Sonos (SONO) Competitors

$14.76 -0.07 (-0.47%)

Closing price 05/18/2026 04:00 PM Eastern

Extended Trading

$14.76 0.00 (0.00%)

As of 05/18/2026 04:43 PM Eastern

SONO vs. GOLF, CALY, YETI, KN, and PTON

Should you buy Sonos stock or one of its competitors? MarketBeat compares Sonos with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sonos include Acushnet (GOLF), Topgolf Callaway Brands (CALY), YETI (YETI), Knowles (KN), and Peloton Interactive (PTON). These companies are all part of the "recreation" industry.

How does Sonos compare to Acushnet?

Sonos (NASDAQ:SONO) and Acushnet (NYSE:GOLF) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation.

Sonos has a beta of 1.94, meaning that its share price is 94% more volatile than the broader market. Comparatively, Acushnet has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market.

Acushnet has a net margin of 6.54% compared to Sonos' net margin of 1.62%. Acushnet's return on equity of 22.95% beat Sonos' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	1.62%	14.06%	6.46%
Acushnet	6.54%	22.95%	7.74%

85.8% of Sonos shares are held by institutional investors. Comparatively, 53.1% of Acushnet shares are held by institutional investors. 1.3% of Sonos shares are held by insiders. Comparatively, 53.3% of Acushnet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Sonos had 6 more articles in the media than Acushnet. MarketBeat recorded 9 mentions for Sonos and 3 mentions for Acushnet. Sonos' average media sentiment score of 0.39 beat Acushnet's score of 0.00 indicating that Sonos is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	0 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Acushnet	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 35.50%. Acushnet has a consensus price target of $93.83, indicating a potential upside of 9.07%. Given Sonos' stronger consensus rating and higher possible upside, equities analysts clearly believe Sonos is more favorable than Acushnet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Acushnet	0 Sell rating(s)	7 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.13

Acushnet has higher revenue and earnings than Sonos. Acushnet is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.46B	1.20	-$61.14M	$0.17	86.82
Acushnet	$2.56B	1.97	$188.54M	$2.84	30.29

Summary

Sonos and Acushnet tied by winning 8 of the 16 factors compared between the two stocks.

How does Sonos compare to Topgolf Callaway Brands?

Sonos (NASDAQ:SONO) and Topgolf Callaway Brands (NYSE:CALY) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, analyst recommendations, dividends, valuation and profitability.

Sonos has a net margin of 1.62% compared to Topgolf Callaway Brands' net margin of 1.05%. Sonos' return on equity of 14.06% beat Topgolf Callaway Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	1.62%	14.06%	6.46%
Topgolf Callaway Brands	1.05%	4.44%	1.59%

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 35.50%. Topgolf Callaway Brands has a consensus price target of $16.00, indicating a potential upside of 7.30%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than Topgolf Callaway Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Topgolf Callaway Brands	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Sonos had 5 more articles in the media than Topgolf Callaway Brands. MarketBeat recorded 9 mentions for Sonos and 4 mentions for Topgolf Callaway Brands. Sonos' average media sentiment score of 0.39 beat Topgolf Callaway Brands' score of 0.16 indicating that Sonos is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	0 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Topgolf Callaway Brands	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sonos has higher earnings, but lower revenue than Topgolf Callaway Brands. Sonos is trading at a lower price-to-earnings ratio than Topgolf Callaway Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.46B	1.20	-$61.14M	$0.17	86.82
Topgolf Callaway Brands	$2.06B	1.30	-$409.30M	$0.14	106.51

Sonos has a beta of 1.94, suggesting that its share price is 94% more volatile than the broader market. Comparatively, Topgolf Callaway Brands has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market.

85.8% of Sonos shares are held by institutional investors. Comparatively, 84.7% of Topgolf Callaway Brands shares are held by institutional investors. 1.3% of Sonos shares are held by insiders. Comparatively, 2.9% of Topgolf Callaway Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Sonos beats Topgolf Callaway Brands on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to YETI?

YETI (NYSE:YETI) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, media sentiment, dividends, earnings, valuation and risk.

YETI has a net margin of 8.36% compared to Sonos' net margin of 1.62%. YETI's return on equity of 22.61% beat Sonos' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YETI	8.36%	22.61%	12.69%
Sonos	1.62%	14.06%	6.46%

YETI has a beta of 1.69, meaning that its stock price is 69% more volatile than the broader market. Comparatively, Sonos has a beta of 1.94, meaning that its stock price is 94% more volatile than the broader market.

In the previous week, YETI had 26 more articles in the media than Sonos. MarketBeat recorded 35 mentions for YETI and 9 mentions for Sonos. YETI's average media sentiment score of 0.58 beat Sonos' score of 0.39 indicating that YETI is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YETI	11 Very Positive mention(s)	5 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Sonos	0 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

YETI has higher revenue and earnings than Sonos. YETI is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YETI	$1.87B	1.72	$165.39M	$1.96	21.66
Sonos	$1.46B	1.20	-$61.14M	$0.17	86.82

YETI currently has a consensus price target of $50.33, indicating a potential upside of 18.55%. Sonos has a consensus price target of $20.00, indicating a potential upside of 35.50%. Given Sonos' higher probable upside, analysts clearly believe Sonos is more favorable than YETI.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YETI	0 Sell rating(s)	7 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.56
Sonos	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

85.8% of Sonos shares are owned by institutional investors. 1.5% of YETI shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

YETI beats Sonos on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to Knowles?

Knowles (NYSE:KN) and Sonos (NASDAQ:SONO) are both recreation companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, risk, media sentiment and valuation.

Knowles has higher earnings, but lower revenue than Sonos. Knowles is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Knowles	$593.20M	4.97	$44.20M	$0.64	53.88
Sonos	$1.46B	1.20	-$61.14M	$0.17	86.82

Knowles has a net margin of 9.10% compared to Sonos' net margin of 1.62%. Sonos' return on equity of 14.06% beat Knowles' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Knowles	9.10%	10.66%	7.60%
Sonos	1.62%	14.06%	6.46%

In the previous week, Sonos had 7 more articles in the media than Knowles. MarketBeat recorded 9 mentions for Sonos and 2 mentions for Knowles. Knowles' average media sentiment score of 0.86 beat Sonos' score of 0.39 indicating that Knowles is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Knowles	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sonos	0 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Knowles presently has a consensus target price of $33.33, indicating a potential downside of 3.34%. Sonos has a consensus target price of $20.00, indicating a potential upside of 35.50%. Given Sonos' higher possible upside, analysts plainly believe Sonos is more favorable than Knowles.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Knowles	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80
Sonos	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

Knowles has a beta of 1.56, meaning that its stock price is 56% more volatile than the broader market. Comparatively, Sonos has a beta of 1.94, meaning that its stock price is 94% more volatile than the broader market.

96.4% of Knowles shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 2.2% of Knowles shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Knowles beats Sonos on 10 of the 16 factors compared between the two stocks.

How does Sonos compare to Peloton Interactive?

Sonos (NASDAQ:SONO) and Peloton Interactive (NASDAQ:PTON) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Sonos presently has a consensus target price of $20.00, suggesting a potential upside of 35.50%. Peloton Interactive has a consensus target price of $8.25, suggesting a potential upside of 55.66%. Given Peloton Interactive's stronger consensus rating and higher probable upside, analysts clearly believe Peloton Interactive is more favorable than Sonos.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Peloton Interactive	1 Sell rating(s)	8 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.29

Sonos has a beta of 1.94, indicating that its share price is 94% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.5, indicating that its share price is 150% more volatile than the broader market.

85.8% of Sonos shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 1.3% of Sonos shares are held by insiders. Comparatively, 1.3% of Peloton Interactive shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Sonos has a net margin of 1.62% compared to Peloton Interactive's net margin of 0.94%. Sonos' return on equity of 14.06% beat Peloton Interactive's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	1.62%	14.06%	6.46%
Peloton Interactive	0.94%	-6.95%	1.09%

In the previous week, Peloton Interactive had 4 more articles in the media than Sonos. MarketBeat recorded 13 mentions for Peloton Interactive and 9 mentions for Sonos. Peloton Interactive's average media sentiment score of 0.80 beat Sonos' score of 0.39 indicating that Peloton Interactive is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	0 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Peloton Interactive	5 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Sonos has higher earnings, but lower revenue than Peloton Interactive. Sonos is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.46B	1.20	-$61.14M	$0.17	86.82
Peloton Interactive	$2.49B	0.92	-$118.90M	$0.04	132.50

Summary

Peloton Interactive beats Sonos on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SONO vs. The Competition

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Metric	Sonos	AUDIO/VIDEO PRD Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$1.77B	$15.81B	$7.07B	$12.29B
Dividend Yield	N/A	1.58%	3.02%	5.30%
P/E Ratio	86.83	35.00	18.18	25.23
Price / Sales	1.20	1.30	3.72	74.61
Price / Cash	30.10	12.24	12.61	37.30
Price / Book	5.00	2.10	3.68	6.63
Net Income	-$61.14M	-$192.64M	$237.07M	$335.59M
7 Day Performance	0.34%	1.82%	0.30%	-1.20%
1 Month Performance	2.71%	-1.08%	12.00%	-1.16%
1 Year Performance	38.98%	88.18%	18.76%	28.10%

Sonos Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SONO Sonos	2.9065 of 5 stars	$14.76 -0.5%	$20.00 +35.5%	+35.5%	$1.77B	$1.46B	86.83	1,404
GOLF Acushnet	2.7042 of 5 stars	$88.01 -3.9%	$93.83 +6.6%	+19.3%	$5.36B	$2.56B	30.99	7,300
CALY Topgolf Callaway Brands	N/A	$16.13 -7.9%	$16.00 -0.8%	N/A	$3.19B	$2.06B	115.24	28,000	Analyst Upgrade
YETI YETI	3.6865 of 5 stars	$40.95 -1.4%	$48.50 +18.4%	+32.1%	$3.14B	$1.87B	20.17	1,390	Earnings Report Analyst Forecast
KN Knowles	2.9067 of 5 stars	$36.35 +3.0%	$33.33 -8.3%	+101.5%	$3.02B	$593.20M	56.80	5,200

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This page (NASDAQ:SONO) was last updated on 5/19/2026 by MarketBeat.com Staff.

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Sonos (SONO) Competitors