Sony (SONY) Stock Forecast & Price Target

$21.98 -0.18 (-0.81%)

As of 11:33 AM Eastern

Compare

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 7 Analyst Ratings

Sell
1

Hold
2

Buy
4

Based on 7 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Hold." Out of the 7 analysts, 1 has given a sell rating, 2 have given a hold rating, and 4 have given a buy rating for SONY.

Consensus Price Target

$22.00
0.11% Upside

According to the 7 analysts' twelve-month price targets for Sony, the average price target is $22.00. The highest price target for SONY is $22.00, while the lowest price target for SONY is $22.00. The average price target represents a forecasted upside of 0.11% from the current price of $21.98.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for SONY and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Sony and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SONY Analyst Ratings Over Time

Type	Current Forecast 5/27/25 to 5/27/26	1 Month Ago 4/27/25 to 4/27/26	3 Months Ago 2/26/25 to 2/26/26	1 Year Ago 5/27/24 to 5/27/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	4 Buy rating(s)	3 Buy rating(s)	5 Buy rating(s)	4 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$22.00	$22.00	$30.00	$28.00
Forecasted Upside	0.11% Upside	9.26% Upside	32.80% Upside	5.50% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Stock vs. The Competition

Type	Sony	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.43	2.09	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-0.81% Downside	74.04% Upside	15.04% Upside
News Sentiment Rating	Neutral News See Recent SONY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/20/2026	Weiss Ratings Not Rated		Reiterated Rating	Sell (D+)
5/11/2026	Benchmark 5 of 5 stars		Reiterated Rating	Buy
3/17/2026	Sanford C. Bernstein 4 of 5 stars	David Dai Not Rated	Reiterated Rating	Outperform ➝ Market Perform	$30.00 ➝ $22.00	+1.50%
1/12/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
11/19/2025	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy
11/5/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Peer Perform ➝ Outperform
10/10/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy
3/25/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Munakata Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$25.00 ➝ $33.00	+32.98%
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:23 AM ET.

Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 20, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

Analysts highlight Sony Group Co. as a long-term growth stock, which supports investor confidence and suggests potential for future appreciation in stock value.
The current stock price is around $100, reflecting a significant interest in the company's diverse operations across entertainment, gaming, and electronics.
Recent comments from executives indicate a strong belief in traditional film and franchise monetization, suggesting that Sony Group Co. is well-positioned to capitalize on its established intellectual properties.
Positive reception of the latest camera technology in the a7R VI model showcases Sony's commitment to innovation, which can attract tech-savvy consumers and boost sales.
Strategic updates in collaboration with Microsoft for console gaming indicate a proactive approach to maintaining competitiveness in the gaming sector.

Sony
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

Recent reports indicate promotional pressure on audio products, with deep discounts suggesting weaker pricing power and potential margin compression.
Critics have pointed out lingering issues with the Xperia 1 VIII, which may limit its market appeal and hinder sales in the smartphone segment.
Market coverage reflects near-term selling pressure, with analysts noting that Sony Group Co. has experienced a larger-than-market dip, indicating reduced investor sentiment.
Concerns about the limited scale of Sony's smartphone operations suggest that this segment may not significantly contribute to overall revenue growth.
Confusing AI processing in the Xperia 1 VIII's camera has led to mixed reviews, which could negatively impact consumer perception and sales performance.

SONY Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $22.00, with a high forecast of $22.00 and a low forecast of $22.00.

7 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last twelve months. There is currently 1 sell rating, 2 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SONY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SONY, but not buy additional shares or sell existing shares.

According to analysts, Sony's stock has a predicted upside of 0.11% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 1 downgrade by analysts.

Sony has been rated by research analysts at Benchmark, Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating score for Sony is 2.43 while the average consensus rating score for "consumer discretionary" companies is 2.08. Learn more on how SONY compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sony Recommendations

This page (NYSE:SONY) was last updated on 5/27/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sony (SONY) Stock Forecast & Price Target

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SONY Analyst Ratings Over Time

SONY Analyst Recommendations By Month

SONY Price Targets by Month

Sony Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sony Stock? SONY Pros and Cons Explained

Sony
Bull Case

Sony
Bear Case

SONY Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sony Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Sony (SONY) Stock Forecast & Price Target

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SONY Analyst Ratings Over Time

SONY Analyst Recommendations By Month

SONY Price Targets by Month

Sony Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sony Stock? SONY Pros and Cons Explained

Sony Bull Case

Sony Bear Case

SONY Forecast - Frequently Asked Questions

What is Sony's forecast for 2026?

Should I buy or sell Sony stock right now?

Does Sony's stock price have much upside?

Has Sony been downgraded by Wall Street analysts recently?

What analysts cover Sony?

Do Wall Street analysts like Sony more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sony Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Sony
Bull Case

Sony
Bear Case