Harley-Davidson (NYSE:HOG) Raised to Hold at Zacks Research

Key Points

• Harley-Davidson has been upgraded from a "strong sell" to a "hold" rating by Zacks Research, indicating a more positive outlook from previously bearish sentiments.
• Several brokerages have adjusted their target prices for Harley-Davidson, with a consensus target price now at $30.86.
• Harley-Davidson reported a 19.3% decrease in year-over-year revenue for the last quarter, with earnings per share of $0.88, missing estimates by $0.11.

Harley-Davidson (NYSE:HOG - Get Free Report) was upgraded by research analysts at Zacks Research from a "strong sell" rating to a "hold" rating in a research note issued on Monday,Zacks.com reports.

Several other brokerages have also commented on HOG. UBS Group decreased their target price on shares of Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating on the stock in a research report on Tuesday, July 8th. Citigroup boosted their target price on shares of Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research report on Monday, June 16th. Griffin Securities set a $34.00 target price on shares of Harley-Davidson in a research report on Monday. Robert W. Baird boosted their target price on shares of Harley-Davidson from $26.00 to $28.00 and gave the stock a "neutral" rating in a research report on Wednesday, May 14th. Finally, DA Davidson boosted their price objective on shares of Harley-Davidson from $31.00 to $34.00 and gave the stock a "buy" rating in a research report on Monday. Two analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and a consensus target price of $30.86.

Harley-Davidson Stock Performance

Shares of HOG opened at $28.77 on Monday. The company has a debt-to-equity ratio of 1.32, a quick ratio of 1.20 and a current ratio of 1.37. The stock has a market capitalization of $3.50 billion, a P/E ratio of 14.90, a P/E/G ratio of 0.46 and a beta of 1.29. The company's fifty day moving average is $24.96 and its two-hundred day moving average is $24.65. Harley-Davidson has a 1 year low of $20.45 and a 1 year high of $39.93.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its earnings results on Wednesday, July 30th. The company reported $0.88 EPS for the quarter, missing the consensus estimate of $0.99 by ($0.11). The company had revenue of $1.31 billion for the quarter, compared to analysts' expectations of $1.09 billion. Harley-Davidson had a return on equity of 7.43% and a net margin of 5.76%.Harley-Davidson's revenue for the quarter was down 19.3% on a year-over-year basis. During the same quarter in the previous year, the firm posted $1.63 earnings per share. On average, sell-side analysts predict that Harley-Davidson will post 3.44 earnings per share for the current year.

Insiders Place Their Bets

In other news, Director Rafeh Masood bought 2,068 shares of the business's stock in a transaction that occurred on Tuesday, August 5th. The stock was purchased at an average price of $24.06 per share, with a total value of $49,756.08. Following the purchase, the director owned 4,705 shares of the company's stock, valued at $113,202.30. This trade represents a 78.42% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available through this link. Insiders own 0.93% of the company's stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the company. Versant Capital Management Inc raised its stake in Harley-Davidson by 3,514.8% in the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company's stock valued at $25,000 after purchasing an additional 949 shares during the last quarter. Assetmark Inc. raised its stake in Harley-Davidson by 209.7% in the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company's stock valued at $27,000 after purchasing an additional 713 shares during the last quarter. CX Institutional acquired a new position in Harley-Davidson in the 1st quarter valued at about $28,000. Financial Harvest LLC acquired a new position in Harley-Davidson in the 1st quarter valued at about $30,000. Finally, UMB Bank n.a. raised its stake in Harley-Davidson by 153.6% in the 1st quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock valued at $33,000 after purchasing an additional 791 shares during the last quarter. Institutional investors and hedge funds own 85.10% of the company's stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.