GoodRx Holdings, Inc. operates a leading digital platform that helps consumers across the United States find and compare prescription drug prices at retail pharmacies. Through its website and mobile applications, the company aggregates real-time pricing data from pharmacies and pharmacy benefit managers to deliver coupons, discount cards, and pricing insights. This model enables individuals—whether uninsured, underinsured, or insured with high deductibles—to reduce out-of-pocket costs on a broad range of medications.
Beyond prescription savings, GoodRx offers telehealth services under the GoodRx Care brand, providing virtual medical consultations for non-emergency conditions such as allergies, skin issues, and sexual health concerns. Patients can connect with licensed healthcare professionals online to obtain diagnoses, treatment plans, and e-prescriptions, streamlining access to care and the subsequent procurement of affordable medications. The company also introduced GoodRx Gold, a subscription plan that delivers deeper discounts and additional member benefits.
Founded in 2011 by Douglas Hirsch and Trevor Bezdek, GoodRx has evolved through strategic partnerships and acquisitions. Early collaborations with national pharmacies and pharmacy benefit managers established its pricing database, while acquisitions like HeyDoctor expanded its telehealth capabilities. The launch of RxSaver further broadened the company’s reach by offering additional savings tools to both consumers and pharmacy chains.
Headquartered in Santa Monica, California, GoodRx focuses exclusively on the U.S. market. Under the leadership of CEO Douglas Hirsch and a management team experienced in technology, healthcare, and consumer services, the company continues to refine its digital offerings. Emphasizing affordability and convenience, GoodRx aims to transform how patients access and pay for prescription medications and basic healthcare services.
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