Sony (SONY) Stock Price, News & Analysis

Company Overview

Sony Group Corporation is a Japan-based global entertainment and technology company headquartered in Tokyo. Founded in 1946 as Tokyo Tsushin Kogyo, the company adopted the Sony name in 1958. Sony’s businesses serve consumers and commercial customers worldwide across entertainment, electronics, imaging and digital services.

Sony’s principal activities include its Game & Network Services business, centered on the PlayStation platform, hardware, software and online services; Music, which develops and distributes recorded music and manages music publishing; and Pictures, which produces and distributes films, television programs and other visual entertainment. The company also develops and supplies image sensors and provides a range of electronic and professional technology products and services.

Sony’s products and intellectual property are distributed internationally through its own businesses and partnerships, with operations spanning Japan, North America, Europe and other markets. Hiroki Totoki serves as Sony Group Corporation’s President and Chief Executive Officer, while Kenichiro Yoshida is Executive Chairman.

Key Stats

• Today's Range: $24.77 to $25.18
• 50-Day Range: $22.98 to $24.92
• 52-Week Range: $19.32 to $30.34
• Volume: 4.20 million shs
• Average Volume: 3.66 million shs
• Market Capitalization: $147.08 billion
• P/E Ratio: 22.23
• Dividend Yield: 0.44%
• Price Target: $373.00
• Consensus Rating: Moderate Buy

Sony Stock Analysis - MarketRank™

Sony scored higher than 96% of companies evaluated by MarketBeat, and ranked 50th out of 486 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Sony has received a consensus rating of Moderate Buy. The company's average rating score is 2.65, and is based on no strong buy ratings, 12 buy ratings, 4 hold ratings, and 1 sell rating.

Upside Potential

Sony has a consensus price target of $373.00, representing about 1,398.3% upside from its current price of $24.90.

Amount of Analyst Coverage

Sony has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 2.76%

Earnings Growth

Earnings for Sony are expected to grow by 2.76% in the coming year, from $1.45 to $1.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sony is 22.23, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.67.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sony is 22.23, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.79.

Price to Earnings Growth Ratio

Sony has a PEG Ratio of 1.61. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Sony has a P/B Ratio of 2.64. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.20% of the float of Sony has been sold short.

Short Interest Ratio / Days to Cover

Sony has a short interest ratio ("days to cover") of 3.55, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sony has recently decreased by 13.01%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Sony has a dividend yield of 0.44%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Sony does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sony is 9.82%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Sony will have a dividend payout ratio of 7.38% next year. This indicates that Sony will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.21

News Sentiment

Sony has a news sentiment score of 0.21. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 18 news articles for Sony this week, compared to 4 articles on an average week.

Search Interest

20 people have searched for SONY on MarketBeat in the last 30 days. This is an increase of 54% compared to the previous 30 days.

MarketBeat Follows

12 people have added Sony to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 1.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sony insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,488,286.00 in company stock.

Percentage Held by Insiders

7.00% of the stock of Sony is held by insiders.

Percentage Held by Institutions

14.05% of the stock of Sony is held by institutions.

Company Calendar

• Last Earnings: 8/01/2026
• Today: 10/17/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Consumer Electronics
• Current Symbol: NYSE:SONY
• CIK: 313838
• Web: www.sony.com
• Phone: (136) 748-2111
• Fax: 813-6748-2061
• Employees: 94,900
• Year Founded: 2021

Price Target and Rating

• Average Price Target for Sony: $373.00
• High Price Target: $700.00
• Low Price Target: $22.00
• Potential Upside/Downside: +1,398.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.65
• Research Coverage: 17 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.12
• Trailing P/E Ratio: 22.23
• Forward P/E Ratio: 17.17
• P/E Growth: 1.61
• Net Income: -$2.16 billion
• Net Margins: -2.00%
• Pretax Margin: 12.12%
• Return on Equity: 13.06%
• Return on Assets: 5.22%

Debt

• Debt-to-Equity Ratio: 0.11
• Current Ratio: 1.25
• Quick Ratio: 0.97

Sales & Book Value

• Annual Sales: $82.90 billion
• Price / Sales: 1.77
• Cash Flow: $2.48 per share
• Price / Cash Flow: 10.03
• Book Value: $9.44 per share
• Price / Book: 2.64

Miscellaneous

• Outstanding Shares: 5,908,060,000
• Free Float: 5,494,497,000
• Market Cap: $147.08 billion
• Optionable: Optionable
• Beta: 0.99