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JD Sports Fashion (JD) Competitors

JD Sports Fashion logo
GBX 78.10 -0.96 (-1.21%)
As of 09/11/2026
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JD vs. SHOE, BUMP, QUIZ, KGF, and FRAS

Should you buy JD Sports Fashion stock or one of its competitors? JD Sports Fashion's main competitors and comparable companies include Shoe Zone (SHOE), Seraphine Group (BUMP), QUIZ (QUIZ), Kingfisher (KGF), and Frasers Group (FRAS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does JD Sports Fashion compare to Shoe Zone?

Shoe Zone (LON:SHOE) and JD Sports Fashion (LON:JD) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment.

Shoe Zone has a beta of 0.713, suggesting that its share price is 29% less volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market.

JD Sports Fashion has a consensus price target of GBX 191.89, suggesting a potential upside of 145.70%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts plainly believe JD Sports Fashion is more favorable than Shoe Zone.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shoe Zone
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

JD Sports Fashion has higher revenue and earnings than Shoe Zone. Shoe Zone is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shoe Zone£140.54M0.24£14.09M-£2.52N/A
JD Sports Fashion£10.79B0.37£342.20M£0.10781.00

17.7% of Shoe Zone shares are held by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are held by institutional investors. 65.0% of Shoe Zone shares are held by insiders. Comparatively, 51.9% of JD Sports Fashion shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Shoe Zone and Shoe Zone both had 3 articles in the media. Shoe Zone's average media sentiment score of 0.93 beat JD Sports Fashion's score of 0.25 indicating that Shoe Zone is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Shoe Zone
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
JD Sports Fashion
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

JD Sports Fashion has a net margin of 3.17% compared to Shoe Zone's net margin of -0.82%. JD Sports Fashion's return on equity of 14.97% beat Shoe Zone's return on equity.

Company Net Margins Return on Equity Return on Assets
Shoe Zone-0.82% -3.48% 13.02%
JD Sports Fashion 3.17%14.97%7.05%

Summary

JD Sports Fashion beats Shoe Zone on 12 of the 15 factors compared between the two stocks.

How does JD Sports Fashion compare to Seraphine Group?

Seraphine Group (LON:BUMP) and JD Sports Fashion (LON:JD) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

JD Sports Fashion has a consensus target price of GBX 191.89, suggesting a potential upside of 145.70%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Seraphine Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Seraphine Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, JD Sports Fashion had 3 more articles in the media than Seraphine Group. MarketBeat recorded 3 mentions for JD Sports Fashion and 0 mentions for Seraphine Group. JD Sports Fashion's average media sentiment score of 0.25 beat Seraphine Group's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Overall Sentiment
Seraphine Group Neutral
JD Sports Fashion Neutral

JD Sports Fashion has higher revenue and earnings than Seraphine Group. Seraphine Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Seraphine Group£43.99M0.00-£30.25M-£0.52N/A
JD Sports Fashion£10.79B0.37£342.20M£0.10781.00

JD Sports Fashion has a net margin of 3.17% compared to Seraphine Group's net margin of -68.77%. JD Sports Fashion's return on equity of 14.97% beat Seraphine Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Seraphine Group-68.77% -90.54% -6.03%
JD Sports Fashion 3.17%14.97%7.05%

75.8% of Seraphine Group shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 14.1% of Seraphine Group shares are owned by insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

JD Sports Fashion beats Seraphine Group on 13 of the 14 factors compared between the two stocks.

How does JD Sports Fashion compare to QUIZ?

JD Sports Fashion (LON:JD) and QUIZ (LON:QUIZ) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.

JD Sports Fashion has a net margin of 3.17% compared to QUIZ's net margin of -7.66%. JD Sports Fashion's return on equity of 14.97% beat QUIZ's return on equity.

Company Net Margins Return on Equity Return on Assets
JD Sports Fashion3.17% 14.97% 7.05%
QUIZ -7.66%-35.29%-6.81%

JD Sports Fashion has higher revenue and earnings than QUIZ. QUIZ is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JD Sports Fashion£10.79B0.37£342.20M£0.10781.00
QUIZ£81.96M0.00-£6.28M-£0.05N/A

JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.3%. QUIZ pays an annual dividend of GBX 1 per share. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. QUIZ pays out -2,000.0% of its earnings in the form of a dividend.

In the previous week, QUIZ had 22 more articles in the media than JD Sports Fashion. MarketBeat recorded 25 mentions for QUIZ and 3 mentions for JD Sports Fashion. JD Sports Fashion's average media sentiment score of 0.25 beat QUIZ's score of 0.10 indicating that JD Sports Fashion is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JD Sports Fashion
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
QUIZ
2 Very Positive mention(s)
7 Positive mention(s)
12 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

JD Sports Fashion has a beta of 1.65, suggesting that its share price is 65% more volatile than the broader market. Comparatively, QUIZ has a beta of 1.64, suggesting that its share price is 64% more volatile than the broader market.

33.0% of JD Sports Fashion shares are owned by institutional investors. Comparatively, 25.6% of QUIZ shares are owned by institutional investors. 51.9% of JD Sports Fashion shares are owned by company insiders. Comparatively, 65.7% of QUIZ shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

JD Sports Fashion presently has a consensus target price of GBX 191.89, suggesting a potential upside of 145.70%. Given JD Sports Fashion's stronger consensus rating and higher probable upside, equities analysts plainly believe JD Sports Fashion is more favorable than QUIZ.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
QUIZ
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

JD Sports Fashion beats QUIZ on 14 of the 17 factors compared between the two stocks.

How does JD Sports Fashion compare to Kingfisher?

Kingfisher (LON:KGF) and JD Sports Fashion (LON:JD) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

In the previous week, JD Sports Fashion had 3 more articles in the media than Kingfisher. MarketBeat recorded 3 mentions for JD Sports Fashion and 0 mentions for Kingfisher. JD Sports Fashion's average media sentiment score of 0.25 beat Kingfisher's score of 0.00 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Overall Sentiment
Kingfisher Neutral
JD Sports Fashion Neutral

65.7% of Kingfisher shares are owned by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are owned by institutional investors. 0.4% of Kingfisher shares are owned by company insiders. Comparatively, 51.9% of JD Sports Fashion shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Kingfisher presently has a consensus price target of GBX 306.63, indicating a potential upside of 6.35%. JD Sports Fashion has a consensus price target of GBX 191.89, indicating a potential upside of 145.70%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Kingfisher.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kingfisher
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

JD Sports Fashion has lower revenue, but higher earnings than Kingfisher. Kingfisher is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kingfisher£12.95B0.36£329.55M£13.8020.89
JD Sports Fashion£10.79B0.37£342.20M£0.10781.00

Kingfisher pays an annual dividend of GBX 12.40 per share and has a dividend yield of 4.3%. JD Sports Fashion pays an annual dividend of GBX 1 per share and has a dividend yield of 1.3%. Kingfisher pays out 89.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JD Sports Fashion pays out 1,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kingfisher is clearly the better dividend stock, given its higher yield and lower payout ratio.

Kingfisher has a beta of 1.131, meaning that its share price is 13% more volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

JD Sports Fashion has a net margin of 3.17% compared to Kingfisher's net margin of 1.89%. JD Sports Fashion's return on equity of 14.97% beat Kingfisher's return on equity.

Company Net Margins Return on Equity Return on Assets
Kingfisher1.89% 3.91% 3.55%
JD Sports Fashion 3.17%14.97%7.05%

Summary

JD Sports Fashion beats Kingfisher on 13 of the 18 factors compared between the two stocks.

How does JD Sports Fashion compare to Frasers Group?

Frasers Group (LON:FRAS) and JD Sports Fashion (LON:JD) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Frasers Group has a net margin of 7.04% compared to JD Sports Fashion's net margin of 3.17%. Frasers Group's return on equity of 15.67% beat JD Sports Fashion's return on equity.

Company Net Margins Return on Equity Return on Assets
Frasers Group7.04% 15.67% 7.43%
JD Sports Fashion 3.17%14.97%7.05%

Frasers Group has a beta of 1.236, meaning that its share price is 24% more volatile than the broader market. Comparatively, JD Sports Fashion has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

10.6% of Frasers Group shares are held by institutional investors. Comparatively, 33.0% of JD Sports Fashion shares are held by institutional investors. 0.1% of Frasers Group shares are held by company insiders. Comparatively, 51.9% of JD Sports Fashion shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Frasers Group has higher earnings, but lower revenue than JD Sports Fashion. Frasers Group is trading at a lower price-to-earnings ratio than JD Sports Fashion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Frasers Group£5.33B0.64£365.76M£86.709.12
JD Sports Fashion£10.79B0.37£342.20M£0.10781.00

Frasers Group currently has a consensus price target of GBX 866.67, suggesting a potential upside of 9.57%. JD Sports Fashion has a consensus price target of GBX 191.89, suggesting a potential upside of 145.70%. Given JD Sports Fashion's stronger consensus rating and higher possible upside, analysts clearly believe JD Sports Fashion is more favorable than Frasers Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frasers Group
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
JD Sports Fashion
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, JD Sports Fashion had 3 more articles in the media than Frasers Group. MarketBeat recorded 3 mentions for JD Sports Fashion and 0 mentions for Frasers Group. JD Sports Fashion's average media sentiment score of 0.25 beat Frasers Group's score of -0.50 indicating that JD Sports Fashion is being referred to more favorably in the news media.

Company Overall Sentiment
Frasers Group Neutral
JD Sports Fashion Neutral

Summary

JD Sports Fashion beats Frasers Group on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JD vs. The Competition

Export
MetricJD Sports FashionSpecialty Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£4.05B£10.62B£12.54B£2.87B
Dividend Yield0.67%122.71%56.79%6.23%
P/E Ratio781.0024.1545.65366.83
Price / Sales0.3715.2092.6983,599.70
Price / Cash5.5712.7628.6127.89
Price / Book1.665.374.086.33
Net Income£342.20M£439.64M£445.67M£5.89B
7 Day Performance-5.20%-2.87%-2.30%-0.69%
1 Month Performance-15.29%-5.31%-3.95%0.18%
1 Year Performance-15.59%-7.85%-6.12%20.03%

JD Sports Fashion Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JD
JD Sports Fashion
2.5428 of 5 stars		GBX 78.10
-1.2%		GBX 191.89
+145.7%		-14.3%£4.05B£10.79B781.00385,400
SHOE
Shoe Zone
N/AGBX 72
-2.0%		N/A-1.6%£33.15M£140.54MN/A2,593
BUMP
Seraphine Group
N/AN/AN/AN/A£15.31M£43.99MN/AN/A
QUIZ
QUIZ
N/AN/AN/AN/A£745K£81.96MN/A900
KGF
Kingfisher
1.5541 of 5 stars		GBX 299.72
-0.9%		GBX 306.63
+2.3%		+18.0%£4.85B£12.95B21.7274,525

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This page (LON:JD) was last updated on 9/12/2026 by MarketBeat.com Staff.
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