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Herc (HRI) Competitors

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$150.43 -5.00 (-3.22%)
As of 08/28/2026 03:58 PM Eastern

HRI vs. UFPI, WTFC, BC, CAT, and DOV

Should you buy Herc stock or one of its competitors? Herc's main competitors and comparable companies include UFP Industries (UFPI), Wintrust Financial (WTFC), Brunswick (BC), Caterpillar (CAT), and Dover (DOV). Companies are selected based on similarities in market, industry, and size.

How does Herc compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Herc (NYSE:HRI) are both mid-cap industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

UFP Industries currently has a consensus price target of $104.50, suggesting a potential upside of 21.50%. Herc has a consensus price target of $183.00, suggesting a potential upside of 21.65%. Given Herc's stronger consensus rating and higher possible upside, analysts clearly believe Herc is more favorable than UFP Industries.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UFP Industries
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Herc
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.7%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.9%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. UFP Industries has raised its dividend for 5 consecutive years and Herc has raised its dividend for 2 consecutive years.

In the previous week, UFP Industries had 3 more articles in the media than Herc. MarketBeat recorded 7 mentions for UFP Industries and 4 mentions for Herc. UFP Industries' average media sentiment score of 1.03 beat Herc's score of 0.93 indicating that UFP Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
UFP Industries
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herc
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

UFP Industries has higher revenue and earnings than Herc. UFP Industries is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UFP Industries$6.32B0.75$294.79M$4.3619.73
Herc$4.38B1.15$1M$1.47102.33

UFP Industries has a net margin of 3.99% compared to Herc's net margin of 1.01%. Herc's return on equity of 10.33% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
UFP Industries3.99% 8.00% 6.11%
Herc 1.01%10.33%1.44%

UFP Industries has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, Herc has a beta of 1.87, suggesting that its share price is 87% more volatile than the broader market.

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 2.5% of UFP Industries shares are held by company insiders. Comparatively, 2.2% of Herc shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

UFP Industries beats Herc on 10 of the 19 factors compared between the two stocks.

How does Herc compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Herc (NYSE:HRI) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, analyst recommendations, earnings and valuation.

In the previous week, Wintrust Financial had 7 more articles in the media than Herc. MarketBeat recorded 11 mentions for Wintrust Financial and 4 mentions for Herc. Wintrust Financial's average media sentiment score of 1.73 beat Herc's score of 0.93 indicating that Wintrust Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
10 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Herc
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wintrust Financial has higher earnings, but lower revenue than Herc. Wintrust Financial is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.44$823.84M$12.4512.29
Herc$4.38B1.15$1M$1.47102.33

Wintrust Financial has a net margin of 20.72% compared to Herc's net margin of 1.01%. Wintrust Financial's return on equity of 13.37% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.72% 13.37% 1.28%
Herc 1.01%10.33%1.44%

Wintrust Financial has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market. Comparatively, Herc has a beta of 1.87, indicating that its share price is 87% more volatile than the broader market.

Wintrust Financial presently has a consensus price target of $177.77, indicating a potential upside of 16.23%. Herc has a consensus price target of $183.00, indicating a potential upside of 21.65%. Given Herc's higher probable upside, analysts plainly believe Herc is more favorable than Wintrust Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Herc
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

93.5% of Wintrust Financial shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 1.2% of Wintrust Financial shares are held by insiders. Comparatively, 2.2% of Herc shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.9%. Wintrust Financial pays out 17.7% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Wintrust Financial has increased its dividend for 12 consecutive years and Herc has increased its dividend for 2 consecutive years.

Summary

Wintrust Financial beats Herc on 12 of the 19 factors compared between the two stocks.

How does Herc compare to Brunswick?

Herc (NYSE:HRI) and Brunswick (NYSE:BC) are related mid-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.

93.1% of Herc shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.2% of Herc shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.9%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.3%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -134.4% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years and Brunswick has increased its dividend for 13 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Brunswick had 12 more articles in the media than Herc. MarketBeat recorded 16 mentions for Brunswick and 4 mentions for Herc. Brunswick's average media sentiment score of 1.48 beat Herc's score of 0.93 indicating that Brunswick is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brunswick
14 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Herc has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.38B1.15$1M$1.47102.33
Brunswick$5.36B0.93-$137.30M-$1.31N/A

Herc presently has a consensus target price of $183.00, suggesting a potential upside of 21.65%. Brunswick has a consensus target price of $88.00, suggesting a potential upside of 14.88%. Given Herc's stronger consensus rating and higher possible upside, analysts clearly believe Herc is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Herc has a net margin of 1.01% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc1.01% 10.33% 1.44%
Brunswick -1.53%15.28%4.60%

Herc has a beta of 1.87, meaning that its share price is 87% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, meaning that its share price is 33% more volatile than the broader market.

Summary

Brunswick beats Herc on 11 of the 20 factors compared between the two stocks.

How does Herc compare to Caterpillar?

Caterpillar (NYSE:CAT) and Herc (NYSE:HRI) are both industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

Caterpillar has a beta of 1.6, suggesting that its share price is 60% more volatile than the broader market. Comparatively, Herc has a beta of 1.87, suggesting that its share price is 87% more volatile than the broader market.

In the previous week, Caterpillar had 114 more articles in the media than Herc. MarketBeat recorded 118 mentions for Caterpillar and 4 mentions for Herc. Caterpillar's average media sentiment score of 1.30 beat Herc's score of 0.93 indicating that Caterpillar is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Caterpillar
97 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Herc
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Caterpillar presently has a consensus price target of $995.52, suggesting a potential upside of 24.42%. Herc has a consensus price target of $183.00, suggesting a potential upside of 21.65%. Given Caterpillar's stronger consensus rating and higher possible upside, research analysts clearly believe Caterpillar is more favorable than Herc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caterpillar
0 Sell rating(s)
11 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.60
Herc
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

Caterpillar has a net margin of 14.51% compared to Herc's net margin of 1.01%. Caterpillar's return on equity of 55.53% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Caterpillar14.51% 55.53% 11.38%
Herc 1.01%10.33%1.44%

Caterpillar has higher revenue and earnings than Herc. Caterpillar is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Caterpillar$67.59B5.44$8.88B$23.2434.43
Herc$4.38B1.15$1M$1.47102.33

71.0% of Caterpillar shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 0.3% of Caterpillar shares are held by company insiders. Comparatively, 2.2% of Herc shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Caterpillar pays an annual dividend of $6.52 per share and has a dividend yield of 0.8%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.9%. Caterpillar pays out 28.1% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Caterpillar has raised its dividend for 30 consecutive years and Herc has raised its dividend for 2 consecutive years.

Summary

Caterpillar beats Herc on 15 of the 20 factors compared between the two stocks.

How does Herc compare to Dover?

Herc (NYSE:HRI) and Dover (NYSE:DOV) are both industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, earnings, profitability, media sentiment, analyst recommendations, risk and institutional ownership.

Herc has a beta of 1.87, meaning that its stock price is 87% more volatile than the broader market. Comparatively, Dover has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Dover has a net margin of 13.48% compared to Herc's net margin of 1.01%. Dover's return on equity of 18.32% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc1.01% 10.33% 1.44%
Dover 13.48%18.32%10.26%

Dover has higher revenue and earnings than Herc. Dover is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.38B1.15$1M$1.47102.33
Dover$8.09B3.30$1.09B$8.3023.92

Herc currently has a consensus price target of $183.00, indicating a potential upside of 21.65%. Dover has a consensus price target of $238.29, indicating a potential upside of 20.02%. Given Herc's higher possible upside, equities analysts plainly believe Herc is more favorable than Dover.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56
Dover
0 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.67

93.1% of Herc shares are held by institutional investors. Comparatively, 84.5% of Dover shares are held by institutional investors. 2.2% of Herc shares are held by company insiders. Comparatively, 1.1% of Dover shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.9%. Dover pays an annual dividend of $2.08 per share and has a dividend yield of 1.0%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dover pays out 25.1% of its earnings in the form of a dividend. Herc has raised its dividend for 2 consecutive years and Dover has raised its dividend for 70 consecutive years.

In the previous week, Dover had 31 more articles in the media than Herc. MarketBeat recorded 35 mentions for Dover and 4 mentions for Herc. Dover's average media sentiment score of 1.51 beat Herc's score of 0.93 indicating that Dover is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dover
27 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Dover beats Herc on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRI vs. The Competition

MetricHercTrading Companies & Distributors IndustryIndustrials SectorNYSE Exchange
Market Cap$5.03B$9.19B$10.53B$24.19B
Dividend Yield1.86%3.40%97.24%3.71%
P/E Ratio102.3327.1626.3729.99
Price / Sales1.1523.28366.3019.52
Price / Cash3.7848.8324.3832.24
Price / Book2.663.194.647.67
Net Income$1M$371.61M$611.08M$1.07B
7 Day Performance-6.83%-1.31%-0.86%-0.32%
1 Month Performance2.61%1.91%1.92%1.84%
1 Year Performance15.06%6.69%10.97%13.37%

Herc Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRI
Herc
3.2197 of 5 stars
$150.43
-3.2%
$183.00
+21.7%
+15.1%$5.03B$4.38B102.339,600
UFPI
UFP Industries
4.6644 of 5 stars
$88.29
-1.8%
$103.75
+17.5%
-14.8%$4.96B$6.32B20.2513,800
WTFC
Wintrust Financial
4.5651 of 5 stars
$160.96
-0.9%
$177.77
+10.4%
+11.4%$10.96B$4.23B12.935,902
BC
Brunswick
4.2709 of 5 stars
$82.33
-0.4%
$88.00
+6.9%
+20.5%$5.36B$5.36BN/A14,000
CAT
Caterpillar
4.9405 of 5 stars
$883.90
+3.2%
$995.52
+12.6%
+90.7%$393.74B$67.59B38.03118,000

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This page (NYSE:HRI) was last updated on 8/30/2026 by MarketBeat.com Staff.
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