Which has stronger earnings & valuation, UFPI or HRI?

UFP Industries has higher revenue and earnings than Herc. UFP Industries is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio UFP Industries $6.32B 0.82 $294.79M $4.36 21.57 Herc $4.38B 1.28 $1M $1.47 114.36

Is UFPI or HRI more profitable?

UFP Industries has a net margin of 3.99% compared to Herc's net margin of 1.01%. Herc's return on equity of 10.33% beat UFP Industries' return on equity. Company Net Margins Return on Equity Return on Assets UFP Industries 3.99% 8.00% 6.11% Herc 1.01% 10.33% 1.44%

Does the media prefer UFPI or HRI?

In the previous week, UFP Industries had 2 more articles in the media than Herc. MarketBeat recorded 4 mentions for UFP Industries and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat UFP Industries' score of 1.22 indicating that Herc is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment UFP Industries 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herc 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has higher earnings and valuation, BC or HRI?

Herc has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brunswick $5.36B 0.98 -$137.30M -$1.31 N/A Herc $4.38B 1.28 $1M $1.47 114.36

Is BC or HRI more profitable?

Herc has a net margin of 1.01% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Brunswick -1.53% 15.28% 4.60% Herc 1.01% 10.33% 1.44%

Does the media favor BC or HRI?

In the previous week, Brunswick had 6 more articles in the media than Herc. MarketBeat recorded 8 mentions for Brunswick and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Brunswick's score of 0.79 indicating that Herc is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brunswick 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Herc 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has better valuation & earnings, CAT or HRI?

Caterpillar has higher revenue and earnings than Herc. Caterpillar is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Caterpillar $74.73B 5.19 $8.88B $23.24 36.34 Herc $4.38B 1.28 $1M $1.47 114.36

Is CAT or HRI more profitable?

Caterpillar has a net margin of 14.51% compared to Herc's net margin of 1.01%. Caterpillar's return on equity of 55.53% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Caterpillar 14.51% 55.53% 11.38% Herc 1.01% 10.33% 1.44%

Does the media prefer CAT or HRI?

In the previous week, Caterpillar had 92 more articles in the media than Herc. MarketBeat recorded 94 mentions for Caterpillar and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Caterpillar's score of 0.85 indicating that Herc is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Caterpillar 47 Very Positive mention(s) 20 Positive mention(s) 17 Neutral mention(s) 4 Negative mention(s) 4 Very Negative mention(s) Positive Herc 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has higher valuation & earnings, HRI or DOV?

Dover has higher revenue and earnings than Herc. Dover is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Herc $4.38B 1.28 $1M $1.47 114.36 Dover $8.42B 3.37 $1.09B $8.30 25.42

Is HRI or DOV more profitable?

Dover has a net margin of 13.48% compared to Herc's net margin of 1.01%. Dover's return on equity of 18.32% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Herc 1.01% 10.33% 1.44% Dover 13.48% 18.32% 10.26%

Does the media favor HRI or DOV?

In the previous week, Dover had 18 more articles in the media than Herc. MarketBeat recorded 20 mentions for Dover and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Dover's score of 1.12 indicating that Herc is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Dover 6 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better earnings & valuation, HRI or OSK?

Oshkosh has higher revenue and earnings than Herc. Oshkosh is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Herc $4.38B 1.28 $1M $1.47 114.36 Oshkosh $10.42B 0.92 $647M $8.74 17.78

Is HRI or OSK more profitable?

Oshkosh has a net margin of 5.24% compared to Herc's net margin of 1.01%. Oshkosh's return on equity of 12.95% beat Herc's return on equity. Company Net Margins Return on Equity Return on Assets Herc 1.01% 10.33% 1.44% Oshkosh 5.24% 12.95% 5.86%

Does the media favor HRI or OSK?

In the previous week, Oshkosh had 9 more articles in the media than Herc. MarketBeat recorded 11 mentions for Oshkosh and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Oshkosh's score of 1.07 indicating that Herc is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Oshkosh 7 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive

Herc (HRI) Competitors

$168.11 +0.21 (+0.12%)

Closing price 08/7/2026 03:59 PM Eastern

Extended Trading

$166.96 -1.15 (-0.68%)

As of 05:10 AM Eastern

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HRI vs. UFPI, BC, CAT, DOV, and OSK

Should you buy Herc stock or one of its competitors? MarketBeat compares Herc with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Herc include UFP Industries (UFPI), Brunswick (BC), Caterpillar (CAT), Dover (DOV), and Oshkosh (OSK).

How does Herc compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Herc (NYSE:HRI) are both mid-cap industrials companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, valuation, profitability, analyst recommendations, earnings and dividends.

In the previous week, UFP Industries had 2 more articles in the media than Herc. MarketBeat recorded 4 mentions for UFP Industries and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat UFP Industries' score of 1.22 indicating that Herc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
UFP Industries	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Herc	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

UFP Industries presently has a consensus price target of $103.75, suggesting a potential upside of 10.33%. Herc has a consensus price target of $177.00, suggesting a potential upside of 5.29%. Given UFP Industries' higher possible upside, equities analysts plainly believe UFP Industries is more favorable than Herc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UFP Industries	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Herc	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56

UFP Industries has higher revenue and earnings than Herc. UFP Industries is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UFP Industries	$6.32B	0.82	$294.79M	$4.36	21.57
Herc	$4.38B	1.28	$1M	$1.47	114.36

UFP Industries has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Herc has a beta of 1.86, meaning that its share price is 86% more volatile than the broader market.

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 2.5% of UFP Industries shares are held by company insiders. Comparatively, 2.2% of Herc shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.5%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. UFP Industries pays out 33.0% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. UFP Industries has raised its dividend for 5 consecutive years and Herc has raised its dividend for 2 consecutive years.

UFP Industries has a net margin of 3.99% compared to Herc's net margin of 1.01%. Herc's return on equity of 10.33% beat UFP Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
UFP Industries	3.99%	8.00%	6.11%
Herc	1.01%	10.33%	1.44%

Summary

UFP Industries beats Herc on 10 of the 19 factors compared between the two stocks.

How does Herc compare to Brunswick?

Brunswick (NYSE:BC) and Herc (NYSE:HRI) are related mid-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, profitability, analyst recommendations, valuation, earnings and risk.

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Brunswick pays out -134.4% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years and Herc has increased its dividend for 2 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market. Comparatively, Herc has a beta of 1.86, indicating that its share price is 86% more volatile than the broader market.

Herc has a net margin of 1.01% compared to Brunswick's net margin of -1.53%. Brunswick's return on equity of 15.28% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	-1.53%	15.28%	4.60%
Herc	1.01%	10.33%	1.44%

In the previous week, Brunswick had 6 more articles in the media than Herc. MarketBeat recorded 8 mentions for Brunswick and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Brunswick's score of 0.79 indicating that Herc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Herc	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Herc has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36B	0.98	-$137.30M	-$1.31	N/A
Herc	$4.38B	1.28	$1M	$1.47	114.36

Brunswick presently has a consensus price target of $87.57, suggesting a potential upside of 7.44%. Herc has a consensus price target of $177.00, suggesting a potential upside of 5.29%. Given Brunswick's higher probable upside, equities research analysts clearly believe Brunswick is more favorable than Herc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1 Sell rating(s)	7 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.47
Herc	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56

99.3% of Brunswick shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 2.2% of Herc shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Brunswick beats Herc on 11 of the 20 factors compared between the two stocks.

How does Herc compare to Caterpillar?

Caterpillar (NYSE:CAT) and Herc (NYSE:HRI) are both industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Caterpillar pays an annual dividend of $6.52 per share and has a dividend yield of 0.8%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Caterpillar pays out 28.1% of its earnings in the form of a dividend. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Caterpillar has raised its dividend for 30 consecutive years and Herc has raised its dividend for 2 consecutive years.

Caterpillar has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market. Comparatively, Herc has a beta of 1.86, meaning that its stock price is 86% more volatile than the broader market.

Caterpillar has a net margin of 14.51% compared to Herc's net margin of 1.01%. Caterpillar's return on equity of 55.53% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Caterpillar	14.51%	55.53%	11.38%
Herc	1.01%	10.33%	1.44%

In the previous week, Caterpillar had 92 more articles in the media than Herc. MarketBeat recorded 94 mentions for Caterpillar and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Caterpillar's score of 0.85 indicating that Herc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Caterpillar	47 Very Positive mention(s)	20 Positive mention(s)	17 Neutral mention(s)	4 Negative mention(s)	4 Very Negative mention(s)	Positive
Herc	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Caterpillar presently has a consensus target price of $995.52, suggesting a potential upside of 17.88%. Herc has a consensus target price of $177.00, suggesting a potential upside of 5.29%. Given Caterpillar's higher probable upside, equities research analysts clearly believe Caterpillar is more favorable than Herc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Caterpillar	0 Sell rating(s)	12 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.52
Herc	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56

71.0% of Caterpillar shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 0.3% of Caterpillar shares are held by insiders. Comparatively, 2.2% of Herc shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Caterpillar has higher revenue and earnings than Herc. Caterpillar is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Caterpillar	$74.73B	5.19	$8.88B	$23.24	36.34
Herc	$4.38B	1.28	$1M	$1.47	114.36

Summary

Caterpillar beats Herc on 12 of the 19 factors compared between the two stocks.

How does Herc compare to Dover?

Herc (NYSE:HRI) and Dover (NYSE:DOV) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Dover pays an annual dividend of $2.08 per share and has a dividend yield of 1.0%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Dover pays out 25.1% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years and Dover has increased its dividend for 70 consecutive years.

Herc has a beta of 1.86, suggesting that its share price is 86% more volatile than the broader market. Comparatively, Dover has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

Dover has higher revenue and earnings than Herc. Dover is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$4.38B	1.28	$1M	$1.47	114.36
Dover	$8.42B	3.37	$1.09B	$8.30	25.42

93.1% of Herc shares are owned by institutional investors. Comparatively, 84.5% of Dover shares are owned by institutional investors. 2.2% of Herc shares are owned by company insiders. Comparatively, 1.1% of Dover shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Dover had 18 more articles in the media than Herc. MarketBeat recorded 20 mentions for Dover and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Dover's score of 1.12 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Dover	6 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Dover has a net margin of 13.48% compared to Herc's net margin of 1.01%. Dover's return on equity of 18.32% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	1.01%	10.33%	1.44%
Dover	13.48%	18.32%	10.26%

Herc presently has a consensus target price of $177.00, indicating a potential upside of 5.29%. Dover has a consensus target price of $238.29, indicating a potential upside of 12.96%. Given Dover's stronger consensus rating and higher probable upside, analysts plainly believe Dover is more favorable than Herc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56
Dover	0 Sell rating(s)	5 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Dover beats Herc on 13 of the 19 factors compared between the two stocks.

How does Herc compare to Oshkosh?

Herc (NYSE:HRI) and Oshkosh (NYSE:OSK) are both mid-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, dividends and profitability.

Oshkosh has higher revenue and earnings than Herc. Oshkosh is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$4.38B	1.28	$1M	$1.47	114.36
Oshkosh	$10.42B	0.92	$647M	$8.74	17.78

Herc has a beta of 1.86, suggesting that its stock price is 86% more volatile than the broader market. Comparatively, Oshkosh has a beta of 1.25, suggesting that its stock price is 25% more volatile than the broader market.

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Oshkosh pays an annual dividend of $2.28 per share and has a dividend yield of 1.5%. Herc pays out 190.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Oshkosh pays out 26.1% of its earnings in the form of a dividend. Herc has raised its dividend for 2 consecutive years and Oshkosh has raised its dividend for 13 consecutive years.

In the previous week, Oshkosh had 9 more articles in the media than Herc. MarketBeat recorded 11 mentions for Oshkosh and 2 mentions for Herc. Herc's average media sentiment score of 1.71 beat Oshkosh's score of 1.07 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Oshkosh	7 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Oshkosh has a net margin of 5.24% compared to Herc's net margin of 1.01%. Oshkosh's return on equity of 12.95% beat Herc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	1.01%	10.33%	1.44%
Oshkosh	5.24%	12.95%	5.86%

Herc presently has a consensus target price of $177.00, suggesting a potential upside of 5.29%. Oshkosh has a consensus target price of $171.33, suggesting a potential upside of 10.23%. Given Oshkosh's stronger consensus rating and higher possible upside, analysts clearly believe Oshkosh is more favorable than Herc.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56
Oshkosh	1 Sell rating(s)	5 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.59

93.1% of Herc shares are held by institutional investors. Comparatively, 92.4% of Oshkosh shares are held by institutional investors. 2.2% of Herc shares are held by company insiders. Comparatively, 0.6% of Oshkosh shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Oshkosh beats Herc on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

HRI vs. The Competition

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Metric	Herc	Trading Companies & Distributors Industry	Industrials Sector	NYSE Exchange
Market Cap	$5.62B	$9.74B	$10.89B	$24.11B
Dividend Yield	1.67%	3.38%	97.10%	3.69%
P/E Ratio	114.36	29.59	28.57	29.19
Price / Sales	1.28	23.63	347.98	13.11
Price / Cash	4.21	48.67	24.70	19.37
Price / Book	2.87	3.89	4.95	4.91
Net Income	$1M	$373.80M	$608.56M	$1.06B
7 Day Performance	2.71%	3.19%	2.43%	1.65%
1 Month Performance	12.59%	3.43%	1.91%	2.63%
1 Year Performance	52.21%	10.48%	15.21%	20.40%

Herc Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
HRI Herc	2.4609 of 5 stars	$168.11 +0.1%	$177.00 +5.3%	+52.2%	$5.62B	$4.38B	114.36	9,600	Positive News
UFPI UFP Industries	4.0567 of 5 stars	$91.68 +5.7%	$103.75 +13.2%	-3.9%	$4.90B	$6.32B	21.03	13,800	Positive News Gap Down
BC Brunswick	3.6716 of 5 stars	$79.38 +0.5%	$87.57 +10.3%	+43.3%	$5.13B	$5.36B	N/A	14,000
CAT Caterpillar	4.9265 of 5 stars	$833.47 +2.3%	$966.29 +15.9%	+102.8%	$375.29B	$67.59B	41.49	118,000	Trending News Earnings Report Gap Up
DOV Dover	4.8833 of 5 stars	$205.74 +0.5%	$238.29 +15.8%	+21.6%	$27.56B	$8.42B	24.79	24,000	Trending News Dividend Increase Analyst Revision

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This page (NYSE:HRI) was last updated on 8/10/2026 by MarketBeat.com Staff.

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Herc (HRI) Competitors