Wakefield Asset Management LLLP Grows Position in Hasbro, Inc. $HAS

Key Points

• Wakefield Asset Management boosted its stake in Hasbro by 616% to 50,362 shares (worth $3.82 million), making Hasbro about 1.0% of Wakefield’s portfolio and its 27th largest holding.
• Hasbro reported an earnings beat (EPS $1.51 vs. $0.99 expected) with revenue up 31.3% year-over-year, and analysts have raised price targets (consensus target ~$115 and a "Moderate Buy" rating).
• Significant insider selling occurred recently — including the CFO’s sale of 12,429 shares — with insiders offloading a total of 413,342 shares worth about $42.24 million over the last quarter, while insiders now own 0.85% of the stock.

Wakefield Asset Management LLLP grew its position in shares of Hasbro, Inc. (NASDAQ:HAS - Free Report) by 616.0% in the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 50,362 shares of the company's stock after purchasing an additional 43,328 shares during the quarter. Hasbro makes up about 1.0% of Wakefield Asset Management LLLP's portfolio, making the stock its 27th biggest holding. Wakefield Asset Management LLLP's holdings in Hasbro were worth $3,820,000 at the end of the most recent reporting period.

Other hedge funds have also recently added to or reduced their stakes in the company. Brighton Jones LLC acquired a new position in shares of Hasbro in the fourth quarter worth about $317,000. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its holdings in Hasbro by 11.8% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 16,563 shares of the company's stock worth $1,018,000 after purchasing an additional 1,753 shares during the period. Empowered Funds LLC grew its holdings in Hasbro by 95.8% in the first quarter. Empowered Funds LLC now owns 13,187 shares of the company's stock valued at $811,000 after purchasing an additional 6,451 shares during the period. Woodline Partners LP raised its stake in shares of Hasbro by 40.7% during the 1st quarter. Woodline Partners LP now owns 11,078 shares of the company's stock worth $681,000 after buying an additional 3,203 shares during the period. Finally, Focus Partners Wealth purchased a new position in shares of Hasbro during the 1st quarter valued at approximately $292,000. 91.83% of the stock is owned by hedge funds and other institutional investors.

Insider Transactions at Hasbro

In related news, CFO Gina M. Goetter sold 12,429 shares of the stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $103.46, for a total transaction of $1,285,904.34. Following the transaction, the chief financial officer owned 68,221 shares of the company's stock, valued at approximately $7,058,144.66. This represents a 15.41% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Timothy J. Kilpin sold 7,773 shares of the firm's stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $103.00, for a total value of $800,619.00. Following the transaction, the insider owned 36,528 shares of the company's stock, valued at $3,762,384. This trade represents a 17.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 413,342 shares of company stock worth $42,241,679 over the last quarter. 0.85% of the stock is owned by corporate insiders.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro’s recent earnings beat and strategic shift toward digital IP and gaming are being cited as evidence the company’s pivot is working; analysts and outlets highlight improved revenue and upside from Magic/D&D/gaming initiatives. Hasbro and Whirlpool: Two Iconic American Brands Reinventing Themselves Under Pressure
• Positive Sentiment: Analysts and finance press point to gaming upside and favorable tariff shifts as reasons Hasbro’s growth story is evolving — these macro/strategy moves support revenue diversification beyond toys. How The Hasbro (HAS) Story Is Evolving With Gaming Upside And Tariff Shifts
• Positive Sentiment: New collectible product launches (example: Star Wars Black Series Maul – Shadow Lord additions) keep the core toy/collectible revenue stream active and feed short-cycle sales and licensing momentum. Maul and the Eleventh Brother join Hasbro’s Star Wars: The Black Series Maul – Shadow Lord collection
• Neutral Sentiment: Coverage noting Hasbro “outpacing” market gains summarizes investor interest but mainly reflects momentum rather than new fundamental catalysts. Hasbro (HAS) outpaces stock market gains: What you should know
• Neutral Sentiment: When asked about controversies around a high-profile author, Hasbro’s CEO framed the company as supporting diversity — a reputational stance that aims to limit franchise-level fallout but is unlikely to move fundamentals immediately. ‘Harry Potter’ Toy Company CEO Says ‘We Support Diversity’ When Asked About J.K. Rowling’s ‘Transphobia Hurting People in the Fandom’: ‘It’s Separating the ...
• Negative Sentiment: Mixed messaging on AI: the CEO has publicly said Hasbro isn’t using AI to design D&D/Magic products, while other interviews and reports indicate the company uses AI-generated character concepts (Peppa Pig, Optimus Prime) for internal prototyping. That inconsistency raises short-term investor concerns about IP/licensing risk, PR exposure, and transparency around AI strategy. We don't use AI for D&D because the audience doesn't want it, says Hasbro CEO
• Negative Sentiment: Further coverage highlights the apparent contradiction — separate outlets report the CEO discussing AI versions of Peppa Pig and Optimus Prime used in product development, intensifying scrutiny and potential backlash from creators/consumers and regulators. Hasbro’s CEO has an AI Peppa Pig help design toys
• Negative Sentiment: Additional commentary and features reinforce that while Hasbro’s fundamentals look stronger, headline risk (AI messaging and culture/PR topics) is the most likely driver of near-term volatility rather than changes to the underlying growth outlook. Hasbro CEO swears they're not using AI to design Magic and D&D

Analysts Set New Price Targets

A number of analysts have recently commented on the stock. The Goldman Sachs Group boosted their target price on shares of Hasbro from $88.00 to $114.00 and gave the stock a "buy" rating in a research note on Wednesday, February 11th. Wall Street Zen cut Hasbro from a "strong-buy" rating to a "buy" rating in a report on Saturday. BNP Paribas Exane started coverage on Hasbro in a research report on Wednesday, February 25th. They issued an "outperform" rating and a $118.00 target price on the stock. Citigroup lifted their price target on Hasbro from $97.00 to $118.00 and gave the stock a "buy" rating in a research note on Thursday, February 12th. Finally, Jefferies Financial Group raised their price objective on Hasbro from $95.00 to $112.00 and gave the company a "buy" rating in a report on Friday, February 6th. Eleven equities research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Hasbro has an average rating of "Moderate Buy" and a consensus price target of $115.00.

Hasbro Price Performance

HAS stock opened at $95.07 on Wednesday. Hasbro, Inc. has a 52-week low of $49.00 and a 52-week high of $106.98. The business has a fifty day moving average of $93.31 and a two-hundred day moving average of $83.58. The stock has a market cap of $13.38 billion, a price-to-earnings ratio of -40.46 and a beta of 0.54. The company has a quick ratio of 1.24, a current ratio of 1.38 and a debt-to-equity ratio of 4.89.

Hasbro (NASDAQ:HAS - Get Free Report) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.During the same quarter in the prior year, the business posted $0.46 earnings per share. The firm's quarterly revenue was up 31.3% compared to the same quarter last year. As a group, research analysts anticipate that Hasbro, Inc. will post 4.33 earnings per share for the current year.

Hasbro Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th were paid a $0.70 dividend. The ex-dividend date of this dividend was Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.9%. Hasbro's payout ratio is presently -119.15%.

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

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