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American Outdoor Brands (AOUT) Competitors

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$16.50 +0.20 (+1.23%)
Closing price 04:00 PM Eastern
Extended Trading
$16.43 -0.07 (-0.39%)
As of 07:30 PM Eastern
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AOUT vs. SWIM, RGR, SWBI, MCFT, and JOUT

Should you buy American Outdoor Brands stock or one of its competitors? American Outdoor Brands's main competitors and comparable companies include Latham Group (SWIM), Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), Mastercraft Boat (MCFT), and Johnson Outdoors (JOUT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does American Outdoor Brands compare to Latham Group?

American Outdoor Brands (NASDAQ:AOUT) and Latham Group (NASDAQ:SWIM) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

American Outdoor Brands presently has a consensus price target of $16.50, suggesting a potential upside of 1.23%. Latham Group has a consensus price target of $7.83, suggesting a potential upside of 29.26%. Given Latham Group's higher possible upside, analysts clearly believe Latham Group is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75
Latham Group
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.86

Latham Group has a net margin of 0.92% compared to American Outdoor Brands' net margin of -1.97%. American Outdoor Brands' return on equity of 2.88% beat Latham Group's return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-1.97% 2.88% 2.08%
Latham Group 0.92%1.31%0.63%

49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 84.0% of Latham Group shares are held by institutional investors. 15.6% of American Outdoor Brands shares are held by insiders. Comparatively, 3.3% of Latham Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Latham Group has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Latham Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M1.08-$9.21M-$0.31N/A
Latham Group$545.91M1.31$11.12M$0.05121.20

American Outdoor Brands has a beta of 0.15, meaning that its stock price is 85% less volatile than the broader market. Comparatively, Latham Group has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

In the previous week, Latham Group had 3 more articles in the media than American Outdoor Brands. MarketBeat recorded 6 mentions for Latham Group and 3 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 0.76 beat Latham Group's score of 0.00 indicating that American Outdoor Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Latham Group
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Latham Group beats American Outdoor Brands on 10 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Sturm, Ruger & Company, Inc.?

American Outdoor Brands (NASDAQ:AOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings and risk.

American Outdoor Brands has a beta of 0.15, suggesting that its share price is 85% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, suggesting that its share price is 85% less volatile than the broader market.

American Outdoor Brands presently has a consensus target price of $16.50, suggesting a potential upside of 1.23%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 5.42%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Sturm, Ruger & Company, Inc. has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M1.08-$9.21M-$0.31N/A
Sturm, Ruger & Company, Inc.$546.06M1.28-$4.39M$0.7558.18

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to American Outdoor Brands' net margin of -1.97%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-1.97% 2.88% 2.08%
Sturm, Ruger & Company, Inc. 2.11%6.58%5.35%

49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 15.6% of American Outdoor Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, American Outdoor Brands and American Outdoor Brands both had 3 articles in the media. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.01 beat American Outdoor Brands' score of 0.76 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sturm, Ruger & Company, Inc.
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Sturm, Ruger & Company, Inc. beats American Outdoor Brands on 11 of the 15 factors compared between the two stocks.

How does American Outdoor Brands compare to Smith & Wesson Brands?

Smith & Wesson Brands (NASDAQ:SWBI) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 2.3% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Smith & Wesson Brands currently has a consensus price target of $16.50, indicating a potential upside of 15.30%. American Outdoor Brands has a consensus price target of $16.50, indicating a potential upside of 1.23%. Given Smith & Wesson Brands' higher possible upside, research analysts clearly believe Smith & Wesson Brands is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
American Outdoor Brands
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75

Smith & Wesson Brands has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.15, meaning that its share price is 85% less volatile than the broader market.

Smith & Wesson Brands has a net margin of 4.44% compared to American Outdoor Brands' net margin of -1.97%. Smith & Wesson Brands' return on equity of 6.60% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands4.44% 6.60% 4.59%
American Outdoor Brands -1.97%2.88%2.08%

In the previous week, American Outdoor Brands had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 3 mentions for American Outdoor Brands and 0 mentions for Smith & Wesson Brands. American Outdoor Brands' average media sentiment score of 0.76 beat Smith & Wesson Brands' score of 0.00 indicating that American Outdoor Brands is being referred to more favorably in the news media.

Company Overall Sentiment
Smith & Wesson Brands Neutral
American Outdoor Brands Positive

Smith & Wesson Brands has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$523.84M1.22$18.48M$0.5426.50
American Outdoor Brands$190.54M1.08-$9.21M-$0.31N/A

Summary

Smith & Wesson Brands beats American Outdoor Brands on 11 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Mastercraft Boat?

Mastercraft Boat (NASDAQ:MCFT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, risk and valuation.

In the previous week, Mastercraft Boat and Mastercraft Boat both had 3 articles in the media. American Outdoor Brands' average media sentiment score of 0.76 beat Mastercraft Boat's score of -0.13 indicating that American Outdoor Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercraft Boat
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
American Outdoor Brands
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Mastercraft Boat has higher revenue and earnings than American Outdoor Brands. Mastercraft Boat is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercraft Boat$348.90M1.36-$1.66M-$0.02N/A
American Outdoor Brands$190.54M1.08-$9.21M-$0.31N/A

Mastercraft Boat currently has a consensus target price of $24.25, suggesting a potential upside of 24.36%. American Outdoor Brands has a consensus target price of $16.50, suggesting a potential upside of 1.23%. Given Mastercraft Boat's higher possible upside, research analysts clearly believe Mastercraft Boat is more favorable than American Outdoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercraft Boat
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
American Outdoor Brands
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75

97.6% of Mastercraft Boat shares are held by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are held by institutional investors. 2.5% of Mastercraft Boat shares are held by insiders. Comparatively, 15.6% of American Outdoor Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Mastercraft Boat has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.15, indicating that its stock price is 85% less volatile than the broader market.

Mastercraft Boat has a net margin of -0.48% compared to American Outdoor Brands' net margin of -1.97%. Mastercraft Boat's return on equity of 11.08% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercraft Boat-0.48% 11.08% 8.08%
American Outdoor Brands -1.97%2.88%2.08%

Summary

Mastercraft Boat beats American Outdoor Brands on 10 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability, valuation and risk.

American Outdoor Brands has lower revenue, but higher earnings than Johnson Outdoors. American Outdoor Brands is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.79-$34.29M-$0.85N/A
American Outdoor Brands$190.54M1.08-$9.21M-$0.31N/A

Johnson Outdoors has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.15, indicating that its share price is 85% less volatile than the broader market.

American Outdoor Brands has a consensus price target of $16.50, indicating a potential upside of 1.23%. Given American Outdoor Brands' stronger consensus rating and higher possible upside, analysts plainly believe American Outdoor Brands is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
American Outdoor Brands
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.75

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Johnson Outdoors has a net margin of -1.21% compared to American Outdoor Brands' net margin of -1.97%. Johnson Outdoors' return on equity of 4.26% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
American Outdoor Brands -1.97%2.88%2.08%

In the previous week, Johnson Outdoors and Johnson Outdoors both had 3 articles in the media. American Outdoor Brands' average media sentiment score of 0.76 beat Johnson Outdoors' score of -0.33 indicating that American Outdoor Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Johnson Outdoors
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
American Outdoor Brands
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Johnson Outdoors and American Outdoor Brands tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AOUT vs. The Competition

MetricAmerican Outdoor BrandsLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$205.73M$3.01B$12.41B$13.21B
Dividend YieldN/A2.61%81.84%20.71%
P/E Ratio-53.23577.2244.9826.16
Price / Sales1.0937.7187.7794.78
Price / Cash15.0018.4331.6353.09
Price / Book1.253.343.986.34
Net Income-$9.21M$80.91M$444.34M$381.90M
7 Day Performance0.92%-2.76%-0.08%-1.39%
1 Month Performance10.00%-4.55%-3.01%-4.31%
1 Year Performance106.25%-5.82%-5.77%-0.35%

American Outdoor Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AOUT
American Outdoor Brands
3.5394 of 5 stars
$16.50
+1.2%
$16.50
+97.8%$205.73M$190.54MN/A267
SWIM
Latham Group
2.8229 of 5 stars
$6.39
flat
$7.83
+22.6%
-21.1%$751.76M$576.64M127.801,804
RGR
Sturm, Ruger & Company, Inc.
2.8193 of 5 stars
$43.74
-1.5%
$46.00
+5.2%
-6.4%$698.97M$546.06M58.321,780
SWBI
Smith & Wesson Brands
2.4787 of 5 stars
$14.52
-1.2%
$16.50
+13.6%
+38.9%$651.08M$551.36M26.891,386
MCFT
Mastercraft Boat
3.6616 of 5 stars
$19.41
-1.5%
$24.25
+24.9%
-5.8%$472.44M$348.90MN/A1,400

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This page (NASDAQ:AOUT) was last updated on 10/9/2026 by MarketBeat.com Staff.
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