Harley-Davidson (NYSE:HOG) Stock Price Down 4.6% - Time to Sell?

Key Points

• Harley-Davidson's stock price fell by 4.6% on Monday, trading as low as $27.03, with trading volume down 67% from average levels.
• Brokerages have mixed views on the company, with analysts giving a consensus rating of "Hold" and a price target of $31.00, with two Buy ratings and one Sell rating.
• Despite a revenue of $1.31 billion reported in the last quarter, the company's earnings per share missed expectations, signaling potential challenges ahead for growth.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report)'s share price traded down 4.6% during trading on Monday . The company traded as low as $27.03 and last traded at $27.08. 702,345 shares changed hands during trading, a decline of 67% from the average session volume of 2,140,724 shares. The stock had previously closed at $28.37.

Wall Street Analysts Forecast Growth

Several brokerages have commented on HOG. UBS Group raised their price target on shares of Harley-Davidson from $27.00 to $28.00 and gave the company a "neutral" rating in a research report on Thursday. Citigroup upped their price target on Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a report on Monday, June 16th. Zacks Research upgraded shares of Harley-Davidson from a "strong sell" rating to a "hold" rating in a research note on Monday, August 25th. Weiss Ratings reissued a "sell (d+)" rating on shares of Harley-Davidson in a research report on Saturday, September 27th. Finally, Griffin Securities set a $34.00 target price on Harley-Davidson in a report on Monday, August 25th. Two research analysts have rated the stock with a Buy rating, five have given a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat, the company presently has a consensus rating of "Hold" and a consensus price target of $31.00.

Harley-Davidson Stock Performance

The stock's fifty day simple moving average is $27.87 and its 200-day simple moving average is $25.35. The company has a quick ratio of 1.20, a current ratio of 1.37 and a debt-to-equity ratio of 1.32. The company has a market capitalization of $3.23 billion, a PE ratio of 13.76, a PEG ratio of 0.40 and a beta of 1.27.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing analysts' consensus estimates of $0.99 by ($0.11). Harley-Davidson had a return on equity of 7.43% and a net margin of 5.76%.The company had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.09 billion. During the same period last year, the firm earned $1.63 earnings per share. The business's revenue was down 19.3% compared to the same quarter last year. On average, research analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Wednesday, September 24th. Investors of record on Wednesday, September 10th were given a dividend of $0.18 per share. This represents a $0.72 dividend on an annualized basis and a yield of 2.7%. The ex-dividend date of this dividend was Wednesday, September 10th. Harley-Davidson's dividend payout ratio is 37.31%.

Insider Buying and Selling

In other Harley-Davidson news, Director Rafeh Masood purchased 2,068 shares of Harley-Davidson stock in a transaction on Tuesday, August 5th. The shares were purchased at an average cost of $24.06 per share, with a total value of $49,756.08. Following the completion of the transaction, the director directly owned 4,705 shares in the company, valued at approximately $113,202.30. This represents a 78.42% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Insiders own 0.93% of the company's stock.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the stock. Wealth Enhancement Advisory Services LLC raised its holdings in shares of Harley-Davidson by 3.9% during the 2nd quarter. Wealth Enhancement Advisory Services LLC now owns 16,129 shares of the company's stock valued at $412,000 after buying an additional 607 shares during the period. Commonwealth of Pennsylvania Public School Empls Retrmt SYS lifted its position in shares of Harley-Davidson by 2.6% during the second quarter. Commonwealth of Pennsylvania Public School Empls Retrmt SYS now owns 28,093 shares of the company's stock worth $663,000 after purchasing an additional 700 shares in the last quarter. Assetmark Inc. grew its holdings in Harley-Davidson by 209.7% during the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company's stock valued at $27,000 after purchasing an additional 713 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. increased its stake in Harley-Davidson by 52.3% during the 1st quarter. Mirae Asset Global Investments Co. Ltd. now owns 2,110 shares of the company's stock worth $53,000 after buying an additional 725 shares during the period. Finally, UMB Bank n.a. boosted its position in Harley-Davidson by 153.6% in the 1st quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock valued at $33,000 after buying an additional 791 shares during the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

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