Go Pro

Sonos (SONO) Competitors

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$16.31 -0.28 (-1.69%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$16.23 -0.08 (-0.49%)
As of 08/14/2026 07:34 PM Eastern
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SONO vs. GPRO, ZEPP, UEIC, KOSS, and SONY

Should you buy Sonos stock or one of its competitors? Sonos's main competitors and comparable companies include GoPro (GPRO), Zepp Health (ZEPP), Universal Electronics (UEIC), Koss (KOSS), and Sony (SONY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sonos compare to GoPro?

GoPro (NASDAQ:GPRO) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

GoPro has a beta of 2.42, indicating that its stock price is 142% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Sonos 3.82%19.10%8.67%

In the previous week, GoPro had 5 more articles in the media than Sonos. MarketBeat recorded 14 mentions for GoPro and 9 mentions for Sonos. Sonos' average media sentiment score of 0.31 beat GoPro's score of 0.07 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
2 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sonos
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

70.1% of GoPro shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 18.1% of GoPro shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.17-$93.49M-$0.99N/A
Sonos$1.44B1.34-$61.14M$0.4536.24

Sonos has a consensus target price of $20.00, indicating a potential upside of 22.62%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Sonos beats GoPro on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Zepp Health?

Zepp Health (NYSE:ZEPP) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, valuation, risk, institutional ownership, dividends, analyst recommendations and media sentiment.

Zepp Health has a beta of 1.86, meaning that its stock price is 86% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -14.70%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Zepp Health-14.70% -15.64% -6.03%
Sonos 3.82%19.10%8.67%

In the previous week, Sonos had 4 more articles in the media than Zepp Health. MarketBeat recorded 9 mentions for Sonos and 5 mentions for Zepp Health. Zepp Health's average media sentiment score of 0.38 beat Sonos' score of 0.31 indicating that Zepp Health is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zepp Health
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sonos
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zepp Health has higher earnings, but lower revenue than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zepp Health$258.90M0.31-$40.07M-$2.52N/A
Sonos$1.44B1.34-$61.14M$0.4536.24

Zepp Health presently has a consensus target price of $53.01, suggesting a potential upside of 860.50%. Sonos has a consensus target price of $20.00, suggesting a potential upside of 22.62%. Given Zepp Health's higher possible upside, equities analysts clearly believe Zepp Health is more favorable than Sonos.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

52.6% of Zepp Health shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 36.0% of Zepp Health shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Sonos beats Zepp Health on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to Universal Electronics?

Sonos (NASDAQ:SONO) and Universal Electronics (NASDAQ:UEIC) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

Sonos has a beta of 1.95, suggesting that its share price is 95% more volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.19, suggesting that its share price is 19% more volatile than the broader market.

85.8% of Sonos shares are owned by institutional investors. Comparatively, 79.4% of Universal Electronics shares are owned by institutional investors. 1.3% of Sonos shares are owned by insiders. Comparatively, 17.1% of Universal Electronics shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 22.62%. Universal Electronics has a consensus price target of $4.25, indicating a potential downside of 19.35%. Given Sonos' stronger consensus rating and higher possible upside, analysts plainly believe Sonos is more favorable than Universal Electronics.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Sonos has a net margin of 3.82% compared to Universal Electronics' net margin of -4.57%. Sonos' return on equity of 19.10% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos3.82% 19.10% 8.67%
Universal Electronics -4.57%2.70%1.44%

In the previous week, Sonos had 2 more articles in the media than Universal Electronics. MarketBeat recorded 9 mentions for Sonos and 7 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.51 beat Sonos' score of 0.31 indicating that Universal Electronics is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sonos
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Universal Electronics
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Universal Electronics has lower revenue, but higher earnings than Sonos. Universal Electronics is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.44B1.34-$61.14M$0.4536.24
Universal Electronics$368.29M0.18-$18.60M-$1.16N/A

Summary

Sonos beats Universal Electronics on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Koss?

Sonos (NASDAQ:SONO) and Koss (NASDAQ:KOSS) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Koss has lower revenue, but higher earnings than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.44B1.34-$61.14M$0.4536.24
Koss$12.62M2.81-$880K-$0.11N/A

85.8% of Sonos shares are owned by institutional investors. Comparatively, 6.2% of Koss shares are owned by institutional investors. 1.3% of Sonos shares are owned by company insiders. Comparatively, 44.3% of Koss shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Sonos currently has a consensus target price of $20.00, indicating a potential upside of 22.62%. Given Sonos' stronger consensus rating and higher probable upside, equities analysts clearly believe Sonos is more favorable than Koss.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Koss
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Sonos has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market. Comparatively, Koss has a beta of 1.67, meaning that its stock price is 67% more volatile than the broader market.

In the previous week, Sonos had 8 more articles in the media than Koss. MarketBeat recorded 9 mentions for Sonos and 1 mentions for Koss. Koss' average media sentiment score of 1.27 beat Sonos' score of 0.31 indicating that Koss is being referred to more favorably in the news media.

Company Overall Sentiment
Sonos Neutral
Koss Positive

Sonos has a net margin of 3.82% compared to Koss' net margin of -8.57%. Sonos' return on equity of 19.10% beat Koss' return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos3.82% 19.10% 8.67%
Koss -8.57%-3.62%-2.98%

Summary

Sonos beats Koss on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to Sony?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Sonos 3.82%19.10%8.67%

Sony presently has a consensus target price of $22.00, indicating a potential downside of 9.33%. Sonos has a consensus target price of $20.00, indicating a potential upside of 22.62%. Given Sonos' higher probable upside, analysts clearly believe Sonos is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

14.1% of Sony shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.73-$2.16B$1.1221.66
Sonos$1.44B1.34-$61.14M$0.4536.24

Sony has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market. Comparatively, Sonos has a beta of 1.95, suggesting that its share price is 95% more volatile than the broader market.

In the previous week, Sony had 14 more articles in the media than Sonos. MarketBeat recorded 23 mentions for Sony and 9 mentions for Sonos. Sonos' average media sentiment score of 0.31 beat Sony's score of 0.03 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
3 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Neutral
Sonos
1 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONO vs. The Competition

MetricSonosHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$1.93B$5.49B$13.22B$13.06B
Dividend YieldN/A3.46%55.35%10.63%
P/E Ratio36.2530.2647.0025.36
Price / Sales1.3463.2992.6693.83
Price / Cash33.109.7319.2438.43
Price / Book5.533.864.496.52
Net Income-$61.14M$273.19M$445.74M$346.94M
7 Day Performance4.28%-0.10%-0.42%1.08%
1 Month Performance14.30%1.93%1.04%1.87%
1 Year Performance25.85%-1.91%0.72%20.79%

Sonos Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONO
Sonos
3.6258 of 5 stars
$16.31
-1.7%
$20.00
+22.6%
+25.8%$1.93B$1.44B36.251,404
GPRO
GoPro
0.2859 of 5 stars
$0.70
-3.5%
N/A-55.9%$125.56M$651.54MN/A880
ZEPP
Zepp Health
3.0611 of 5 stars
$5.09
+7.2%
$56.28
+1,005.7%
-83.5%$69.73M$258.90MN/A1,230
UEIC
Universal Electronics
0.9247 of 5 stars
$5.56
+16.8%
$4.25
-23.6%
+16.9%$61.33M$368.29MN/A3,099
KOSS
Koss
0.2722 of 5 stars
$3.78
+1.6%
N/A-34.1%$35.22M$12.62MN/A30

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This page (NASDAQ:SONO) was last updated on 8/16/2026 by MarketBeat.com Staff.
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