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Sony (SONY) Competitors

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$22.98 -0.23 (-0.97%)
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SONY vs. GRMN, SONO, GPRO, UEIC, and ZEPP

Should you buy Sony stock or one of its competitors? Sony's main competitors and comparable companies include Garmin (GRMN), Sonos (SONO), GoPro (GPRO), Universal Electronics (UEIC), and Zepp Health (ZEPP). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sony compare to Garmin?

Sony (NYSE:SONY) and Garmin (NYSE:GRMN) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, earnings, risk, valuation, profitability, institutional ownership, dividends and analyst recommendations.

14.1% of Sony shares are owned by institutional investors. Comparatively, 81.6% of Garmin shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 14.8% of Garmin shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sony has a beta of 0.93, meaning that its share price is 7% less volatile than the broader market. Comparatively, Garmin has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market.

Garmin has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Garmin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.64-$2.16B$1.1220.51
Garmin$7.25B7.84$1.66B$9.7030.37

Sony pays an annual dividend of $0.11 per share and has a dividend yield of 0.5%. Garmin pays an annual dividend of $4.20 per share and has a dividend yield of 1.4%. Sony pays out 9.8% of its earnings in the form of a dividend. Garmin pays out 43.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Garmin has increased its dividend for 8 consecutive years. Garmin is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Garmin has a net margin of 24.47% compared to Sony's net margin of -2.00%. Garmin's return on equity of 20.95% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Garmin 24.47%20.95%17.06%

In the previous week, Sony had 13 more articles in the media than Garmin. MarketBeat recorded 29 mentions for Sony and 16 mentions for Garmin. Garmin's average media sentiment score of 0.86 beat Sony's score of 0.00 indicating that Garmin is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
3 Very Positive mention(s)
2 Positive mention(s)
18 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Neutral
Garmin
5 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sony presently has a consensus target price of $22.00, suggesting a potential downside of 4.24%. Garmin has a consensus target price of $310.17, suggesting a potential upside of 5.29%. Given Garmin's stronger consensus rating and higher possible upside, analysts plainly believe Garmin is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Garmin
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75

Summary

Garmin beats Sony on 15 of the 20 factors compared between the two stocks.

How does Sony compare to Sonos?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, analyst recommendations, dividends, media sentiment, earnings, institutional ownership and valuation.

Sony has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market. Comparatively, Sonos has a beta of 1.93, suggesting that its share price is 93% more volatile than the broader market.

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.64-$2.16B$1.1220.51
Sonos$1.44B1.46-$61.14M$0.4539.64

Sony presently has a consensus price target of $22.00, indicating a potential downside of 4.24%. Sonos has a consensus price target of $20.00, indicating a potential upside of 12.11%. Given Sonos' higher possible upside, analysts clearly believe Sonos is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Sonos 3.82%19.10%8.67%

In the previous week, Sony had 20 more articles in the media than Sonos. MarketBeat recorded 29 mentions for Sony and 9 mentions for Sonos. Sonos' average media sentiment score of 0.63 beat Sony's score of 0.00 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
3 Very Positive mention(s)
2 Positive mention(s)
18 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Neutral
Sonos
2 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

14.1% of Sony shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

How does Sony compare to GoPro?

GoPro (NASDAQ:GPRO) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

Sony has a consensus target price of $22.00, suggesting a potential downside of 4.24%. Given Sony's stronger consensus rating and higher probable upside, analysts plainly believe Sony is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71

Sony has a net margin of -2.00% compared to GoPro's net margin of -28.52%. Sony's return on equity of 13.06% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Sony -2.00%13.06%5.22%

In the previous week, Sony had 24 more articles in the media than GoPro. MarketBeat recorded 29 mentions for Sony and 5 mentions for GoPro. GoPro's average media sentiment score of 0.51 beat Sony's score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sony
3 Very Positive mention(s)
2 Positive mention(s)
18 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Neutral

GoPro has higher earnings, but lower revenue than Sony. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.36-$93.49M-$0.99N/A
Sony$82.90B1.64-$2.16B$1.1220.51

70.1% of GoPro shares are held by institutional investors. Comparatively, 14.1% of Sony shares are held by institutional investors. 18.1% of GoPro shares are held by insiders. Comparatively, 7.0% of Sony shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

GoPro has a beta of 2.45, indicating that its share price is 145% more volatile than the broader market. Comparatively, Sony has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Summary

Sony beats GoPro on 12 of the 17 factors compared between the two stocks.

How does Sony compare to Universal Electronics?

Sony (NYSE:SONY) and Universal Electronics (NASDAQ:UEIC) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings, valuation and media sentiment.

Sony has a net margin of -2.00% compared to Universal Electronics' net margin of -4.57%. Sony's return on equity of 13.06% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Universal Electronics -4.57%2.70%1.44%

In the previous week, Sony had 26 more articles in the media than Universal Electronics. MarketBeat recorded 29 mentions for Sony and 3 mentions for Universal Electronics. Sony's average media sentiment score of 0.00 beat Universal Electronics' score of 0.00 indicating that Sony is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
3 Very Positive mention(s)
2 Positive mention(s)
18 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Neutral
Universal Electronics
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony currently has a consensus target price of $22.00, indicating a potential downside of 4.24%. Universal Electronics has a consensus target price of $4.25, indicating a potential downside of 19.05%. Given Sony's stronger consensus rating and higher probable upside, research analysts clearly believe Sony is more favorable than Universal Electronics.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Sony has a beta of 0.93, meaning that its share price is 7% less volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market.

Universal Electronics has lower revenue, but higher earnings than Sony. Universal Electronics is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.64-$2.16B$1.1220.51
Universal Electronics$368.29M0.18-$18.60M-$1.16N/A

14.1% of Sony shares are held by institutional investors. Comparatively, 79.4% of Universal Electronics shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 17.1% of Universal Electronics shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Sony beats Universal Electronics on 13 of the 17 factors compared between the two stocks.

How does Sony compare to Zepp Health?

Sony (NYSE:SONY) and Zepp Health (NYSE:ZEPP) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

Zepp Health has lower revenue, but higher earnings than Sony. Zepp Health is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.64-$2.16B$1.1220.51
Zepp Health$258.90M0.23-$40.07M-$2.75N/A

Sony has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market. Comparatively, Zepp Health has a beta of 1.87, indicating that its stock price is 87% more volatile than the broader market.

Sony presently has a consensus price target of $22.00, indicating a potential downside of 4.24%. Zepp Health has a consensus price target of $53.01, indicating a potential upside of 1,185.09%. Given Zepp Health's higher possible upside, analysts plainly believe Zepp Health is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

14.1% of Sony shares are held by institutional investors. Comparatively, 52.6% of Zepp Health shares are held by institutional investors. 7.0% of Sony shares are held by company insiders. Comparatively, 36.0% of Zepp Health shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sony has a net margin of -2.00% compared to Zepp Health's net margin of -15.78%. Sony's return on equity of 13.06% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Zepp Health -15.78%-19.64%-7.18%

In the previous week, Sony had 29 more articles in the media than Zepp Health. MarketBeat recorded 29 mentions for Sony and 0 mentions for Zepp Health. Sony's average media sentiment score of 0.00 beat Zepp Health's score of 0.00 indicating that Sony is being referred to more favorably in the media.

Company Overall Sentiment
Sony Neutral
Zepp Health Neutral

Summary

Sony beats Zepp Health on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONY vs. The Competition

MetricSonyHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$138.37B$5.24B$12.62B$23.11B
Dividend Yield0.46%3.41%60.55%3.61%
P/E Ratio20.5112.0042.1724.20
Price / Sales1.6456.4493.3521.82
Price / Cash9.529.2528.5238.70
Price / Book2.432.653.894.65
Net Income-$2.16B$272.21M$445.57M$1.07B
7 Day Performance-3.65%-0.21%-1.10%-1.85%
1 Month Performance-5.22%-2.57%-5.44%-5.27%
1 Year Performance-21.76%-7.06%-7.99%6.83%

Sony Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONY
Sony
2.4211 of 5 stars
$22.98
-1.0%
$22.00
-4.2%
-22.1%$138.37B$82.90B20.5194,900
GRMN
Garmin
4.2423 of 5 stars
$278.75
+0.7%
$310.17
+11.3%
+21.3%$53.76B$7.25B28.7423,000
SONO
Sonos
2.3582 of 5 stars
$15.94
+2.1%
$20.00
+25.5%
+10.1%$1.88B$1.44B35.321,404
GPRO
GoPro
0.8699 of 5 stars
$1.33
+4.3%
N/A-50.0%$242.62M$651.54MN/A636
UEIC
Universal Electronics
0.977 of 5 stars
$5.62
+9.3%
$4.25
-24.4%
+16.1%$72.44M$368.29MN/A3,099

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This page (NYSE:SONY) was last updated on 9/24/2026 by MarketBeat.com Staff.
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