Celsius (NASDAQ:CELH) Director Acquires $336,000.00 in Stock

Key Points

• Director Hal Kravitz bought 12,000 Celsius shares at $28 each, spending $336,000 and increasing his ownership by 5.28% to 239,158 shares.
• Celsius shares rose 2.7% to $28.38, but remain well below their 52-week high of $66.74. Analysts maintain a “Moderate Buy” consensus with an average price target of $43.38.
• The company’s latest quarterly results missed expectations, with adjusted EPS of $0.36 versus $0.41 expected and revenue of $817.93 million versus $870.08 million forecast, although revenue increased 10.6% year over year.

Celsius Holdings Inc. (NASDAQ:CELH - Get Free Report) Director Hal Kravitz acquired 12,000 shares of the firm's stock in a transaction on Tuesday, September 15th. The shares were bought at an average cost of $28.00 per share, for a total transaction of $336,000.00. Following the completion of the acquisition, the director owned 239,158 shares of the company's stock, valued at approximately $6,696,424. This represents a 5.28% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website.

Celsius Trading Up 2.7%

Celsius stock traded up $0.75 during midday trading on Wednesday, hitting $28.38. 1,458,220 shares of the stock were exchanged, compared to its average volume of 8,049,183. The stock's 50-day simple moving average is $29.78 and its 200 day simple moving average is $32.80. The company has a current ratio of 1.80, a quick ratio of 1.42 and a debt-to-equity ratio of 0.56. The stock has a market capitalization of $7.18 billion, a price-to-earnings ratio of 118.28, a PEG ratio of 1.97 and a beta of 0.93. Celsius Holdings Inc. has a fifty-two week low of $23.56 and a fifty-two week high of $66.74.

Celsius (NASDAQ:CELH - Get Free Report) last posted its quarterly earnings results on Thursday, August 6th. The company reported $0.36 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.41 by ($0.05). Celsius had a net margin of 4.24% and a return on equity of 36.52%. The company had revenue of $817.93 million during the quarter, compared to analyst estimates of $870.08 million. During the same period in the prior year, the business earned $0.47 EPS. Celsius's revenue for the quarter was up 10.6% on a year-over-year basis. On average, equities analysts anticipate that Celsius Holdings Inc. will post 1.45 EPS for the current year.

Trending Headlines about Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Director Damon DeSantis bought a combined 36,000 shares on September 14 and 15 for approximately $1.0 million at average prices of $27.65 and $27.95. The purchases increased his direct ownership to 2.73 million shares and may signal confidence that CELH is undervalued. Celsius insider buying report
• Positive Sentiment: Analysts have an average price target of $43.38, well above recent trading levels, with a consensus rating of “Moderate Buy.” However, the target reflects earlier research and is not necessarily a new upgrade. Celsius analyst price target report
• Neutral Sentiment: A Zacks article reviewed broker recommendations for Celsius but did not identify a specific rating change or new earnings estimate, limiting its immediate trading impact. Zacks Celsius broker commentary
• Negative Sentiment: Several law firms announced or promoted a securities class action against Celsius and certain officers. The lawsuit covers investors who purchased shares between February 21, 2025, and June 3, 2026, and alleges federal securities-law violations. The claims remain unproven, but the litigation could create legal costs, disclosure concerns and reputational damage. Pomerantz Celsius class-action announcement
• Negative Sentiment: The allegations reportedly include claims that Celsius misled investors about the safety of its Alani Nu beverages for teenagers. Repeated announcements from shareholder-rights firms amplify uncertainty around the brand and the company’s disclosures. Robbins Celsius investigation announcement

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. The Manufacturers Life Insurance Company grew its stake in shares of Celsius by 5.9% in the 2nd quarter. The Manufacturers Life Insurance Company now owns 126,289 shares of the company's stock worth $3,698,000 after acquiring an additional 7,010 shares in the last quarter. Tidal Investments LLC grew its position in shares of Celsius by 10.4% during the 2nd quarter. Tidal Investments LLC now owns 8,640 shares of the company's stock valued at $253,000 after acquiring an additional 812 shares during the period. WINTON GROUP Ltd purchased a new stake in shares of Celsius during the 2nd quarter worth approximately $744,000. Engineers Gate Manager LP raised its holdings in shares of Celsius by 470.8% in the 2nd quarter. Engineers Gate Manager LP now owns 87,492 shares of the company's stock worth $2,562,000 after purchasing an additional 72,163 shares during the period. Finally, Maven Securities LTD bought a new position in Celsius during the second quarter valued at $1,192,000. Institutional investors and hedge funds own 60.95% of the company's stock.

Analyst Ratings Changes

A number of research firms have commented on CELH. Morgan Stanley set a $42.00 price target on shares of Celsius and gave the stock an "overweight" rating in a research report on Friday, August 7th. Jefferies Financial Group reissued a "buy" rating on shares of Celsius in a research report on Tuesday, May 19th. Roth Capital reiterated a "buy" rating and issued a $48.00 target price on shares of Celsius in a research note on Friday, August 7th. Piper Sandler restated an "overweight" rating and issued a $36.00 price objective on shares of Celsius in a research note on Monday, August 24th. Finally, UBS Group set a $44.00 price objective on shares of Celsius and gave the stock a "buy" rating in a research note on Friday, August 7th. Fourteen investment analysts have rated the stock with a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, Celsius currently has an average rating of "Moderate Buy" and an average target price of $43.38.

Celsius Company Profile

Celsius Holdings, Inc develops, markets and distributes functional, better-for-you beverages under the CELSIUS brand. Its products are positioned as energy drinks designed to support active lifestyles and are marketed with claims related to fitness, metabolism and sustained energy. The company offers a range of carbonated and noncarbonated beverages in various flavors and formulations, including CELSIUS Originals, CELSIUS Vibe and CELSIUS Essentials, as well as powdered drink mixes and other related products.

The company sells its beverages through a broad network of retail and e-commerce channels, including convenience stores, grocery stores, drugstores, warehouse clubs, gyms and other specialty outlets.

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