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Sony (SONY) Competitors

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$24.56 0.00 (0.00%)
As of 09/4/2026 03:58 PM Eastern

SONY vs. GRMN, SONO, GPRO, ZEPP, and UEIC

Should you buy Sony stock or one of its competitors? Sony's main competitors and comparable companies include Garmin (GRMN), Sonos (SONO), GoPro (GPRO), Zepp Health (ZEPP), and Universal Electronics (UEIC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sony compare to Garmin?

Garmin (NYSE:GRMN) and Sony (NYSE:SONY) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

Garmin has higher earnings, but lower revenue than Sony. Sony is trading at a lower price-to-earnings ratio than Garmin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Garmin$7.25B7.37$1.66B$9.7028.55
Sony$82.90B1.75-$2.16B$1.1221.93

Garmin pays an annual dividend of $4.20 per share and has a dividend yield of 1.5%. Sony pays an annual dividend of $0.11 per share and has a dividend yield of 0.4%. Garmin pays out 43.3% of its earnings in the form of a dividend. Sony pays out 9.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Garmin has increased its dividend for 8 consecutive years. Garmin is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Sony had 16 more articles in the media than Garmin. MarketBeat recorded 29 mentions for Sony and 13 mentions for Garmin. Garmin's average media sentiment score of 0.85 beat Sony's score of 0.14 indicating that Garmin is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Garmin
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sony
6 Very Positive mention(s)
2 Positive mention(s)
14 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral

Garmin has a net margin of 24.47% compared to Sony's net margin of -2.00%. Garmin's return on equity of 20.95% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Garmin24.47% 20.95% 17.06%
Sony -2.00%13.06%5.22%

Garmin currently has a consensus target price of $310.17, suggesting a potential upside of 12.01%. Sony has a consensus target price of $22.00, suggesting a potential downside of 10.42%. Given Garmin's stronger consensus rating and higher probable upside, analysts plainly believe Garmin is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Garmin
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71

81.6% of Garmin shares are owned by institutional investors. Comparatively, 14.1% of Sony shares are owned by institutional investors. 14.8% of Garmin shares are owned by company insiders. Comparatively, 7.0% of Sony shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Garmin has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market. Comparatively, Sony has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

Summary

Garmin beats Sony on 15 of the 20 factors compared between the two stocks.

How does Sony compare to Sonos?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

Sony has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Sonos has a beta of 1.93, indicating that its share price is 93% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Sonos 3.82%19.10%8.67%

14.1% of Sony shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
Sonos$1.44B1.26-$61.14M$0.4534.13

In the previous week, Sony had 3 more articles in the media than Sonos. MarketBeat recorded 29 mentions for Sony and 26 mentions for Sonos. Sonos' average media sentiment score of 0.31 beat Sony's score of 0.14 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
6 Very Positive mention(s)
2 Positive mention(s)
14 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral
Sonos
6 Very Positive mention(s)
3 Positive mention(s)
15 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony currently has a consensus target price of $22.00, indicating a potential downside of 10.42%. Sonos has a consensus target price of $20.00, indicating a potential upside of 30.21%. Given Sonos' higher possible upside, analysts plainly believe Sonos is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

How does Sony compare to GoPro?

Sony (NYSE:SONY) and GoPro (NASDAQ:GPRO) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

Sony has a net margin of -2.00% compared to GoPro's net margin of -28.52%. Sony's return on equity of 13.06% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
GoPro -28.52%-411.41%-28.86%

In the previous week, GoPro had 26 more articles in the media than Sony. MarketBeat recorded 55 mentions for GoPro and 29 mentions for Sony. GoPro's average media sentiment score of 0.45 beat Sony's score of 0.14 indicating that GoPro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
6 Very Positive mention(s)
2 Positive mention(s)
14 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral
GoPro
16 Very Positive mention(s)
12 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

GoPro has lower revenue, but higher earnings than Sony. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
GoPro$651.54M0.48-$93.49M-$0.99N/A

Sony has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, GoPro has a beta of 2.45, indicating that its share price is 145% more volatile than the broader market.

14.1% of Sony shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 18.1% of GoPro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Sony presently has a consensus price target of $22.00, suggesting a potential downside of 10.42%. Given Sony's stronger consensus rating and higher possible upside, analysts clearly believe Sony is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Sony beats GoPro on 11 of the 17 factors compared between the two stocks.

How does Sony compare to Zepp Health?

Sony (NYSE:SONY) and Zepp Health (NYSE:ZEPP) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.

14.1% of Sony shares are held by institutional investors. Comparatively, 52.6% of Zepp Health shares are held by institutional investors. 7.0% of Sony shares are held by company insiders. Comparatively, 36.0% of Zepp Health shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Zepp Health has lower revenue, but higher earnings than Sony. Zepp Health is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
Zepp Health$258.90M0.27-$40.07M-$2.75N/A

Sony currently has a consensus price target of $22.00, suggesting a potential downside of 10.42%. Zepp Health has a consensus price target of $53.01, suggesting a potential upside of 999.79%. Given Zepp Health's higher possible upside, analysts plainly believe Zepp Health is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Sony had 22 more articles in the media than Zepp Health. MarketBeat recorded 29 mentions for Sony and 7 mentions for Zepp Health. Zepp Health's average media sentiment score of 0.21 beat Sony's score of 0.14 indicating that Zepp Health is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
6 Very Positive mention(s)
2 Positive mention(s)
14 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral
Zepp Health
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market. Comparatively, Zepp Health has a beta of 1.87, meaning that its stock price is 87% more volatile than the broader market.

Sony has a net margin of -2.00% compared to Zepp Health's net margin of -15.78%. Sony's return on equity of 13.06% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Zepp Health -15.78%-19.64%-7.18%

Summary

Sony beats Zepp Health on 11 of the 17 factors compared between the two stocks.

How does Sony compare to Universal Electronics?

Sony (NYSE:SONY) and Universal Electronics (NASDAQ:UEIC) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

Sony has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market.

Sony presently has a consensus target price of $22.00, indicating a potential downside of 10.42%. Universal Electronics has a consensus target price of $4.25, indicating a potential downside of 9.77%. Given Universal Electronics' higher probable upside, analysts plainly believe Universal Electronics is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Sony had 22 more articles in the media than Universal Electronics. MarketBeat recorded 29 mentions for Sony and 7 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.58 beat Sony's score of 0.14 indicating that Universal Electronics is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
6 Very Positive mention(s)
2 Positive mention(s)
14 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral
Universal Electronics
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Universal Electronics has lower revenue, but higher earnings than Sony. Universal Electronics is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
Universal Electronics$368.29M0.16-$18.60M-$1.16N/A

14.1% of Sony shares are held by institutional investors. Comparatively, 79.4% of Universal Electronics shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 17.1% of Universal Electronics shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Sony has a net margin of -2.00% compared to Universal Electronics' net margin of -4.57%. Sony's return on equity of 13.06% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Universal Electronics -4.57%2.70%1.44%

Summary

Sony beats Universal Electronics on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONY vs. The Competition

MetricSonyHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$145.10B$5.37B$12.88B$23.59B
Dividend Yield0.44%3.55%51.62%3.73%
P/E Ratio21.9313.2646.5029.33
Price / Sales1.7564.3788.6619.82
Price / Cash9.989.3818.8219.95
Price / Book2.602.834.244.83
Net Income-$2.16B$267.93M$444.61M$1.07B
7 Day PerformanceN/A0.59%-0.18%0.43%
1 Month Performance4.80%-0.63%-2.41%-0.78%
1 Year Performance-10.87%-5.59%-4.37%12.82%

Sony Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONY
Sony
2.5137 of 5 stars
$24.56
flat
$22.00
-10.4%
-10.9%$145.10B$82.90B21.9394,900
GRMN
Garmin
4.6981 of 5 stars
$290.89
+0.6%
$310.17
+6.6%
+16.7%$56.08B$7.25B29.9823,000
SONO
Sonos
3.2345 of 5 stars
$15.17
-1.0%
$20.00
+31.8%
+4.6%$1.79B$1.44B33.591,404
GPRO
GoPro
0.9598 of 5 stars
$0.62
+3.7%
N/A+14.1%$113.65M$568.59MN/A880
ZEPP
Zepp Health
2.3762 of 5 stars
$5.21
-1.7%
$53.01
+917.9%
-90.3%$76.45M$258.90MN/A1,230

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This page (NYSE:SONY) was last updated on 9/7/2026 by MarketBeat.com Staff.
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