Vanguard Group Inc. Raises Stock Holdings in Netflix, Inc. $NFLX

Key Points

• Vanguard modestly boosted its Netflix stake in Q3 by 0.4% to 38,521,322 shares, making Netflix its 16th-largest holding and (per the filing) representing about 0.7% of Vanguard’s portfolio and roughly 9.09% of Netflix valued at $46.18B.
• Analysts have trimmed price targets recently (e.g., Baird $150→$120, Guggenheim $145→$130, Wells Fargo $156→$151), but the consensus remains a "Moderate Buy" with an average target of $116.08.
• Insider selling and deal uncertainty: insiders sold ~1.4M shares (~$130M) in the past 90 days, while Paramount’s higher bid for Warner Bros. and activism around the deal have increased acquisition-related uncertainty and contributed to recent share weakness.

Vanguard Group Inc. boosted its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 0.4% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 38,521,322 shares of the Internet television network's stock after acquiring an additional 142,238 shares during the quarter. Netflix accounts for 0.7% of Vanguard Group Inc.'s portfolio, making the stock its 16th biggest holding. Vanguard Group Inc. owned about 9.09% of Netflix worth $46,183,983,000 as of its most recent SEC filing.

Several other hedge funds also recently bought and sold shares of the business. Retirement Wealth Solutions LLC purchased a new stake in shares of Netflix during the third quarter valued at $28,000. Legacy Investment Solutions LLC purchased a new stake in Netflix in the 2nd quarter valued at about $31,000. Steph & Co. boosted its position in Netflix by 188.9% in the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network's stock valued at $31,000 after buying an additional 17 shares during the period. Rossby Financial LCC bought a new position in Netflix in the 2nd quarter worth about $35,000. Finally, LGT Financial Advisors LLC purchased a new position in shares of Netflix during the second quarter worth approximately $40,000. Institutional investors own 80.93% of the company's stock.

Analysts Set New Price Targets

A number of analysts recently issued reports on the company. Robert W. Baird lowered their price target on Netflix from $150.00 to $120.00 and set an "outperform" rating for the company in a report on Friday, January 23rd. Wells Fargo & Company lowered their target price on Netflix from $156.00 to $151.00 and set an "overweight" rating for the company in a report on Wednesday, October 22nd. Jefferies Financial Group reissued a "buy" rating on shares of Netflix in a research report on Wednesday, January 21st. Royal Bank Of Canada restated a "hold" rating on shares of Netflix in a report on Wednesday, January 21st. Finally, Guggenheim lowered their price objective on shares of Netflix from $145.00 to $130.00 and set a "buy" rating for the company in a research note on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and sixteen have given a Hold rating to the stock. Based on data from MarketBeat, the company currently has an average rating of "Moderate Buy" and an average target price of $116.08.

Insider Activity

In related news, insider Cletus R. Willems sold 3,136 shares of the business's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total transaction of $259,253.12. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, insider David A. Hyman sold 5,727 shares of the firm's stock in a transaction dated Monday, February 9th. The stock was sold at an average price of $81.06, for a total value of $464,230.62. Following the completion of the sale, the insider directly owned 316,100 shares of the company's stock, valued at approximately $25,623,066. This represents a 1.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 1,399,163 shares of company stock worth $129,899,103. Company insiders own 1.37% of the company's stock.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Media Partners Asia reports Japan’s premium streaming sector grew 15% in 2025 to $7.2B, with Netflix leading the market — a sign of international subscriber and revenue upside. Japan's Premium Streaming Sector Revenue Hit $7.2B In 2025, With Netflix Leading The Way – Media Partners Asia
• Neutral Sentiment: ByteDance says it will add safeguards to its Seedance 2.0 AI video tool after Hollywood complaints — relevant to the competitive/rights landscape but not an immediate direct impact on Netflix’s core business. ByteDance says it will add safeguards to Seedance 2.0 following Hollywood backlash
• Neutral Sentiment: Insider trading/activity reports flagged Netflix among several companies with recent insider moves — worth monitoring but not a clear directional catalyst. Netflix, Exxon, Oracle, McDonald’s, Citigroup Insider Shake-Up
• Negative Sentiment: Paramount Skydance reportedly sweetened its bid for Warner Bros. Discovery to $30/share, which could upend Netflix’s $27.75-per-share agreement and trigger a renewed bidding war or deal failure. Paramount's Sweetened $30 Offer Puts Netflix's $27.75 Warner Bros. Deal At Risk, Board Weighs Second Showdown: Report
• Negative Sentiment: The New York Times and other outlets report Warner Bros. Discovery may reopen talks with Paramount, increasing deal uncertainty and regulatory/surveillance risk for Netflix’s acquisition plan. Warner Bros. Is Said to Consider Reopening Talks With Paramount
• Negative Sentiment: An activist investor (Ancora) has taken a stake in Warner Bros. Discovery and may oppose parts of the deal, adding governance risk that could delay or complicate Netflix’s strategy. An Activist Investor Emerges to Try Thwarting Netflix's Proposed Acquisition of Warner Bros.' Assets. What Will Happen Next?
• Negative Sentiment: Market commentary notes recent share weakness (stock down this week) driven by the acquisition drama plus AI and regulatory scrutiny, pressuring sentiment and valuation multiples. Netflix Stock Drops 6.5% This Week Amid Warner Bros Acquisition Battle and AI Concerns

Netflix Price Performance

NFLX opened at $76.87 on Monday. The firm has a market capitalization of $324.56 billion, a PE ratio of 30.42, a price-to-earnings-growth ratio of 1.37 and a beta of 1.71. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The business's 50-day moving average is $88.67 and its two-hundred day moving average is $106.99. Netflix, Inc. has a 1 year low of $75.23 and a 1 year high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts' consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analysts' expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company's revenue was up 17.6% compared to the same quarter last year. During the same period last year, the business earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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