JD Sports Fashion (JD) Competitors

GBX 69.50 -2.14 (-2.99%)

As of 05/12/2026

JD vs. BBY, SIG, RS1, HSTG, and PAG

Should you buy JD Sports Fashion stock or one of its competitors? MarketBeat compares JD Sports Fashion with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with JD Sports Fashion include Balfour Beatty (BBY), Signature Aviation (SIG), RS Group (RS1), Hastings Group Holdings plc (HSTG.L) (HSTG), and Paragon Banking Group (PAG). These companies are all part of the "retail" industry.

How does JD Sports Fashion compare to Balfour Beatty?

Balfour Beatty (LON:BBY) and JD Sports Fashion (LON:JD) are both mid-cap retail companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

JD Sports Fashion has a net margin of 3.17% compared to Balfour Beatty's net margin of 2.77%. Balfour Beatty's return on equity of 23.73% beat JD Sports Fashion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Balfour Beatty	2.77%	23.73%	1.63%
JD Sports Fashion	3.17%	14.97%	7.05%

Balfour Beatty has a beta of 0.598, meaning that its share price is 40% less volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

Balfour Beatty pays an annual dividend of GBX 12.90 per share and has a dividend yield of 1.5%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.4%. Balfour Beatty pays out 24.8% of its earnings in the form of a dividend. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Balfour Beatty is clearly the better dividend stock, given its higher yield and lower payout ratio.

JD Sports Fashion has higher revenue and earnings than Balfour Beatty. Balfour Beatty is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Balfour Beatty	£9.49B	0.42	£219.98M	£52.00	16.09
JD Sports Fashion	£10.79B	0.33	£342.20M	£0.10	695.00

60.9% of Balfour Beatty shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 1.1% of Balfour Beatty shares are owned by company insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Balfour Beatty currently has a consensus price target of GBX 792.50, indicating a potential downside of 5.26%. JD Sports Fashion has a consensus price target of GBX 233, indicating a potential upside of 235.25%. Given JD Sports Fashion's higher probable upside, analysts clearly believe JD Sports Fashion is more favorable than Balfour Beatty.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Balfour Beatty	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
JD Sports Fashion	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25

In the previous week, JD Sports Fashion had 12 more articles in the media than Balfour Beatty. MarketBeat recorded 12 mentions for JD Sports Fashion and 0 mentions for Balfour Beatty. JD Sports Fashion's average media sentiment score of 0.35 beat Balfour Beatty's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company	Overall Sentiment
Balfour Beatty	Neutral
JD Sports Fashion	Neutral

Summary

JD Sports Fashion beats Balfour Beatty on 11 of the 18 factors compared between the two stocks.

How does JD Sports Fashion compare to Signature Aviation?

Signature Aviation (LON:SIG) and JD Sports Fashion (LON:JD) are both mid-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

JD Sports Fashion has a net margin of 3.17% compared to Signature Aviation's net margin of 0.00%. JD Sports Fashion's return on equity of 14.97% beat Signature Aviation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Signature Aviation	N/A	N/A	N/A
JD Sports Fashion	3.17%	14.97%	7.05%

JD Sports Fashion has higher revenue and earnings than Signature Aviation. Signature Aviation is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Signature Aviation	£1.41B	0.00	N/A	-£0.80	N/A
JD Sports Fashion	£10.79B	0.33	£342.20M	£0.10	695.00

33.0% of JD Sports Fashion shares are held by institutional investors. 51.9% of JD Sports Fashion shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

JD Sports Fashion has a consensus price target of GBX 233, indicating a potential upside of 235.25%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts plainly believe JD Sports Fashion is more favorable than Signature Aviation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Signature Aviation	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
JD Sports Fashion	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25

In the previous week, JD Sports Fashion had 12 more articles in the media than Signature Aviation. MarketBeat recorded 12 mentions for JD Sports Fashion and 0 mentions for Signature Aviation. JD Sports Fashion's average media sentiment score of 0.35 beat Signature Aviation's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company	Overall Sentiment
Signature Aviation	Neutral
JD Sports Fashion	Neutral

Summary

JD Sports Fashion beats Signature Aviation on 13 of the 13 factors compared between the two stocks.

How does JD Sports Fashion compare to RS Group?

RS Group (LON:RS1) and JD Sports Fashion (LON:JD) are both mid-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

JD Sports Fashion has higher revenue and earnings than RS Group. RS Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RS Group	£2.87B	0.99	£181.90M	£33.80	17.90
JD Sports Fashion	£10.79B	0.33	£342.20M	£0.10	695.00

RS Group has a net margin of 5.49% compared to JD Sports Fashion's net margin of 3.17%. JD Sports Fashion's return on equity of 14.97% beat RS Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RS Group	5.49%	11.47%	6.58%
JD Sports Fashion	3.17%	14.97%	7.05%

In the previous week, JD Sports Fashion had 11 more articles in the media than RS Group. MarketBeat recorded 12 mentions for JD Sports Fashion and 1 mentions for RS Group. RS Group's average media sentiment score of 0.83 beat JD Sports Fashion's score of 0.35 indicating that RS Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RS Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
JD Sports Fashion	2 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

RS Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market.

RS Group currently has a consensus price target of GBX 708, indicating a potential upside of 17.02%. JD Sports Fashion has a consensus price target of GBX 233, indicating a potential upside of 235.25%. Given JD Sports Fashion's higher possible upside, analysts plainly believe JD Sports Fashion is more favorable than RS Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RS Group	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
JD Sports Fashion	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25

71.9% of RS Group shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 0.7% of RS Group shares are owned by insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

RS Group pays an annual dividend of GBX 22.40 per share and has a dividend yield of 3.7%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.4%. RS Group pays out 66.3% of its earnings in the form of a dividend. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. RS Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

RS Group and JD Sports Fashion tied by winning 9 of the 18 factors compared between the two stocks.

How does JD Sports Fashion compare to Hastings Group Holdings plc (HSTG.L)?

JD Sports Fashion (LON:JD) and Hastings Group Holdings plc (HSTG.L) (LON:HSTG) are both retail companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

JD Sports Fashion has higher revenue and earnings than Hastings Group Holdings plc (HSTG.L). Hastings Group Holdings plc (HSTG.L) is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JD Sports Fashion	£10.79B	0.33	£342.20M	£0.10	695.00
Hastings Group Holdings plc (HSTG.L)	£763.70M	0.00	N/A	£13.10	N/A

JD Sports Fashion has a net margin of 3.17% compared to Hastings Group Holdings plc (HSTG.L)'s net margin of 0.00%. JD Sports Fashion's return on equity of 14.97% beat Hastings Group Holdings plc (HSTG.L)'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JD Sports Fashion	3.17%	14.97%	7.05%
Hastings Group Holdings plc (HSTG.L)	N/A	N/A	N/A

In the previous week, JD Sports Fashion had 12 more articles in the media than Hastings Group Holdings plc (HSTG.L). MarketBeat recorded 12 mentions for JD Sports Fashion and 0 mentions for Hastings Group Holdings plc (HSTG.L). JD Sports Fashion's average media sentiment score of 0.35 beat Hastings Group Holdings plc (HSTG.L)'s score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the media.

Company	Overall Sentiment
JD Sports Fashion	Neutral
Hastings Group Holdings plc (HSTG.L)	Neutral

JD Sports Fashion presently has a consensus price target of GBX 233, suggesting a potential upside of 235.25%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Hastings Group Holdings plc (HSTG.L).

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JD Sports Fashion	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25
Hastings Group Holdings plc (HSTG.L)	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

33.0% of JD Sports Fashion shares are held by institutional investors. 51.9% of JD Sports Fashion shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.4%. Hastings Group Holdings plc (HSTG.L) pays an annual dividend of GBX 10 per share. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Hastings Group Holdings plc (HSTG.L) pays out 76.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

JD Sports Fashion beats Hastings Group Holdings plc (HSTG.L) on 13 of the 15 factors compared between the two stocks.

How does JD Sports Fashion compare to Paragon Banking Group?

JD Sports Fashion (LON:JD) and Paragon Banking Group (LON:PAG) are both retail companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.4%. Paragon Banking Group pays an annual dividend of GBX 40.80 per share and has a dividend yield of 5.7%. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Paragon Banking Group pays out 46.4% of its earnings in the form of a dividend. Paragon Banking Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

JD Sports Fashion has higher revenue and earnings than Paragon Banking Group. Paragon Banking Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JD Sports Fashion	£10.79B	0.33	£342.20M	£0.10	695.00
Paragon Banking Group	£528.80M	2.51	£185.69M	£87.90	8.17

JD Sports Fashion currently has a consensus target price of GBX 233, indicating a potential upside of 235.25%. Paragon Banking Group has a consensus target price of GBX 1,025.20, indicating a potential upside of 42.73%. Given JD Sports Fashion's higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Paragon Banking Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JD Sports Fashion	1 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.25
Paragon Banking Group	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, JD Sports Fashion had 11 more articles in the media than Paragon Banking Group. MarketBeat recorded 12 mentions for JD Sports Fashion and 1 mentions for Paragon Banking Group. JD Sports Fashion's average media sentiment score of 0.35 beat Paragon Banking Group's score of -0.63 indicating that JD Sports Fashion is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
JD Sports Fashion	2 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Paragon Banking Group	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative

JD Sports Fashion has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Paragon Banking Group has a beta of 1.182, indicating that its share price is 18% more volatile than the broader market.

33.0% of JD Sports Fashion shares are held by institutional investors. Comparatively, 65.7% of Paragon Banking Group shares are held by institutional investors. 51.9% of JD Sports Fashion shares are held by insiders. Comparatively, 2.1% of Paragon Banking Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Paragon Banking Group has a net margin of 21.40% compared to JD Sports Fashion's net margin of 3.17%. JD Sports Fashion's return on equity of 14.97% beat Paragon Banking Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JD Sports Fashion	3.17%	14.97%	7.05%
Paragon Banking Group	21.40%	12.75%	1.09%

Summary

JD Sports Fashion beats Paragon Banking Group on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JD vs. The Competition

Export

Metric	JD Sports Fashion	Apparel Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£3.60B	£6.52B	£3.99B	£2.79B
Dividend Yield	0.67%	3.04%	3.59%	6.09%
P/E Ratio	695.00	52.92	77.10	365.64
Price / Sales	0.33	52.24	328.73	88,387.79
Price / Cash	5.57	27.28	30.86	27.89
Price / Book	1.48	5.08	3.17	7.58
Net Income	£342.20M	£256.81M	£249.43M	£5.89B
7 Day Performance	2.21%	-0.96%	-0.44%	0.32%
1 Month Performance	-6.46%	-1.43%	0.01%	2.32%
1 Year Performance	-22.55%	15.61%	1.58%	86.76%

JD Sports Fashion Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JD JD Sports Fashion	2.5321 of 5 stars	GBX 69.50 -3.0%	GBX 233 +235.3%	-21.7%	£3.60B	£10.79B	695.00	385,400	Earnings Report High Trading Volume
BBY Balfour Beatty	1.6612 of 5 stars	GBX 842.50 -3.3%	GBX 792.50 -5.9%	+73.0%	£4.05B	£9.49B	16.20	105,000
SIG Signature Aviation	N/A	N/A	N/A	N/A	£3.29B	£1.41B	N/A	30,900
RS1 RS Group	3.0424 of 5 stars	GBX 596.50 -3.1%	GBX 708 +18.7%	+1.5%	£2.79B	£2.87B	17.65	6,500
HSTG Hastings Group Holdings plc (HSTG.L)	N/A	N/A	N/A	N/A	£1.65B	£763.70M	19.05	3,372	High Trading Volume

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This page (LON:JD) was last updated on 5/14/2026 by MarketBeat.com Staff.

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JD Sports Fashion (JD) Competitors

JD vs. BBY, SIG, RS1, HSTG, and PAG

How does JD Sports Fashion compare to Balfour Beatty?

Summary

How does JD Sports Fashion compare to Signature Aviation?

Summary

How does JD Sports Fashion compare to RS Group?

Summary

How does JD Sports Fashion compare to Hastings Group Holdings plc (HSTG.L)?

Summary

How does JD Sports Fashion compare to Paragon Banking Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JD vs. The Competition

JD Sports Fashion Competitors List

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Stock Ideas and Recommendations

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JD Sports Fashion (JD) Competitors

JD vs. BBY, SIG, RS1, HSTG, and PAG

How does JD Sports Fashion compare to Balfour Beatty?

Is BBY or JD more profitable?

Which has more volatility and risk, BBY or JD?

Is BBY or JD a better dividend stock?

Which has higher valuation and earnings, BBY or JD?

Do insiders and institutionals hold more shares of BBY or JD?

Do analysts prefer BBY or JD?

Does the media refer more to BBY or JD?

Summary

How does JD Sports Fashion compare to Signature Aviation?

Is SIG or JD more profitable?

Which has stronger valuation & earnings, SIG or JD?

Do institutionals & insiders believe in SIG or JD?

Do analysts prefer SIG or JD?

Does the media refer more to SIG or JD?

Summary

How does JD Sports Fashion compare to RS Group?

Which has stronger earnings & valuation, RS1 or JD?

Is RS1 or JD more profitable?

Does the media favor RS1 or JD?

Which has more risk & volatility, RS1 or JD?

Do analysts prefer RS1 or JD?

Do insiders & institutionals believe in RS1 or JD?

Is RS1 or JD a better dividend stock?

Summary

How does JD Sports Fashion compare to Hastings Group Holdings plc (HSTG.L)?

Which has stronger valuation & earnings, JD or HSTG?

Is JD or HSTG more profitable?

Does the media prefer JD or HSTG?

Do analysts recommend JD or HSTG?

Do insiders and institutionals hold more shares of JD or HSTG?

Is JD or HSTG a better dividend stock?

Summary

How does JD Sports Fashion compare to Paragon Banking Group?

Is JD or PAG a better dividend stock?

Which has higher valuation and earnings, JD or PAG?

Do analysts prefer JD or PAG?

Does the media favor JD or PAG?

Which has more risk & volatility, JD or PAG?

Do institutionals and insiders believe in JD or PAG?

Is JD or PAG more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

JD vs. The Competition

JD Sports Fashion Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools