Do analysts rate SONO or GPRO?

Sonos currently has a consensus target price of $20.00, suggesting a potential upside of 29.53%. Given Sonos' stronger consensus rating and higher probable upside, equities analysts plainly believe Sonos is more favorable than GoPro. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40 GoPro 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has better earnings and valuation, SONO or GPRO?

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sonos $1.44B 1.27 -$61.14M $0.45 34.31 GoPro $651.54M 0.19 -$93.49M -$0.79 N/A

Is SONO or GPRO more profitable?

Sonos has a net margin of 3.82% compared to GoPro's net margin of -20.70%. Sonos' return on equity of 19.10% beat GoPro's return on equity. Company Net Margins Return on Equity Return on Assets Sonos 3.82% 19.10% 8.67% GoPro -20.70% -161.44% -22.87%

Does the media refer more to SONO or GPRO?

In the previous week, GoPro had 2 more articles in the media than Sonos. MarketBeat recorded 10 mentions for GoPro and 8 mentions for Sonos. Sonos' average media sentiment score of 0.72 beat GoPro's score of 0.20 indicating that Sonos is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sonos 4 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive GoPro 2 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has higher valuation and earnings, SONO or ZEPP?

Zepp Health has lower revenue, but higher earnings than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sonos $1.44B 1.27 -$61.14M $0.45 34.31 Zepp Health $258.90M 0.29 -$40.07M -$2.52 N/A

Is SONO or ZEPP more profitable?

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -14.70%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity. Company Net Margins Return on Equity Return on Assets Sonos 3.82% 19.10% 8.67% Zepp Health -14.70% -15.64% -6.03%

Does the media favor UEIC or SONO?

In the previous week, Universal Electronics had 7 more articles in the media than Sonos. MarketBeat recorded 15 mentions for Universal Electronics and 8 mentions for Sonos. Universal Electronics' average media sentiment score of 0.76 beat Sonos' score of 0.72 indicating that Universal Electronics is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Universal Electronics 3 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sonos 4 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate KOSS or SONO?

Sonos has a consensus price target of $20.00, indicating a potential upside of 29.53%. Given Sonos' stronger consensus rating and higher possible upside, analysts clearly believe Sonos is more favorable than Koss. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Koss 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has preferable earnings and valuation, KOSS or SONO?

Koss has higher earnings, but lower revenue than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Koss $12.62M 2.84 -$880K -$0.11 N/A Sonos $1.44B 1.27 -$61.14M $0.45 34.31

Is KOSS or SONO more profitable?

Sonos has a net margin of 3.82% compared to Koss' net margin of -8.57%. Sonos' return on equity of 19.10% beat Koss' return on equity. Company Net Margins Return on Equity Return on Assets Koss -8.57% -3.62% -2.98% Sonos 3.82% 19.10% 8.67%

Do analysts prefer SONY or SONO?

Sony currently has a consensus price target of $22.00, indicating a potential downside of 7.60%. Sonos has a consensus price target of $20.00, indicating a potential upside of 29.53%. Given Sonos' higher possible upside, analysts clearly believe Sonos is more favorable than Sony. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sony 1 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 1 Strong Buy rating(s) 2.71 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has preferable valuation and earnings, SONY or SONO?

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sony $82.90B 1.70 -$2.16B $1.12 21.26 Sonos $1.44B 1.27 -$61.14M $0.45 34.31

Is SONY or SONO more profitable?

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity. Company Net Margins Return on Equity Return on Assets Sony -2.00% 13.06% 5.22% Sonos 3.82% 19.10% 8.67%

Does the media prefer SONY or SONO?

In the previous week, Sony had 27 more articles in the media than Sonos. MarketBeat recorded 35 mentions for Sony and 8 mentions for Sonos. Sonos' average media sentiment score of 0.72 beat Sony's score of 0.34 indicating that Sonos is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sony 11 Very Positive mention(s) 3 Positive mention(s) 12 Neutral mention(s) 3 Negative mention(s) 2 Very Negative mention(s) Neutral Sonos 4 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Sonos (SONO) Competitors

$15.44 -0.20 (-1.28%)

Closing price 08/10/2026 04:00 PM Eastern

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SONO vs. GPRO, ZEPP, UEIC, KOSS, and SONY

Should you buy Sonos stock or one of its competitors? Sonos's main competitors and comparable companies include GoPro (GPRO), Zepp Health (ZEPP), Universal Electronics (UEIC), Koss (KOSS), and Sony (SONY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sonos compare to GoPro?

Sonos (NASDAQ:SONO) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Sonos currently has a consensus target price of $20.00, suggesting a potential upside of 29.53%. Given Sonos' stronger consensus rating and higher probable upside, equities analysts plainly believe Sonos is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Sonos has a net margin of 3.82% compared to GoPro's net margin of -20.70%. Sonos' return on equity of 19.10% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
GoPro	-20.70%	-161.44%	-22.87%

85.8% of Sonos shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 1.3% of Sonos shares are held by insiders. Comparatively, 18.1% of GoPro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.44B	1.27	-$61.14M	$0.45	34.31
GoPro	$651.54M	0.19	-$93.49M	-$0.79	N/A

Sonos has a beta of 1.95, suggesting that its share price is 95% more volatile than the broader market. Comparatively, GoPro has a beta of 2.42, suggesting that its share price is 142% more volatile than the broader market.

In the previous week, GoPro had 2 more articles in the media than Sonos. MarketBeat recorded 10 mentions for GoPro and 8 mentions for Sonos. Sonos' average media sentiment score of 0.72 beat GoPro's score of 0.20 indicating that Sonos is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	4 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
GoPro	2 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Sonos beats GoPro on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Zepp Health?

Sonos (NASDAQ:SONO) and Zepp Health (NYSE:ZEPP) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

85.8% of Sonos shares are held by institutional investors. Comparatively, 52.6% of Zepp Health shares are held by institutional investors. 1.3% of Sonos shares are held by company insiders. Comparatively, 36.0% of Zepp Health shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -14.70%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Zepp Health	-14.70%	-15.64%	-6.03%

Sonos has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market. Comparatively, Zepp Health has a beta of 1.86, meaning that its share price is 86% more volatile than the broader market.

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 29.53%. Zepp Health has a consensus price target of $56.28, indicating a potential upside of 1,005.70%. Given Zepp Health's higher probable upside, analysts clearly believe Zepp Health is more favorable than Sonos.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Zepp Health	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Zepp Health has lower revenue, but higher earnings than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.44B	1.27	-$61.14M	$0.45	34.31
Zepp Health	$258.90M	0.29	-$40.07M	-$2.52	N/A

In the previous week, Sonos had 8 more articles in the media than Zepp Health. MarketBeat recorded 8 mentions for Sonos and 0 mentions for Zepp Health. Sonos' average media sentiment score of 0.72 beat Zepp Health's score of 0.00 indicating that Sonos is being referred to more favorably in the media.

Company	Overall Sentiment
Sonos	Positive
Zepp Health	Neutral

Summary

Sonos beats Zepp Health on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Universal Electronics?

Universal Electronics (NASDAQ:UEIC) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, dividends, media sentiment, risk, valuation, profitability, analyst recommendations and institutional ownership.

Sonos has a net margin of 3.82% compared to Universal Electronics' net margin of -4.57%. Sonos' return on equity of 19.10% beat Universal Electronics' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Universal Electronics	-4.57%	2.70%	1.44%
Sonos	3.82%	19.10%	8.67%

Universal Electronics has higher earnings, but lower revenue than Sonos. Universal Electronics is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Universal Electronics	$368.29M	0.19	-$18.60M	-$1.16	N/A
Sonos	$1.44B	1.27	-$61.14M	$0.45	34.31

Universal Electronics presently has a consensus price target of $4.25, suggesting a potential downside of 23.56%. Sonos has a consensus price target of $20.00, suggesting a potential upside of 29.53%. Given Sonos' stronger consensus rating and higher possible upside, analysts clearly believe Sonos is more favorable than Universal Electronics.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Universal Electronics	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

In the previous week, Universal Electronics had 7 more articles in the media than Sonos. MarketBeat recorded 15 mentions for Universal Electronics and 8 mentions for Sonos. Universal Electronics' average media sentiment score of 0.76 beat Sonos' score of 0.72 indicating that Universal Electronics is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Universal Electronics	3 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sonos	4 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Universal Electronics has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, indicating that its share price is 95% more volatile than the broader market.

79.4% of Universal Electronics shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 17.1% of Universal Electronics shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Sonos beats Universal Electronics on 12 of the 16 factors compared between the two stocks.

How does Sonos compare to Koss?

Koss (NASDAQ:KOSS) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, risk and valuation.

6.2% of Koss shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 44.3% of Koss shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sonos has a net margin of 3.82% compared to Koss' net margin of -8.57%. Sonos' return on equity of 19.10% beat Koss' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Koss	-8.57%	-3.62%	-2.98%
Sonos	3.82%	19.10%	8.67%

In the previous week, Sonos had 8 more articles in the media than Koss. MarketBeat recorded 8 mentions for Sonos and 0 mentions for Koss. Sonos' average media sentiment score of 0.72 beat Koss' score of 0.00 indicating that Sonos is being referred to more favorably in the news media.

Company	Overall Sentiment
Koss	Neutral
Sonos	Positive

Koss has higher earnings, but lower revenue than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Koss	$12.62M	2.84	-$880K	-$0.11	N/A
Sonos	$1.44B	1.27	-$61.14M	$0.45	34.31

Koss has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market.

Sonos has a consensus price target of $20.00, indicating a potential upside of 29.53%. Given Sonos' stronger consensus rating and higher possible upside, analysts clearly believe Sonos is more favorable than Koss.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Koss	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

Sonos beats Koss on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Sony?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation, profitability and media sentiment.

Sony has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market. Comparatively, Sonos has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market.

14.1% of Sony shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sony	$82.90B	1.70	-$2.16B	$1.12	21.26
Sonos	$1.44B	1.27	-$61.14M	$0.45	34.31

Sony currently has a consensus price target of $22.00, indicating a potential downside of 7.60%. Sonos has a consensus price target of $20.00, indicating a potential upside of 29.53%. Given Sonos' higher possible upside, analysts clearly believe Sonos is more favorable than Sony.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sony	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.71
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sony	-2.00%	13.06%	5.22%
Sonos	3.82%	19.10%	8.67%

In the previous week, Sony had 27 more articles in the media than Sonos. MarketBeat recorded 35 mentions for Sony and 8 mentions for Sonos. Sonos' average media sentiment score of 0.72 beat Sony's score of 0.34 indicating that Sonos is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sony	11 Very Positive mention(s)	3 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Sonos	4 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SONO vs. The Competition

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Metric	Sonos	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$1.85B	$5.46B	$13.45B	$12.98B
Dividend Yield	N/A	3.45%	53.63%	10.07%
P/E Ratio	34.31	29.77	46.45	24.72
Price / Sales	1.27	69.24	91.58	98.19
Price / Cash	31.75	9.75	19.31	37.42
Price / Book	5.23	3.95	4.53	6.42
Net Income	-$61.14M	$270.30M	$443.65M	$347.03M
7 Day Performance	-5.97%	0.55%	-0.06%	0.71%
1 Month Performance	6.48%	2.57%	1.75%	-0.87%
1 Year Performance	36.64%	0.94%	3.01%	21.94%

Sonos Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SONO Sonos	3.5774 of 5 stars	$15.44 -1.3%	$20.00 +29.5%	+36.3%	$1.85B	$1.44B	34.31	1,404
GPRO GoPro	0.4481 of 5 stars	$0.76 +1.2%	N/A	-50.3%	$129.57M	$651.54M	N/A	880	News Coverage Earnings Report
ZEPP Zepp Health	1.7388 of 5 stars	$4.43 -2.2%	$56.28 +1,170.4%	-79.2%	$66.50M	$258.90M	N/A	1,230
UEIC Universal Electronics	1.6094 of 5 stars	$4.72 +3.1%	$5.75 +21.8%	+11.2%	$57.85M	$355.00M	N/A	3,099	Earnings Report Dividend Announcement Gap Up
KOSS Koss	0.4296 of 5 stars	$3.73 +1.4%	N/A	-31.0%	$34.84M	$12.62M	N/A	30	High Trading Volume

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This page (NASDAQ:SONO) was last updated on 8/11/2026 by MarketBeat.com Staff.

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Sonos (SONO) Competitors