Eugene Nonko Sells 7,778 Shares of MediaAlpha (NYSE:MAX) Stock

Key Points

• MediaAlpha Director Eugene Nonko sold 7,778 shares at an average price of $12.24, generating $95,202.72. The Rule 10b5-1 transaction was intended to cover tax withholding tied to vested equity awards, leaving him with 912,027 shares.
• Nonko has made multiple additional sales in recent weeks, indicating a broader pattern of insider selling. His latest sale reduced his direct position by 0.85%.
• MediaAlpha shares rose 1.7% to $12.51, while the company’s latest quarterly results exceeded expectations with $0.65 in EPS and $316.88 million in revenue. Analysts maintain a “Moderate Buy” consensus rating with a $14.29 average price target.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) Director Eugene Nonko sold 7,778 shares of the business's stock in a transaction dated Wednesday, September 2nd. The stock was sold at an average price of $12.24, for a total transaction of $95,202.72. Following the sale, the director directly owned 912,027 shares in the company, valued at approximately $11,163,210.48. This represents a 0.85% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, September 2nd, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $12.22, for a total transaction of $32,590.74.
• On Monday, August 31st, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The shares were sold at an average price of $12.61, for a total transaction of $98,080.58.
• On Monday, August 31st, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The stock was sold at an average price of $12.59, for a total value of $33,577.53.
• On Wednesday, August 26th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The stock was sold at an average price of $12.55, for a total value of $97,613.90.
• On Wednesday, August 26th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $12.56, for a total value of $33,497.52.
• On Monday, August 24th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $12.99, for a total value of $106,582.95.
• On Monday, August 24th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $12.99, for a total value of $42,633.18.
• On Wednesday, August 19th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.23, for a total value of $108,552.15.
• On Wednesday, August 19th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.20, for a total value of $43,322.40.
• On Monday, August 17th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $12.78, for a total value of $104,859.90.

MediaAlpha Trading Up 1.7%

Shares of NYSE:MAX traded up $0.20 during midday trading on Wednesday, hitting $12.51. 333,012 shares of the stock were exchanged, compared to its average volume of 767,876. The stock has a market cap of $766.11 million, a P/E ratio of 7.72 and a beta of 1.16. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $14.70. The company has a 50 day moving average price of $13.09 and a 200-day moving average price of $10.59.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its quarterly earnings data on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, beating analysts' consensus estimates of $0.23 by $0.42. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. The firm had revenue of $316.88 million for the quarter, compared to analysts' expectations of $300.87 million. On average, equities research analysts expect that MediaAlpha, Inc. will post 1.13 earnings per share for the current year.

Institutional Investors Weigh In On MediaAlpha

Several hedge funds have recently modified their holdings of MAX. Creative Planning purchased a new stake in shares of MediaAlpha during the second quarter worth about $168,000. JPMorgan Chase & Co. lifted its stake in shares of MediaAlpha by 75.9% during the second quarter. JPMorgan Chase & Co. now owns 542,246 shares of the company's stock valued at $5,938,000 after buying an additional 233,948 shares during the period. Legal & General Group Plc lifted its stake in shares of MediaAlpha by 29.3% during the second quarter. Legal & General Group Plc now owns 36,315 shares of the company's stock valued at $398,000 after buying an additional 8,229 shares during the period. Rhumbline Advisers boosted its position in MediaAlpha by 34.4% during the second quarter. Rhumbline Advisers now owns 55,622 shares of the company's stock worth $609,000 after acquiring an additional 14,234 shares during the last quarter. Finally, XTX Topco Ltd acquired a new stake in MediaAlpha during the second quarter worth approximately $153,000. 64.39% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Several analysts have recently commented on MAX shares. Keefe, Bruyette & Woods increased their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the company an "outperform" rating in a research report on Wednesday, July 8th. Texas Capital upgraded MediaAlpha to a "strong-buy" rating in a research report on Tuesday, June 9th. JPMorgan Chase & Co. started coverage on MediaAlpha in a research note on Monday, August 24th. They issued a "neutral" rating and a $15.00 target price on the stock. Weiss Ratings upgraded MediaAlpha from a "hold (c)" rating to a "hold (c+)" rating in a report on Tuesday. Finally, Capital One Financial set a $11.00 price target on MediaAlpha in a research report on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have assigned a Hold rating to the company's stock. Based on data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus target price of $14.29.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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