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American Outdoor Brands (AOUT) Competitors

American Outdoor Brands logo
$10.38 +0.02 (+0.19%)
As of 08/28/2026 04:00 PM Eastern

AOUT vs. JOUT, MCFT, FNKO, JAKK, and ESCA

Should you buy American Outdoor Brands stock or one of its competitors? American Outdoor Brands's main competitors and comparable companies include Johnson Outdoors (JOUT), Mastercraft Boat (MCFT), Funko (FNKO), JAKKS Pacific (JAKK), and Escalade (ESCA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does American Outdoor Brands compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

Johnson Outdoors has a net margin of -1.21% compared to American Outdoor Brands' net margin of -4.83%. Johnson Outdoors' return on equity of 4.26% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-1.21% 4.26% 2.90%
American Outdoor Brands -4.83%0.67%0.48%

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

American Outdoor Brands has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.41M0.81-$34.29M-$0.85N/A
American Outdoor Brands$190.54M0.69-$9.21M-$0.73N/A

In the previous week, American Outdoor Brands had 5 more articles in the media than Johnson Outdoors. MarketBeat recorded 6 mentions for American Outdoor Brands and 1 mentions for Johnson Outdoors. Johnson Outdoors' average media sentiment score of 1.87 beat American Outdoor Brands' score of -0.16 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company Overall Sentiment
Johnson Outdoors Very Positive
American Outdoor Brands Neutral

American Outdoor Brands has a consensus price target of $14.25, indicating a potential upside of 37.28%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts plainly believe American Outdoor Brands is more favorable than Johnson Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Johnson Outdoors has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.29, suggesting that its stock price is 71% less volatile than the broader market.

Summary

Johnson Outdoors beats American Outdoor Brands on 9 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to Mastercraft Boat?

Mastercraft Boat (NASDAQ:MCFT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.

Mastercraft Boat has a net margin of 3.72% compared to American Outdoor Brands' net margin of -4.83%. Mastercraft Boat's return on equity of 10.56% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Mastercraft Boat3.72% 10.56% 7.47%
American Outdoor Brands -4.83%0.67%0.48%

In the previous week, American Outdoor Brands had 3 more articles in the media than Mastercraft Boat. MarketBeat recorded 6 mentions for American Outdoor Brands and 3 mentions for Mastercraft Boat. Mastercraft Boat's average media sentiment score of 1.78 beat American Outdoor Brands' score of -0.16 indicating that Mastercraft Boat is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mastercraft Boat
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
American Outdoor Brands
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Mastercraft Boat has a beta of 1.06, indicating that its share price is 6% more volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market.

Mastercraft Boat has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mastercraft Boat$284.20M1.37$7.04M$0.6835.13
American Outdoor Brands$190.54M0.69-$9.21M-$0.73N/A

Mastercraft Boat presently has a consensus price target of $26.33, indicating a potential upside of 10.23%. American Outdoor Brands has a consensus price target of $14.25, indicating a potential upside of 37.28%. Given American Outdoor Brands' stronger consensus rating and higher possible upside, analysts plainly believe American Outdoor Brands is more favorable than Mastercraft Boat.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mastercraft Boat
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

97.6% of Mastercraft Boat shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 2.5% of Mastercraft Boat shares are owned by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Mastercraft Boat beats American Outdoor Brands on 11 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to Funko?

American Outdoor Brands (NASDAQ:AOUT) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

American Outdoor Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M0.69-$9.21M-$0.73N/A
Funko$932.64M0.43-$67.36M-$0.04N/A

In the previous week, Funko had 7 more articles in the media than American Outdoor Brands. MarketBeat recorded 13 mentions for Funko and 6 mentions for American Outdoor Brands. Funko's average media sentiment score of 0.91 beat American Outdoor Brands' score of -0.16 indicating that Funko is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Funko
6 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 15.6% of American Outdoor Brands shares are held by insiders. Comparatively, 3.9% of Funko shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Funko has a net margin of -0.21% compared to American Outdoor Brands' net margin of -4.83%. Funko's return on equity of 2.61% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-4.83% 0.67% 0.48%
Funko -0.21%2.61%0.71%

American Outdoor Brands currently has a consensus price target of $14.25, indicating a potential upside of 37.28%. Funko has a consensus price target of $7.08, indicating a potential downside of 0.23%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts plainly believe American Outdoor Brands is more favorable than Funko.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Funko
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

American Outdoor Brands has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market. Comparatively, Funko has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Summary

Funko beats American Outdoor Brands on 9 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to JAKKS Pacific?

JAKKS Pacific (NASDAQ:JAKK) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

44.4% of JAKKS Pacific shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 4.2% of JAKKS Pacific shares are owned by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

JAKKS Pacific has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$570.67M0.51$9.87M$1.3918.29
American Outdoor Brands$190.54M0.69-$9.21M-$0.73N/A

JAKKS Pacific has a net margin of 2.77% compared to American Outdoor Brands' net margin of -4.83%. JAKKS Pacific's return on equity of 4.33% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific2.77% 4.33% 2.42%
American Outdoor Brands -4.83%0.67%0.48%

JAKKS Pacific has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market.

In the previous week, American Outdoor Brands had 5 more articles in the media than JAKKS Pacific. MarketBeat recorded 6 mentions for American Outdoor Brands and 1 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.92 beat American Outdoor Brands' score of -0.16 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Overall Sentiment
JAKKS Pacific Positive
American Outdoor Brands Neutral

American Outdoor Brands has a consensus price target of $14.25, suggesting a potential upside of 37.28%. Given American Outdoor Brands' stronger consensus rating and higher possible upside, analysts clearly believe American Outdoor Brands is more favorable than JAKKS Pacific.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

JAKKS Pacific beats American Outdoor Brands on 9 of the 16 factors compared between the two stocks.

How does American Outdoor Brands compare to Escalade?

American Outdoor Brands (NASDAQ:AOUT) and Escalade (NASDAQ:ESCA) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

Escalade has a net margin of 9.46% compared to American Outdoor Brands' net margin of -4.83%. Escalade's return on equity of 13.11% beat American Outdoor Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
American Outdoor Brands-4.83% 0.67% 0.48%
Escalade 9.46%13.11%10.07%

American Outdoor Brands has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market. Comparatively, Escalade has a beta of 0.58, indicating that its share price is 42% less volatile than the broader market.

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 65.2% of Escalade shares are owned by institutional investors. 15.6% of American Outdoor Brands shares are owned by insiders. Comparatively, 33.1% of Escalade shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Escalade had 2 more articles in the media than American Outdoor Brands. MarketBeat recorded 8 mentions for Escalade and 6 mentions for American Outdoor Brands. Escalade's average media sentiment score of 0.51 beat American Outdoor Brands' score of -0.16 indicating that Escalade is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Outdoor Brands
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Escalade
1 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Escalade has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Escalade, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Outdoor Brands$190.54M0.69-$9.21M-$0.73N/A
Escalade$240.16M1.16$13.70M$1.6712.08

American Outdoor Brands currently has a consensus target price of $14.25, indicating a potential upside of 37.28%. Given American Outdoor Brands' higher possible upside, analysts plainly believe American Outdoor Brands is more favorable than Escalade.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Escalade
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

Summary

Escalade beats American Outdoor Brands on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AOUT vs. The Competition

MetricAmerican Outdoor BrandsLeisure Products IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$130.99M$3.19B$13.18B$12.90B
Dividend YieldN/A2.50%56.99%11.28%
P/E Ratio-14.22593.5247.0125.45
Price / Sales0.6936.6587.9473.08
Price / Cash9.5519.0129.0153.00
Price / Book0.793.325.996.14
Net Income-$9.21M$82.14M$445.85M$348.86M
7 Day Performance-7.65%-1.48%-0.92%-0.80%
1 Month Performance-17.94%0.32%-0.29%4.13%
1 Year Performance-0.57%-2.57%-2.22%15.17%

American Outdoor Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AOUT
American Outdoor Brands
4.2162 of 5 stars
$10.38
+0.2%
$14.25
+37.3%
-0.6%$130.99M$190.54MN/A320
JOUT
Johnson Outdoors
1.5003 of 5 stars
$45.69
-2.5%
N/A+13.9%$478.83M$660.91MN/A1,300
MCFT
Mastercraft Boat
3.4284 of 5 stars
$24.80
-0.8%
$25.40
+2.4%
+8.9%$403.74M$284.20M36.471,750
FNKO
Funko
1.7077 of 5 stars
$6.73
-2.0%
$7.08
+5.3%
+105.2%$376.41M$908.21MN/A1,104
JAKK
JAKKS Pacific
3.8059 of 5 stars
$26.15
+2.5%
N/A+43.1%$299.29M$584.24M18.81580

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This page (NASDAQ:AOUT) was last updated on 8/30/2026 by MarketBeat.com Staff.
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