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Funko (FNKO) Competitors

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$6.19 +0.31 (+5.27%)
Closing price 08/10/2026 04:00 PM Eastern
Extended Trading
$6.23 +0.04 (+0.68%)
As of 07:35 AM Eastern
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FNKO vs. SWBI, SWIM, RGR, MBUU, and JOUT

Should you buy Funko stock or one of its competitors? Funko's main competitors and comparable companies include Smith & Wesson Brands (SWBI), Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Funko compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk.

Smith & Wesson Brands has a net margin of 3.53% compared to Funko's net margin of -0.21%. Smith & Wesson Brands' return on equity of 5.01% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands3.53% 5.01% 3.41%
Funko -0.21%2.64%0.71%

Smith & Wesson Brands presently has a consensus price target of $16.50, suggesting a potential upside of 16.12%. Funko has a consensus price target of $7.08, suggesting a potential upside of 14.43%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, equities analysts plainly believe Smith & Wesson Brands is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Funko
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Funko had 13 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 15 mentions for Funko and 2 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.68 beat Funko's score of 0.41 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Funko
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Smith & Wesson Brands has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Funko has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by insiders. Comparatively, 3.9% of Funko shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Smith & Wesson Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.22$18.48M$0.4035.53
Funko$908.21M0.38-$67.36M-$0.04N/A

Summary

Smith & Wesson Brands beats Funko on 10 of the 15 factors compared between the two stocks.

How does Funko compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, risk, analyst recommendations and valuation.

Latham Group currently has a consensus target price of $7.83, suggesting a potential upside of 7.16%. Funko has a consensus target price of $7.08, suggesting a potential upside of 14.43%. Given Funko's stronger consensus rating and higher possible upside, analysts clearly believe Funko is more favorable than Latham Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Latham Group
3 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Funko
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

84.0% of Latham Group shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 3.3% of Latham Group shares are held by insiders. Comparatively, 3.9% of Funko shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Latham Group has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Latham Group$545.91M1.58$11.12M$0.05146.20
Funko$908.21M0.38-$67.36M-$0.04N/A

Latham Group has a net margin of 0.92% compared to Funko's net margin of -0.21%. Funko's return on equity of 2.64% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Latham Group0.92% 1.31% 0.63%
Funko -0.21%2.64%0.71%

In the previous week, Latham Group and Latham Group both had 15 articles in the media. Funko's average media sentiment score of 0.41 beat Latham Group's score of 0.25 indicating that Funko is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Latham Group
5 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Funko
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Latham Group has a beta of 1.65, meaning that its stock price is 65% more volatile than the broader market. Comparatively, Funko has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

Summary

Funko beats Latham Group on 8 of the 15 factors compared between the two stocks.

How does Funko compare to Sturm, Ruger & Company, Inc.?

Funko (NASDAQ:FNKO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and media sentiment.

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.38-$67.36M-$0.04N/A
Sturm, Ruger & Company, Inc.$546.06M1.09-$4.39M$0.7549.53

99.2% of Funko shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.9% of Funko shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Funko's net margin of -0.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.64% 0.71%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

In the previous week, Funko had 11 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 15 mentions for Funko and 4 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.67 beat Funko's score of 0.41 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Funko currently has a consensus target price of $7.08, suggesting a potential upside of 14.43%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 23.82%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Funko has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Summary

Sturm, Ruger & Company, Inc. beats Funko on 10 of the 14 factors compared between the two stocks.

How does Funko compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, media sentiment, analyst recommendations, dividends and profitability.

Malibu Boats has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, Funko has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

Malibu Boats has higher earnings, but lower revenue than Funko. Malibu Boats is trading at a lower price-to-earnings ratio than Funko, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Malibu Boats$826.09M0.69$14.88M-$0.06N/A
Funko$908.21M0.38-$67.36M-$0.04N/A

91.3% of Malibu Boats shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 1.2% of Malibu Boats shares are held by company insiders. Comparatively, 3.9% of Funko shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Funko had 11 more articles in the media than Malibu Boats. MarketBeat recorded 15 mentions for Funko and 4 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 1.01 beat Funko's score of 0.41 indicating that Malibu Boats is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Malibu Boats
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Funko
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Malibu Boats has a net margin of -0.11% compared to Funko's net margin of -0.21%. Malibu Boats' return on equity of 3.28% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Malibu Boats-0.11% 3.28% 2.11%
Funko -0.21%2.64%0.71%

Malibu Boats presently has a consensus target price of $31.60, suggesting a potential upside of 9.15%. Funko has a consensus target price of $7.08, suggesting a potential upside of 14.43%. Given Funko's higher possible upside, analysts clearly believe Funko is more favorable than Malibu Boats.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Malibu Boats
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Funko
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Malibu Boats and Funko tied by winning 7 of the 14 factors compared between the two stocks.

How does Funko compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, profitability, valuation and earnings.

Johnson Outdoors has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.85-$34.29M-$0.85N/A
Funko$908.21M0.38-$67.36M-$0.04N/A

Johnson Outdoors has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Funko has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

In the previous week, Funko had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 15 mentions for Funko and 14 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.90 beat Funko's score of 0.41 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Johnson Outdoors
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Funko has a consensus target price of $7.08, suggesting a potential upside of 14.43%. Given Funko's stronger consensus rating and higher possible upside, analysts plainly believe Funko is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Funko
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Funko has a net margin of -0.21% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.29% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.29% 2.95%
Funko -0.21%2.64%0.71%

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Comparatively, 3.9% of Funko shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Funko beats Johnson Outdoors on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FNKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FNKO vs. The Competition

MetricFunkoLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$328.87M$3.24B$13.45B$12.98B
Dividend YieldN/A2.42%53.63%10.06%
P/E Ratio-154.71572.5246.4524.72
Price / Sales0.3836.0691.5096.21
Price / Cash37.0818.4719.3137.42
Price / Book1.843.654.536.42
Net Income-$67.36M$82.14M$443.65M$347.03M
7 Day Performance7.47%0.35%-0.05%0.71%
1 Month Performance10.93%6.96%1.76%-0.87%
1 Year Performance121.86%2.31%3.03%21.94%

Funko Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FNKO
Funko
1.3436 of 5 stars
$6.19
+5.3%
$7.08
+14.4%
+151.6%$328.87M$908.21MN/A1,104
SWBI
Smith & Wesson Brands
3.9358 of 5 stars
$14.76
+1.4%
$16.50
+11.8%
+76.7%$650.78M$523.84M36.901,386
SWIM
Latham Group
2.0041 of 5 stars
$5.64
+5.2%
$7.50
+33.0%
-0.9%$629.33M$545.91M80.571,804
RGR
Sturm, Ruger & Company, Inc.
4.7746 of 5 stars
$38.56
+3.7%
$46.00
+19.3%
+11.6%$593.90M$577.24M51.411,780
MBUU
Malibu Boats
2.0579 of 5 stars
$27.92
+1.3%
$31.60
+13.2%
-9.2%$541.39M$807.56MN/A2,200

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This page (NASDAQ:FNKO) was last updated on 8/11/2026 by MarketBeat.com Staff.
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