UBS Group AG Has $70.21 Million Stake in Sony Corporation $SONY

Key Points

• UBS Group AG boosted its Sony stake by 165.4% in Q4 to 2,742,402 shares, a holding worth about $70.21 million.
• Analysts have a consensus rating of Hold on SONY with an average target of $22, and several firms recently lowered ratings or targets (e.g., Sanford C. Bernstein, Weiss, Zacks).
• Sony shares opened at $19.66 (near the 1‑year low of $19.63) and trade below the $22 average target; the company has a negative P/E (-98.29) and a market cap of about $116.95 billion.

UBS Group AG raised its holdings in Sony Corporation (NYSE:SONY - Free Report) by 165.4% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 2,742,402 shares of the company's stock after acquiring an additional 1,709,003 shares during the period. UBS Group AG's holdings in Sony were worth $70,205,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. YANKCOM Partnership boosted its position in shares of Sony by 748.7% during the fourth quarter. YANKCOM Partnership now owns 976 shares of the company's stock worth $25,000 after buying an additional 861 shares during the period. V Square Quantitative Management LLC bought a new stake in Sony during the fourth quarter worth about $27,000. Ameriflex Group Inc. raised its holdings in Sony by 304.0% during the third quarter. Ameriflex Group Inc. now owns 1,010 shares of the company's stock worth $29,000 after acquiring an additional 760 shares in the last quarter. Binnacle Investments Inc raised its holdings in Sony by 81.7% during the third quarter. Binnacle Investments Inc now owns 1,032 shares of the company's stock worth $30,000 after acquiring an additional 464 shares in the last quarter. Finally, Measured Wealth Private Client Group LLC bought a new stake in Sony during the third quarter worth about $33,000. 14.05% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research firms recently issued reports on SONY. Sanford C. Bernstein reiterated a "market perform" rating and set a $22.00 target price (down from $30.00) on shares of Sony in a report on Tuesday, March 17th. Weiss Ratings lowered Sony from a "hold (c-)" rating to a "sell (d+)" rating in a report on Friday, February 20th. Finally, Zacks Research lowered Sony from a "strong-buy" rating to a "hold" rating in a report on Monday, January 12th. Three analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Hold" and an average target price of $22.00.

Sony Price Performance

Shares of NYSE SONY opened at $19.66 on Tuesday. The firm has a market cap of $116.95 billion, a P/E ratio of -98.29, a price-to-earnings-growth ratio of 6.60 and a beta of 0.92. The company has a current ratio of 1.22, a quick ratio of 0.97 and a debt-to-equity ratio of 0.10. Sony Corporation has a 1-year low of $19.63 and a 1-year high of $30.34. The business's 50 day moving average is $21.09 and its 200-day moving average is $24.36.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony raised prices on refurbished PS5 Slim units by about $100, which could help margins on a high-volume console line and modestly boost near-term revenue per unit. PS5 price increase article
• Positive Sentiment: Leaked images show a new, very high‑priced pair of Sony wireless headphones — signals Sony may push higher ASP premium audio hardware, which could lift profitability if demand holds. Headphone leaks article
• Positive Sentiment: Sony demonstrated an advanced autonomous/table‑tennis robot with “superhuman” capabilities — reinforces Sony’s R&D and robotics credentials, useful for long‑term tech positioning though not an immediate earnings driver. Robot demo article
• Neutral Sentiment: Consumer interest and brand visibility stories — lists and retrospectives (e.g., PlayStation controller rankings, reminders of brands/apps Sony owns) keep engagement high but have limited direct near‑term financial impact. Controller ranking article
• Negative Sentiment: Sony approved a settlement of roughly $7.8–$7.85 million in a PlayStation Store class action that may generate PSN credits or refunds to eligible users — a modest cash/credit hit and negative headline risk around digital‑store practices. Settlement article
• Negative Sentiment: Retail promotions for competing headphones (Bose QuietComfort widely discounted) and cheaper used pairs on Amazon highlight competitive pricing pressure in the headphones market that could limit Sony’s consumer audio margins. Bose discount article
• Negative Sentiment: Mixed studio news (e.g., coverage that Sony’s animated Venom film reduces MCU crossover hopes) could temper upside from Sony Pictures releases and associated licensing/box office expectations. Film prospects article

Sony Company Profile

Sony Group Corporation NYSE: SONY is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company's shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony's primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.

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