Willis Investment Counsel Buys 6,319 Shares of Zebra Technologies Corporation $ZBRA

Key Points

• Willis Investment Counsel increased its stake by 201.6% in Q4, buying an additional 6,319 shares to hold 9,453 Zebra Technologies shares worth about $2.295 million.
• Zebra reported Q4 EPS of $4.33 (missing consensus by $0.01) and revenue of $1.48 billion (+10.6% YoY), and issued Q1 2026 guidance of 4.050–4.350 EPS and FY2026 guidance of 17.700–18.300 EPS.
• Institutional investors own 91.03% of the stock, and analysts have a consensus rating of Moderate Buy with an average price target of $330.88.

Willis Investment Counsel increased its stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA - Free Report) by 201.6% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 9,453 shares of the industrial products company's stock after acquiring an additional 6,319 shares during the quarter. Willis Investment Counsel's holdings in Zebra Technologies were worth $2,295,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds have also bought and sold shares of the company. Fenimore Asset Management Inc grew its position in Zebra Technologies by 0.6% during the 3rd quarter. Fenimore Asset Management Inc now owns 353,914 shares of the industrial products company's stock worth $105,169,000 after acquiring an additional 2,281 shares during the last quarter. Bank of New York Mellon Corp grew its position in shares of Zebra Technologies by 19.6% in the 3rd quarter. Bank of New York Mellon Corp now owns 378,980 shares of the industrial products company's stock worth $112,618,000 after buying an additional 62,046 shares during the last quarter. Atlantic Union Bankshares Corp grew its position in shares of Zebra Technologies by 43,654.5% in the 3rd quarter. Atlantic Union Bankshares Corp now owns 4,813 shares of the industrial products company's stock worth $1,430,000 after buying an additional 4,802 shares during the last quarter. Envestnet Asset Management Inc. grew its position in shares of Zebra Technologies by 3.8% in the 3rd quarter. Envestnet Asset Management Inc. now owns 251,378 shares of the industrial products company's stock worth $74,700,000 after buying an additional 9,272 shares during the last quarter. Finally, Nordea Investment Management AB grew its position in shares of Zebra Technologies by 1,826.5% in the 3rd quarter. Nordea Investment Management AB now owns 997,495 shares of the industrial products company's stock worth $292,705,000 after buying an additional 945,718 shares during the last quarter. 91.03% of the stock is currently owned by institutional investors.

Zebra Technologies Trading Up 4.1%

NASDAQ ZBRA opened at $221.14 on Thursday. The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66. Zebra Technologies Corporation has a twelve month low of $199.05 and a twelve month high of $352.66. The firm has a market capitalization of $10.88 billion, a PE ratio of 27.07 and a beta of 1.65. The stock's 50 day moving average is $226.88 and its 200 day moving average is $252.35.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last released its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share for the quarter, missing the consensus estimate of $4.34 by ($0.01). Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The firm had revenue of $1.48 billion for the quarter, compared to the consensus estimate of $1.47 billion. During the same quarter in the prior year, the firm earned $4.00 earnings per share. The company's revenue for the quarter was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. Research analysts forecast that Zebra Technologies Corporation will post 13.71 earnings per share for the current fiscal year.

Insider Buying and Selling

In other Zebra Technologies news, insider Cristen L. Kogl sold 145 shares of the business's stock in a transaction on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider directly owned 23,687 shares of the company's stock, valued at approximately $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Company insiders own 0.84% of the company's stock.

Wall Street Analysts Forecast Growth

A number of brokerages have recently weighed in on ZBRA. Zacks Research upgraded Zebra Technologies from a "hold" rating to a "strong-buy" rating in a research report on Friday, February 20th. Truist Financial cut their price objective on Zebra Technologies from $331.00 to $291.00 and set a "hold" rating on the stock in a research report on Thursday, December 18th. Citigroup lifted their price objective on Zebra Technologies from $311.00 to $315.00 and gave the stock a "neutral" rating in a research report on Friday, February 13th. Weiss Ratings reiterated a "hold (c)" rating on shares of Zebra Technologies in a research report on Wednesday, January 21st. Finally, Needham & Company LLC reiterated a "buy" rating and issued a $345.00 price objective on shares of Zebra Technologies in a research report on Friday, February 13th. One analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and five have assigned a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of $330.88.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

Want to see what other hedge funds are holding ZBRA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zebra Technologies Corporation (NASDAQ:ZBRA - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.