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Funko (FNKO) Competitors

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$6.72 -0.38 (-5.35%)
As of 04:00 PM Eastern

FNKO vs. SWIM, SWBI, RGR, MBUU, and JOUT

Should you buy Funko stock or one of its competitors? Funko's main competitors and comparable companies include Latham Group (SWIM), Smith & Wesson Brands (SWBI), Sturm, Ruger & Company, Inc. (RGR), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does Funko compare to Latham Group?

Latham Group (NASDAQ:SWIM) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Latham Group currently has a consensus price target of $7.83, suggesting a potential upside of 10.80%. Funko has a consensus price target of $7.08, suggesting a potential upside of 5.41%. Given Latham Group's higher probable upside, research analysts clearly believe Latham Group is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Latham Group
3 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.86
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Funko had 9 more articles in the media than Latham Group. MarketBeat recorded 14 mentions for Funko and 5 mentions for Latham Group. Latham Group's average media sentiment score of 1.38 beat Funko's score of 0.78 indicating that Latham Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Latham Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Funko
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Latham Group has a net margin of 0.92% compared to Funko's net margin of -0.21%. Funko's return on equity of 2.61% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Latham Group0.92% 1.31% 0.63%
Funko -0.21%2.61%0.71%

Latham Group has a beta of 1.65, suggesting that its stock price is 65% more volatile than the broader market. Comparatively, Funko has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market.

84.0% of Latham Group shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 3.3% of Latham Group shares are owned by company insiders. Comparatively, 3.9% of Funko shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Latham Group has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Latham Group$545.91M1.52$11.12M$0.05141.40
Funko$908.21M0.41-$67.36M-$0.04N/A

Summary

Latham Group beats Funko on 9 of the 16 factors compared between the two stocks.

How does Funko compare to Smith & Wesson Brands?

Funko (NASDAQ:FNKO) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

Smith & Wesson Brands has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.41-$67.36M-$0.04N/A
Smith & Wesson Brands$523.84M1.09$18.48M$0.4031.80

Funko has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Smith & Wesson Brands has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Funko currently has a consensus target price of $7.08, suggesting a potential upside of 5.41%. Smith & Wesson Brands has a consensus target price of $16.50, suggesting a potential upside of 29.72%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts plainly believe Smith & Wesson Brands is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Funko had 7 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 14 mentions for Funko and 7 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.00 beat Funko's score of 0.78 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Smith & Wesson Brands
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Smith & Wesson Brands has a net margin of 3.53% compared to Funko's net margin of -0.21%. Smith & Wesson Brands' return on equity of 5.01% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Smith & Wesson Brands 3.53%5.01%3.41%

99.2% of Funko shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 3.9% of Funko shares are held by insiders. Comparatively, 2.3% of Smith & Wesson Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Smith & Wesson Brands beats Funko on 9 of the 15 factors compared between the two stocks.

How does Funko compare to Sturm, Ruger & Company, Inc.?

Funko (NASDAQ:FNKO) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, earnings and risk.

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 3.9% of Funko shares are owned by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Funko presently has a consensus target price of $7.08, suggesting a potential upside of 5.41%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 21.15%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Funko had 13 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 14 mentions for Funko and 1 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.84 beat Funko's score of 0.78 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Funko
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Funko has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to Funko's net margin of -0.21%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.41-$67.36M-$0.04N/A
Sturm, Ruger & Company, Inc.$546.06M1.11-$4.39M$0.7550.63

Summary

Sturm, Ruger & Company, Inc. beats Funko on 9 of the 14 factors compared between the two stocks.

How does Funko compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

Malibu Boats has a net margin of 0.18% compared to Funko's net margin of -0.21%. Malibu Boats' return on equity of 5.16% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Malibu Boats0.18% 5.16% 3.07%
Funko -0.21%2.61%0.71%

91.4% of Malibu Boats shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 1.2% of Malibu Boats shares are owned by company insiders. Comparatively, 3.9% of Funko shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Malibu Boats has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market. Comparatively, Funko has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market.

Malibu Boats has higher revenue and earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Malibu Boats$914.59M0.58$1.65M$0.07385.14
Funko$908.21M0.41-$67.36M-$0.04N/A

In the previous week, Malibu Boats had 5 more articles in the media than Funko. MarketBeat recorded 19 mentions for Malibu Boats and 14 mentions for Funko. Funko's average media sentiment score of 0.78 beat Malibu Boats' score of 0.58 indicating that Funko is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Malibu Boats
3 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Funko
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Malibu Boats currently has a consensus price target of $31.60, suggesting a potential upside of 17.21%. Funko has a consensus price target of $7.08, suggesting a potential upside of 5.41%. Given Malibu Boats' stronger consensus rating and higher probable upside, equities analysts clearly believe Malibu Boats is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Malibu Boats beats Funko on 12 of the 16 factors compared between the two stocks.

How does Funko compare to Johnson Outdoors?

Funko (NASDAQ:FNKO) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Funko has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Johnson Outdoors has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

In the previous week, Funko had 13 more articles in the media than Johnson Outdoors. MarketBeat recorded 14 mentions for Funko and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.87 beat Funko's score of 0.78 indicating that Johnson Outdoors is being referred to more favorably in the news media.

Company Overall Sentiment
Funko Positive
Johnson Outdoors Very Positive

99.2% of Funko shares are owned by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are owned by institutional investors. 3.9% of Funko shares are owned by insiders. Comparatively, 28.2% of Johnson Outdoors shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Funko has a net margin of -0.21% compared to Johnson Outdoors' net margin of -1.21%. Johnson Outdoors' return on equity of 4.26% beat Funko's return on equity.

Company Net Margins Return on Equity Return on Assets
Funko-0.21% 2.61% 0.71%
Johnson Outdoors -1.21%4.26%2.90%

Funko currently has a consensus target price of $7.08, indicating a potential upside of 5.41%. Given Funko's higher possible upside, research analysts plainly believe Funko is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Johnson Outdoors has lower revenue, but higher earnings than Funko. Funko is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Funko$908.21M0.41-$67.36M-$0.04N/A
Johnson Outdoors$592.41M0.80-$34.29M-$0.85N/A

Summary

Funko beats Johnson Outdoors on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FNKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FNKO vs. The Competition

MetricFunkoLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$397.11M$3.18B$13.03B$12.85B
Dividend YieldN/A2.50%56.99%11.27%
P/E Ratio71.00593.8246.8725.51
Price / Sales0.4136.6488.25123.12
Price / Cash44.7719.0019.0036.03
Price / Book2.003.414.266.34
Net Income-$67.36M$81.88M$445.07M$349.45M
7 Day Performance-2.18%-1.73%-1.04%-0.10%
1 Month Performance15.27%0.65%-0.43%4.36%
1 Year Performance94.22%-3.19%-2.62%14.91%

Funko Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FNKO
Funko
1.8394 of 5 stars
$6.72
-5.4%
$7.08
+5.4%
+105.2%$397.11M$908.21MN/A1,104
SWIM
Latham Group
3.1078 of 5 stars
$7.00
-0.4%
$7.83
+11.9%
-11.8%$827.05M$545.91M140.001,804
SWBI
Smith & Wesson Brands
3.3775 of 5 stars
$13.65
-3.2%
$16.50
+20.9%
+56.4%$632.24M$523.84M34.131,386
RGR
Sturm, Ruger & Company, Inc.
3.2479 of 5 stars
$38.50
-1.5%
$46.00
+19.5%
+7.9%$624.26M$577.24M51.331,780
MBUU
Malibu Boats
1.747 of 5 stars
$29.47
-0.1%
$31.60
+7.2%
-17.6%$579.29M$807.56MN/A2,200

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This page (NASDAQ:FNKO) was last updated on 8/31/2026 by MarketBeat.com Staff.
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