Which has better earnings and valuation, UFPI or HRI?

UFP Industries has higher revenue and earnings than Herc. UFP Industries is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio UFP Industries $6.23B 0.70 $294.79M $4.36 18.17 Herc $4.38B 1.03 $1M $1.47 92.09

Is UFPI or HRI more profitable?

UFP Industries has a net margin of 3.99% compared to Herc's net margin of 1.01%. Herc's return on equity of 10.33% beat UFP Industries' return on equity. Company Net Margins Return on Equity Return on Assets UFP Industries 3.99% 8.00% 6.11% Herc 1.01% 10.33% 1.44%

Does the media favor UFPI or HRI?

In the previous week, Herc had 5 more articles in the media than UFP Industries. MarketBeat recorded 6 mentions for Herc and 1 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.28 beat Herc's score of 1.21 indicating that UFP Industries is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment UFP Industries 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher valuation and earnings, HRI or BC?

Herc has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Herc $4.38B 1.03 $1M $1.47 92.09 Brunswick $5.36B 0.82 -$137.30M -$1.31 N/A

Is HRI or BC more profitable?

Herc has a net margin of 1.01% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Herc 1.01% 10.33% 1.44% Brunswick -1.53% 15.28% 4.60%

Does the media refer more to HRI or BC?

In the previous week, Brunswick had 3 more articles in the media than Herc. MarketBeat recorded 9 mentions for Brunswick and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Brunswick's score of 0.78 indicating that Herc is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brunswick 5 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive

Which has stronger valuation & earnings, HRI or CAT?

Caterpillar has higher revenue and earnings than Herc. Caterpillar is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Herc $4.38B 1.03 $1M $1.47 92.09 Caterpillar $67.59B 5.50 $8.88B $23.24 34.78

Is HRI or CAT more profitable?

Caterpillar has a net margin of 14.51% compared to Herc's net margin of 1.01%. Caterpillar's return on equity of 55.53% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Herc 1.01% 10.33% 1.44% Caterpillar 14.51% 55.53% 11.38%

Does the media refer more to HRI or CAT?

In the previous week, Caterpillar had 70 more articles in the media than Herc. MarketBeat recorded 76 mentions for Caterpillar and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Caterpillar's score of 1.06 indicating that Herc is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Caterpillar 53 Very Positive mention(s) 4 Positive mention(s) 15 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive

Which has better earnings and valuation, DOV or HRI?

Dover has higher revenue and earnings than Herc. Dover is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Dover $8.42B 3.00 $1.09B $8.30 22.59 Herc $4.38B 1.03 $1M $1.47 92.09

Is DOV or HRI more profitable?

Dover has a net margin of 13.48% compared to Herc's net margin of 1.01%. Dover's return on equity of 18.32% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Dover 13.48% 18.32% 10.26% Herc 1.01% 10.33% 1.44%

Does the media refer more to DOV or HRI?

In the previous week, Herc had 1 more articles in the media than Dover. MarketBeat recorded 6 mentions for Herc and 5 mentions for Dover. Herc's average media sentiment score of 1.21 beat Dover's score of 1.12 indicating that Herc is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Dover 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger valuation and earnings, HRI or OSK?

Oshkosh has higher revenue and earnings than Herc. Oshkosh is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Herc $4.38B 1.03 $1M $1.47 92.09 Oshkosh $10.42B 0.87 $647M $8.74 16.76

Is HRI or OSK more profitable?

Oshkosh has a net margin of 5.24% compared to Herc's net margin of 1.01%. Oshkosh's return on equity of 12.95% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Herc 1.01% 10.33% 1.44% Oshkosh 5.24% 12.95% 5.86%

Does the media refer more to HRI or OSK?

In the previous week, Oshkosh had 1 more articles in the media than Herc. MarketBeat recorded 7 mentions for Oshkosh and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Oshkosh's score of 0.93 indicating that Herc is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Oshkosh 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Herc (HRI) Competitors

$135.38 -3.38 (-2.44%)

Closing price 09/18/2026 03:59 PM Eastern

Extended Trading

$135.43 +0.05 (+0.04%)

As of 09/18/2026 07:30 PM Eastern

Compare

HRI vs. UFPI, BC, CAT, DOV, and OSK

Should you buy Herc stock or one of its competitors? Herc's main competitors and comparable companies include UFP Industries (UFPI), Brunswick (BC), Caterpillar (CAT), Dover (DOV), and Oshkosh (OSK). Companies are selected based on similarities in market, industry, and size.

How does Herc compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Herc (NYSE:HRI) are both mid-cap industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, media sentiment, dividends, earnings, valuation and risk.

UFP Industries currently has a consensus price target of $104.50, indicating a potential upside of 31.94%. Herc has a consensus price target of $184.43, indicating a potential upside of 36.23%. Given Herc's stronger consensus rating and higher probable upside, analysts clearly believe Herc is more favorable than UFP Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UFP Industries	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Herc	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.89

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.1%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. UFP Industries has increased its dividend for 5 consecutive years and Herc has increased its dividend for 2 consecutive years.

UFP Industries has higher revenue and earnings than Herc. UFP Industries is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UFP Industries	$6.23B	0.70	$294.79M	$4.36	18.17
Herc	$4.38B	1.03	$1M	$1.47	92.09

UFP Industries has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market. Comparatively, Herc has a beta of 1.86, indicating that its stock price is 86% more volatile than the broader market.

UFP Industries has a net margin of 3.99% compared to Herc's net margin of 1.01%. Herc's return on equity of 10.33% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
UFP Industries	3.99%	8.00%	6.11%
Herc	1.01%	10.33%	1.44%

In the previous week, Herc had 5 more articles in the media than UFP Industries. MarketBeat recorded 6 mentions for Herc and 1 mentions for UFP Industries. UFP Industries' average media sentiment score of 1.28 beat Herc's score of 1.21 indicating that UFP Industries is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
UFP Industries	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Herc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 2.5% of UFP Industries shares are held by insiders. Comparatively, 2.2% of Herc shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Herc beats UFP Industries on 11 of the 20 factors compared between the two stocks.

How does Herc compare to Brunswick?

Herc (NYSE:HRI) and Brunswick (NYSE:BC) are related mid-cap companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

Herc has a net margin of 1.01% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	1.01%	10.33%	1.44%
Brunswick	-1.53%	15.28%	4.60%

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.1%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.6%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -134.4% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years and Brunswick has increased its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Herc presently has a consensus target price of $184.43, indicating a potential upside of 36.23%. Brunswick has a consensus target price of $88.00, indicating a potential upside of 30.33%. Given Herc's stronger consensus rating and higher probable upside, equities research analysts plainly believe Herc is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.89
Brunswick	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50

93.1% of Herc shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.2% of Herc shares are held by company insiders. Comparatively, 1.0% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Brunswick had 3 more articles in the media than Herc. MarketBeat recorded 9 mentions for Brunswick and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Brunswick's score of 0.78 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	5 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Herc has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$4.38B	1.03	$1M	$1.47	92.09
Brunswick	$5.36B	0.82	-$137.30M	-$1.31	N/A

Herc has a beta of 1.86, indicating that its stock price is 86% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market.

Summary

Herc beats Brunswick on 10 of the 18 factors compared between the two stocks.

How does Herc compare to Caterpillar?

Herc (NYSE:HRI) and Caterpillar (NYSE:CAT) are both industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Caterpillar has a net margin of 14.51% compared to Herc's net margin of 1.01%. Caterpillar's return on equity of 55.53% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	1.01%	10.33%	1.44%
Caterpillar	14.51%	55.53%	11.38%

Caterpillar has higher revenue and earnings than Herc. Caterpillar is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$4.38B	1.03	$1M	$1.47	92.09
Caterpillar	$67.59B	5.50	$8.88B	$23.24	34.78

93.1% of Herc shares are held by institutional investors. Comparatively, 71.0% of Caterpillar shares are held by institutional investors. 2.2% of Herc shares are held by insiders. Comparatively, 0.3% of Caterpillar shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Herc currently has a consensus price target of $184.43, suggesting a potential upside of 36.23%. Caterpillar has a consensus price target of $994.17, suggesting a potential upside of 22.98%. Given Herc's stronger consensus rating and higher probable upside, research analysts plainly believe Herc is more favorable than Caterpillar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.89
Caterpillar	0 Sell rating(s)	11 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.62

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.1%. Caterpillar pays an annual dividend of $6.52 per share and has a dividend yield of 0.8%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Caterpillar pays out 28.1% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years and Caterpillar has increased its dividend for 30 consecutive years.

Herc has a beta of 1.86, indicating that its share price is 86% more volatile than the broader market. Comparatively, Caterpillar has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market.

In the previous week, Caterpillar had 70 more articles in the media than Herc. MarketBeat recorded 76 mentions for Caterpillar and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Caterpillar's score of 1.06 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Caterpillar	53 Very Positive mention(s)	4 Positive mention(s)	15 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Caterpillar beats Herc on 11 of the 19 factors compared between the two stocks.

How does Herc compare to Dover?

Dover (NYSE:DOV) and Herc (NYSE:HRI) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

84.5% of Dover shares are owned by institutional investors. Comparatively, 93.1% of Herc shares are owned by institutional investors. 1.1% of Dover shares are owned by company insiders. Comparatively, 2.2% of Herc shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Dover has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market. Comparatively, Herc has a beta of 1.86, meaning that its stock price is 86% more volatile than the broader market.

Dover has higher revenue and earnings than Herc. Dover is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dover	$8.42B	3.00	$1.09B	$8.30	22.59
Herc	$4.38B	1.03	$1M	$1.47	92.09

In the previous week, Herc had 1 more articles in the media than Dover. MarketBeat recorded 6 mentions for Herc and 5 mentions for Dover. Herc's average media sentiment score of 1.21 beat Dover's score of 1.12 indicating that Herc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dover	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Herc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Dover has a net margin of 13.48% compared to Herc's net margin of 1.01%. Dover's return on equity of 18.32% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dover	13.48%	18.32%	10.26%
Herc	1.01%	10.33%	1.44%

Dover pays an annual dividend of $2.10 per share and has a dividend yield of 1.1%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.1%. Dover pays out 25.3% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dover has increased its dividend for 70 consecutive years and Herc has increased its dividend for 2 consecutive years.

Dover currently has a consensus target price of $238.29, indicating a potential upside of 27.07%. Herc has a consensus target price of $184.43, indicating a potential upside of 36.23%. Given Herc's stronger consensus rating and higher probable upside, analysts clearly believe Herc is more favorable than Dover.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dover	0 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.67
Herc	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.89

Summary

Dover and Herc tied by winning 10 of the 20 factors compared between the two stocks.

How does Herc compare to Oshkosh?

Herc (NYSE:HRI) and Oshkosh (NYSE:OSK) are both mid-cap industrials companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

Oshkosh has a net margin of 5.24% compared to Herc's net margin of 1.01%. Oshkosh's return on equity of 12.95% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	1.01%	10.33%	1.44%
Oshkosh	5.24%	12.95%	5.86%

Herc presently has a consensus target price of $184.43, indicating a potential upside of 36.23%. Oshkosh has a consensus target price of $170.71, indicating a potential upside of 16.55%. Given Herc's stronger consensus rating and higher possible upside, equities analysts plainly believe Herc is more favorable than Oshkosh.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.89
Oshkosh	0 Sell rating(s)	6 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.65

Herc has a beta of 1.86, indicating that its share price is 86% more volatile than the broader market. Comparatively, Oshkosh has a beta of 1.27, indicating that its share price is 27% more volatile than the broader market.

93.1% of Herc shares are held by institutional investors. Comparatively, 92.4% of Oshkosh shares are held by institutional investors. 2.2% of Herc shares are held by company insiders. Comparatively, 0.6% of Oshkosh shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.1%. Oshkosh pays an annual dividend of $2.28 per share and has a dividend yield of 1.6%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Oshkosh pays out 26.1% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years and Oshkosh has increased its dividend for 13 consecutive years.

In the previous week, Oshkosh had 1 more articles in the media than Herc. MarketBeat recorded 7 mentions for Oshkosh and 6 mentions for Herc. Herc's average media sentiment score of 1.21 beat Oshkosh's score of 0.93 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Oshkosh	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Oshkosh has higher revenue and earnings than Herc. Oshkosh is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$4.38B	1.03	$1M	$1.47	92.09
Oshkosh	$10.42B	0.87	$647M	$8.74	16.76

Summary

Herc and Oshkosh tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HRI vs. The Competition

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Metric	Herc	Trading Companies & Distributors Industry	Industrials Sector	NYSE Exchange
Market Cap	$4.64B	$9.43B	$10.25B	$23.16B
Dividend Yield	2.02%	3.47%	96.94%	3.59%
P/E Ratio	92.09	27.00	25.52	28.21
Price / Sales	1.03	22.81	280.81	19.15
Price / Cash	3.48	48.49	23.90	34.53
Price / Book	2.31	3.77	4.81	4.67
Net Income	$1M	$376.08M	$614.67M	$1.07B
7 Day Performance	-4.00%	0.16%	1.21%	-1.64%
1 Month Performance	-19.26%	-4.06%	-3.18%	-4.25%
1 Year Performance	13.70%	5.60%	4.32%	8.32%

Herc Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HRI Herc	4.3008 of 5 stars	$135.38 -2.4%	$184.43 +36.2%	+5.4%	$4.64B	$4.38B	92.09	9,600	Positive News High Trading Volume
UFPI UFP Industries	4.7425 of 5 stars	$84.38 flat	$104.50 +23.8%	-19.3%	$4.65B	$6.32B	19.35	13,800	Positive News
BC Brunswick	4.2077 of 5 stars	$74.41 0.0%	$88.00 +18.3%	+3.2%	$4.82B	$5.36B	N/A	14,000
CAT Caterpillar	4.894 of 5 stars	$813.51 -0.1%	$995.52 +22.4%	+72.9%	$374.15B	$67.59B	35.00	118,000	Trending News
DOV Dover	4.7092 of 5 stars	$192.70 -0.1%	$238.29 +23.7%	+8.5%	$25.98B	$8.09B	23.22	24,000	Positive News

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This page (NYSE:HRI) was last updated on 9/19/2026 by MarketBeat.com Staff.

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Herc (HRI) Competitors