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Sony (SONY) Stock Forecast & Price Target

Sony logo
$20.74 +0.63 (+3.11%)
Closing price 05/6/2026 03:59 PM Eastern
Extended Trading
$20.25 -0.50 (-2.39%)
As of 09:08 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold
Based on 6 Analyst Ratings
Sell
1
Hold
2
Buy
3

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Hold." Out of the 6 analysts, 1 has given a sell rating, 2 have given a hold rating, and 3 have given a buy rating for SONY.

Consensus Price Target

$22.00
6.05% Upside
According to the 6 analysts' twelve-month price targets for Sony, the average price target is $22.00. The highest price target for SONY is $22.00, while the lowest price target for SONY is $22.00. The average price target represents a forecasted upside of 6.05% from the current price of $20.75.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
5/7/25 to 5/7/26		1 Month Ago
4/7/25 to 4/7/26		3 Months Ago
2/6/25 to 2/6/26		1 Year Ago
5/7/24 to 5/7/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
7 Buy rating(s)
4 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$22.00$22.00$31.50$28.00
Forecasted Upside6.05% Upside5.34% Upside41.64% Upside12.10% Upside
Consensus RatingHoldHoldModerate BuyBuy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.33
2.10
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside6.05% Upside68.63% Upside14.02% Upside
News Sentiment Rating
Neutral News

See Recent SONY News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
3/17/2026
Sanford C. Bernstein logo
Sanford C. Bernstein
4 of 5 stars
David Dai
Not Rated
Reiterated RatingOutperform ➝ Market Perform$30.00 ➝ $22.00+1.50%
2/20/2026
Weiss Ratings logo
Weiss Ratings
Not Rated
 DowngradeHold (C-) ➝ Sell (D+)
1/12/2026
Zacks Research logo
Zacks Research
Not Rated
 DowngradeStrong-Buy ➝ Hold
11/19/2025
Nomura logo
Nomura
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeNeutral ➝ Buy
11/5/2025
Wolfe Research logo
Wolfe Research
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 UpgradePeer Perform ➝ Outperform
10/10/2025
Cfra logo
Cfra
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 UpgradeModerate Buy
3/25/2025
The Goldman Sachs Group, Inc. logo
The Goldman Sachs Group
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M. Munakata
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Initiated CoverageBuy
2/20/2025
Oppenheimer Holdings, Inc. logo
Oppenheimer
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Martin Yang
Martin Yang
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Reiterated RatingOutperform$25.00 ➝ $33.00+32.98%
10/11/2024
TD Cowen logo
TD Cowen
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 Lower TargetBuy$107.00 ➝ $23.00+20.99%
9/18/2024
Daiwa Securities Group Inc. logo
Daiwa Securities Group
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R. Department
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UpgradeStrong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 09:09 AM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, May 2, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • Recent advancements in display technology with the introduction of "true RGB" color technology for TVs could enhance Sony's premium positioning in the market, potentially leading to increased sales and higher profit margins.
  • The current stock price is around $22, which may present a buying opportunity for investors looking for value in a diversified global company.
  • Positive sentiment surrounding the gaming sector, particularly with the PlayStation platform, continues to drive revenue growth, making it a strong segment for future profitability.
  • Analysts have noted that despite some challenges, Sony has shown resilience and outperformed in certain market sessions, indicating potential for recovery and growth.
  • Recent events targeting gamers, such as the April 14 event, highlight Sony's commitment to engaging its core audience, which could lead to increased brand loyalty and sales.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • Recent layoffs at Sony Pictures, involving hundreds of job cuts, may signal underlying issues within the company and could impact content production and future revenue streams.
  • Analysts have downgraded their ratings on Sony, with some firms moving from "hold" to "sell," indicating a lack of confidence in the stock's short-term performance.
  • The increase in the suggested price for the PlayStation 5 Slim could lead to consumer pushback, potentially affecting sales and market share in a competitive gaming landscape.
  • While the company has shown some positive performance, it still trails behind the broader market on several metrics, suggesting that it may not be the best investment compared to its peers.
  • Concerns about execution risk following the layoffs could lead to uncertainty regarding the company's strategic direction and operational efficiency.

SONY Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $22.00, with a high forecast of $22.00 and a low forecast of $22.00.

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 sell rating, 2 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SONY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SONY, but not buy additional shares or sell existing shares.

According to analysts, Sony's stock has a predicted upside of 6.05% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 3 downgrades by analysts.

Sony has been rated by research analysts at Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating score for Sony is 2.33 while the average consensus rating score for "consumer discretionary" companies is 2.10. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 5/7/2026 by MarketBeat.com Staff.
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