.6% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 9,392 shares of the e-commerce giant's stock after selling 4,343 shares during the period. Amazon.com comprises about 0.3% of TFC Financial Management Inc.'s portfolio, making the stock its 29th largest position. TFC Financial Management Inc.'s holdings in Amazon.com were worth $2,168,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors have also made changes to their positions in the stock. Vanguard Group Inc. grew its position in Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after purchasing an additional 8,913,959 shares in the last quarter. State Street Corp grew its position in Amazon.com by 2.0% in the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after purchasing an additional 7,584,156 shares in the last quarter. Geode Capital Management LLC grew its position in Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock valued at $47,332,625,000 after purchasing an additional 3,721,658 shares in the last quarter. Norges Bank bought a new position in Amazon.com in the second quarter valued at $27,438,011,000. Finally, Northern Trust Corp grew its position in Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after purchasing an additional 302,858 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity at Amazon.com
In other news, CEO Douglas J. Herrington sold 20,500 shares of the firm's stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the completion of the sale, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. This trade represents a 3.94% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,000 shares of the firm's stock in a transaction dated Friday, April 17th. The stock was sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the sale, the chief executive officer owned 2,207,118 shares of the company's stock, valued at approximately $562,815,090. This represents a 1.39% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 128,035 shares of company stock worth $28,827,479 in the last quarter. 8.90% of the stock is owned by corporate insiders.
Amazon.com Stock Performance
NASDAQ AMZN opened at $268.38 on Friday. The firm has a 50-day moving average of $223.63 and a 200-day moving average of $227.35. The company has a debt-to-equity ratio of 0.27, a quick ratio of 0.88 and a current ratio of 1.18. The stock has a market cap of $2.89 trillion, a PE ratio of 32.10, a P/E/G ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a 52-week low of $183.85 and a 52-week high of $273.88.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to analysts' expectations of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. Amazon.com's quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.59 EPS. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 7.7 EPS for the current year.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
- Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
- Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
- Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
- Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
- Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
- Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns
Analyst Upgrades and Downgrades
A number of research analysts recently weighed in on the stock. The Goldman Sachs Group reaffirmed a "buy" rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research report on Thursday. DZ Bank raised shares of Amazon.com to a "strong-buy" rating in a research report on Friday, February 6th. TD Cowen reaffirmed a "buy" rating and issued a $350.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday. Argus reaffirmed a "buy" rating and issued a $325.00 target price on shares of Amazon.com in a research report on Friday, February 6th. Finally, Susquehanna reaffirmed a "positive" rating and issued a $325.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday. One research analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company's stock. According to data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $310.25.
Read Our Latest Stock Analysis on AMZN
About Amazon.com
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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