Herc (HRI) Stock Price, News & Analysis

Company Overview

Herc Holdings Inc. (NYSE: HRI), operating as Herc Rentals, is a leading equipment rental provider serving a broad range of end markets across North America. The company offers comprehensive solutions that span general rental, specialty rental and fleet management services. Its extensive inventory includes earthmoving and material handling equipment, aerial work platforms, compaction machinery, power generation and climate control systems, as well as tools and trench safety products designed to meet the diverse needs of construction, industrial, municipal and infrastructure customers.

In addition to standard equipment offerings, Herc Rentals delivers engineered solutions tailored to complex projects through its specialized divisions. These services encompass power generation rentals and sales, portable cooling and heating systems, pumps, and fluid management solutions that support critical operations in energy, oil and gas, manufacturing and telecommunications. The company’s commitment to safety, technical expertise and responsive field service capabilities helps customers optimize productivity and manage costs efficiently.

Herc Rentals operates an integrated network of more than 260 locations throughout the United States and Canada, enabling rapid equipment delivery and localized support. Its geographic footprint spans major metropolitan regions as well as remote and underserved areas, providing flexibility for large-scale infrastructure projects and small businesses alike. The company’s digital platforms and telematics offerings further enhance fleet visibility, allowing customers to track equipment utilization and performance in real time.

Founded in 1965 as the Hertz Equipment Rental Corporation, Herc Rentals became an independent publicly traded company following a spin-off from Hertz Global Holdings in 2016. Under the leadership of President and Chief Executive Officer Rodney O. Martin Jr., the company has focused on operational excellence, safety leadership and disciplined growth. Herc’s management team and board of directors continue to emphasize strategic investments in technology, network expansion and customer service initiatives to strengthen its market position.

Key Stats

• Today's Range: $141.38 to $151.84
• 50-Day Range: $111.22 to $149.18
• 52-Week Range: $96.19 to $246.88
• Volume: 358,897 shs
• Average Volume: 413,843 shs
• Market Capitalization: $4.06 billion
• P/E Ratio: 12.08
• Dividend Yield: 1.96%
• Price Target: $139.20
• Consensus Rating: Moderate Buy

Herc Stock Analysis - MarketRank™

Herc scored higher than 59% of companies evaluated by MarketBeat, and ranked 80th out of 126 stocks in the transportation sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Herc has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 3 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Herc has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 17.76%

Earnings Growth

Earnings for Herc are expected to grow by 17.76% in the coming year, from $12.84 to $15.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Herc is 12.08, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.85.

Price to Earnings Ratio vs. Sector

The P/E ratio of Herc is 12.08, which means that it is trading at a less expensive P/E ratio than the Transportation sector average P/E ratio of about 13.25.

Price to Earnings Growth Ratio

Herc has a PEG Ratio of 1.86. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Herc has a P/B Ratio of 2.90. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.86% of the float of Herc has been sold short.

Short Interest Ratio / Days to Cover

Herc has a short interest ratio ("days to cover") of 4.3.

Change versus previous month

Short interest in Herc has recently increased by 5.74%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Herc pays a meaningful dividend of 1.96%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Herc has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of Herc is 62.36%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Herc will have a dividend payout ratio of 18.52% next year. This indicates that Herc will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.86% of the float of Herc has been sold short.

Short Interest Ratio / Days to Cover

Herc has a short interest ratio ("days to cover") of 4.3.

Change versus previous month

Short interest in Herc has recently increased by 5.74%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: 0.51

News Sentiment

Herc has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.75 average news sentiment score of Transportation companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Herc this week, compared to 8 articles on an average week.

Search Interest

Only 3 people have searched for HRI on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Herc insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 1.30% of the stock of Herc is held by insiders.

Percentage Held by Institutions

93.11% of the stock of Herc is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HRI Stock Analysis - Frequently Asked Questions

How have HRI shares performed this year?

Herc's stock was trading at $189.33 on January 1st, 2025. Since then, HRI stock has decreased by 24.7% and is now trading at $142.52.

How were Herc's earnings last quarter?

Herc Holdings Inc. (NYSE:HRI) released its quarterly earnings data on Tuesday, April, 22nd. The transportation company reported $1.30 EPS for the quarter, missing analysts' consensus estimates of $2.51 by $1.21. The transportation company had revenue of $861 million for the quarter, compared to analysts' expectations of $841.67 million. Herc had a net margin of 3.53% and a trailing twelve-month return on equity of 24.10%.
Read the conference call transcript.

Who are Herc's major shareholders?

Herc's top institutional investors include Salem Investment Counselors Inc. (0.08%), Byrne Asset Management LLC and Farther Finance Advisors LLC. Insiders that own company stock include Carl C Icahn, Lawrence Harris Silber, Christian J Cunningham, Mark Irion, Aaron Birnbaum, Tamir Peres, Samuel Wade Sheek and Michael A Kelly.
View institutional ownership trends.

How do I buy shares of Herc?

Shares of HRI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Herc own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Herc investors own include Symbotic (SYM), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), Voya Infrastructure, Industrials and Materials Fund (IDE), Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD) and Netflix (NFLX).

Company Calendar

• Last Earnings: 4/22/2025
• Record date for 6/13 Dividend: 5/30/2025
• Ex-Dividend for 6/13 Dividend: 5/30/2025
• Dividend Payable: 6/13/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 7/22/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Transportation
• Industry: TRANS - EQP&LSNG
• Sub-Industry: Business Services
• Current Symbol: NYSE:HRI
• CIK: 1364479
• Web: ir.hercrentals.com
• Phone: 239-301-1000
• Fax: 888-817-7694
• Employees: 7,600
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Herc: $139.20
• High Price Target: $160.00
• Low Price Target: $110.00
• Potential Upside/Downside: -2.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.49
• Trailing P/E Ratio: 31.74
• Forward P/E Ratio: 11.10
• P/E Growth: 1.94
• Net Income: $211 million
• Net Margins: 3.53%
• Pretax Margin: 5.57%
• Return on Equity: 24.10%
• Return on Assets: 4.30%

Debt

• Debt-to-Equity Ratio: 3.04
• Current Ratio: 1.50
• Quick Ratio: 1.50

Sales & Book Value

• Annual Sales: $3.57 billion
• Price / Sales: 1.14
• Cash Flow: $39.70 per share
• Price / Cash Flow: 3.59
• Book Value: $49.15 per share
• Price / Book: 2.90

Miscellaneous

• Outstanding Shares: 28,500,000
• Free Float: 28,127,000
• Market Cap: $4.06 billion
• Optionable: Optionable
• Beta: 1.86