Insider Selling: Zebra Technologies (NASDAQ:ZBRA) Insider Sells 3,500 Shares of Stock

Key Points

• Insider Michael Cho sold 3,500 Zebra Technologies shares at an average price of $375.20, generating $1.31 million. His remaining direct ownership fell by 40.37% to 5,170 shares.
• Zebra reported strong quarterly results, with adjusted EPS of $6.35 beating estimates by $1.99 and revenue rising 20.4% year over year to $1.56 billion. The company issued third-quarter EPS guidance of $4.70–$4.90.
• Shares recently traded near their 52-week high at $383.06, while analysts maintained a generally positive outlook: nine rated the stock Buy and four Hold, producing a consensus “Moderate Buy” rating and a $381 average price target.

Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report) insider Michael Cho sold 3,500 shares of the firm's stock in a transaction that occurred on Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the transaction, the insider directly owned 5,170 shares in the company, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Zebra Technologies Price Performance

Shares of Zebra Technologies stock traded up $4.98 on Tuesday, hitting $383.06. 578,781 shares of the company were exchanged, compared to its average volume of 868,590. The company has a quick ratio of 0.33, a current ratio of 0.52 and a debt-to-equity ratio of 0.14. The company has a 50-day moving average price of $267.48 and a 200 day moving average price of $244.29. The stock has a market capitalization of $18.25 billion, a price-to-earnings ratio of 35.05 and a beta of 1.58. Zebra Technologies Corporation has a 1-year low of $199.05 and a 1-year high of $385.11.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last posted its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm had revenue of $1.56 billion during the quarter, compared to analysts' expectations of $1.50 billion. During the same quarter last year, the firm earned $3.61 earnings per share. The business's revenue for the quarter was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. As a group, sell-side analysts predict that Zebra Technologies Corporation will post 15.62 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Zebra Technologies

A number of institutional investors have recently made changes to their positions in ZBRA. Garner Asset Management Corp acquired a new position in shares of Zebra Technologies in the 4th quarter worth approximately $30,000. CYBER HORNET ETFs LLC acquired a new stake in Zebra Technologies in the 2nd quarter valued at approximately $39,000. Johnson Financial Group Inc. raised its position in Zebra Technologies by 330.3% in the fourth quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company's stock valued at $34,000 after purchasing an additional 109 shares during the period. SBI Securities Co. Ltd. raised its position in Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company's stock valued at $35,000 after purchasing an additional 89 shares during the period. Finally, NBC Securities Inc. acquired a new position in Zebra Technologies during the fourth quarter worth $57,000. 91.03% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several research analysts have recently weighed in on ZBRA shares. Wall Street Zen raised shares of Zebra Technologies from a "hold" rating to a "buy" rating in a research report on Sunday, June 28th. UBS Group restated a "buy" rating on shares of Zebra Technologies in a report on Wednesday, August 5th. Morgan Stanley set a $360.00 price target on shares of Zebra Technologies in a report on Wednesday, August 5th. Northcoast Research reduced their price target on shares of Zebra Technologies from $364.00 to $344.00 and set a "buy" rating on the stock in a research report on Monday, April 27th. Finally, Weiss Ratings upgraded Zebra Technologies from a "hold (c-)" rating to a "hold (c)" rating in a report on Friday, July 17th. Nine analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company's stock. Based on data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $381.00.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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