JD Sports Fashion (LON:JD) Shares Pass Above 200 Day Moving Average - Time to Sell?

Key Points

• JD Sports Fashion shares have crossed above their 200-day moving average, trading at GBX 88.10 ($1.19) after reaching a high of GBX 89.24 ($1.21).
• Analysts have mixed opinions on the stock, with a consensus rating of "Hold" and a target price averaging GBX 165.67 ($2.25), despite recent price upgrades and downgrades from various institutions.
• The company reported a net margin of 3.17% and earnings per share of GBX 12.39 ($0.17) for their last quarter, with projections estimating EPS of 15.038 for the current fiscal year.

JD Sports Fashion Plc (LON:JD - Get Free Report) shares crossed above its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 81.06 ($1.09) and traded as high as GBX 89.24 ($1.20). JD Sports Fashion shares last traded at GBX 88.10 ($1.19), with a volume of 6,148,724 shares trading hands.

Wall Street Analyst Weigh In

Several research analysts have weighed in on the company. Citigroup upped their target price on JD Sports Fashion from GBX 83 to GBX 92 and gave the stock a "neutral" rating in a research report on Friday, August 1st. Deutsche Bank Aktiengesellschaft increased their price objective on JD Sports Fashion from GBX 85 to GBX 100 and gave the stock a "hold" rating in a report on Tuesday. Royal Bank Of Canada lifted their target price on shares of JD Sports Fashion from GBX 90 to GBX 95 and gave the company an "outperform" rating in a research note on Friday, August 8th. Shore Capital restated a "hold" rating on shares of JD Sports Fashion in a research note on Wednesday, July 23rd. Finally, UBS Group reaffirmed a "neutral" rating and issued a GBX 84 price objective on shares of JD Sports Fashion in a research note on Friday, August 15th. Two research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of "Hold" and an average target price of GBX 100.67.

JD Sports Fashion Price Performance

The stock has a market capitalization of £4.86 billion, a P/E ratio of 939.00, a price-to-earnings-growth ratio of 1.05 and a beta of 1.65. The company's 50-day simple moving average is GBX 84.77 and its 200-day simple moving average is GBX 81.06. The company has a debt-to-equity ratio of 133.23, a current ratio of 1.42 and a quick ratio of 0.71.

JD Sports Fashion (LON:JD - Get Free Report) last posted its quarterly earnings results on Wednesday, May 21st. The company reported GBX 12.39 EPS for the quarter. JD Sports Fashion had a return on equity of 14.97% and a net margin of 3.17%. As a group, sell-side analysts expect that JD Sports Fashion Plc will post 15.037961 EPS for the current fiscal year.

JD Sports Fashion Company Profile

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel.