Does the media favor AOUT or RGR?

In the previous week, Sturm, Ruger & Company, Inc. had 4 more articles in the media than American Outdoor Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for American Outdoor Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.67 beat American Outdoor Brands' score of 0.50 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment American Outdoor Brands 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sturm, Ruger & Company, Inc. 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer MBUU or AOUT?

In the previous week, Malibu Boats had 3 more articles in the media than American Outdoor Brands. MarketBeat recorded 4 mentions for Malibu Boats and 1 mentions for American Outdoor Brands. Malibu Boats' average media sentiment score of 1.01 beat American Outdoor Brands' score of 0.50 indicating that Malibu Boats is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Malibu Boats 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive American Outdoor Brands 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer JOUT or AOUT?

American Outdoor Brands has a consensus price target of $14.25, suggesting a potential upside of 13.19%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts clearly believe American Outdoor Brands is more favorable than Johnson Outdoors. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Johnson Outdoors 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 American Outdoor Brands 1 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.75

Does the media prefer JOUT or AOUT?

In the previous week, Johnson Outdoors had 8 more articles in the media than American Outdoor Brands. MarketBeat recorded 9 mentions for Johnson Outdoors and 1 mentions for American Outdoor Brands. Johnson Outdoors' average media sentiment score of 0.90 beat American Outdoor Brands' score of 0.50 indicating that Johnson Outdoors is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Johnson Outdoors 3 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive American Outdoor Brands 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to AOUT or MCFT?

In the previous week, Mastercraft Boat had 1 more articles in the media than American Outdoor Brands. MarketBeat recorded 2 mentions for Mastercraft Boat and 1 mentions for American Outdoor Brands. Mastercraft Boat's average media sentiment score of 1.07 beat American Outdoor Brands' score of 0.50 indicating that Mastercraft Boat is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment American Outdoor Brands 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Mastercraft Boat 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor AOUT or FNKO?

In the previous week, Funko had 12 more articles in the media than American Outdoor Brands. MarketBeat recorded 13 mentions for Funko and 1 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 0.50 beat Funko's score of 0.50 indicating that American Outdoor Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment American Outdoor Brands 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Funko 3 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

American Outdoor Brands (AOUT) Competitors

$12.59 0.00 (0.00%)

Closing price 08/7/2026 04:00 PM Eastern

Extended Trading

$12.62 +0.03 (+0.24%)

As of 08/7/2026 07:34 PM Eastern

Compare

AOUT vs. RGR, MBUU, JOUT, MCFT, and FNKO

Should you buy American Outdoor Brands stock or one of its competitors? MarketBeat compares American Outdoor Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with American Outdoor Brands include Sturm, Ruger & Company, Inc. (RGR), Malibu Boats (MBUU), Johnson Outdoors (JOUT), Mastercraft Boat (MCFT), and Funko (FNKO). These companies are all part of the "leisure products" industry.

How does American Outdoor Brands compare to Sturm, Ruger & Company, Inc.?

American Outdoor Brands (NASDAQ:AOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

American Outdoor Brands presently has a consensus target price of $14.25, suggesting a potential upside of 13.19%. Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, suggesting a potential upside of 24.09%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than American Outdoor Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Outdoor Brands	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Sturm, Ruger & Company, Inc.	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 5.3% of American Outdoor Brands shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Sturm, Ruger & Company, Inc. had 4 more articles in the media than American Outdoor Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for American Outdoor Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.67 beat American Outdoor Brands' score of 0.50 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
American Outdoor Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sturm, Ruger & Company, Inc.	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

American Outdoor Brands has a beta of 0.29, suggesting that its stock price is 71% less volatile than the broader market. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Sturm, Ruger & Company, Inc. has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Outdoor Brands	$190.54M	0.83	-$9.21M	-$0.73	N/A
Sturm, Ruger & Company, Inc.	$577.24M	1.03	-$4.39M	$0.75	49.43

Sturm, Ruger & Company, Inc. has a net margin of 2.11% compared to American Outdoor Brands' net margin of -4.83%. Sturm, Ruger & Company, Inc.'s return on equity of 6.58% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
American Outdoor Brands	-4.83%	0.67%	0.48%
Sturm, Ruger & Company, Inc.	2.11%	6.58%	5.35%

Summary

Sturm, Ruger & Company, Inc. beats American Outdoor Brands on 12 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Malibu Boats?

Malibu Boats (NASDAQ:MBUU) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

In the previous week, Malibu Boats had 3 more articles in the media than American Outdoor Brands. MarketBeat recorded 4 mentions for Malibu Boats and 1 mentions for American Outdoor Brands. Malibu Boats' average media sentiment score of 1.01 beat American Outdoor Brands' score of 0.50 indicating that Malibu Boats is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Malibu Boats	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
American Outdoor Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Malibu Boats has a net margin of -0.11% compared to American Outdoor Brands' net margin of -4.83%. Malibu Boats' return on equity of 3.28% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Malibu Boats	-0.11%	3.28%	2.11%
American Outdoor Brands	-4.83%	0.67%	0.48%

Malibu Boats presently has a consensus target price of $31.60, indicating a potential upside of 9.42%. American Outdoor Brands has a consensus target price of $14.25, indicating a potential upside of 13.19%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts clearly believe American Outdoor Brands is more favorable than Malibu Boats.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Malibu Boats	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
American Outdoor Brands	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75

Malibu Boats has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market.

91.4% of Malibu Boats shares are held by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are held by institutional investors. 1.2% of Malibu Boats shares are held by insiders. Comparatively, 5.3% of American Outdoor Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Malibu Boats has higher revenue and earnings than American Outdoor Brands. Malibu Boats is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Malibu Boats	$807.56M	0.70	$14.88M	-$0.06	N/A
American Outdoor Brands	$190.54M	0.83	-$9.21M	-$0.73	N/A

Summary

Malibu Boats beats American Outdoor Brands on 10 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Johnson Outdoors?

Johnson Outdoors (NASDAQ:JOUT) and American Outdoor Brands (NASDAQ:AOUT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends, earnings and media sentiment.

In the previous week, Johnson Outdoors had 8 more articles in the media than American Outdoor Brands. MarketBeat recorded 9 mentions for Johnson Outdoors and 1 mentions for American Outdoor Brands. Johnson Outdoors' average media sentiment score of 0.90 beat American Outdoor Brands' score of 0.50 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Johnson Outdoors	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
American Outdoor Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

American Outdoor Brands has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$651.83M	0.77	-$34.29M	-$0.85	N/A
American Outdoor Brands	$190.54M	0.83	-$9.21M	-$0.73	N/A

Johnson Outdoors has a net margin of -1.21% compared to American Outdoor Brands' net margin of -4.83%. Johnson Outdoors' return on equity of 4.29% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-1.21%	4.29%	2.95%
American Outdoor Brands	-4.83%	0.67%	0.48%

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 5.3% of American Outdoor Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Johnson Outdoors has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, American Outdoor Brands has a beta of 0.29, indicating that its stock price is 71% less volatile than the broader market.

American Outdoor Brands has a consensus price target of $14.25, suggesting a potential upside of 13.19%. Given American Outdoor Brands' stronger consensus rating and higher probable upside, analysts clearly believe American Outdoor Brands is more favorable than Johnson Outdoors.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
American Outdoor Brands	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75

Summary

Johnson Outdoors beats American Outdoor Brands on 9 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Mastercraft Boat?

American Outdoor Brands (NASDAQ:AOUT) and Mastercraft Boat (NASDAQ:MCFT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, dividends, earnings, institutional ownership, risk, profitability, valuation and analyst recommendations.

American Outdoor Brands currently has a consensus target price of $14.25, indicating a potential upside of 13.19%. Mastercraft Boat has a consensus target price of $25.40, indicating a potential upside of 4.27%. Given American Outdoor Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe American Outdoor Brands is more favorable than Mastercraft Boat.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Outdoor Brands	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Mastercraft Boat	0 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.14

In the previous week, Mastercraft Boat had 1 more articles in the media than American Outdoor Brands. MarketBeat recorded 2 mentions for Mastercraft Boat and 1 mentions for American Outdoor Brands. Mastercraft Boat's average media sentiment score of 1.07 beat American Outdoor Brands' score of 0.50 indicating that Mastercraft Boat is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
American Outdoor Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mastercraft Boat	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Mastercraft Boat has a net margin of 3.72% compared to American Outdoor Brands' net margin of -4.83%. Mastercraft Boat's return on equity of 10.56% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
American Outdoor Brands	-4.83%	0.67%	0.48%
Mastercraft Boat	3.72%	10.56%	7.47%

American Outdoor Brands has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market. Comparatively, Mastercraft Boat has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

Mastercraft Boat has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Mastercraft Boat, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Outdoor Brands	$190.54M	0.83	-$9.21M	-$0.73	N/A
Mastercraft Boat	$284.20M	1.40	$7.04M	$0.68	35.82

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 97.6% of Mastercraft Boat shares are owned by institutional investors. 5.3% of American Outdoor Brands shares are owned by company insiders. Comparatively, 2.5% of Mastercraft Boat shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Mastercraft Boat beats American Outdoor Brands on 12 of the 17 factors compared between the two stocks.

How does American Outdoor Brands compare to Funko?

American Outdoor Brands (NASDAQ:AOUT) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

American Outdoor Brands has higher earnings, but lower revenue than Funko. Funko is trading at a lower price-to-earnings ratio than American Outdoor Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Outdoor Brands	$190.54M	0.83	-$9.21M	-$0.73	N/A
Funko	$908.21M	0.36	-$67.36M	-$0.04	N/A

In the previous week, Funko had 12 more articles in the media than American Outdoor Brands. MarketBeat recorded 13 mentions for Funko and 1 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 0.50 beat Funko's score of 0.50 indicating that American Outdoor Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
American Outdoor Brands	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Funko	3 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

American Outdoor Brands has a beta of 0.29, suggesting that its share price is 71% less volatile than the broader market. Comparatively, Funko has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

Funko has a net margin of -0.21% compared to American Outdoor Brands' net margin of -4.83%. Funko's return on equity of 2.64% beat American Outdoor Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
American Outdoor Brands	-4.83%	0.67%	0.48%
Funko	-0.21%	2.64%	0.71%

49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 99.2% of Funko shares are owned by institutional investors. 5.3% of American Outdoor Brands shares are owned by insiders. Comparatively, 3.9% of Funko shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

American Outdoor Brands presently has a consensus price target of $14.25, suggesting a potential upside of 13.19%. Funko has a consensus price target of $6.83, suggesting a potential upside of 16.21%. Given Funko's higher possible upside, analysts clearly believe Funko is more favorable than American Outdoor Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Outdoor Brands	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.75
Funko	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Summary

Funko beats American Outdoor Brands on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AOUT vs. The Competition

Export

Metric	American Outdoor Brands	Leisure Products Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$157.50M	$3.24B	$13.38B	$12.99B
Dividend Yield	N/A	2.42%	53.98%	10.20%
P/E Ratio	-17.25	573.45	46.90	25.05
Price / Sales	0.83	37.22	90.81	107.93
Price / Cash	11.59	18.47	19.31	37.44
Price / Book	0.96	3.67	4.58	6.43
Net Income	-$9.21M	$82.14M	$443.65M	$348.10M
7 Day Performance	-2.02%	1.95%	1.27%	2.66%
1 Month Performance	-12.20%	7.00%	2.39%	-0.85%
1 Year Performance	36.70%	2.67%	3.45%	23.96%

American Outdoor Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AOUT American Outdoor Brands	3.405 of 5 stars	$12.59 flat	$14.25 +13.2%	+36.7%	$157.50M	$190.54M	N/A	320
RGR Sturm, Ruger & Company, Inc.	4.6821 of 5 stars	$39.18 +1.6%	$46.00 +17.4%	+11.4%	$626.02M	$577.24M	52.24	1,780
MBUU Malibu Boats	1.9256 of 5 stars	$29.24 +4.7%	$31.60 +8.1%	-9.5%	$574.27M	$807.56M	N/A	2,200	Analyst Forecast
JOUT Johnson Outdoors	1.8483 of 5 stars	$48.28 +0.8%	N/A	+29.0%	$505.73M	$651.83M	N/A	1,300	Earnings Report Gap Up
MCFT Mastercraft Boat	2.1615 of 5 stars	$25.09 +4.4%	$25.40 +1.2%	+26.1%	$408.47M	$284.20M	36.90	1,750	Positive News Analyst Upgrade

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This page (NASDAQ:AOUT) was last updated on 8/10/2026 by MarketBeat.com Staff.

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American Outdoor Brands (AOUT) Competitors

AOUT vs. RGR, MBUU, JOUT, MCFT, and FNKO

How does American Outdoor Brands compare to Sturm, Ruger & Company, Inc.?

Summary

How does American Outdoor Brands compare to Malibu Boats?

Summary

How does American Outdoor Brands compare to Johnson Outdoors?

Summary

How does American Outdoor Brands compare to Mastercraft Boat?

Summary

How does American Outdoor Brands compare to Funko?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AOUT vs. The Competition

American Outdoor Brands Competitors List

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American Outdoor Brands (AOUT) Competitors

AOUT vs. RGR, MBUU, JOUT, MCFT, and FNKO

How does American Outdoor Brands compare to Sturm, Ruger & Company, Inc.?

Do analysts prefer AOUT or RGR?

Do institutionals and insiders have more ownership in AOUT or RGR?

Does the media favor AOUT or RGR?

Which has more risk & volatility, AOUT or RGR?

Which has higher valuation & earnings, AOUT or RGR?

Is AOUT or RGR more profitable?

Summary

How does American Outdoor Brands compare to Malibu Boats?

Does the media prefer MBUU or AOUT?

Is MBUU or AOUT more profitable?

Do analysts prefer MBUU or AOUT?

Which has more volatility & risk, MBUU or AOUT?

Do institutionals & insiders believe in MBUU or AOUT?

Which has better valuation & earnings, MBUU or AOUT?

Summary

How does American Outdoor Brands compare to Johnson Outdoors?

Does the media prefer JOUT or AOUT?

Which has preferable valuation & earnings, JOUT or AOUT?

Is JOUT or AOUT more profitable?

Do institutionals and insiders hold more shares of JOUT or AOUT?

Which has more volatility and risk, JOUT or AOUT?

Do analysts prefer JOUT or AOUT?

Summary

How does American Outdoor Brands compare to Mastercraft Boat?

Do analysts recommend AOUT or MCFT?

Does the media refer more to AOUT or MCFT?

Is AOUT or MCFT more profitable?

Which has more volatility & risk, AOUT or MCFT?

Which has higher earnings & valuation, AOUT or MCFT?

Do institutionals and insiders believe in AOUT or MCFT?

Summary

How does American Outdoor Brands compare to Funko?

Which has stronger earnings & valuation, AOUT or FNKO?

Does the media favor AOUT or FNKO?

Which has more risk & volatility, AOUT or FNKO?

Is AOUT or FNKO more profitable?

Do institutionals and insiders have more ownership in AOUT or FNKO?

Do analysts prefer AOUT or FNKO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AOUT vs. The Competition

American Outdoor Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools