Clorox (CLX) Stock Price, News & Analysis

Company Overview

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The Clorox Company was founded in 1913 and is headquartered in Oakland, California.

Key Stats

• Today's Range: $135.29 to $138.21
• 50-Day Range: $134.96 to $151.11
• 52-Week Range: $127.60 to $171.37
• Volume: 906,470 shs
• Average Volume: 1.30 million shs
• Market Capitalization: $16.68 billion
• P/E Ratio: 37.00
• Dividend Yield: 3.60%
• Price Target: $151.23
• Consensus Rating: Reduce

Clorox Stock Analysis - MarketRank™

Clorox scored higher than 78% of companies evaluated by MarketBeat, and ranked 48th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Reduce

Consensus Rating

Clorox has received a consensus rating of Reduce. The company's average rating score is 1.86, and is based on 1 buy rating, 10 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Clorox has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: -0.42%

Earnings Growth

Earnings for Clorox are expected to decrease by -0.42% in the coming year, from $7.15 to $7.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Clorox is 37.08, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 22.16.

Price to Earnings Ratio vs. Sector

The P/E ratio of Clorox is 37.08, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 16.09.

Price to Earnings Growth Ratio

Clorox has a PEG Ratio of 2.62. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Clorox has a P/B Ratio of 138.50. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.80% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently decreased by 2.55%, indicating that investor sentiment is improving.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Leadership

Clorox is a leading dividend payer. It pays a dividend yield of 3.53%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Clorox has been increasing its dividend for 47 years.

Dividend Coverage

The dividend payout ratio of Clorox is 87.61%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Clorox will have a dividend payout ratio of 68.54% next year. This indicates that Clorox will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.6 / 5
• Environmental Score: -3.08

Percentage of Shares Shorted

2.80% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently decreased by 2.55%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: 0.11

News Sentiment

Clorox has a news sentiment score of 0.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 69 news articles for Clorox this week, compared to 15 articles on an average week.

Search Interest

Only 63 people have searched for CLX on MarketBeat in the last 30 days. This is a decrease of -6% compared to the previous 30 days.

MarketBeat Follows

Only 8 people have added Clorox to their MarketBeat watchlist in the last 30 days. This is a decrease of -20% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Clorox insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.57% of the stock of Clorox is held by insiders.

Percentage Held by Institutions

78.53% of the stock of Clorox is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CLX Stock Analysis - Frequently Asked Questions

How have CLX shares performed this year?

Clorox's stock was trading at $162.41 at the beginning of 2025. Since then, CLX shares have decreased by 16.4% and is now trading at $135.73.
View the best growth stocks for 2025 here.

How were Clorox's earnings last quarter?

The Clorox Company (NYSE:CLX) announced its quarterly earnings results on Monday, May, 5th. The company reported $1.45 EPS for the quarter, missing analysts' consensus estimates of $1.57 by $0.12. The company's revenue for the quarter was down 8.0% on a year-over-year basis.
Read the conference call transcript.

Does Clorox have any subsidiaries?

Clorox subsidiaries include these companies: Nutranext, 1221 Olux, 6570 Donlon Group, A & M Products Manufacturing Company, Andover Properties, Aplicare, Bees International Corporation, and others.

Who are Clorox's major shareholders?

Top institutional investors of Clorox include Confluence Investment Management LLC (0.68%), Bank of New York Mellon Corp (0.67%), KBC Group NV (0.48%) and Robeco Institutional Asset Management B.V. (0.44%). Insiders that own company stock include Kevin B Jacobsen, Eric H Reynolds, Angela C Hilt and A D David Mackay.
View institutional ownership trends.

How do I buy shares of Clorox?

Shares of CLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Clorox own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Clorox investors own include NVIDIA (NVDA), Meta Platforms (META), Johnson & Johnson (JNJ), Chevron (CVX), Home Depot (HD), AbbVie (ABBV) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Record date for 2/14 Dividend: 1/29/2025
• Ex-Dividend for 2/14 Dividend: 1/29/2025
• Dividend Payable: 2/14/2025
• Record date for 5/9 Dividend: 4/23/2025
• Ex-Dividend for 5/9 Dividend: 4/23/2025
• Last Earnings: 5/05/2025
• Today: 5/09/2025
• Dividend Payable: 5/09/2025
• Fiscal Year End: 6/30/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Polishes & sanitation goods
• Sub-Industry: Household Products
• Current Symbol: NYSE:CLX
• CIK: 21076
• Web: www.thecloroxcompany.com
• Phone: (510) 271-7000
• Fax: 510-832-1463
• Employees: 9,000
• Year Founded: 1913

Price Target and Rating

• Average Stock Price Target: $151.23
• High Stock Price Target: $187.00
• Low Stock Price Target: $129.00
• Potential Upside/Downside: +9.8%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.86
• Research Coverage: 14 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $5.57
• Trailing P/E Ratio: 37.64
• Forward P/E Ratio: 19.27
• P/E Growth: 2.62
• Net Income: $280 million
• Net Margins: 6.38%
• Pretax Margin: 9.03%
• Return on Equity: 316.87%
• Return on Assets: 15.29%

Debt

• Debt-to-Equity Ratio: 20.52
• Current Ratio: 0.94
• Quick Ratio: 0.60

Sales & Book Value

• Annual Sales: $7.02 billion
• Price / Sales: 2.42
• Cash Flow: $7.30 per share
• Price / Cash Flow: 18.88
• Book Value: $0.98 per share
• Price / Book: 140.56

Miscellaneous

• Outstanding Shares: 123,190,000
• Free Float: 122,488,000
• Market Cap: $16.97 billion
• Optionable: Optionable
• Beta: 0.60