Go Pro

Sonos (SONO) Competitors

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$15.60 +0.30 (+1.96%)
Closing price 08/31/2026 04:00 PM Eastern
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$15.64 +0.04 (+0.22%)
As of 08:34 AM Eastern
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SONO vs. GPRO, ZEPP, UEIC, KOSS, and SONY

Should you buy Sonos stock or one of its competitors? Sonos's main competitors and comparable companies include GoPro (GPRO), Zepp Health (ZEPP), Universal Electronics (UEIC), Koss (KOSS), and Sony (SONY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer electronics" industry.

How does Sonos compare to GoPro?

GoPro (NASDAQ:GPRO) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, valuation, profitability, analyst recommendations, earnings and dividends.

70.1% of GoPro shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 18.1% of GoPro shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sonos has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$651.54M0.25-$93.49M-$0.99N/A
Sonos$1.44B1.28-$61.14M$0.4534.67

Sonos has a consensus price target of $20.00, suggesting a potential upside of 28.21%. Given Sonos' stronger consensus rating and higher possible upside, analysts plainly believe Sonos is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Sonos has a net margin of 3.82% compared to GoPro's net margin of -28.52%. Sonos' return on equity of 19.10% beat GoPro's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-28.52% -411.41% -28.86%
Sonos 3.82%19.10%8.67%

In the previous week, Sonos had 8 more articles in the media than GoPro. MarketBeat recorded 21 mentions for Sonos and 13 mentions for GoPro. Sonos' average media sentiment score of 0.86 beat GoPro's score of 0.06 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoPro
1 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sonos
12 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

GoPro has a beta of 2.42, suggesting that its share price is 142% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, suggesting that its share price is 95% more volatile than the broader market.

Summary

Sonos beats GoPro on 14 of the 16 factors compared between the two stocks.

How does Sonos compare to Zepp Health?

Zepp Health (NYSE:ZEPP) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

52.6% of Zepp Health shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 36.0% of Zepp Health shares are owned by insiders. Comparatively, 1.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Zepp Health currently has a consensus target price of $53.01, indicating a potential upside of 964.46%. Sonos has a consensus target price of $20.00, indicating a potential upside of 28.21%. Given Zepp Health's higher possible upside, analysts plainly believe Zepp Health is more favorable than Sonos.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zepp Health
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Zepp Health has higher earnings, but lower revenue than Sonos. Zepp Health is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zepp Health$258.90M0.28-$40.07M-$2.52N/A
Sonos$1.44B1.28-$61.14M$0.4534.67

Sonos has a net margin of 3.82% compared to Zepp Health's net margin of -14.70%. Sonos' return on equity of 19.10% beat Zepp Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Zepp Health-14.70% -15.64% -6.03%
Sonos 3.82%19.10%8.67%

In the previous week, Sonos had 18 more articles in the media than Zepp Health. MarketBeat recorded 21 mentions for Sonos and 3 mentions for Zepp Health. Sonos' average media sentiment score of 0.86 beat Zepp Health's score of 0.00 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zepp Health
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sonos
12 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zepp Health has a beta of 1.86, meaning that its stock price is 86% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market.

Summary

Sonos beats Zepp Health on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Universal Electronics?

Universal Electronics (NASDAQ:UEIC) and Sonos (NASDAQ:SONO) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

Universal Electronics has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market. Comparatively, Sonos has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market.

79.4% of Universal Electronics shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 17.1% of Universal Electronics shares are owned by company insiders. Comparatively, 1.3% of Sonos shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Universal Electronics has higher earnings, but lower revenue than Sonos. Universal Electronics is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Universal Electronics$368.29M0.16-$18.60M-$1.16N/A
Sonos$1.44B1.28-$61.14M$0.4534.67

Universal Electronics presently has a consensus price target of $4.25, indicating a potential downside of 6.80%. Sonos has a consensus price target of $20.00, indicating a potential upside of 28.21%. Given Sonos' stronger consensus rating and higher probable upside, analysts clearly believe Sonos is more favorable than Universal Electronics.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Universal Electronics
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Sonos has a net margin of 3.82% compared to Universal Electronics' net margin of -4.57%. Sonos' return on equity of 19.10% beat Universal Electronics' return on equity.

Company Net Margins Return on Equity Return on Assets
Universal Electronics-4.57% 2.70% 1.44%
Sonos 3.82%19.10%8.67%

In the previous week, Sonos had 19 more articles in the media than Universal Electronics. MarketBeat recorded 21 mentions for Sonos and 2 mentions for Universal Electronics. Universal Electronics' average media sentiment score of 0.93 beat Sonos' score of 0.86 indicating that Universal Electronics is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Universal Electronics
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sonos
12 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Sonos beats Universal Electronics on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Koss?

Sonos (NASDAQ:SONO) and Koss (NASDAQ:KOSS) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations, risk and media sentiment.

Sonos currently has a consensus price target of $20.00, indicating a potential upside of 28.21%. Given Sonos' stronger consensus rating and higher probable upside, research analysts plainly believe Sonos is more favorable than Koss.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Koss
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Sonos had 16 more articles in the media than Koss. MarketBeat recorded 21 mentions for Sonos and 5 mentions for Koss. Sonos' average media sentiment score of 0.86 beat Koss' score of 0.27 indicating that Sonos is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sonos
12 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Koss
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sonos has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market. Comparatively, Koss has a beta of 1.67, indicating that its stock price is 67% more volatile than the broader market.

85.8% of Sonos shares are owned by institutional investors. Comparatively, 6.2% of Koss shares are owned by institutional investors. 1.3% of Sonos shares are owned by insiders. Comparatively, 44.3% of Koss shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Sonos has a net margin of 3.82% compared to Koss' net margin of -3.00%. Sonos' return on equity of 19.10% beat Koss' return on equity.

Company Net Margins Return on Equity Return on Assets
Sonos3.82% 19.10% 8.67%
Koss -3.00%-1.29%-1.06%

Koss has lower revenue, but higher earnings than Sonos. Koss is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sonos$1.44B1.28-$61.14M$0.4534.67
Koss$13.02M2.52-$390K-$0.04N/A

Summary

Sonos beats Koss on 13 of the 16 factors compared between the two stocks.

How does Sonos compare to Sony?

Sony (NYSE:SONY) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Sony has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market. Comparatively, Sonos has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market.

Sonos has a net margin of 3.82% compared to Sony's net margin of -2.00%. Sonos' return on equity of 19.10% beat Sony's return on equity.

Company Net Margins Return on Equity Return on Assets
Sony-2.00% 13.06% 5.22%
Sonos 3.82%19.10%8.67%

Sony presently has a consensus target price of $22.00, suggesting a potential downside of 10.42%. Sonos has a consensus target price of $20.00, suggesting a potential upside of 28.21%. Given Sonos' higher possible upside, analysts clearly believe Sonos is more favorable than Sony.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.71
Sonos
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

14.1% of Sony shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 7.0% of Sony shares are held by insiders. Comparatively, 1.3% of Sonos shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Sony had 11 more articles in the media than Sonos. MarketBeat recorded 32 mentions for Sony and 21 mentions for Sonos. Sonos' average media sentiment score of 0.86 beat Sony's score of 0.12 indicating that Sonos is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sony
5 Very Positive mention(s)
8 Positive mention(s)
12 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sonos
12 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sonos has lower revenue, but higher earnings than Sony. Sony is trading at a lower price-to-earnings ratio than Sonos, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sony$82.90B1.75-$2.16B$1.1221.93
Sonos$1.44B1.28-$61.14M$0.4534.67

Summary

Sonos beats Sony on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SONO vs. The Competition

MetricSonosHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$1.81B$5.47B$13.19B$12.89B
Dividend YieldN/A3.50%56.18%10.96%
P/E Ratio34.6717.0546.8625.50
Price / Sales1.2863.5188.5597.53
Price / Cash31.069.4819.0036.03
Price / Book5.292.794.246.34
Net Income-$61.14M$267.93M$445.07M$349.45M
7 Day Performance2.03%-0.49%-1.15%-0.67%
1 Month Performance6.41%2.52%-0.48%4.48%
1 Year Performance12.07%-4.44%-2.69%14.94%

Sonos Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SONO
Sonos
3.4927 of 5 stars
$15.60
+2.0%
$20.00
+28.2%
+12.1%$1.81B$1.44B34.671,404
GPRO
GoPro
0.8076 of 5 stars
$0.60
-4.8%
N/A-43.8%$116.24M$651.54MN/A880
ZEPP
Zepp Health
1.8588 of 5 stars
$5.00
-3.0%
$53.01
+961.3%
-88.9%$75.60M$258.90MN/A1,230
UEIC
Universal Electronics
1.3655 of 5 stars
$4.41
-9.1%
$4.25
-3.6%
-6.2%$62.49M$330.57MN/A3,099
KOSS
Koss
0.4891 of 5 stars
$3.50
-2.0%
N/A-44.2%$33.79M$12.62MN/A30

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This page (NASDAQ:SONO) was last updated on 9/1/2026 by MarketBeat.com Staff.
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