Insider Buying: NIKE (NYSE:NKE) CEO Acquires 23,660 Shares of Stock

Key Points

• NIKE CEO Elliott Hill bought 23,660 shares on April 13 at an average price of $42.27 (≈$1.00M), raising his direct stake to 265,247 shares—a 9.79% increase—according to an SEC Form 4 filing.
• Shares are trading near multi-year lows (midday ~$44.19; 12‑month low $42.09) amid mixed signals: NIKE beat EPS estimates but reported only 0.1% revenue growth, pays a 3.7% dividend with a 108.61% payout ratio, and faces recent analyst target cuts leaving a consensus "Hold" (average PT $62.34).

NIKE, Inc. (NYSE:NKE - Get Free Report) CEO Elliott Hill acquired 23,660 shares of NIKE stock in a transaction dated Monday, April 13th. The stock was bought at an average price of $42.27 per share, with a total value of $1,000,108.20. Following the completion of the purchase, the chief executive officer directly owned 265,247 shares in the company, valued at $11,211,990.69. This represents a 9.79% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available through the SEC website.

NIKE Stock Performance

Shares of NYSE:NKE traded up $1.28 during midday trading on Tuesday, hitting $44.19. The company had a trading volume of 20,936,419 shares, compared to its average volume of 19,160,285. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.14 and a quick ratio of 1.45. The company has a market cap of $65.44 billion, a price-to-earnings ratio of 29.27, a PEG ratio of 2.25 and a beta of 1.31. NIKE, Inc. has a 12-month low of $42.09 and a 12-month high of $80.17. The company has a fifty day moving average of $56.07 and a two-hundred day moving average of $61.89.

NIKE (NYSE:NKE - Get Free Report) last posted its quarterly earnings data on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, topping the consensus estimate of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm had revenue of $11.28 billion during the quarter, compared to analyst estimates of $11.23 billion. During the same period in the prior year, the business posted $0.54 EPS. NIKE's revenue was up .1% on a year-over-year basis. On average, equities research analysts expect that NIKE, Inc. will post 2.05 EPS for the current fiscal year.

NIKE Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Wednesday, April 1st. Shareholders of record on Monday, March 2nd were paid a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a yield of 3.7%. The ex-dividend date was Monday, March 2nd. NIKE's dividend payout ratio is presently 108.61%.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on NKE shares. Guggenheim cut their price target on NIKE from $77.00 to $74.00 and set a "buy" rating for the company in a research note on Wednesday, April 1st. Robert W. Baird cut their price target on NIKE from $85.00 to $70.00 and set an "outperform" rating for the company in a research note on Wednesday, April 1st. China Renaissance cut their price target on NIKE from $74.60 to $50.30 and set a "hold" rating for the company in a research note on Thursday, April 2nd. KeyCorp cut their price target on NIKE from $90.00 to $75.00 and set an "overweight" rating for the company in a research note on Thursday, January 22nd. Finally, Williams Trading cut their price target on NIKE from $80.00 to $57.00 and set a "buy" rating for the company in a research note on Wednesday, April 1st. Seventeen analysts have rated the stock with a Buy rating, seventeen have issued a Hold rating and two have issued a Sell rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Hold" and an average price target of $62.34.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Survey evidence that U.S. teens still favor Nike could support future demand and brand pricing power. 1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
• Positive Sentiment: Value-oriented commentators (Dogs of the Dow coverage) argue Nike's large YTD decline makes it attractive to income/value investors if the turnaround proves sustainable. Why the Dogs of the Dow Strategy Says Nike Is a Buy Right Now
• Neutral Sentiment: Management is shifting mix toward wholesale to lean on retail partners to rebuild margins after digital sales softened — this could stabilize margins but execution/timing risk remains. NIKE's Sales Mix Shift: Wholesale Gains vs. Digital Decline
• Neutral Sentiment: Major brokerhouses are clustering around neutral: JPMorgan reiterated neutral and Piper Sandler moved to Neutral — these limit near-term buy-side analyst support but are not outright sell calls. NIKE, Inc. - JPMorgan reaffirms neutral NIKE's (NKE) Neutral Rating Reiterated at Piper Sandler
• Negative Sentiment: HSBC sharply cut its price target (from $90 to $48) and downgraded Nike to Hold, citing a "show-me" turnaround and near-term headwinds — a material hit to analyst sentiment and a driver of recent selling. HSBC Downgrades Nike to Hold as Turnaround Becomes a Show-Me Story With No Near-Term Catalysts
• Negative Sentiment: Analyst commentary and research note coverage highlight a delayed turnaround risk — weak guidance/timing concerns are fueling the bear case and selling pressure. Nike’s (NKE) Delayed Turnaround Fuels the Bear Case. The Clock Is Ticking
• Negative Sentiment: Company filing for a shelf registration tied to an ESOP could increase future share supply or change employee ownership dynamics — potential dilution risk to monitor. Nike (NKE) Valuation Check After Turnaround Challenges And Analyst Downgrades
• Negative Sentiment: Regulatory/tariff and legal chatter (including a shareholder solicitation re: insider duties) add event risk that could pressure sentiment if escalated. Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders?

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in the company. Main Street Financial Solutions LLC grew its position in shares of NIKE by 4.2% during the second quarter. Main Street Financial Solutions LLC now owns 3,441 shares of the footwear maker's stock valued at $244,000 after purchasing an additional 139 shares in the last quarter. St. Clair Advisors LLC grew its position in shares of NIKE by 0.9% during the third quarter. St. Clair Advisors LLC now owns 15,217 shares of the footwear maker's stock valued at $1,061,000 after purchasing an additional 140 shares in the last quarter. Spirepoint Private Client LLC grew its position in shares of NIKE by 0.4% during the third quarter. Spirepoint Private Client LLC now owns 36,140 shares of the footwear maker's stock valued at $2,520,000 after purchasing an additional 153 shares in the last quarter. Diligent Investors LLC grew its position in shares of NIKE by 4.3% during the fourth quarter. Diligent Investors LLC now owns 3,719 shares of the footwear maker's stock valued at $237,000 after purchasing an additional 153 shares in the last quarter. Finally, CVA Family Office LLC grew its position in shares of NIKE by 8.0% during the third quarter. CVA Family Office LLC now owns 2,113 shares of the footwear maker's stock valued at $147,000 after purchasing an additional 156 shares in the last quarter. Hedge funds and other institutional investors own 64.25% of the company's stock.

About NIKE

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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