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American Outdoor Brands (AOUT) Competitors

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$16.42 +0.49 (+3.08%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$16.29 -0.13 (-0.79%)
As of 09/18/2026 07:53 PM Eastern
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AOUT vs. SWIM, RGR, SWBI, MBUU, and JOUT

Should you buy American Outdoor Brands stock or one of its competitors? American Outdoor Brands's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Malibu Boats (MBUU), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does American Outdoor Brands compare to Latham Group?

Latham Group (NASDAQ:SWIM) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, analyst recommendations, risk and earnings.

84.0% of Latham Group shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 3.3% of Latham Group shares are owned by insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Latham Group and Latham Group both had 1 articles in the media. Latham Group's average media sentiment score of 1.70 beat American Outdoor Brands' score of 1.07 indicating that Latham Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Latham Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
American Outdoor Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Latham Group has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Latham Group$545.91M1.34$11.12M$0.05124.00
American Outdoor Brands$190.54M1.09-$9.21M-$0.31N/A

Latham Group presently has a consensus price target of $7.83, indicating a potential upside of 26.34%. American Outdoor Brands has a consensus price target of $16.50, indicating a potential upside of 0.49%. Given Latham Group's higher probable upside, research analysts clearly believe Latham Group is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Latham Group
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Latham Group has a net margin of 0.92% compared to American Outdoor Brands' net margin of -1.97%. American Outdoor Brands' return on equity of 2.88% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Latham Group0.92% 1.31% 0.63%
American Outdoor Brands -1.97%2.88%2.08%

Latham Group has a beta of 1.72, indicating that its share price is 72% more volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.27, indicating that its share price is 73% less volatile than the broader market.

Summary

Latham Group beats American Outdoor Brands on 10 of the 14 factors compared between the two stocks.

How does American Outdoor Brands compare to Sturm, Ruger & Company, Inc.?

American Outdoor Brands (NASDAQ:AOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership, media sentiment and risk.

American Outdoor Brands has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, meaning that its share price is 81% less volatile than the broader market.

In the previous week, Sturm, Ruger & Company, Inc. had 11 more articles in the media than American Outdoor Brands. MarketBeat recorded 12 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 1.07 beat Sturm, Ruger & Company, Inc.'s score of 0.63 indicating that American Outdoor Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

American Outdoor Brands presently has a consensus target price of $16.50, suggesting a potential upside of 0.49%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 12.42%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to American Outdoor Brands' net margin of -1.97%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-1.97% 2.88% 2.08%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

Sturm, Ruger & Company, Inc. has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M1.09-$9.21M-$0.31N/A
Sturm, Ruger & Company, Inc.$546.06M1.20-$4.39M$0.7554.56

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 15.6% of American Outdoor Brands shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Sturm, Ruger & Company, Inc. beats American Outdoor Brands on 11 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

In the previous week, Smith & Wesson Brands and Smith & Wesson Brands both had 1 articles in the media. American Outdoor Brands' average media sentiment score of 1.07 beat Smith & Wesson Brands' score of 0.53 indicating that American Outdoor Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
American Outdoor Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Smith & Wesson Brands currently has a consensus price target of $16.50, suggesting a potential upside of 20.97%. American Outdoor Brands has a consensus price target of $16.50, suggesting a potential upside of 0.49%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, research analysts clearly believe Smith & Wesson Brands is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Smith & Wesson Brands has a net margin of 4.44% compared to American Outdoor Brands' net margin of -1.97%. Smith & Wesson Brands' return on equity of 6.60% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
American Outdoor Brands -1.97%2.88%2.08%

Smith & Wesson Brands has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.27, suggesting that its stock price is 73% less volatile than the broader market.

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are held by institutional investors. 2.3% of Smith & Wesson Brands shares are held by insiders. Comparatively, 15.6% of American Outdoor Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Smith & Wesson Brands has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.17$18.48M$0.5425.26
American Outdoor Brands$190.54M1.09-$9.21M-$0.31N/A

Summary

Smith & Wesson Brands beats American Outdoor Brands on 12 of the 15 factors compared between the two stocks.

How does American Outdoor Brands compare to Malibu Boats?

American Outdoor Brands (NASDAQ:AOUT) and Malibu Boats (NASDAQ:MBUU) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Malibu Boats has a net margin of 0.18% compared to American Outdoor Brands' net margin of -1.97%. Malibu Boats' return on equity of 4.78% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-1.97% 2.88% 2.08%
Malibu Boats 0.18%4.78%2.85%

American Outdoor Brands currently has a consensus target price of $16.50, indicating a potential upside of 0.49%. Malibu Boats has a consensus target price of $31.60, indicating a potential upside of 35.80%. Given Malibu Boats' higher possible upside, analysts plainly believe Malibu Boats is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Malibu Boats
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 91.4% of Malibu Boats shares are owned by institutional investors. 15.6% of American Outdoor Brands shares are owned by insiders. Comparatively, 1.2% of Malibu Boats shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

American Outdoor Brands has a beta of 0.27, indicating that its share price is 73% less volatile than the broader market. Comparatively, Malibu Boats has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

Malibu Boats has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Malibu Boats, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M1.09-$9.21M-$0.31N/A
Malibu Boats$914.59M0.50$1.65M$0.07332.43

In the previous week, Malibu Boats had 2 more articles in the media than American Outdoor Brands. MarketBeat recorded 3 mentions for Malibu Boats and 1 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 1.07 beat Malibu Boats' score of 0.90 indicating that American Outdoor Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Malibu Boats
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Malibu Boats beats American Outdoor Brands on 11 of the 15 factors compared between the two stocks.

How does American Outdoor Brands compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership.

American Outdoor Brands has lower revenue, but higher earnings than Johnson Outdoors. American Outdoor Brands is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.78-$34.29M-$0.85N/A
American Outdoor Brands$190.54M1.09-$9.21M-$0.31N/A

In the previous week, American Outdoor Brands had 1 more articles in the media than Johnson Outdoors. MarketBeat recorded 1 mentions for American Outdoor Brands and 0 mentions for Johnson Outdoors. American Outdoor Brands' average media sentiment score of 1.07 beat Johnson Outdoors' score of 0.00 indicating that American Outdoor Brands is being referred to more favorably in the news media.

Company Overall Sentiment
Johnson Outdoors Neutral
American Outdoor Brands Positive

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.27, indicating that its stock price is 73% less volatile than the broader market.

Johnson Outdoors has a net margin of -1.21% compared to American Outdoor Brands' net margin of -1.97%. Johnson Outdoors' return on equity of 4.26% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
American Outdoor Brands -1.97%2.88%2.08%

American Outdoor Brands has a consensus target price of $16.50, indicating a potential upside of 0.49%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts plainly believe American Outdoor Brands is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Johnson Outdoors and American Outdoor Brands tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AOUT vs. The Competition

MetricAmerican Outdoor BrandsLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$200.99M$3.03B$12.49B$13.14B
Dividend YieldN/A2.60%59.86%12.30%
P/E Ratio-52.97575.7944.1825.40
Price / Sales1.0937.2493.69114.47
Price / Cash14.6517.9028.4451.66
Price / Book1.263.563.966.33
Net Income-$9.21M$81.71M$445.74M$358.33M
7 Day Performance4.72%-2.68%-1.62%1.12%
1 Month Performance42.41%-5.72%-5.17%-2.67%
1 Year Performance83.46%-7.22%-7.83%6.01%

American Outdoor Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AOUT
American Outdoor Brands
2.5846 of 5 stars
$16.42
+3.1%
$16.50
+0.5%
+84.1%$200.99M$190.54MN/A267
SWIM
Latham Group
3.5417 of 5 stars
$6.27
-2.0%
$7.83
+24.9%
-20.9%$737.64M$576.64M125.401,804
RGR
Sturm, Ruger & Company, Inc.
3.11 of 5 stars
$37.15
-1.3%
$46.00
+23.8%
+3.9%$593.62M$577.24M49.541,780
SWBI
Smith & Wesson Brands
2.7297 of 5 stars
$13.10
-0.8%
$16.50
+26.0%
+43.7%$587.40M$523.84M24.261,386
MBUU
Malibu Boats
3.733 of 5 stars
$24.22
-1.2%
$31.60
+30.5%
-30.3%$476.65M$914.59M346.003,000

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This page (NASDAQ:AOUT) was last updated on 9/19/2026 by MarketBeat.com Staff.
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