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JD Sports Fashion (JD) Competitors

JD Sports Fashion logo
GBX 84.54 +4.46 (+5.57%)
As of 08/21/2026
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JD vs. SHOE, BUMP, QUIZ, NXT, and KGF

Should you buy JD Sports Fashion stock or one of its competitors? JD Sports Fashion's main competitors and comparable companies include Shoe Zone (SHOE), Seraphine Group (BUMP), QUIZ (QUIZ), NEXT (NXT), and Kingfisher (KGF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does JD Sports Fashion compare to Shoe Zone?

JD Sports Fashion (LON:JD) and Shoe Zone (LON:SHOE) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, dividends, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

JD Sports Fashion has a beta of 1.65, suggesting that its stock price is 65% more volatile than the broader market. Comparatively, Shoe Zone has a beta of 0.694, suggesting that its stock price is 31% less volatile than the broader market.

In the previous week, JD Sports Fashion had 14 more articles in the media than Shoe Zone. MarketBeat recorded 15 mentions for JD Sports Fashion and 1 mentions for Shoe Zone. Shoe Zone's average media sentiment score of 1.24 beat JD Sports Fashion's score of 0.11 indicating that Shoe Zone is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JD Sports Fashion
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
Shoe Zone
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

JD Sports Fashion currently has a consensus price target of GBX 191.89, suggesting a potential upside of 126.98%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, equities analysts plainly believe JD Sports Fashion is more favorable than Shoe Zone.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Shoe Zone
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

JD Sports Fashion has a net margin of 3.17% compared to Shoe Zone's net margin of -0.82%. JD Sports Fashion's return on equity of 14.97% beat Shoe Zone's return on equity.

Company Net Margins Return on Equity Return on Assets
JD Sports Fashion3.17% 14.97% 7.05%
Shoe Zone -0.82%-3.48%13.02%

JD Sports Fashion has higher revenue and earnings than Shoe Zone. Shoe Zone is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40
Shoe Zone£140.54M0.26£14.09M-£2.52N/A

33.0% of JD Sports Fashion shares are held by institutional investors. Comparatively, 17.7% of Shoe Zone shares are held by institutional investors. 51.9% of JD Sports Fashion shares are held by company insiders. Comparatively, 64.9% of Shoe Zone shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

JD Sports Fashion beats Shoe Zone on 13 of the 16 factors compared between the two stocks.

How does JD Sports Fashion compare to Seraphine Group?

Seraphine Group (LON:BUMP) and JD Sports Fashion (LON:JD) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

JD Sports Fashion has a consensus price target of GBX 191.89, indicating a potential upside of 126.98%. Given JD Sports Fashion's stronger consensus rating and higher probable upside, analysts plainly believe JD Sports Fashion is more favorable than Seraphine Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Seraphine Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, JD Sports Fashion had 15 more articles in the media than Seraphine Group. MarketBeat recorded 15 mentions for JD Sports Fashion and 0 mentions for Seraphine Group. JD Sports Fashion's average media sentiment score of 0.11 beat Seraphine Group's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Overall Sentiment
Seraphine Group Neutral
JD Sports Fashion Neutral

75.8% of Seraphine Group shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 14.1% of Seraphine Group shares are owned by company insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

JD Sports Fashion has a net margin of 3.17% compared to Seraphine Group's net margin of -68.77%. JD Sports Fashion's return on equity of 14.97% beat Seraphine Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Seraphine Group-68.77% -90.54% -6.03%
JD Sports Fashion 3.17%14.97%7.05%

JD Sports Fashion has higher revenue and earnings than Seraphine Group. Seraphine Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Seraphine Group£43.99M0.00-£30.25M-£0.52N/A
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40

Summary

JD Sports Fashion beats Seraphine Group on 13 of the 14 factors compared between the two stocks.

How does JD Sports Fashion compare to QUIZ?

JD Sports Fashion (LON:JD) and QUIZ (LON:QUIZ) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, media sentiment, dividends, valuation and earnings.

JD Sports Fashion has a beta of 1.65, suggesting that its stock price is 65% more volatile than the broader market. Comparatively, QUIZ has a beta of 1.64, suggesting that its stock price is 64% more volatile than the broader market.

JD Sports Fashion presently has a consensus target price of GBX 191.89, indicating a potential upside of 126.98%. Given JD Sports Fashion's stronger consensus rating and higher probable upside, research analysts plainly believe JD Sports Fashion is more favorable than QUIZ.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
QUIZ
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

33.0% of JD Sports Fashion shares are owned by institutional investors. Comparatively, 25.6% of QUIZ shares are owned by institutional investors. 51.9% of JD Sports Fashion shares are owned by company insiders. Comparatively, 65.7% of QUIZ shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.2%. QUIZ pays an annual dividend of GBX 1 per share. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. QUIZ pays out -2,000.0% of its earnings in the form of a dividend.

In the previous week, JD Sports Fashion had 1 more articles in the media than QUIZ. MarketBeat recorded 15 mentions for JD Sports Fashion and 14 mentions for QUIZ. JD Sports Fashion's average media sentiment score of 0.11 beat QUIZ's score of 0.06 indicating that JD Sports Fashion is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JD Sports Fashion
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
QUIZ
1 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

JD Sports Fashion has higher revenue and earnings than QUIZ. QUIZ is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40
QUIZ£81.96M0.00-£6.28M-£0.05N/A

JD Sports Fashion has a net margin of 3.17% compared to QUIZ's net margin of -7.66%. JD Sports Fashion's return on equity of 14.97% beat QUIZ's return on equity.

Company Net Margins Return on Equity Return on Assets
JD Sports Fashion3.17% 14.97% 7.05%
QUIZ -7.66%-35.29%-6.81%

Summary

JD Sports Fashion beats QUIZ on 15 of the 17 factors compared between the two stocks.

How does JD Sports Fashion compare to NEXT?

NEXT (LON:NXT) and JD Sports Fashion (LON:JD) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

NEXT has a net margin of 12.87% compared to JD Sports Fashion's net margin of 3.17%. NEXT's return on equity of 52.86% beat JD Sports Fashion's return on equity.

Company Net Margins Return on Equity Return on Assets
NEXT12.87% 52.86% 14.42%
JD Sports Fashion 3.17%14.97%7.05%

NEXT has a beta of 1.038, indicating that its share price is 4% more volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market.

NEXT pays an annual dividend of GBX 245 per share and has a dividend yield of 1.6%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.2%. NEXT pays out 32.9% of its earnings in the form of a dividend. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. NEXT is clearly the better dividend stock, given its higher yield and lower payout ratio.

NEXT has higher earnings, but lower revenue than JD Sports Fashion. NEXT is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NEXT£6.90B2.53£784.86M£745.4020.51
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40

In the previous week, JD Sports Fashion had 10 more articles in the media than NEXT. MarketBeat recorded 15 mentions for JD Sports Fashion and 5 mentions for NEXT. JD Sports Fashion's average media sentiment score of 0.11 beat NEXT's score of 0.07 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NEXT
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
JD Sports Fashion
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

81.5% of NEXT shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 1.6% of NEXT shares are owned by insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

NEXT currently has a consensus price target of £153.55, indicating a potential upside of 0.46%. JD Sports Fashion has a consensus price target of GBX 191.89, indicating a potential upside of 126.98%. Given JD Sports Fashion's higher probable upside, analysts clearly believe JD Sports Fashion is more favorable than NEXT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NEXT
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

NEXT beats JD Sports Fashion on 10 of the 17 factors compared between the two stocks.

How does JD Sports Fashion compare to Kingfisher?

Kingfisher (LON:KGF) and JD Sports Fashion (LON:JD) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, media sentiment, valuation and profitability.

Kingfisher pays an annual dividend of GBX 12.40 per share and has a dividend yield of 3.9%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.2%. Kingfisher pays out 89.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kingfisher is clearly the better dividend stock, given its higher yield and lower payout ratio.

JD Sports Fashion has a net margin of 3.17% compared to Kingfisher's net margin of 1.89%. JD Sports Fashion's return on equity of 14.97% beat Kingfisher's return on equity.

Company Net Margins Return on Equity Return on Assets
Kingfisher1.89% 3.91% 3.55%
JD Sports Fashion 3.17%14.97%7.05%

Kingfisher has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

Kingfisher presently has a consensus price target of GBX 306.63, indicating a potential downside of 4.57%. JD Sports Fashion has a consensus price target of GBX 191.89, indicating a potential upside of 126.98%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Kingfisher.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kingfisher
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, JD Sports Fashion had 13 more articles in the media than Kingfisher. MarketBeat recorded 15 mentions for JD Sports Fashion and 2 mentions for Kingfisher. Kingfisher's average media sentiment score of 0.55 beat JD Sports Fashion's score of 0.11 indicating that Kingfisher is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kingfisher
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
JD Sports Fashion
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

65.7% of Kingfisher shares are held by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are held by institutional investors. 0.4% of Kingfisher shares are held by insiders. Comparatively, 51.9% of JD Sports Fashion shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

JD Sports Fashion has lower revenue, but higher earnings than Kingfisher. Kingfisher is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kingfisher£12.95B0.41£329.55M£13.8023.28
JD Sports Fashion£10.79B0.41£342.20M£0.10845.40

Summary

JD Sports Fashion beats Kingfisher on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JD vs. The Competition

Export
MetricJD Sports FashionSpecialty Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£4.38B£11.45B£13.23B£2.54B
Dividend Yield0.67%115.29%55.79%6.17%
P/E Ratio845.4026.2746.96367.57
Price / Sales0.4118.7888.5583,481.75
Price / Cash5.5713.5629.1327.89
Price / Book1.805.693.937.19
Net Income£342.20M£438.66M£445.72M£5.89B
7 Day Performance-8.53%-1.32%-0.26%0.31%
1 Month Performance-2.94%2.31%2.74%3.31%
1 Year Performance-9.35%-4.12%-1.57%22.14%

JD Sports Fashion Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JD
JD Sports Fashion
2.7867 of 5 stars		GBX 84.54
+5.6%		GBX 191.89
+127.0%		-8.0%£4.38B£10.79B845.40385,400
SHOE
Shoe Zone
N/AGBX 73
-2.0%		N/A+1.9%£33.75M£140.54MN/A2,593
BUMP
Seraphine Group
N/AN/AN/AN/A£15.31M£43.99MN/AN/A
QUIZ
QUIZ
N/AN/AN/AN/A£745K£81.96MN/A900
NXT
NEXT
2.1676 of 5 stars		£149.85
-0.4%		£153.55
+2.5%		+25.0%£17.11B£6.90B20.1031,947

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This page (LON:JD) was last updated on 8/23/2026 by MarketBeat.com Staff.
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