Do analysts recommend GPRO or SONO?

Sonos has a consensus target price of $20.00, indicating a potential upside of 21.95%. Given Sonos' stronger consensus rating and higher probable upside, analysts plainly believe Sonos is more favorable than GoPro. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score GoPro 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has higher valuation & earnings, GPRO or SONO?

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio GoPro $568.59M 0.43 -$93.49M -$0.99 N/A Sonos $1.49B 1.30 -$61.14M $0.45 36.44

Is GPRO or SONO more profitable?

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity. Company Net Margins Return on Equity Return on Assets GoPro -28.52% -411.41% -28.86% Sonos 3.82% 19.10% 8.67%

Does the media favor GPRO or SONO?

In the previous week, Sonos had 3 more articles in the media than GoPro. MarketBeat recorded 6 mentions for Sonos and 3 mentions for GoPro. Sonos' average media sentiment score of 0.59 beat GoPro's score of 0.50 indicating that Sonos is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment GoPro 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Sonos 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher earnings and valuation, SONO or ZEPP?

Zepp Health has lower revenue, but higher earnings than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sonos $1.49B 1.30 -$61.14M $0.45 36.44 Zepp Health $276.03M 0.23 -$40.07M -$2.75 N/A

Is SONO or ZEPP more profitable?

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -15.78%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity. Company Net Margins Return on Equity Return on Assets Sonos 3.82% 19.10% 8.67% Zepp Health -15.78% -19.64% -7.18%

Does the media refer more to SONO or UEIC?

In the previous week, Sonos had 2 more articles in the media than Universal Electronics. MarketBeat recorded 6 mentions for Sonos and 4 mentions for Universal Electronics. Sonos' average media sentiment score of 0.59 beat Universal Electronics' score of 0.31 indicating that Sonos is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sonos 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Universal Electronics 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend SONO or KOSS?

Sonos currently has a consensus price target of $20.00, indicating a potential upside of 21.95%. Given Sonos' stronger consensus rating and higher possible upside, equities analysts plainly believe Sonos is more favorable than Koss. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40 Koss 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher valuation and earnings, SONO or KOSS?

Koss has lower revenue, but higher earnings than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sonos $1.49B 1.30 -$61.14M $0.45 36.44 Koss $13.02M 2.56 -$390K -$0.04 N/A

Is SONO or KOSS more profitable?

Sonos has a net margin of 3.82% compared to Koss' net margin of -3.00%. Sonos' return on equity of 19.10% beat Koss' return on equity. Company Net Margins Return on Equity Return on Assets Sonos 3.82% 19.10% 8.67% Koss -3.00% -1.29% -1.06%

Do analysts recommend SONY or SONO?

Sony currently has a consensus target price of $22.00, indicating a potential downside of 6.76%. Sonos has a consensus target price of $20.00, indicating a potential upside of 21.95%. Given Sonos' higher probable upside, analysts plainly believe Sonos is more favorable than Sony. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sony 1 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 1 Strong Buy rating(s) 2.71 Sonos 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40

Which has better valuation & earnings, SONY or SONO?

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sony $12.70T 0.01 -$2.16B $1.12 21.07 Sonos $1.49B 1.30 -$61.14M $0.45 36.44

Is SONY or SONO more profitable?

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity. Company Net Margins Return on Equity Return on Assets Sony -2.00% 13.06% 5.22% Sonos 3.82% 19.10% 8.67%

Does the media favor SONY or SONO?

In the previous week, Sony had 24 more articles in the media than Sonos. MarketBeat recorded 30 mentions for Sony and 6 mentions for Sonos. Sonos' average media sentiment score of 0.59 beat Sony's score of 0.08 indicating that Sonos is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sony 3 Very Positive mention(s) 3 Positive mention(s) 18 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Neutral Sonos 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Sonos (SONO) Competitors

$16.40 +0.87 (+5.60%)

As of 02:36 PM Eastern

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SONO vs. GPRO, ZEPP, UEIC, KOSS, and SONY

Should you buy Sonos stock or one of its competitors? Sonos's main competitors and comparable companies include GoPro (GPRO), Zepp Health (ZEPP), Universal Electronics (UEIC), Koss (KOSS), and Sony (SONY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sonos compare to GoPro?

GoPro (NASDAQ:GPRO) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-28.52%	-411.41%	-28.86%
Sonos	3.82%	19.10%	8.67%

70.1% of GoPro shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 18.1% of GoPro shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Sonos had 3 more articles in the media than GoPro. MarketBeat recorded 6 mentions for Sonos and 3 mentions for GoPro. Sonos' average media sentiment score of 0.59 beat GoPro's score of 0.50 indicating that Sonos is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sonos	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

GoPro has a beta of 2.45, suggesting that its share price is 145% more volatile than the broader market. Comparatively, Sonos has a beta of 1.93, suggesting that its share price is 93% more volatile than the broader market.

Sonos has a consensus target price of $20.00, indicating a potential upside of 21.95%. Given Sonos' stronger consensus rating and higher probable upside, analysts plainly believe Sonos is more favorable than GoPro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$568.59M	0.43	-$93.49M	-$0.99	N/A
Sonos	$1.49B	1.30	-$61.14M	$0.45	36.44

Summary

Sonos beats GoPro on 14 of the 16 factors compared between the two stocks.

How does Sonos compare to Zepp Health?

Sonos (NASDAQ:SONO) and Zepp Health (NYSE:ZEPP) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, risk, media sentiment, valuation, earnings, profitability and institutional ownership.

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 21.95%. Zepp Health has a consensus price target of $53.01, indicating a potential upside of 1,106.42%. Given Zepp Health's higher probable upside, analysts plainly believe Zepp Health is more favorable than Sonos.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Zepp Health	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Sonos has a beta of 1.93, indicating that its share price is 93% more volatile than the broader market. Comparatively, Zepp Health has a beta of 1.87, indicating that its share price is 87% more volatile than the broader market.

85.8% of Sonos shares are held by institutional investors. Comparatively, 52.6% of Zepp Health shares are held by institutional investors. 1.3% of Sonos shares are held by insiders. Comparatively, 36.0% of Zepp Health shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -15.78%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Zepp Health	-15.78%	-19.64%	-7.18%

In the previous week, Sonos had 6 more articles in the media than Zepp Health. MarketBeat recorded 6 mentions for Sonos and 0 mentions for Zepp Health. Sonos' average media sentiment score of 0.59 beat Zepp Health's score of 0.00 indicating that Sonos is being referred to more favorably in the media.

Company	Overall Sentiment
Sonos	Positive
Zepp Health	Neutral

Zepp Health has lower revenue, but higher earnings than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.49B	1.30	-$61.14M	$0.45	36.44
Zepp Health	$276.03M	0.23	-$40.07M	-$2.75	N/A

Summary

Sonos beats Zepp Health on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Universal Electronics?

Sonos (NASDAQ:SONO) and Universal Electronics (NASDAQ:UEIC) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, risk and analyst recommendations.

Sonos presently has a consensus target price of $20.00, indicating a potential upside of 21.95%. Universal Electronics has a consensus target price of $4.25, indicating a potential downside of 17.27%. Given Sonos' stronger consensus rating and higher possible upside, equities analysts plainly believe Sonos is more favorable than Universal Electronics.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Universal Electronics	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Universal Electronics has lower revenue, but higher earnings than Sonos. Universal Electronics is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.49B	1.30	-$61.14M	$0.45	36.44
Universal Electronics	$330.57M	0.20	-$18.60M	-$1.16	N/A

Sonos has a beta of 1.93, suggesting that its stock price is 93% more volatile than the broader market. Comparatively, Universal Electronics has a beta of 1.18, suggesting that its stock price is 18% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to Universal Electronics' net margin of -4.57%. Sonos' return on equity of 19.10% beat Universal Electronics' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Universal Electronics	-4.57%	2.70%	1.44%

In the previous week, Sonos had 2 more articles in the media than Universal Electronics. MarketBeat recorded 6 mentions for Sonos and 4 mentions for Universal Electronics. Sonos' average media sentiment score of 0.59 beat Universal Electronics' score of 0.31 indicating that Sonos is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sonos	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Universal Electronics	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

85.8% of Sonos shares are owned by institutional investors. Comparatively, 79.3% of Universal Electronics shares are owned by institutional investors. 1.3% of Sonos shares are owned by company insiders. Comparatively, 17.1% of Universal Electronics shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Sonos beats Universal Electronics on 14 of the 16 factors compared between the two stocks.

How does Sonos compare to Koss?

Sonos (NASDAQ:SONO) and Koss (NASDAQ:KOSS) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings, analyst recommendations and media sentiment.

In the previous week, Sonos had 6 more articles in the media than Koss. MarketBeat recorded 6 mentions for Sonos and 0 mentions for Koss. Sonos' average media sentiment score of 0.59 beat Koss' score of 0.00 indicating that Sonos is being referred to more favorably in the media.

Company	Overall Sentiment
Sonos	Positive
Koss	Neutral

Sonos has a net margin of 3.82% compared to Koss' net margin of -3.00%. Sonos' return on equity of 19.10% beat Koss' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Koss	-3.00%	-1.29%	-1.06%

Koss has lower revenue, but higher earnings than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sonos	$1.49B	1.30	-$61.14M	$0.45	36.44
Koss	$13.02M	2.56	-$390K	-$0.04	N/A

Sonos has a beta of 1.93, meaning that its share price is 93% more volatile than the broader market. Comparatively, Koss has a beta of 1.66, meaning that its share price is 66% more volatile than the broader market.

Sonos currently has a consensus price target of $20.00, indicating a potential upside of 21.95%. Given Sonos' stronger consensus rating and higher possible upside, equities analysts plainly believe Sonos is more favorable than Koss.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Koss	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

85.8% of Sonos shares are owned by institutional investors. Comparatively, 6.2% of Koss shares are owned by institutional investors. 1.3% of Sonos shares are owned by insiders. Comparatively, 44.1% of Koss shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Sonos beats Koss on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Sony?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership, media sentiment and dividends.

Sony currently has a consensus target price of $22.00, indicating a potential downside of 6.76%. Sonos has a consensus target price of $20.00, indicating a potential upside of 21.95%. Given Sonos' higher probable upside, analysts plainly believe Sonos is more favorable than Sony.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sony	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.71
Sonos	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sony	$12.70T	0.01	-$2.16B	$1.12	21.07
Sonos	$1.49B	1.30	-$61.14M	$0.45	36.44

Sony has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Sonos has a beta of 1.93, indicating that its share price is 93% more volatile than the broader market.

14.1% of Sony shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Sony had 24 more articles in the media than Sonos. MarketBeat recorded 30 mentions for Sony and 6 mentions for Sonos. Sonos' average media sentiment score of 0.59 beat Sony's score of 0.08 indicating that Sonos is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sony	3 Very Positive mention(s)	3 Positive mention(s)	18 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Neutral
Sonos	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sony	-2.00%	13.06%	5.22%
Sonos	3.82%	19.10%	8.67%

Summary

Sonos beats Sony on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SONO vs. The Competition

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Metric	Sonos	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$1.94B	$5.17B	$12.56B	$13.22B
Dividend Yield	N/A	3.44%	61.18%	12.80%
P/E Ratio	36.44	12.63	44.32	25.76
Price / Sales	1.30	59.13	91.07	103.04
Price / Cash	31.52	9.09	18.39	34.72
Price / Book	5.56	2.69	4.01	6.36
Net Income	-$61.14M	$272.21M	$445.01M	$358.31M
7 Day Performance	5.26%	-0.47%	-1.21%	0.55%
1 Month Performance	3.60%	-3.20%	-5.03%	-2.88%
1 Year Performance	5.33%	-8.36%	-7.66%	6.00%

Sonos Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SONO Sonos	2.4205 of 5 stars	$16.40 +5.6%	$20.00 +22.0%	-0.3%	$1.94B	$1.49B	36.44	1,404
GPRO GoPro	0.8391 of 5 stars	$1.35 -2.2%	N/A	-46.1%	$254.62M	$568.59M	N/A	636
ZEPP Zepp Health	2.8271 of 5 stars	$4.47 -2.4%	$53.01 +1,086.2%	-90.7%	$67.23M	$276.03M	N/A	1,230	Gap Up
UEIC Universal Electronics	1.6771 of 5 stars	$4.79 +0.2%	$4.25 -11.3%	+13.1%	$61.65M	$368.29M	N/A	3,099	Gap Down
KOSS Koss	0.3848 of 5 stars	$3.43 +0.6%	N/A	-36.7%	$32.28M	$13.02M	N/A	30

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This page (NASDAQ:SONO) was last updated on 9/21/2026 by MarketBeat.com Staff.

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Sonos (SONO) Competitors