Insider Selling: Viant Technology (NASDAQ:DSP) CFO Sells 12,782 Shares of Stock

Key Points

• CFO Larry Madden sold 12,782 shares on April 23 at an average price of $10.16 (proceeds ~$129,865), and has sold roughly 48,283 shares across recent trades—these sales (reducing his stake by 2.26% to 553,699 shares) were executed under a pre‑arranged Rule 10b5‑1 plan.
• Viant shares fell about 5.7% to $10.17 on the day (market cap ~$644M), while analysts maintain a consensus Buy rating with an average price target of $17.79 and several institutional investors (RBC, AQR, Goldman Sachs) recently increasing positions.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CFO Larry Madden sold 12,782 shares of the business's stock in a transaction dated Thursday, April 23rd. The shares were sold at an average price of $10.16, for a total transaction of $129,865.12. Following the completion of the sale, the chief financial officer owned 553,699 shares in the company, valued at approximately $5,625,581.84. This trade represents a 2.26% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The stock was sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The stock was sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Stock Down 5.7%

NASDAQ:DSP traded down $0.61 on Thursday, reaching $10.17. 165,381 shares of the company's stock were exchanged, compared to its average volume of 188,678. The firm has a market capitalization of $644.27 million, a price-to-earnings ratio of 31.78 and a beta of 0.94. The business has a fifty day moving average of $10.62 and a 200-day moving average of $10.62. Viant Technology Inc. has a 52-week low of $8.11 and a 52-week high of $16.25.

Hedge Funds Weigh In On Viant Technology

A number of institutional investors and hedge funds have recently made changes to their positions in DSP. Royal Bank of Canada grew its position in shares of Viant Technology by 246.4% during the first quarter. Royal Bank of Canada now owns 29,213 shares of the company's stock worth $363,000 after buying an additional 20,779 shares in the last quarter. AQR Capital Management LLC grew its position in shares of Viant Technology by 303.6% during the first quarter. AQR Capital Management LLC now owns 47,295 shares of the company's stock worth $587,000 after buying an additional 35,578 shares in the last quarter. Goldman Sachs Group Inc. grew its position in shares of Viant Technology by 77.1% during the first quarter. Goldman Sachs Group Inc. now owns 136,249 shares of the company's stock worth $1,691,000 after buying an additional 59,323 shares in the last quarter. Envestnet Asset Management Inc. acquired a new position in shares of Viant Technology during the second quarter worth about $166,000. Finally, Geode Capital Management LLC grew its position in shares of Viant Technology by 6.4% during the second quarter. Geode Capital Management LLC now owns 380,598 shares of the company's stock worth $5,036,000 after buying an additional 22,857 shares in the last quarter. 11.38% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

DSP has been the topic of a number of recent research reports. Weiss Ratings reiterated a "hold (c-)" rating on shares of Viant Technology in a research note on Wednesday, January 21st. Loop Capital set a $14.50 price target on shares of Viant Technology in a research note on Tuesday, March 10th. Wall Street Zen upgraded shares of Viant Technology from a "hold" rating to a "buy" rating in a research note on Saturday, March 14th. B. Riley Financial reiterated a "buy" rating and set a $17.00 price target (up from $16.50) on shares of Viant Technology in a research note on Thursday, March 12th. Finally, DA Davidson boosted their price target on shares of Viant Technology from $15.50 to $16.00 and gave the stock a "buy" rating in a research note on Thursday, April 16th. Two equities research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has issued a Hold rating to the stock. According to MarketBeat.com, Viant Technology presently has a consensus rating of "Buy" and an average price target of $17.79.

Viant Technology News Roundup

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus "Buy" and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

Viant Technology Company Profile

Viant Technology Inc Nasdaq: DSP is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

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