Go Pro

Funko (FNKO) Competitors

Funko logo
$5.38 +0.02 (+0.37%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$5.38 0.00 (-0.09%)
As of 09/18/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FNKO vs. SWIM, RGR, SWBI, MBUU, and JOUT

Should you buy Funko stock or one of its competitors? Funko's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Funko compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Latham Group has a beta of 1.72, meaning that its stock price is 72% more volatile than the broader market. Comparatively, Funko has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

Latham Group presently has a consensus price target of $7.83, suggesting a potential upside of 26.34%. Funko has a consensus price target of $7.08, suggesting a potential upside of 31.66%. Given Funko's higher possible upside, analysts clearly believe Funko is more favorable than Latham Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Latham Group
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

84.0% of Latham Group shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 3.3% of Latham Group shares are held by insiders. Comparatively, 3.9% of Funko shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Funko had 2 more articles in the media than Latham Group. MarketBeat recorded 2 mentions for Funko and 0 mentions for Latham Group. Latham Group's average media sentiment score of 1.70 beat Funko's score of 0.88 indicating that Latham Group is being referred to more favorably in the media.

Company Overall Sentiment
Latham Group Very Positive
Funko Positive

Latham Group has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Latham Group$545.91M1.34$11.12M$0.05124.00
Funko$932.64M0.32-$67.36M-$0.04N/A

Latham Group has a net margin of 0.92% compared to Funko's net margin of -0.21%. Funko's return on equity of 2.61% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Latham Group0.92% 1.31% 0.63%
Funko -0.21%2.61%0.71%

Summary

Latham Group beats Funko on 8 of the 15 factors compared between the two stocks.

How does Funko compare to Sturm, Ruger & Company, Inc.?

Funko (NASDAQ:FNKO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

In the previous week, Sturm, Ruger & Company, Inc. had 10 more articles in the media than Funko. MarketBeat recorded 12 mentions for Sturm, Ruger & Company, Inc. and 2 mentions for Funko. Funko's average media sentiment score of 0.88 beat Sturm, Ruger & Company, Inc.'s score of 0.63 indicating that Funko is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Funko presently has a consensus target price of $7.08, indicating a potential upside of 31.66%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 12.42%. Given Funko's higher probable upside, equities analysts plainly believe Funko is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Funko has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market.

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of Funko shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Funko's net margin of -0.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$932.64M0.32-$67.36M-$0.04N/A
Sturm, Ruger & Company, Inc.$546.06M1.20-$4.39M$0.7554.56

Summary

Sturm, Ruger & Company, Inc. beats Funko on 9 of the 14 factors compared between the two stocks.

How does Funko compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings and dividends.

Smith & Wesson Brands presently has a consensus target price of $16.50, indicating a potential upside of 20.97%. Funko has a consensus target price of $7.08, indicating a potential upside of 31.66%. Given Funko's higher probable upside, analysts plainly believe Funko is more favorable than Smith & Wesson Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 3.9% of Funko shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Smith & Wesson Brands has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Funko has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

Smith & Wesson Brands has a net margin of 4.44% compared to Funko's net margin of -0.21%. Smith & Wesson Brands' return on equity of 6.60% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
Funko -0.21%2.61%0.71%

In the previous week, Funko had 1 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 2 mentions for Funko and 1 mentions for Smith & Wesson Brands. Funko's average media sentiment score of 0.88 beat Smith & Wesson Brands' score of 0.00 indicating that Funko is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Funko
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Smith & Wesson Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$551.36M1.11$18.48M$0.5425.26
Funko$932.64M0.32-$67.36M-$0.04N/A

Summary

Smith & Wesson Brands beats Funko on 8 of the 15 factors compared between the two stocks.

How does Funko compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations, profitability and media sentiment.

Malibu Boats has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market. Comparatively, Funko has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

Malibu Boats has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Malibu Boats$914.59M0.50$1.65M$0.07332.43
Funko$932.64M0.32-$67.36M-$0.04N/A

91.4% of Malibu Boats shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 1.2% of Malibu Boats shares are held by company insiders. Comparatively, 3.9% of Funko shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Malibu Boats had 1 more articles in the media than Funko. MarketBeat recorded 3 mentions for Malibu Boats and 2 mentions for Funko. Malibu Boats' average media sentiment score of 0.90 beat Funko's score of 0.88 indicating that Malibu Boats is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Malibu Boats
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Malibu Boats has a net margin of 0.18% compared to Funko's net margin of -0.21%. Malibu Boats' return on equity of 4.78% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Malibu Boats0.18% 4.78% 2.85%
Funko -0.21%2.61%0.71%

Malibu Boats currently has a consensus target price of $31.60, suggesting a potential upside of 35.80%. Funko has a consensus target price of $7.08, suggesting a potential upside of 31.66%. Given Malibu Boats' stronger consensus rating and higher possible upside, analysts clearly believe Malibu Boats is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Malibu Boats beats Funko on 13 of the 16 factors compared between the two stocks.

How does Funko compare to Johnson Outdoors?

Funko (NASDAQ:FNKO) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Funko currently has a consensus target price of $7.08, suggesting a potential upside of 31.66%. Given Funko's higher possible upside, equities analysts clearly believe Funko is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Funko had 2 more articles in the media than Johnson Outdoors. MarketBeat recorded 2 mentions for Funko and 0 mentions for Johnson Outdoors. Funko's average media sentiment score of 0.88 beat Johnson Outdoors' score of 0.00 indicating that Funko is being referred to more favorably in the media.

Company Overall Sentiment
Funko Positive
Johnson Outdoors Neutral

Funko has a net margin of -0.21% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.26% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Johnson Outdoors -1.21%4.26%2.90%

Johnson Outdoors has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$932.64M0.32-$67.36M-$0.04N/A
Johnson Outdoors$592.41M0.78-$34.29M-$0.85N/A

Funko has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 3.9% of Funko shares are owned by company insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Funko beats Johnson Outdoors on 9 of the 15 factors compared between the two stocks.

Get Funko News Delivered to You Automatically

Sign up to receive the latest news and ratings for FNKO and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FNKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

FNKO vs. The Competition

MetricFunkoLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$300.91M$3.02B$12.47B$12.95B
Dividend YieldN/A2.60%61.18%12.80%
P/E Ratio-134.47575.7944.2625.38
Price / Sales0.3237.2493.0196.26
Price / Cash33.9318.1218.3934.74
Price / Book1.603.413.996.32
Net Income-$67.36M$81.71M$445.01M$358.20M
7 Day Performance-1.65%-2.68%-1.62%1.12%
1 Month Performance-13.50%-5.72%-4.59%-2.39%
1 Year Performance55.49%-7.26%-7.86%5.35%

Funko Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FNKO
Funko
2.3322 of 5 stars
$5.38
+0.4%
$7.08
+31.7%
+55.5%$300.91M$932.64MN/A1,104
SWIM
Latham Group
3.5384 of 5 stars
$6.40
+1.3%
$7.83
+22.4%
-19.3%$743.52M$545.91M128.001,804
RGR
Sturm, Ruger & Company, Inc.
3.2663 of 5 stars
$37.56
-0.4%
$46.00
+22.5%
+2.8%$602.70M$546.06M50.081,780
SWBI
Smith & Wesson Brands
2.7092 of 5 stars
$13.20
+0.4%
$16.50
+25.0%
+45.4%$589.64M$523.84M24.441,386
MBUU
Malibu Boats
3.7255 of 5 stars
$24.52
-1.5%
$31.60
+28.9%
-27.5%$489.78M$914.59M350.293,000

Related Companies and Tools


This page (NASDAQ:FNKO) was last updated on 9/20/2026 by MarketBeat.com Staff.
From Our Partners