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Herc (HRI) Competitors

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$151.72 +0.46 (+0.30%)
Closing price 06/26/2026 03:59 PM Eastern
Extended Trading
$151.21 -0.50 (-0.33%)
As of 06/26/2026 05:45 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HRI vs. UFPI, WTFC, BC, CAT, and DOV

Should you buy Herc stock or one of its competitors? MarketBeat compares Herc with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Herc include UFP Industries (UFPI), Wintrust Financial (WTFC), Brunswick (BC), Caterpillar (CAT), and Dover (DOV).

How does Herc compare to UFP Industries?

UFP Industries (NASDAQ:UFPI) and Herc (NYSE:HRI) are related mid-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

UFP Industries currently has a consensus target price of $105.40, suggesting a potential upside of 14.32%. Herc has a consensus target price of $165.67, suggesting a potential upside of 9.20%. Given UFP Industries' higher possible upside, research analysts clearly believe UFP Industries is more favorable than Herc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
UFP Industries
2 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.14
Herc
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

UFP Industries has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Herc has a beta of 1.89, meaning that its share price is 89% more volatile than the broader market.

UFP Industries has a net margin of 4.31% compared to Herc's net margin of -0.11%. Herc's return on equity of 10.72% beat UFP Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
UFP Industries4.31% 8.50% 6.55%
Herc -0.11%10.72%1.49%

UFP Industries has higher revenue and earnings than Herc. Herc is trading at a lower price-to-earnings ratio than UFP Industries, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UFP Industries$6.32B0.82$294.79M$4.5820.13
Herc$4.61B1.10$1M-$0.27N/A

In the previous week, UFP Industries and UFP Industries both had 1 articles in the media. UFP Industries' average media sentiment score of 1.83 beat Herc's score of 1.34 indicating that UFP Industries is being referred to more favorably in the media.

Company Overall Sentiment
UFP Industries Very Positive
Herc Positive

UFP Industries pays an annual dividend of $1.44 per share and has a dividend yield of 1.6%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.8%. UFP Industries pays out 31.4% of its earnings in the form of a dividend. Herc pays out -1,037.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. UFP Industries has increased its dividend for 5 consecutive years and Herc has increased its dividend for 2 consecutive years. Herc is clearly the better dividend stock, given its higher yield and lower payout ratio.

81.8% of UFP Industries shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 2.5% of UFP Industries shares are held by insiders. Comparatively, 2.2% of Herc shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

UFP Industries beats Herc on 10 of the 18 factors compared between the two stocks.

How does Herc compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Herc (NYSE:HRI) are related companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk, analyst recommendations and media sentiment.

Wintrust Financial currently has a consensus price target of $168.92, suggesting a potential upside of 4.72%. Herc has a consensus price target of $165.67, suggesting a potential upside of 9.20%. Given Herc's higher possible upside, analysts clearly believe Herc is more favorable than Wintrust Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Herc
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.8%. Wintrust Financial pays out 18.4% of its earnings in the form of a dividend. Herc pays out -1,037.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Herc has raised its dividend for 2 consecutive years. Herc is clearly the better dividend stock, given its higher yield and lower payout ratio.

93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 93.1% of Herc shares are owned by institutional investors. 1.2% of Wintrust Financial shares are owned by insiders. Comparatively, 2.2% of Herc shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Wintrust Financial has a net margin of 20.11% compared to Herc's net margin of -0.11%. Wintrust Financial's return on equity of 13.15% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.11% 13.15% 1.25%
Herc -0.11%10.72%1.49%

In the previous week, Wintrust Financial had 7 more articles in the media than Herc. MarketBeat recorded 8 mentions for Wintrust Financial and 1 mentions for Herc. Herc's average media sentiment score of 1.34 beat Wintrust Financial's score of 1.12 indicating that Herc is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herc
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wintrust Financial has higher earnings, but lower revenue than Herc. Herc is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.57$823.84M$11.9313.52
Herc$4.61B1.10$1M-$0.27N/A

Wintrust Financial has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market. Comparatively, Herc has a beta of 1.89, indicating that its stock price is 89% more volatile than the broader market.

Summary

Wintrust Financial beats Herc on 12 of the 20 factors compared between the two stocks.

How does Herc compare to Brunswick?

Brunswick (NYSE:BC) and Herc (NYSE:HRI) are related mid-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings, media sentiment and risk.

Herc has a net margin of -0.11% compared to Brunswick's net margin of -2.47%. Brunswick's return on equity of 13.30% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-2.47% 13.30% 4.09%
Herc -0.11%10.72%1.49%

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.0%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.8%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Herc pays out -1,037.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brunswick has increased its dividend for 13 consecutive years and Herc has increased its dividend for 2 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Brunswick had 5 more articles in the media than Herc. MarketBeat recorded 6 mentions for Brunswick and 1 mentions for Herc. Herc's average media sentiment score of 1.34 beat Brunswick's score of 0.72 indicating that Herc is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herc
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 93.1% of Herc shares are owned by institutional investors. 1.0% of Brunswick shares are owned by company insiders. Comparatively, 2.2% of Herc shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Brunswick presently has a consensus target price of $87.00, suggesting a potential upside of 0.08%. Herc has a consensus target price of $165.67, suggesting a potential upside of 9.20%. Given Herc's stronger consensus rating and higher possible upside, analysts plainly believe Herc is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47
Herc
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market. Comparatively, Herc has a beta of 1.89, indicating that its share price is 89% more volatile than the broader market.

Herc has lower revenue, but higher earnings than Brunswick. Herc is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.36B1.05-$137.30M-$2.10N/A
Herc$4.61B1.10$1M-$0.27N/A

Summary

Brunswick and Herc tied by winning 10 of the 20 factors compared between the two stocks.

How does Herc compare to Caterpillar?

Herc (NYSE:HRI) and Caterpillar (NYSE:CAT) are related companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership, earnings and media sentiment.

Caterpillar has a net margin of 13.33% compared to Herc's net margin of -0.11%. Caterpillar's return on equity of 48.21% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc-0.11% 10.72% 1.49%
Caterpillar 13.33%48.21%10.11%

Herc currently has a consensus target price of $165.67, indicating a potential upside of 9.20%. Caterpillar has a consensus target price of $941.45, indicating a potential downside of 5.55%. Given Herc's higher possible upside, research analysts plainly believe Herc is more favorable than Caterpillar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Caterpillar
0 Sell rating(s)
9 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.69

In the previous week, Caterpillar had 82 more articles in the media than Herc. MarketBeat recorded 83 mentions for Caterpillar and 1 mentions for Herc. Herc's average media sentiment score of 1.34 beat Caterpillar's score of 1.01 indicating that Herc is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Caterpillar
46 Very Positive mention(s)
6 Positive mention(s)
18 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.8%. Caterpillar pays an annual dividend of $6.04 per share and has a dividend yield of 0.6%. Herc pays out -1,037.0% of its earnings in the form of a dividend. Caterpillar pays out 30.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Herc has increased its dividend for 2 consecutive years and Caterpillar has increased its dividend for 30 consecutive years. Herc is clearly the better dividend stock, given its higher yield and lower payout ratio.

Herc has a beta of 1.89, meaning that its stock price is 89% more volatile than the broader market. Comparatively, Caterpillar has a beta of 1.59, meaning that its stock price is 59% more volatile than the broader market.

Caterpillar has higher revenue and earnings than Herc. Herc is trading at a lower price-to-earnings ratio than Caterpillar, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.61B1.10$1M-$0.27N/A
Caterpillar$67.59B6.79$8.88B$20.0949.61

93.1% of Herc shares are owned by institutional investors. Comparatively, 71.0% of Caterpillar shares are owned by institutional investors. 2.2% of Herc shares are owned by insiders. Comparatively, 0.3% of Caterpillar shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Caterpillar beats Herc on 13 of the 20 factors compared between the two stocks.

How does Herc compare to Dover?

Herc (NYSE:HRI) and Dover (NYSE:DOV) are related companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings and valuation.

Dover has a net margin of 13.30% compared to Herc's net margin of -0.11%. Dover's return on equity of 18.01% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc-0.11% 10.72% 1.49%
Dover 13.30%18.01%10.10%

93.1% of Herc shares are owned by institutional investors. Comparatively, 84.5% of Dover shares are owned by institutional investors. 2.2% of Herc shares are owned by insiders. Comparatively, 1.1% of Dover shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Dover had 4 more articles in the media than Herc. MarketBeat recorded 5 mentions for Dover and 1 mentions for Herc. Herc's average media sentiment score of 1.34 beat Dover's score of 0.62 indicating that Herc is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dover
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dover has higher revenue and earnings than Herc. Herc is trading at a lower price-to-earnings ratio than Dover, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.61B1.10$1M-$0.27N/A
Dover$8.09B3.76$1.09B$8.0228.19

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.8%. Dover pays an annual dividend of $2.08 per share and has a dividend yield of 0.9%. Herc pays out -1,037.0% of its earnings in the form of a dividend. Dover pays out 25.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Herc has increased its dividend for 2 consecutive years and Dover has increased its dividend for 70 consecutive years. Herc is clearly the better dividend stock, given its higher yield and lower payout ratio.

Herc presently has a consensus price target of $165.67, suggesting a potential upside of 9.20%. Dover has a consensus price target of $239.85, suggesting a potential upside of 6.09%. Given Herc's higher possible upside, analysts plainly believe Herc is more favorable than Dover.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Dover
0 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.57

Herc has a beta of 1.89, meaning that its share price is 89% more volatile than the broader market. Comparatively, Dover has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market.

Summary

Dover beats Herc on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRI vs. The Competition

MetricHercTRANS IndustryTransportation SectorNYSE Exchange
Market Cap$5.05B$8.74B$8.62B$23.30B
Dividend Yield1.83%1.63%983.30%4.08%
P/E Ratio-561.9117.3024.9431.64
Price / Sales1.104.044.6820.94
Price / Cash3.798.108.3518.60
Price / Book2.592.112.254.75
Net Income$1M$527.94M$531.96M$1.07B
7 Day Performance-1.04%0.72%-1.67%1.36%
1 Month Performance13.80%5.92%0.47%0.70%
1 Year Performance15.29%28.35%27.98%25.30%

Herc Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRI
Herc
3.5293 of 5 stars
$151.72
+0.3%
$165.67
+9.2%
+15.3%$5.05B$4.61BN/A9,600
UFPI
UFP Industries
4.5193 of 5 stars
$85.44
-1.3%
$105.40
+23.4%
-7.6%$4.89B$6.32B18.6613,800
WTFC
Wintrust Financial
4.5036 of 5 stars
$155.77
+1.1%
$168.92
+8.4%
+30.8%$10.39B$4.23B13.065,902
BC
Brunswick
2.892 of 5 stars
$81.52
-2.5%
$87.00
+6.7%
+56.3%$5.43B$5.36BN/A14,000
CAT
Caterpillar
4.1918 of 5 stars
$1,020.36
+3.5%
$935.09
-8.4%
+158.8%$454.06B$67.59B50.79118,000

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This page (NYSE:HRI) was last updated on 6/29/2026 by MarketBeat.com Staff.
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