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Sony (SONY) Stock Forecast & Price Target

Sony logo
$26.66 -0.40 (-1.46%)
As of 01:32 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
2
Buy
2

Based on 5 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 1 has given a sell rating, 2 have given a hold rating, and 2 have given a buy rating for SONY.

Consensus Price Target

$26.00
-2.49% Downside
According to the 5 analysts' twelve-month price targets for Sony, the average price target is $26.00. The highest price target for SONY is $26.00, while the lowest price target for SONY is $26.00. The average price target represents a forecasted downside of -2.49% from the current price of $26.67.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
11/10/25 to 11/10/26
1 Month Ago
10/11/25 to 10/11/26
3 Months Ago
8/12/25 to 8/12/26
1 Year Ago
11/10/24 to 11/10/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
2 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$26.00$22.00$22.00$33.00
Forecasted Upside-2.49% Downside-8.82% Downside-6.46% Downside17.98% Upside
Consensus RatingHoldHoldModerate BuyBuy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.20
2.19
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside-3.83% Downside34.92% Upside14.48% Upside
News Sentiment Rating
Neutral News

See Recent SONY News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/5/2026
David Dai
Not Rated
Reiterated RatingMarket Perform$26.00-6.62%
9/30/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
8/17/2026
Weiss Ratings logo
Weiss Ratings
2 of 5 stars
 Reiterated RatingSell (D+)
8/3/2026 Reiterated RatingBuy
11/19/2025 UpgradeNeutral ➝ Buy
11/5/2025 UpgradePeer Perform ➝ Outperform
10/10/2025 UpgradeModerate Buy
3/25/2025Initiated CoverageBuy
2/20/2025Reiterated RatingOutperform$25.00 ➝ $33.00+32.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:32 PM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 5, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • Sony Group Co. recently reported a significant earnings beat for its second quarter, with earnings per share of $0.49 compared to the consensus estimate of $0.38, and revenue of $21.77 billion exceeding the $20.15 billion forecast, driven by strong performance in its gaming and motion picture segments.
  • The company has raised its full-year sales and operating income forecasts following the blockbuster success of the latest Spider-Man movie and continued strength in the PlayStation platform, signaling confidence in sustained growth and profitability for the remainder of the fiscal year.
  • Unusual options trading activity indicates bullish sentiment, as traders purchased 12,354 call options on the stock, a volume approximately 141% higher than the typical daily average of 5,135, suggesting that market participants are positioning for further price appreciation.
  • With the current stock price at $27.49, Sony Group Co. trades at a price-to-earnings ratio of 24.54, which is supported by a consensus analyst rating of Moderate Buy and a price target of $373.00, implying substantial upside potential relative to the current market valuation.
  • Institutional investors are increasing their exposure to the company, with hedge funds such as WCM Investment Management LLC boosting holdings by 337.6% in the first quarter and Vise Technologies Inc. raising its stake by 28.5% in the third quarter, reflecting growing confidence among professional money managers.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • Recent insider activity has been predominantly negative, with multiple executives and insiders selling significant blocks of stock, including CEO Hiroki Totoki selling 225,000 shares and Director Kenichiro Yoshida selling 400,000 shares in mid-2026, which may signal a lack of confidence in near-term stock performance.
  • There is uncertainty surrounding the development timeline for the next-generation PlayStation console, with reports indicating that hardware challenges could delay the launch of the PS6, posing a risk to the company's long-term gaming revenue growth strategy.
  • Short interest in Sony Group Co. has increased to 12,760,271 shares as of October 2026, representing a 17.07% month-over-month rise, which suggests that a portion of the market is betting against the stock and could create downward pressure on the price if short sellers continue to add to their positions.
  • The company's dividend yield is relatively low at 0.43%, offering limited income generation for investors who prioritize cash flow, and the stock's beta of 0.98 indicates it moves in line with the broader market, providing little hedge against general economic downturns.
  • Despite recent earnings strength, the stock has experienced volatility, hitting a 52-week low of $19.32 earlier in the year, and the current price of $27.49 remains below the 52-week high of $30.34, indicating that the stock has not yet fully recovered to its peak valuation levels.

SONY Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $26.00, with a high forecast of $26.00 and a low forecast of $26.00.

5 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 sell rating, 2 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SONY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SONY, but not buy additional shares or sell existing shares.

According to analysts, Sony's stock has a predicted downside of -2.49% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 1 downgrade by analysts.

Sony has been rated by research analysts at Sanford C. Bernstein, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating score for Sony is 2.20 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SONY compares to other companies.


MarketBeat monitors more than a dozen sources for Sony analyst ratings, with the most recent rating issued on 11/5/2026.
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