Go Pro

Sony (SONY) Competitors

Sony logo
$24.26 +0.65 (+2.77%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$24.31 +0.05 (+0.19%)
As of 08/14/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SONY vs. GRMN, SONO, GPRO, ZEPP, and UEIC

Should you buy Sony stock or one of its competitors? Sony's main competitors and comparable companies include Garmin (GRMN), Sonos (SONO), GoPro (GPRO), Zepp Health (ZEPP), and Universal Electronics (UEIC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sony compare to Garmin?

Sony (NYSE:SONY) and Garmin (NYSE:GRMN) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.

14.1% of Sony shares are held by institutional investors. Comparatively, 81.6% of Garmin shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 14.8% of Garmin shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Sony had 4 more articles in the media than Garmin. MarketBeat recorded 26 mentions for Sony and 22 mentions for Garmin. Garmin's average media sentiment score of 0.91 beat Sony's score of 0.16 indicating that Garmin is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
4 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral
Garmin
8 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sony pays an annual dividend of $0.11 per share and has a dividend yield of 0.5%. Garmin pays an annual dividend of $4.20 per share and has a dividend yield of 1.4%. Sony pays out 9.8% of its earnings in the form of a dividend. Garmin pays out 43.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Garmin has increased its dividend for 8 consecutive years. Garmin is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Garmin has a net margin of 24.47% compared to Sony's net margin of -2.00%. Garmin's return on equity of 20.95% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Garmin 24.47%20.95%17.06%

Garmin has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Garmin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.73-$2.16B$1.1221.66
Garmin$7.25B8.27$1.66B$9.7032.03

Sony has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market. Comparatively, Garmin has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Sony currently has a consensus target price of $22.00, suggesting a potential downside of 9.33%. Garmin has a consensus target price of $310.17, suggesting a potential downside of 0.16%. Given Garmin's stronger consensus rating and higher probable upside, analysts clearly believe Garmin is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Garmin
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.86

Summary

Garmin beats Sony on 15 of the 20 factors compared between the two stocks.

How does Sony compare to Sonos?

Sonos (NASDAQ:SONO) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment.

In the previous week, Sony had 17 more articles in the media than Sonos. MarketBeat recorded 26 mentions for Sony and 9 mentions for Sonos. Sonos' average media sentiment score of 0.31 beat Sony's score of 0.16 indicating that Sonos is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sonos
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sony
4 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos3.82% 19.10% 8.67%
Sony -2.00%13.06%5.22%

Sonos has higher earnings, but lower revenue than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.44B1.34-$61.14M$0.4536.24
Sony$82.90B1.73-$2.16B$1.1221.66

Sonos has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market. Comparatively, Sony has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Sonos presently has a consensus target price of $20.00, suggesting a potential upside of 22.62%. Sony has a consensus target price of $22.00, suggesting a potential downside of 9.33%. Given Sonos' higher probable upside, equities analysts plainly believe Sonos is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71

85.8% of Sonos shares are owned by institutional investors. Comparatively, 14.1% of Sony shares are owned by institutional investors. 1.3% of Sonos shares are owned by company insiders. Comparatively, 7.0% of Sony shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

How does Sony compare to GoPro?

GoPro (NASDAQ:GPRO) and Sony (NYSE:SONY) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

GoPro has a beta of 2.42, indicating that its stock price is 142% more volatile than the broader market. Comparatively, Sony has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market.

GoPro has higher earnings, but lower revenue than Sony. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.17-$93.49M-$0.99N/A
Sony$82.90B1.73-$2.16B$1.1221.66

70.1% of GoPro shares are held by institutional investors. Comparatively, 14.1% of Sony shares are held by institutional investors. 18.1% of GoPro shares are held by insiders. Comparatively, 7.0% of Sony shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Sony had 13 more articles in the media than GoPro. MarketBeat recorded 26 mentions for Sony and 13 mentions for GoPro. Sony's average media sentiment score of 0.16 beat GoPro's score of -0.06 indicating that Sony is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
2 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sony
4 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral

Sony has a consensus target price of $22.00, suggesting a potential downside of 9.33%. Given Sony's stronger consensus rating and higher possible upside, analysts plainly believe Sony is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71

Sony has a net margin of -2.00% compared to GoPro's net margin of -28.52%. Sony's return on equity of 13.06% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Sony -2.00%13.06%5.22%

Summary

Sony beats GoPro on 13 of the 17 factors compared between the two stocks.

How does Sony compare to Zepp Health?

Sony (NYSE:SONY) and Zepp Health (NYSE:ZEPP) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

14.1% of Sony shares are owned by institutional investors. Comparatively, 52.6% of Zepp Health shares are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 36.0% of Zepp Health shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Zepp Health has lower revenue, but higher earnings than Sony. Zepp Health is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.73-$2.16B$1.1221.66
Zepp Health$258.90M0.31-$40.07M-$2.52N/A

In the previous week, Sony had 21 more articles in the media than Zepp Health. MarketBeat recorded 26 mentions for Sony and 5 mentions for Zepp Health. Zepp Health's average media sentiment score of 0.43 beat Sony's score of 0.16 indicating that Zepp Health is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
4 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral
Zepp Health
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sony has a net margin of -2.00% compared to Zepp Health's net margin of -14.70%. Sony's return on equity of 13.06% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Zepp Health -14.70%-15.64%-6.03%

Sony currently has a consensus price target of $22.00, suggesting a potential downside of 9.33%. Zepp Health has a consensus price target of $53.01, suggesting a potential upside of 860.50%. Given Zepp Health's higher possible upside, analysts clearly believe Zepp Health is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sony has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market. Comparatively, Zepp Health has a beta of 1.86, indicating that its share price is 86% more volatile than the broader market.

Summary

Sony beats Zepp Health on 11 of the 17 factors compared between the two stocks.

How does Sony compare to Universal Electronics?

Sony (NYSE:SONY) and Universal Electronics (NASDAQ:UEIC) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

Universal Electronics has lower revenue, but higher earnings than Sony. Universal Electronics is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.73-$2.16B$1.1221.66
Universal Electronics$368.29M0.18-$18.60M-$1.16N/A

In the previous week, Sony had 19 more articles in the media than Universal Electronics. MarketBeat recorded 26 mentions for Sony and 7 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.65 beat Sony's score of 0.16 indicating that Universal Electronics is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
4 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
7 Negative mention(s)
2 Very Negative mention(s)
Neutral
Universal Electronics
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

14.1% of Sony shares are owned by institutional investors. Comparatively, 79.4% of Universal Electronics shares are owned by institutional investors. 7.0% of Sony shares are owned by company insiders. Comparatively, 17.1% of Universal Electronics shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Sony has a net margin of -2.00% compared to Universal Electronics' net margin of -4.57%. Sony's return on equity of 13.06% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Universal Electronics -4.57%2.70%1.44%

Sony currently has a consensus target price of $22.00, suggesting a potential downside of 9.33%. Universal Electronics has a consensus target price of $4.25, suggesting a potential downside of 19.35%. Given Sony's stronger consensus rating and higher probable upside, equities analysts plainly believe Sony is more favorable than Universal Electronics.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Sony has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market.

Summary

Sony beats Universal Electronics on 12 of the 17 factors compared between the two stocks.

Get Sony News Delivered to You Automatically

Sign up to receive the latest news and ratings for SONY and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

SONY vs. The Competition

MetricSonyHousehold Durables IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$139.49B$5.47B$13.22B$24.33B
Dividend Yield0.46%3.47%54.81%3.68%
P/E Ratio21.6629.9746.7630.78
Price / Sales1.7362.6392.5720.36
Price / Cash9.599.6726.4032.80
Price / Book2.593.884.336.82
Net Income-$2.16B$270.30M$443.58M$1.06B
7 Day Performance3.53%-0.09%-0.42%0.54%
1 Month Performance17.14%2.67%1.54%2.89%
1 Year Performance-15.55%-1.90%0.71%19.08%

Sony Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONY
Sony
3.3841 of 5 stars
$24.26
+2.8%
$22.00
-9.3%
-12.5%$139.49B$82.90B21.6694,900
GRMN
Garmin
4.5182 of 5 stars
$310.30
+0.2%
$310.17
0.0%
+32.0%$59.84B$7.25B31.9923,000
SONO
Sonos
3.6249 of 5 stars
$15.74
+4.4%
$20.00
+27.1%
+23.7%$1.86B$1.44B34.981,404
GPRO
GoPro
0.2121 of 5 stars
$0.58
-5.7%
N/A-54.6%$101.13M$568.59MN/A880
ZEPP
Zepp Health
3.0677 of 5 stars
$5.62
+9.1%
$53.01
+843.2%
-84.2%$82.50M$271.91MN/A1,230

Related Companies and Tools


This page (NYSE:SONY) was last updated on 8/15/2026 by MarketBeat.com Staff.
From Our Partners