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Funko (FNKO) Competitors

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$6.47 +0.01 (+0.20%)
As of 10:13 AM Eastern
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FNKO vs. SWIM, RGR, SWBI, MCFT, and JOUT

Should you buy Funko stock or one of its competitors? Funko's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Mastercraft Boat (MCFT), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Funko compare to Latham Group?

Funko (NASDAQ:FNKO) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, dividends, valuation, risk, profitability, earnings and analyst recommendations.

Latham Group has a net margin of 0.92% compared to Funko's net margin of -0.21%. Funko's return on equity of 2.61% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Latham Group 0.92%1.31%0.63%

In the previous week, Latham Group had 5 more articles in the media than Funko. MarketBeat recorded 10 mentions for Latham Group and 5 mentions for Funko. Latham Group's average media sentiment score of -0.06 beat Funko's score of -0.37 indicating that Latham Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Latham Group
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Latham Group has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.40-$67.36M-$0.04N/A
Latham Group$545.91M1.30$11.12M$0.05120.20

Funko presently has a consensus price target of $7.08, suggesting a potential upside of 9.65%. Latham Group has a consensus price target of $7.83, suggesting a potential upside of 30.34%. Given Latham Group's higher probable upside, analysts plainly believe Latham Group is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Latham Group
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.86

Funko has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

99.2% of Funko shares are owned by institutional investors. Comparatively, 84.0% of Latham Group shares are owned by institutional investors. 3.9% of Funko shares are owned by company insiders. Comparatively, 3.3% of Latham Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Latham Group beats Funko on 9 of the 15 factors compared between the two stocks.

How does Funko compare to Sturm, Ruger & Company, Inc.?

Funko (NASDAQ:FNKO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, media sentiment, earnings, analyst recommendations and dividends.

Funko has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, meaning that its stock price is 85% less volatile than the broader market.

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of Funko shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Funko's net margin of -0.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

Funko currently has a consensus target price of $7.08, suggesting a potential upside of 9.65%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 4.78%. Given Funko's higher probable upside, research analysts clearly believe Funko is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Funko had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 5 mentions for Funko and 4 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.40 beat Funko's score of -0.37 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.40-$67.36M-$0.04N/A
Sturm, Ruger & Company, Inc.$546.06M1.28-$4.39M$0.7558.53

Summary

Sturm, Ruger & Company, Inc. beats Funko on 10 of the 15 factors compared between the two stocks.

How does Funko compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

Smith & Wesson Brands currently has a consensus price target of $16.50, indicating a potential upside of 15.95%. Funko has a consensus price target of $7.08, indicating a potential upside of 9.65%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe Smith & Wesson Brands is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Smith & Wesson Brands has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Funko has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market.

Smith & Wesson Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.22$18.48M$0.5426.35
Funko$908.21M0.40-$67.36M-$0.04N/A

Smith & Wesson Brands has a net margin of 4.44% compared to Funko's net margin of -0.21%. Smith & Wesson Brands' return on equity of 6.60% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Funko -0.21%2.61%0.71%

In the previous week, Funko had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Funko and 3 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 0.60 beat Funko's score of -0.37 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 3.9% of Funko shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Smith & Wesson Brands beats Funko on 10 of the 15 factors compared between the two stocks.

How does Funko compare to Mastercraft Boat?

Funko (NASDAQ:FNKO) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.

In the previous week, Mastercraft Boat had 2 more articles in the media than Funko. MarketBeat recorded 7 mentions for Mastercraft Boat and 5 mentions for Funko. Mastercraft Boat's average media sentiment score of 0.19 beat Funko's score of -0.37 indicating that Mastercraft Boat is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Mastercraft Boat
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

99.2% of Funko shares are owned by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are owned by institutional investors. 3.9% of Funko shares are owned by insiders. Comparatively, 2.5% of Mastercraft Boat shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Mastercraft Boat has lower revenue, but higher earnings than Funko. Mastercraft Boat is trading at a lower price-to-earnings ratio than Funko, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.40-$67.36M-$0.04N/A
Mastercraft Boat$348.90M1.34-$1.66M-$0.02N/A

Funko has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, Mastercraft Boat has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

Funko has a net margin of -0.21% compared to Mastercraft Boat's net margin of -0.48%. Mastercraft Boat's return on equity of 11.08% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Mastercraft Boat -0.48%11.08%8.08%

Funko currently has a consensus target price of $7.08, indicating a potential upside of 9.65%. Mastercraft Boat has a consensus target price of $24.25, indicating a potential upside of 26.30%. Given Mastercraft Boat's higher probable upside, analysts clearly believe Mastercraft Boat is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Mastercraft Boat
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

Mastercraft Boat beats Funko on 9 of the 16 factors compared between the two stocks.

How does Funko compare to Johnson Outdoors?

Funko (NASDAQ:FNKO) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, dividends, risk, profitability, institutional ownership, earnings, analyst recommendations and valuation.

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 3.9% of Funko shares are owned by insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Funko currently has a consensus target price of $7.08, indicating a potential upside of 9.65%. Given Funko's stronger consensus rating and higher possible upside, analysts plainly believe Funko is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Funko had 3 more articles in the media than Johnson Outdoors. MarketBeat recorded 5 mentions for Funko and 2 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 0.91 beat Funko's score of -0.37 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Johnson Outdoors
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Funko has a net margin of -0.21% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.26% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Johnson Outdoors -1.21%4.26%2.90%

Funko has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market.

Johnson Outdoors has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.40-$67.36M-$0.04N/A
Johnson Outdoors$592.41M0.76-$34.29M-$0.85N/A

Summary

Funko beats Johnson Outdoors on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FNKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FNKO vs. The Competition

MetricFunkoLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$362.71M$3.03B$12.51B$13.20B
Dividend YieldN/A2.62%81.83%20.73%
P/E Ratio-162.08567.4944.9425.83
Price / Sales0.4037.2584.49102.96
Price / Cash40.6118.4321.6836.12
Price / Book1.933.353.966.05
Net Income-$67.36M$79.35M$443.43M$380.34M
7 Day Performance5.94%-0.62%-0.05%-2.37%
1 Month Performance18.34%-3.13%-2.64%-4.56%
1 Year Performance112.93%-3.91%-4.79%-2.00%

Funko Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FNKO
Funko
1.2281 of 5 stars
$6.47
+0.2%
$7.08
+9.4%
+123.5%$362.71M$908.21MN/A1,104
SWIM
Latham Group
2.1398 of 5 stars
$6.39
-0.3%
$7.83
+22.6%
-16.9%$754.11M$545.91M127.801,804
RGR
Sturm, Ruger & Company, Inc.
2.3472 of 5 stars
$44.42
+0.1%
$46.00
+3.5%
-3.0%$708.96M$546.06M59.231,780
SWBI
Smith & Wesson Brands
2.6926 of 5 stars
$14.70
+0.4%
$16.50
+12.2%
+44.0%$656.46M$551.36M27.221,386
MCFT
Mastercraft Boat
3.8551 of 5 stars
$19.71
-1.9%
$24.25
+23.0%
-1.5%$489.22M$348.90MN/A1,400

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This page (NASDAQ:FNKO) was last updated on 10/13/2026 by MarketBeat.com Staff.
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