Sonos (SONO) Stock Price, News & Analysis

Company Overview

Sonos, Inc. (NASDAQ: SONO) develops and sells wireless audio products and related software for residential and commercial environments. Its product portfolio includes wireless speakers, portable speakers, soundbars, subwoofers, headphones and components designed for home theater and whole-home audio systems.

The company’s products are controlled through the Sonos app and can be connected across rooms, with support for music-streaming services, voice control and other smart-home features. Sonos also offers services such as Sonos Radio and sells architectural audio products through its partnership with Sonance.

Founded in 2002 and headquartered in Santa Barbara, California, Sonos serves customers through direct sales, its website and retail partners in markets around the world. The company has built its brand around connected audio and an integrated hardware-and-software experience for music, television and other entertainment.

Key Stats

• Today's Range: $16.81 to $17.33
• 50-Day Range: $14.27 to $17.52
• 52-Week Range: $12.44 to $19.82
• Volume: 2.26 million shs
• Average Volume: 1.82 million shs
• Market Capitalization: $2.02 billion
• P/E Ratio: 38.00
• Dividend Yield: N/A
• Price Target: $20.00
• Consensus Rating: Hold

Sonos Stock Analysis - MarketRank™

Sonos scored higher than 48% of companies evaluated by MarketBeat, and ranked 336th out of 473 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Sonos has received a consensus rating of Hold. The company's average rating score is 2.40, and is based on no strong buy ratings, 2 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Sonos has a consensus price target of $20.00, representing about 17.0% upside from its current price of $17.10.

Amount of Analyst Coverage

Sonos has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -52.17%

Earnings Growth

Earnings for Sonos are expected to decrease by -52.17% in the coming year, from $0.69 to $0.33 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonos is 38.00, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.72.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonos is 38.00, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.17.

Price to Book Value per Share Ratio

Sonos has a P/B Ratio of 5.80. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.64% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 9.17.

Change versus previous month

Short interest in Sonos has recently increased by 43.84%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonos does not currently pay a dividend.

Dividend Growth

Sonos does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.60

News Sentiment

Sonos has a news sentiment score of 0.60. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.47 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for Sonos this week, compared to 5 articles on an average week.

Search Interest

25 people have searched for SONO on MarketBeat in the last 30 days. This is an increase of 9% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sonos insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $491,435.00 in company stock.

Percentage Held by Insiders

1.25% of the stock of Sonos is held by insiders.

Percentage Held by Institutions

85.82% of the stock of Sonos is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/29/2026
• Today: 9/23/2026
• Fiscal Year End: 9/30/2026
• Next Earnings (Estimated): 11/11/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Consumer Electronics
• Current Symbol: NASDAQ:SONO
• CIK: 1314727
• Web: www.sonos.com
• Phone: (805) 965-3001
• Fax: N/A
• Employees: 1,404
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Sonos: $20.00
• High Price Target: $21.00
• Low Price Target: $18.00
• Potential Upside/Downside: +17.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.40
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.45
• Trailing P/E Ratio: 38.00
• Forward P/E Ratio: 24.78
• P/E Growth: N/A
• Net Income: -$61.14 million
• Net Margins: 3.82%
• Pretax Margin: 4.76%
• Return on Equity: 19.10%
• Return on Assets: 8.67%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.61
• Quick Ratio: 1.18

Sales & Book Value

• Annual Sales: $1.44 billion
• Price / Sales: 1.40
• Cash Flow: $0.50 per share
• Price / Cash Flow: 34.20
• Book Value: $2.95 per share
• Price / Book: 5.80

Miscellaneous

• Outstanding Shares: 118,290,000
• Free Float: 116,815,000
• Market Cap: $2.02 billion
• Optionable: Optionable
• Beta: 1.93