Do analysts prefer GPRO or SONO?

Sonos has a consensus target price of $20.00, indicating a potential upside of 15.87%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than GoPro. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score GoPro 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has better earnings and valuation, GPRO or SONO?

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio GoPro $651.54M 0.34 -$93.49M -$0.99 N/A Sonos $1.44B 1.41 -$61.14M $0.45 38.36

Is GPRO or SONO more profitable?

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity. Company Net Margins Return on Equity Return on Assets GoPro -28.52% -411.41% -28.86% Sonos 3.82% 19.10% 8.67%

Does the media prefer GPRO or SONO?

In the previous week, Sonos had 7 more articles in the media than GoPro. MarketBeat recorded 10 mentions for Sonos and 3 mentions for GoPro. GoPro's average media sentiment score of 0.64 beat Sonos' score of 0.37 indicating that GoPro is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment GoPro 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sonos 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media favor SONO or UEIC?

In the previous week, Sonos and Sonos both had 10 articles in the media. Universal Electronics' average media sentiment score of 1.28 beat Sonos' score of 0.37 indicating that Universal Electronics is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sonos 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Universal Electronics 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable earnings & valuation, ZEPP or SONO?

Zepp Health has higher earnings, but lower revenue than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Zepp Health $258.90M 0.21 -$40.07M -$2.75 N/A Sonos $1.44B 1.41 -$61.14M $0.45 38.36

Is ZEPP or SONO more profitable?

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -15.78%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity. Company Net Margins Return on Equity Return on Assets Zepp Health -15.78% -19.64% -7.18% Sonos 3.82% 19.10% 8.67%

Do analysts recommend KOSS or SONO?

Sonos has a consensus target price of $20.00, indicating a potential upside of 15.87%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than Koss. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Koss 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has stronger valuation & earnings, KOSS or SONO?

Koss has higher earnings, but lower revenue than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Koss $13.02M 2.79 -$390K -$0.04 N/A Sonos $1.44B 1.41 -$61.14M $0.45 38.36

Is KOSS or SONO more profitable?

Sonos has a net margin of 3.82% compared to Koss' net margin of -3.00%. Sonos' return on equity of 19.10% beat Koss' return on equity. Company Net Margins Return on Equity Return on Assets Koss -3.00% -1.29% -1.06% Sonos 3.82% 19.10% 8.67%

Does the media refer more to KOSS or SONO?

In the previous week, Sonos had 8 more articles in the media than Koss. MarketBeat recorded 10 mentions for Sonos and 2 mentions for Koss. Koss' average media sentiment score of 0.85 beat Sonos' score of 0.37 indicating that Koss is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Koss 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sonos 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer OURA or SONO?

Sonos has a consensus target price of $20.00, suggesting a potential upside of 15.87%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than Oura. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Oura 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has better valuation and earnings, OURA or SONO?

Oura has higher earnings, but lower revenue than Sonos. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Oura N/A N/A N/A N/A N/A Sonos $1.44B 1.41 -$61.14M $0.45 38.36

Is OURA or SONO more profitable?

Sonos has a net margin of 3.82% compared to Oura's net margin of 0.00%. Sonos' return on equity of 19.10% beat Oura's return on equity. Company Net Margins Return on Equity Return on Assets Oura N/A N/A N/A Sonos 3.82% 19.10% 8.67%

Does the media favor OURA or SONO?

In the previous week, Sonos had 1 more articles in the media than Oura. MarketBeat recorded 10 mentions for Sonos and 9 mentions for Oura. Sonos' average media sentiment score of 0.37 beat Oura's score of 0.01 indicating that Sonos is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Oura 1 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral Sonos 3 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Sonos (SONO) Competitors

$17.26 0.00 (0.00%)

Closing price 10/9/2026 04:00 PM Eastern

Extended Trading

$17.26 -0.01 (-0.03%)

As of 10/9/2026 07:30 PM Eastern

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SONO vs. GPRO, UEIC, ZEPP, KOSS, and OURA

Should you buy Sonos stock or one of its competitors? Sonos's main competitors and comparable companies include GoPro (GPRO), Universal Electronics (UEIC), Zepp Health (ZEPP), Koss (KOSS), and Oura (OURA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sonos compare to GoPro?

GoPro (NASDAQ:GPRO) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, media sentiment, institutional ownership and valuation.

Sonos has a consensus target price of $20.00, indicating a potential upside of 15.87%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

70.1% of GoPro shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 18.1% of GoPro shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Sonos had 7 more articles in the media than GoPro. MarketBeat recorded 10 mentions for Sonos and 3 mentions for GoPro. GoPro's average media sentiment score of 0.64 beat Sonos' score of 0.37 indicating that GoPro is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sonos	3 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-28.52%	-411.41%	-28.86%
Sonos	3.82%	19.10%	8.67%

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54M	0.34	-$93.49M	-$0.99	N/A
Sonos	$1.44B	1.41	-$61.14M	$0.45	38.36

GoPro has a beta of 2.43, suggesting that its share price is 143% more volatile than the broader market. Comparatively, Sonos has a beta of 1.88, suggesting that its share price is 88% more volatile than the broader market.

Summary

Sonos beats GoPro on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Universal Electronics?

Sonos (NASDAQ:SONO) and Universal Electronics (NASDAQ:UEIC) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, dividends, earnings, media sentiment, risk and profitability.

Sonos has a net margin of 3.82% compared to Universal Electronics' net margin of -4.57%. Sonos' return on equity of 19.10% beat Universal Electronics' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Universal Electronics	-4.57%	2.70%	1.44%

85.8% of Sonos shares are held by institutional investors. Comparatively, 79.4% of Universal Electronics shares are held by institutional investors. 1.3% of Sonos shares are held by company insiders. Comparatively, 17.1% of Universal Electronics shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Sonos presently has a consensus target price of $20.00, suggesting a potential upside of 15.87%. Universal Electronics has a consensus target price of $4.25, suggesting a potential downside of 20.71%. Given Sonos' stronger consensus rating and higher probable upside, analysts plainly believe Sonos is more favorable than Universal Electronics.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Universal Electronics	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75

In the previous week, Sonos and Sonos both had 10 articles in the media. Universal Electronics' average media sentiment score of 1.28 beat Sonos' score of 0.37 indicating that Universal Electronics is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	3 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Universal Electronics	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Universal Electronics has lower revenue, but higher earnings than Sonos. Universal Electronics is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.44B	1.41	-$61.14M	$0.45	38.36
Universal Electronics	$368.29M	0.19	-$18.60M	-$1.16	N/A

Sonos has a beta of 1.88, indicating that its share price is 88% more volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

Summary

Sonos beats Universal Electronics on 12 of the 15 factors compared between the two stocks.

How does Sonos compare to Zepp Health?

Zepp Health (NYSE:ZEPP) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, earnings, risk, valuation, institutional ownership, media sentiment, dividends and analyst recommendations.

In the previous week, Sonos had 10 more articles in the media than Zepp Health. MarketBeat recorded 10 mentions for Sonos and 0 mentions for Zepp Health. Sonos' average media sentiment score of 0.37 beat Zepp Health's score of 0.00 indicating that Sonos is being referred to more favorably in the news media.

Company	Overall Sentiment
Zepp Health	Neutral
Sonos	Neutral

Zepp Health has higher earnings, but lower revenue than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zepp Health	$258.90M	0.21	-$40.07M	-$2.75	N/A
Sonos	$1.44B	1.41	-$61.14M	$0.45	38.36

Zepp Health has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market. Comparatively, Sonos has a beta of 1.88, indicating that its stock price is 88% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -15.78%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zepp Health	-15.78%	-19.64%	-7.18%
Sonos	3.82%	19.10%	8.67%

Zepp Health presently has a consensus price target of $53.01, indicating a potential upside of 1,311.72%. Sonos has a consensus price target of $20.00, indicating a potential upside of 15.87%. Given Zepp Health's higher probable upside, equities analysts plainly believe Zepp Health is more favorable than Sonos.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zepp Health	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

52.6% of Zepp Health shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 36.0% of Zepp Health shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Sonos beats Zepp Health on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Koss?

Koss (NASDAQ:KOSS) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.

Sonos has a net margin of 3.82% compared to Koss' net margin of -3.00%. Sonos' return on equity of 19.10% beat Koss' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Koss	-3.00%	-1.29%	-1.06%
Sonos	3.82%	19.10%	8.67%

Koss has a beta of 1.63, indicating that its stock price is 63% more volatile than the broader market. Comparatively, Sonos has a beta of 1.88, indicating that its stock price is 88% more volatile than the broader market.

6.2% of Koss shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 44.1% of Koss shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Sonos had 8 more articles in the media than Koss. MarketBeat recorded 10 mentions for Sonos and 2 mentions for Koss. Koss' average media sentiment score of 0.85 beat Sonos' score of 0.37 indicating that Koss is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Koss	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sonos	3 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Koss has higher earnings, but lower revenue than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Koss	$13.02M	2.79	-$390K	-$0.04	N/A
Sonos	$1.44B	1.41	-$61.14M	$0.45	38.36

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Koss	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

Sonos beats Koss on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to Oura?

Oura (NASDAQ:OURA) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, dividends, media sentiment, institutional ownership and risk.

Sonos has a consensus target price of $20.00, suggesting a potential upside of 15.87%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than Oura.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Oura	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Sonos has a net margin of 3.82% compared to Oura's net margin of 0.00%. Sonos' return on equity of 19.10% beat Oura's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Oura	N/A	N/A	N/A
Sonos	3.82%	19.10%	8.67%

85.8% of Sonos shares are owned by institutional investors. 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Oura has higher earnings, but lower revenue than Sonos.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Oura	N/A	N/A	N/A	N/A	N/A
Sonos	$1.44B	1.41	-$61.14M	$0.45	38.36

In the previous week, Sonos had 1 more articles in the media than Oura. MarketBeat recorded 10 mentions for Sonos and 9 mentions for Oura. Sonos' average media sentiment score of 0.37 beat Oura's score of 0.01 indicating that Sonos is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Oura	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sonos	3 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Sonos beats Oura on 11 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SONO vs. The Competition

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Metric	Sonos	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$2.04B	$5.15B	$12.54B	$13.28B
Dividend Yield	N/A	3.47%	86.70%	22.58%
P/E Ratio	38.36	12.26	45.07	26.13
Price / Sales	1.41	17.67	88.21	89.84
Price / Cash	35.03	9.05	21.68	36.12
Price / Book	5.85	2.61	3.98	6.16
Net Income	-$61.14M	$266.48M	$443.43M	$381.12M
7 Day Performance	-3.79%	-1.82%	-0.03%	-1.43%
1 Month Performance	14.15%	-3.49%	-2.56%	-3.36%
1 Year Performance	4.54%	-5.25%	-4.16%	1.49%

Sonos Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SONO Sonos	1.998 of 5 stars	$17.26 flat	$20.00 +15.9%	+4.5%	$2.04B	$1.44B	38.36	1,404	Short Interest Increase
GPRO GoPro	0.7513 of 5 stars	$1.36 +0.7%	N/A	-39.9%	$249.08M	$651.54M	N/A	636
UEIC Universal Electronics	3.085 of 5 stars	$5.49 -3.2%	$4.25 -22.6%	+23.8%	$73.06M	$368.29M	N/A	3,099
ZEPP Zepp Health	1.95 of 5 stars	$3.85 +0.8%	$53.01 +1,276.9%	-92.3%	$56.08M	$258.90M	N/A	763	Gap Up
KOSS Koss	0.9843 of 5 stars	$3.90 +1.0%	N/A	-21.0%	$36.54M	$13.02M	N/A	30

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This page (NASDAQ:SONO) was last updated on 10/12/2026 by MarketBeat.com Staff.

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Sonos (SONO) Competitors