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Sony (SONY) Competitors

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$24.37 +0.04 (+0.15%)
Closing price 10/14/2026 03:59 PM Eastern
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$24.48 +0.12 (+0.48%)
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SONY vs. GRMN, SONO, GPRO, UEIC, and ZEPP

Should you buy Sony stock or one of its competitors? Sony's main competitors and comparable companies include Garmin (GRMN), Sonos (SONO), GoPro (GPRO), Universal Electronics (UEIC), and Zepp Health (ZEPP). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sony compare to Garmin?

Sony (NYSE:SONY) and Garmin (NYSE:GRMN) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

14.1% of Sony shares are held by institutional investors. Comparatively, 81.6% of Garmin shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 14.8% of Garmin shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Sony had 1 more articles in the media than Garmin. MarketBeat recorded 21 mentions for Sony and 20 mentions for Garmin. Sony's average media sentiment score of 0.27 beat Garmin's score of 0.21 indicating that Sony is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
5 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
Garmin
1 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony pays an annual dividend of $0.11 per share and has a dividend yield of 0.5%. Garmin pays an annual dividend of $4.20 per share and has a dividend yield of 1.5%. Sony pays out 9.8% of its earnings in the form of a dividend. Garmin pays out 43.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Garmin has raised its dividend for 8 consecutive years. Garmin is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sony has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market. Comparatively, Garmin has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

Sony presently has a consensus target price of $373.00, suggesting a potential upside of 1,430.82%. Garmin has a consensus target price of $313.71, suggesting a potential upside of 12.28%. Given Sony's stronger consensus rating and higher possible upside, equities research analysts clearly believe Sony is more favorable than Garmin.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.65
Garmin
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56

Garmin has a net margin of 24.47% compared to Sony's net margin of -2.00%. Garmin's return on equity of 20.95% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Garmin 24.47%20.95%17.06%

Garmin has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Garmin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.74-$2.16B$1.1221.76
Garmin$7.67B7.02$1.66B$9.7028.81

Summary

Garmin beats Sony on 12 of the 20 factors compared between the two stocks.

How does Sony compare to Sonos?

Sonos (NASDAQ:SONO) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos3.82% 19.10% 8.67%
Sony -2.00%13.06%5.22%

Sonos has higher earnings, but lower revenue than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.44B1.44-$61.14M$0.4539.11
Sony$82.90B1.74-$2.16B$1.1221.76

Sonos has a beta of 1.88, meaning that its stock price is 88% more volatile than the broader market. Comparatively, Sony has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

85.8% of Sonos shares are owned by institutional investors. Comparatively, 14.1% of Sony shares are owned by institutional investors. 1.3% of Sonos shares are owned by company insiders. Comparatively, 7.0% of Sony shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Sony had 14 more articles in the media than Sonos. MarketBeat recorded 21 mentions for Sony and 7 mentions for Sonos. Sonos' average media sentiment score of 0.50 beat Sony's score of 0.27 indicating that Sonos is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sonos
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sony
5 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Sonos presently has a consensus price target of $20.00, suggesting a potential upside of 13.64%. Sony has a consensus price target of $373.00, suggesting a potential upside of 1,430.82%. Given Sony's stronger consensus rating and higher probable upside, analysts plainly believe Sony is more favorable than Sonos.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Sony
1 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.65

Summary

Sonos and Sony tied by winning 8 of the 16 factors compared between the two stocks.

How does Sony compare to GoPro?

GoPro (NASDAQ:GPRO) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

In the previous week, Sony had 17 more articles in the media than GoPro. MarketBeat recorded 21 mentions for Sony and 4 mentions for GoPro. GoPro's average media sentiment score of 0.89 beat Sony's score of 0.27 indicating that GoPro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sony
5 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

70.1% of GoPro shares are held by institutional investors. Comparatively, 14.1% of Sony shares are held by institutional investors. 18.1% of GoPro shares are held by company insiders. Comparatively, 7.0% of Sony shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

GoPro has a beta of 2.43, meaning that its stock price is 143% more volatile than the broader market. Comparatively, Sony has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

Sony has a net margin of -2.00% compared to GoPro's net margin of -28.52%. Sony's return on equity of 13.06% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Sony -2.00%13.06%5.22%

GoPro has higher earnings, but lower revenue than Sony. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.33-$93.49M-$0.99N/A
Sony$82.90B1.74-$2.16B$1.1221.76

Sony has a consensus target price of $373.00, suggesting a potential upside of 1,430.82%. Given Sony's stronger consensus rating and higher possible upside, analysts plainly believe Sony is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Sony
1 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.65

Summary

Sony beats GoPro on 11 of the 16 factors compared between the two stocks.

How does Sony compare to Universal Electronics?

Universal Electronics (NASDAQ:UEIC) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

Universal Electronics currently has a consensus price target of $4.25, indicating a potential downside of 14.66%. Sony has a consensus price target of $373.00, indicating a potential upside of 1,430.82%. Given Sony's stronger consensus rating and higher probable upside, analysts plainly believe Sony is more favorable than Universal Electronics.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Universal Electronics
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.75
Sony
1 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.65

Universal Electronics has higher earnings, but lower revenue than Sony. Universal Electronics is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Universal Electronics$368.29M0.17-$18.60M-$1.16N/A
Sony$82.90B1.74-$2.16B$1.1221.76

Sony has a net margin of -2.00% compared to Universal Electronics' net margin of -4.57%. Sony's return on equity of 13.06% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Universal Electronics-4.57% 2.70% 1.44%
Sony -2.00%13.06%5.22%

79.4% of Universal Electronics shares are held by institutional investors. Comparatively, 14.1% of Sony shares are held by institutional investors. 17.1% of Universal Electronics shares are held by company insiders. Comparatively, 7.0% of Sony shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Universal Electronics has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market. Comparatively, Sony has a beta of 0.99, meaning that its share price is 1% less volatile than the broader market.

In the previous week, Sony had 20 more articles in the media than Universal Electronics. MarketBeat recorded 21 mentions for Sony and 1 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.96 beat Sony's score of 0.27 indicating that Universal Electronics is being referred to more favorably in the media.

Company Overall Sentiment
Universal Electronics Positive
Sony Neutral

Summary

Sony beats Universal Electronics on 11 of the 16 factors compared between the two stocks.

How does Sony compare to Zepp Health?

Zepp Health (NYSE:ZEPP) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Zepp Health has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market. Comparatively, Sony has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market.

Zepp Health currently has a consensus target price of $53.01, indicating a potential upside of 1,427.23%. Sony has a consensus target price of $373.00, indicating a potential upside of 1,430.82%. Given Sony's stronger consensus rating and higher probable upside, analysts clearly believe Sony is more favorable than Zepp Health.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sony
1 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.65

Sony has a net margin of -2.00% compared to Zepp Health's net margin of -15.78%. Sony's return on equity of 13.06% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Zepp Health-15.78% -19.64% -7.18%
Sony -2.00%13.06%5.22%

Zepp Health has higher earnings, but lower revenue than Sony. Zepp Health is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zepp Health$258.90M0.20-$40.07M-$2.75N/A
Sony$82.90B1.74-$2.16B$1.1221.76

In the previous week, Sony had 21 more articles in the media than Zepp Health. MarketBeat recorded 21 mentions for Sony and 0 mentions for Zepp Health. Sony's average media sentiment score of 0.27 beat Zepp Health's score of 0.00 indicating that Sony is being referred to more favorably in the news media.

Company Overall Sentiment
Zepp Health Neutral
Sony Neutral

52.6% of Zepp Health shares are owned by institutional investors. Comparatively, 14.1% of Sony shares are owned by institutional investors. 36.0% of Zepp Health shares are owned by insiders. Comparatively, 7.0% of Sony shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Sony beats Zepp Health on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONY vs. The Competition

MetricSonyHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$143.74B$5.24B$12.55B$23.12B
Dividend Yield0.45%3.43%79.04%3.70%
P/E Ratio21.7617.9943.3824.51
Price / Sales1.7418.0594.6921.39
Price / Cash9.899.0831.6536.37
Price / Book2.582.603.974.66
Net Income-$2.16B$272.65M$443.93M$1.07B
7 Day Performance1.60%-1.30%-0.48%-1.40%
1 Month Performance1.85%-3.77%-2.20%-3.92%
1 Year Performance-15.64%-7.06%-6.11%4.77%

Sony Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONY
Sony
4.7553 of 5 stars
$24.37
+0.1%
$373.00
+1,430.8%
-15.4%$143.74B$82.90B21.7694,900
GRMN
Garmin
4.3623 of 5 stars
$288.25
+0.5%
$310.17
+7.6%
+12.0%$55.59B$7.25B29.7223,000
SONO
Sonos
1.8683 of 5 stars
$17.76
-0.7%
$20.00
+12.6%
+10.2%$2.11B$1.44B39.581,404
GPRO
GoPro
0.9438 of 5 stars
$1.33
+2.7%
N/A-43.7%$244.46M$651.54MN/A636
UEIC
Universal Electronics
2.7898 of 5 stars
$5.26
+0.8%
$4.25
-19.2%
+7.8%$67.80M$368.29MN/A3,099

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This page (NYSE:SONY) was last updated on 10/15/2026 by MarketBeat.com Staff.
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