Sony (SONY) Stock Forecast & Price Target

Q: What analysts cover Sony?

Sony has been rated by research analysts at Benchmark , Weiss Ratings , and Zacks Research in the past 90 days.

$23.52 +0.54 (+2.33%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$23.37 -0.16 (-0.68%)

As of 09/25/2026 07:56 PM Eastern

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Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 7 Analyst Ratings

Sell
1

Hold
1

Buy
5

Based on 7 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 7 analysts, 1 has given a sell rating, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$22.00
-6.48% Downside

According to the 7 analysts' twelve-month price targets for Sony, the average price target is $22.00. The highest price target for SONY is $22.00, while the lowest price target for SONY is $22.00. The average price target represents a forecasted downside of -6.48% from the current price of $23.53.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SONY Analyst Ratings Over Time

Type	Current Forecast 9/26/25 to 9/26/26	1 Month Ago 8/27/25 to 8/27/26	3 Months Ago 6/28/25 to 6/28/26	1 Year Ago 9/26/24 to 9/26/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$22.00	$22.00	$22.00	$28.00
Forecasted Upside	-6.48% Downside	-8.55% Downside	11.51% Upside	-6.04% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Hold	Moderate Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Stock vs. The Competition

Type	Sony	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.71	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	-6.48% Downside	199.08% Upside	19.21% Upside
News Sentiment Rating	Neutral News See Recent SONY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/17/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Sell (D+)
8/4/2026	Zacks Research 4 of 5 stars		Upgrade	Hold ➝ Strong-Buy
8/3/2026	Benchmark 4 of 5 stars		Reiterated Rating	Buy
3/17/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Dai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform	$30.00 ➝ $22.00	+1.50%
11/19/2025	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy
11/5/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Peer Perform ➝ Outperform
10/10/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy
3/25/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Munakata Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$25.00 ➝ $33.00	+32.98%
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$107.00 ➝ $23.00	+20.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:40 PM ET.

Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 25, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

Sony Group Co. recently reported strong financial performance, beating analyst expectations with an EPS of $0.36 compared to a consensus of $0.28, while revenue grew 8.2% year-over-year to $17.45 billion, demonstrating robust operational momentum.
The company is expanding its PlayStation ecosystem by integrating free television and live-channel features into the PS5, a strategic move that combines gaming and advertising audiences to create new monetization opportunities and increase user engagement.
Sony Group Co. is actively protecting its intellectual property by filing a second lawsuit against AI music-generator Suno, which could strengthen Sony Music's ability to negotiate licensing terms and secure long-term revenue from AI-driven music platforms.
Recent product launches, including the new PlayStation Pulse headsets with planar-magnetic audio technology and the well-received WH-1000XM6 headphones, reinforce Sony's premium positioning in consumer electronics and support accessory sales growth.
With the stock currently trading at $23.53, Sony Group Co. offers a valuation with a P/E ratio of 21.00 and a beta of 0.93, suggesting a relatively stable investment profile that has recently outperformed the broader market.

Sony
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

Sony Group Co. faces significant legal and execution risks from the ongoing litigation with Suno, as potential settlements or rulings could negatively impact Sony Music's licensing economics and create uncertainty over AI-related music rights.
The company recently canceled a planned Last of Us multiplayer project, representing a setback for PlayStation's live-service ambitions and potentially resulting in a write-off of prior development investments.
There is growing uncertainty regarding Sony's disc-free strategy, with reports suggesting the company may be reconsidering its phase-out of physical discs due to consumer pressure, which could disrupt its digital transition plans and increase operational complexity.
Insider selling has been notable, with executives including CEO Hiroki Totoki and other insiders selling significant shares in recent months, which may signal a lack of confidence in the stock's near-term upside or a desire to lock in gains.
Wall Street analysts have recently downgraded their outlook, with the consensus rating shifting to a Moderate Buy and the average price target dropping to $22.00, which is below the current stock price of $23.53, suggesting limited upside potential in the near term.

SONY Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $22.00, with a high forecast of $22.00 and a low forecast of $22.00.

7 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last twelve months. There is currently 1 sell rating, 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SONY shares.

According to analysts, Sony's stock has a predicted downside of -6.48% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 1 upgrade by analysts.

Sony has been rated by research analysts at Benchmark, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how SONY compares to other companies.

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Brokerages With Sony Recommendations

MarketBeat monitors more than a dozen sources for Sony analyst ratings, with the most recent rating issued on 8/17/2026.

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Sony (SONY) Stock Forecast & Price Target