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Funko (FNKO) Competitors

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$5.68 -0.01 (-0.18%)
As of 09/4/2026 04:00 PM Eastern

FNKO vs. SWIM, RGR, SWBI, MBUU, and JOUT

Should you buy Funko stock or one of its competitors? Funko's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Funko compare to Latham Group?

Funko (NASDAQ:FNKO) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Funko currently has a consensus target price of $7.08, indicating a potential upside of 24.71%. Latham Group has a consensus target price of $7.83, indicating a potential upside of 10.33%. Given Funko's stronger consensus rating and higher probable upside, analysts plainly believe Funko is more favorable than Latham Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Latham Group
3 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86

Latham Group has a net margin of 0.92% compared to Funko's net margin of -0.21%. Funko's return on equity of 2.61% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Latham Group 0.92%1.31%0.63%

In the previous week, Funko had 9 more articles in the media than Latham Group. MarketBeat recorded 12 mentions for Funko and 3 mentions for Latham Group. Latham Group's average media sentiment score of 1.64 beat Funko's score of 0.36 indicating that Latham Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Latham Group
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

99.2% of Funko shares are held by institutional investors. Comparatively, 84.0% of Latham Group shares are held by institutional investors. 3.9% of Funko shares are held by company insiders. Comparatively, 3.3% of Latham Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Latham Group has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.35-$67.36M-$0.04N/A
Latham Group$545.91M1.53$11.12M$0.05142.00

Funko has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.72, meaning that its share price is 72% more volatile than the broader market.

Summary

Funko and Latham Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Funko compare to Sturm, Ruger & Company, Inc.?

Funko (NASDAQ:FNKO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

Funko presently has a consensus target price of $7.08, indicating a potential upside of 24.71%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 19.17%. Given Funko's higher possible upside, equities research analysts plainly believe Funko is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.35-$67.36M-$0.04N/A
Sturm, Ruger & Company, Inc.$577.24M1.07-$4.39M$0.7551.47

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of Funko shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Funko had 10 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 12 mentions for Funko and 2 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.79 beat Funko's score of 0.36 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Funko has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Funko's net margin of -0.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

Summary

Sturm, Ruger & Company, Inc. beats Funko on 9 of the 14 factors compared between the two stocks.

How does Funko compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

Smith & Wesson Brands has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Funko has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

In the previous week, Smith & Wesson Brands had 7 more articles in the media than Funko. MarketBeat recorded 19 mentions for Smith & Wesson Brands and 12 mentions for Funko. Smith & Wesson Brands' average media sentiment score of 0.85 beat Funko's score of 0.36 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
5 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 28.01%. Funko has a consensus target price of $7.08, indicating a potential upside of 24.71%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, research analysts plainly believe Smith & Wesson Brands is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Smith & Wesson Brands has a net margin of 4.44% compared to Funko's net margin of -0.21%. Smith & Wesson Brands' return on equity of 6.63% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.63% 4.57%
Funko -0.21%2.61%0.71%

Smith & Wesson Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.10$18.48M$0.5423.87
Funko$908.21M0.35-$67.36M-$0.04N/A

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 3.9% of Funko shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Smith & Wesson Brands beats Funko on 11 of the 15 factors compared between the two stocks.

How does Funko compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.

In the previous week, Funko had 8 more articles in the media than Malibu Boats. MarketBeat recorded 12 mentions for Funko and 4 mentions for Malibu Boats. Malibu Boats' average media sentiment score of 0.67 beat Funko's score of 0.36 indicating that Malibu Boats is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Malibu Boats
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Malibu Boats currently has a consensus target price of $31.60, indicating a potential upside of 13.34%. Funko has a consensus target price of $7.08, indicating a potential upside of 24.71%. Given Funko's higher probable upside, analysts clearly believe Funko is more favorable than Malibu Boats.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Malibu Boats has a net margin of 0.18% compared to Funko's net margin of -0.21%. Malibu Boats' return on equity of 4.78% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Malibu Boats0.18% 4.78% 2.85%
Funko -0.21%2.61%0.71%

Malibu Boats has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market. Comparatively, Funko has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

91.4% of Malibu Boats shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 1.2% of Malibu Boats shares are owned by insiders. Comparatively, 3.9% of Funko shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Malibu Boats has higher revenue and earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Malibu Boats$914.59M0.60$1.65M$0.07398.29
Funko$908.21M0.35-$67.36M-$0.04N/A

Summary

Malibu Boats beats Funko on 12 of the 16 factors compared between the two stocks.

How does Funko compare to Johnson Outdoors?

Funko (NASDAQ:FNKO) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

Johnson Outdoors has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.35-$67.36M-$0.04N/A
Johnson Outdoors$660.91M0.73-$34.29M-$0.85N/A

Funko has a net margin of -0.21% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.26% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Johnson Outdoors -1.21%4.26%2.90%

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 3.9% of Funko shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Funko presently has a consensus price target of $7.08, suggesting a potential upside of 24.71%. Given Funko's higher probable upside, research analysts clearly believe Funko is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Funko has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

In the previous week, Funko had 12 more articles in the media than Johnson Outdoors. MarketBeat recorded 12 mentions for Funko and 0 mentions for Johnson Outdoors. Funko's average media sentiment score of 0.36 beat Johnson Outdoors' score of 0.00 indicating that Funko is being referred to more favorably in the media.

Company Overall Sentiment
Funko Neutral
Johnson Outdoors Neutral

Summary

Funko beats Johnson Outdoors on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FNKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FNKO vs. The Competition

MetricFunkoLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$317.69M$3.18B$12.94B$12.91B
Dividend YieldN/A2.50%51.61%9.14%
P/E Ratio-141.96585.3846.5425.45
Price / Sales0.3537.2888.16105.93
Price / Cash35.8218.8028.8352.44
Price / Book1.693.605.826.17
Net Income-$67.36M$81.88M$444.56M$350.08M
7 Day Performance-20.00%-0.03%-0.59%-0.14%
1 Month Performance7.58%-0.65%-1.60%0.94%
1 Year Performance73.70%-2.80%-4.35%14.02%

Funko Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FNKO
Funko
2.5932 of 5 stars
$5.68
-0.2%
$7.08
+24.7%
+73.7%$317.69M$908.21MN/A1,104
SWIM
Latham Group
3.1401 of 5 stars
$7.07
-0.1%
$7.83
+10.8%
-13.8%$832.93M$545.91M141.401,804
RGR
Sturm, Ruger & Company, Inc.
3.4528 of 5 stars
$37.97
+1.9%
$46.00
+21.1%
+9.1%$595.35M$546.06M50.631,780
SWBI
Smith & Wesson Brands
3.3404 of 5 stars
$12.72
-0.5%
$16.50
+29.7%
+47.5%$573.05M$523.84M31.801,386
MBUU
Malibu Boats
2.4512 of 5 stars
$26.96
-1.5%
$31.60
+17.2%
-17.2%$538.37M$914.59M385.143,000

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This page (NASDAQ:FNKO) was last updated on 9/6/2026 by MarketBeat.com Staff.
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